2013/14
LUIS ARENÓS
PERSONAL IDENTITY // SELF-PROMOTION
IDENTITY GUIDELINES
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INDEX
01/ BRAND 02/ COLOR 03/ TYPOGRAPHY 04/ VISUAL SYSTEM 05/ APPLICATIONS
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01/
BRAND In order to built my personal brand I took the most caracteristic elements of my surename, the capital letter A and the accent. The combination of this two elements create an powerfull and strong visual logo that reflects my personality and my style. Below of the logo appears my name with the corporative typeface.
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01/ BRAND
Brand in positive
Brand in negative
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Protection area
Minimum size
18 mm x 31 mm
14 mm x 19 mm 7
02/
COLORS The colors I have chosen for my personal brand are red and navy. The reason why I choose this colors is because the red gives power and visual strenght, and the navy strengthens the red but at the same time lowers its intensity. With the combinations of this two colors the whole elements are well balanced. The colors firm up the concept behind the Identity.
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02/ COLOR
Red RGB: 201 0 28 CMYK: 7 100 100 2 LAB: 48 68 47
Navy RGB: 30 41 122 CMYK: 100 94 91 1 LAB: 27 16 -49
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90%
10% 11
03/
TYPOGRAPHY For my personal Identity I have choosen a humanistic sans-serif typeface. The typeface I choose is the “Museo Sans�. This typeface has well proportioned characters and five weights. This features make this typeface versatile and flexible, which are very important by the time to use a typeface.
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03/ TYPOGRAPHY
Museo Sans
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Bold
ABCDEFGHIJKLMNÑOPQR STUVWXYZ abcdefghijklmnñopqr stuvwxyz 0123456789 Medium
ABCDEFGHIJKLMNÑOPQR STUVWXYZ abcdefghijklmnñopqr stuvwxyz 0123456789 Light
ABCDEFGHIJKLMNÑOPQR STUVWXYZ abcdefghijklmnñopqr stuvwxyz 0123456789 15
04/
GRAPHIC CODE In order to firm up my visual identity I have built a graphic code using punctuation marks to express my skills and to communicate my values as graphic designer. Each punctuation mark represents different messages.
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04/ VISUAL SYSTEM
Punctuation marks ! POWERFULL IDEAS * DETAILS DOES MATTERS & BETTER TOGETHER ; STOP TO CONTINUE
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05/
APPLICATIONS The whole personal identity is the reflection of what I am as a designer.
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05/ APPLICATIONS
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05/ APPLICATIONS’ STRUCTURE
Business card Size: 55 mm x 85 mm
18 mm
34 mm
72 mm
8mm
42 mm
48 mm
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42 mm
Letter paper
15 mm
22 mm
60 mm
Size: 210 mm x 297 mm
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42 mm
24 mm
Saluda
18 mm
Size: 99 mm x 210 mm
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Envelope
24 mm
Size: 255 mm x 112 mm
42 mm
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