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WONDER WALL
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MASAMISHI KATAMAYA
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The theme for this new concept store for BAPE® which carries recurring items in the collection is “Pirates”. Not surprisingly, the store is also designed like a pirate ship. Graphical representation of wood grain and waves on the external walls make the store look like a ship floating on the sea, also accompanied by a touch of humor. The inside is also furnished like that of a pirate ship, and the skeletal framework of the vessel harmonize with the wood grain patterns to welcome customers with impact. In addition, treasure boxes used for merchandize display are effectively laid out to dramatize customer experience as if they are here to discover hidden treasures
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GODIVA CHOCOISTE HARAJUKU This is Godiva’s new concept flagship store. Godiva’s idea was “treat thyself”. Wonderwall’s intention was to add a breath of fresh air to the more traditional image Godiva instill. The shop features humorous design details such as the “melting chocolate” ceiling combined with the primarily classical interior design. The boutique’s popular and fashionable location of Harajuku has also been considered in the overall design. Passers-by can view both its entrance as well as the customers enjoying their time with chocolate on the second floor cafe.
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A BATHING APE PIRATE STORE A temporary in-store inspired by 100%ChocolateCafe. for Isetan Department store, which participated in the world wide “Salon du Chocolat” event. The design retains the same concept as the original 100%ChocolateCafe. on the ground floor of Meiji Seika, which opened in 2004 in Kyobashi, Tokyo, though minus the café. Various chocolatiers and patisseries from around the world participated to celebrate and promote “4 Seasons of Chocolate”.
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AND A HOMME This is And A’s new venture into the menswear world. One of the key words for the design concept of this store is “decorative”.The entrance is like an introduction to various zoned areas giving the impression as if there are several individual shops within this shop. The various zones are divided by glass partitions with printed Greek style columns to pllay with the idea of “fake” vs. “real” with decorative Greek columns against the back wall . The color palette base is black and gold. The shelving units are sunken in the wall to frame the products like artwork.
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and accesorie aoyama This was a redesign / renovation project of And A Boutique originally by Katayama in 2001, which was recreated as an accessories store. Facing a major street in Aoyama Tokyo, the multi-layered curved glass entrance in a shape of the letter “R” is inviting to customers as well as complimentary to the stairway leading up to the second floor. The boutique is equipped with movable cabinets, tables, and shelves constructed with varying materials to accommodate flexible display of accessories as well as bags, clothes, and other items in accordance with the brand’s philosophy that everything including clothes are also a part of accessories.
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BAPE KIDS HARAJUKU A Bathing Ape®’s exclusive kid’s line boutique opened under the name of “BAPE KIDS™.” Naturally translating the brand’s sublime identity into that of a junior apparel line, the store welcomes its petite customers with the soft-banana pool and a large LED screen.
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NIKE FLAGSHIP STORE HARAJUKU The design concept for Nike’s first flagship store in Tokyo, which also happens to be the largest in the nation at 946 square meters, is a playing field. It is an experiencebased store with facilities such as the Runner’s Studio for selecting shoes that match the individual’s feet and running style and the NIKEiD STUDIO. The interior also expresses the joy of sports by integrating characteristically NIKE items such as the shoes for the chandelier and the waffle molds of the outsoles as a decorative element for a wall. The surrounding environment to the foot traffic flow from the Omotesando street where the store is located has been well considered in the store layout and the interior design resulting in two entrances on both sides of the store.
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ORIGINAL FAKE A collaborative concept design project by Katayama and the NY based contemporary artist KAWS, OriginalFake is a unique store featuring one-of-a-kind products produced by the artist. The signature “OriginalFake” derives from the provocative features of the giant figurine, currently placed as a dividing element in the middle of the store, which symbolizes their daring challenge on how much a single element can conjure itself into various expressions. Other elements, such as the color difference seen on the flooring finish, represent the concept of “original” versus “fake “ merged together in a single store. Giving a sense of history to an imaginary object, Katayama and KAWS made an attempt to bring 2-D into a 3-D world. The custom made tiles, seeming sophisticated from afar, bears a “tasteful joke” up close.
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TOKYO CURRY LAB. Conceptionalized by Kundo Koyama, the creator of the “Iron Chef” TV show, the restaurant is based on a concept of creating an innovative lab for experimenting and inventing curry recipes. Located in the monumental Tokyo Tower, a “lab” area with colorful spice tubes on display is accompanied by a dining counter behind it. The serious yet humorous interior is intended for curry lovers serious at play.
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THE TOKYO TOWERS : SEA SKY LOUNGE 49,50F
The composition of this public lounge on the 49th and 50th floors features a symmetric pair of staircases against the two-stories high, floor to ceiling windows with panoramic ocean views. With mirrored-finished stainless steel ceilings and walls, the idea was to create an illusion that one is walking in the sky.
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TABLE EMMA
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ABOUT US MASAMISHI KATAMAYA Founded in 2000, Masamichi Katayama, founder of interior design firm Wonderwall, elicits an uninhibited sense of energy towards design even in Japan, where architecture and interior design is known for being one of the most exhilarating in the world. Katayama’s interest in design has always been broad, respecting conventional and traditional aspects of architecture, while believing in breaking boundaries. A “total concept” designer, Katayama’s intensions are focused in creating an environment that would touch the subconscious of the consumer and occupant. While the firm is best known for retail design, Wonderwall has extensively built a wide range of pursuits in design including architectural direction, and product design. His work has expanded to Japan, Hong Kong, China, Russia, France, England and the United states. In 2007, Katayama was honoured as the ‘Interior Design Firm of the Year’ through The Great Indoors Award, a biennial international interior design award. (The Netherlands/Mr. Rolf Fehlbaum, chairman of International Jury).
In 2008, his second monograph “Wonderwall Masamichi Katayama Projects No.2” (Frame Publishers) was launched in September at specialty boutique colette in Paris, which was redesigned by Wonderwall, followed by the rest of Europe, the United States, and then Japan. 2000 Established Wonderwall Inc. 1999 Disbanded H. Design Associates. 1992 Established H. Design Associates. 1990 Became independent. 1966 Born in Okayama, Japan.
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