THE GREEN GOLD OF MEXICO THAT STEALS THE HEART OF THE WORLD

Avocado generates important value chains for Mexico by Luis Doporto Alejandre

Well known as the `green gold`, the mexican avocado is one of the most appreciated agricultural products in the world. Its annual demand allows Mexico to commercialize more than 635 thousand tons of the product among the countries of practically the whole world. That is something that for Luis Doporto Alejandre, the mexican businessman in charge of the Golden Stone and Guacamolito enterprises, is a clear example of the chain of value that exists between the mexican countryside, the producers and the international trade.

Nonetheless, Doporto Alejandre is conscious that the real value lies in the hands of hundredths of avocado producers who live in the state of Michoacan, the main producer of avocado for its exportation and the only state with a certificate from the Department of Agriculture of the United States.

With its main goal being the supply of the best of the mexican countryside to the world, without intermediaries, Doporto Alejandre created Golden Stone and Guacamolito, two important mexican marketers of fresh and frozen avocado.

“Golden Stone and Guacamolito started in Michoacán, a mexican state that has always produced the best hass avocado. Since the beginning, it has been very clear what we want to do: bring the avocado of the best quality, taste and freshness to the whole world, while promoting social responsibility and supporting the mexican economy at the same time. So that is what we did.” explains Luis Doporto Alejandre in the midst of the interview.

The production of this fruit has served as a vital connection between Mexico and the international trade for more than 30 years. It is not in vain that the mexican avocado competes with the one that is produced in countries like Peru, Colombia and Chile, which despite having increasing exports, they have not surpassed the ones made by Mexico.

Even if the United States is the main consumer of this mexican product–taking over 80 per cent of the total annual tons produced in the country–Mexico has succeded in amplifiying its market, reaching countries like Canada, China, Japan, Germany, France and Spain, which held control of 16 percent of the product´s world exports.

In a market that has been on the rise since 15 years, the estimates are encouraging for Mexico, since it has been calculated that the mexican fruit will reach exports of up to two million tons in the year of 2030.

“Our job will always be focused on keeping the transparency and rentability with the mexican producers, whereas we represent the best and the most selective parts of the mexican countryside. We want to be the best option and the connection par excellence between producers and global buyers. We are well headed towards this goal, so we will keep representing Mexico in the best way.” noted Luis Doporto Alejandre.