2013/14
LUIS ARENÓS
GRAPHIC DESIGN PORTFOLIO
SELECTED WORK
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INDEX
01/ HELLO 02/ SELECTED WORK 01/ LOCALS ONLY 02/ THE WEIGHT 03/ TYPECHARACTERS 04/ SIDE OF THE BRAIN 05/ BARCELONA EN CIFRAS 06/ COM ON 07/ FAHRENHEIT 08/ PSYCHO END CREDITS 09/ PERSONAL IDENTITY
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HELLO
LET ME TELL YOU SOMETHING My name is Luis Arenós and I am twenty three years old. I come from Castellón, a small city from Valencia where I was born and raised. I lived in Castellón until I was nineteen when I move to London where I lived for a year. London was a before and after in my life and It made me grow up faster and made me the man who I am.
I am creative, commited, reliable and a restless hard-working person. Through my years at university I have considerable experience in the area of corporate identity and graphic communication I also have experience in information desing and illustration. I have also gained a good understanding of what is required of a graphic designer.
Ever since I can remember, I have always been atracted by art and design, but it was not untill I finish high school that I imagined myself being a graphic designer not only as work but as a way of living, because working at something you feel passionate about, I do not consider it a job.
I am very pasionate, creative and hungry for knowledge as far as design is concerned. I am a curious person who likes to get inspiration from all the things I find around me, which broaden my vision of reality and what happens in their environment, so I can apply them in my projects.
I am a final-year student who is about to graduate with a bachelor’s degree in Graphic Design who is keen to find an internship in branding and graphic comunication design firm.
To conclude, I would like to say that my personality can be seen reflected in my projects and tells how I am as designer.
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SELECTED WORK
THIS IS MY BEST WORK Through my years at university I have learnt considerable knowledge in the area of corporate identity and graphic communication. I also have knowledge in information desing and illustration. I have also gained a good understanding of what is required of a graphic designer.
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LOCALS ONLY This is a project I did for the subject Proyectos III. We had to design the book covers for a new section from the publisher Gustavo Gili. Locals Only is a collection of books within the GG Design section. It is a collection of books about design studios and designers in Barcelona. This collection explains the different aspects that the current graphic design talks about, and the way this is performed by the design studios and designers residents in barcelona.
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Being a collection of books that explains the projects by designers and studies, I decided that on the cover of the books each project of the fifferent design study had to be representated by technical drowing. This decision was made because it is also representing or sketching about what the final outcome of the project is presented.
Book Covers Gustavo Gili Proyectos III 2012
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THE WEIGHT The weight is a project for the subject of information visualization . It is the embodiment of the artwork for the cover design , booklet and cd to the new single by the American band music Rock and roll Thrice . For this project the style of artwork used is based on the “Old School Traditional Tattoo” . The reason why I decided to build on this illustrative genre is because each figure shows the content of the lyrics of the song, just as traditional tattoos express emotions and feelings.
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To make the illustrations, first I have hand drawn them with marking pen. Once I had them drawn I scanned them in order to vectorize them and finally I treated the illustrations adding them a texture so that the end result is the same as it it would have been drawn by pen marker. Finally as far as typography is concerned, I used the “American typewriter “ as the feeling I waned to convey is like if it would be a love letter. Typography is integrated differently depending the illustration and significance of this regarding the lyrics of the song for greater expression and emotion in the final design .
Single Booklet Thrice V. de la Informaci贸n 2013 11
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TYPE CHARACTERS
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This is a project I did for the subject Visualizaci贸n de la Informaci贸nIt. Is the representation of the ten most famous Rock&Roll artists in history for an exhibition at the rock museum in Barcelona.
Finally I choose a different color to represent each one of the artists. Each color reflects the character and attitude of the different artists, as well as a background color to highlight the portrait.
Each artist is portrayed in a different typeface. In order to represent the different portraits of the the artists, the strokes of the typeface chosen for each one of them, reflects the characteristic features of each artist.
The exhibition is composed by different items, the are twelve posters and ten collectible postcards.
Poster Collection Museum of Rock V. de la Informaci贸n 2013
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SIDE OF THE BRAIN This is a poster made for the subject Proyecto de Información. Consisted of designing a promotional campaign for L’Institut de Recerca of Cervell. To do this I decided to represent typographically each one of the hemispheres of the brain. Each side is composed of words and phrases that refer to the characteristics of each one.
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To make an estroger differentiation, each hemisphere is composed by a different color and type application. For the right hemisphere I used three different shades of red and handwriting typeface. For the left hemisphere I used three shades of blue and system typeface.
Poster IR3C Proyecto de Informaci贸n 2013
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BARCELONA EN CIFRAS This project was done for the subject Proyecto de la Información. I had to design the anual report for Barcelona’s city council. For this project One of the most important elements was the elecctión of the typeface, because it conteins a lot of informatión, charts, diagrams and you need to create a very hierarchied structure in order to make the informatión easy to read, understand and comprehend. So, for this project I used “Univers” typeface mixed with “Memphis”.
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The chosen colors help the typeface with the structure of the content, provides rythm and reflect the colors of the city. This projects shows how important is the use of an apropiate hierarchy when estructuring the content and a good type selection is, in order to make this kind of reports nice to read for the user.
Anual Report Ajuntament de Barcelona Proyecto de Informaci贸n 2013 19
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COM ON
This is a project I did for the subject Proyecto de Identidad Corporativa. We had to design the corporate identity for a car sharing company. I started writing all the conceps arround this car sharing company. Once I had them writen, I did a conceptual map in order to choose those ones I was going to create the concept, naming and its corporate indentity with. So, I choose the concepts community, conection and comunication, this is where the naming “Com On!” comes from, creating the same sound of the word “Come on” but it is spelled different.
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To represent graphically the concepts the brand was based on, I create a web of lines formed from the hexagon of the logo. I decided to mix them with two diferent colors, so the sensation of combining community and conexion is always represented. The good thing about this graphic system is the flexibility it allows to generate different combinations without losing the esence of the brand.
Corporate Identity Com on! Proyecto I. Corporativa 2013
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FAHRENHEIT
This is a project I did for the subject Desarrollo de proyecto de Identidad Corporativa, We had to develop the concept and corporate identity for an ice cream shop. The concept of the project was to reinterpretate the way we are used to see the ice cream and all the visual culture arround it. So, the purpose was toturn it into a rebel, cheecky and fresh way to communicate the product addressed to the urban tribes that we can find in Barcelona. In order to acomplish this I built a corporate identity that uses the typeface combinations, cheecky messages and bold images to express the attitude of the brand.
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One of the stronger points of the brand is its packaging. To transform the ice cream take away concept I adopted the six pack model to carry the beer and I adapted to create this packaging for the ice creams. In order to firm up the attitude of the brand, I though that one effective way to do it was by the way the costumer eats the icecreams, so I decided to do a “push up� packaging for them.
Brand
Color
Typography
Corporate Identity Fahrenheit ice cream shop D. Proyectos I. Corporativa 2013 27
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PSYCHO END CREDITS This is a projec done for the subject TÊcnicas II. I had to redesign the end credits for Alfred Hitchcoock’s movie Psycho. For this project I only used typography to develope ach one of the frames and convey the plot of the film. To do it so I used a grotesque and condensed typeface in order to create this tension that fits perfectly with the movie.
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End credits Universal Pictures TĂŠcnicas II 2012
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PERSONAL IDENTITY In order to built my personal brand I took the most caracteristic elements of my surename, the capital letter A and the accent. The combination of this two elements create an powerfull and strong visual logo that reflects my personality and my style. Below of the logo appears my name with the corporative typeface. The colors I have chosen for my personal brand are red and navy. The reason why I choose this colors is because the red gives power and visual strenght, and the navy strengthens the red but at the same time lowers its intensity.
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With the combinations of this two colors the whole elements are well balanced. The colors firm up the concept behind the Identity. In order to firm up my visual identity I have built a graphic code using punctuation marks to express my skills and to communicate my values as graphic designer. Each punctuation mark represents different messages.
Corporate Identity Personal work TĂŠcnicas II 2012
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