Information // Limitware //
Copernicus //
Raven Eyewear //
Imagine Playground //
Tundra AppliquĂŠ //
Jetta A6 Spoiler //
References //
4
INFORMATION // L u i s R a m i ro G u t i é r re z M o n te n e g ro Mexico City 1992
LUIS GUTIÉRREZ/
PRODUCT DESIGNER
EDUCATION // Bachelor of Industrial Design M o n t e r r e y I n s t i t u t e o f Te c h n o l o g y a n d H i g h e r Ed u c a t i o n ( I T E S M ) 2010 - 2015
INT. EDUCATION // E n g i n e e r i n g i n I n d u s t i a l D e s i g n a n d Pro d u c t D eve l o p m e n t Po l y t e c h n i c U n i v e r s i t y o f C a t a l o n i a 2013 - 2014
LANGUAGES // Spanish Native Language
English Advanced (603 pts. TOEFL Certificate)
Po r t u g u e s e Intermediate
5
EXPERIENCE // Aktia Design Studio/ I n d u s t r i a l D e s i g n e r : P r o d u c t C o n c e p t D e v e l o p m e n t , Pa c ka g i n g D e s i g n , G ra p h i c D e s i g n 2016 (Now)
LUIS GUTIÉRREZ/
PRODUCT DESIGNER
Air Design/ J r D e s i g n I n t e r n : P r o d u c t D e s i g n & C o n c e p t D e v e l o p m e n t , S u r fa c e S c a n n i n g , M o u l d D e s i g n , Re v e r s e E n g i n e e r i n g 2015 (6 Months)
D M N T C re a t i ve B u re a u / D e s i g n I n t e r n : I n d u s t r i a l D e s i g n C o n s u l t a n t , Pa c ka g i n g D e s i g n , G ra p h i c D e s i g n 2014 (4 Months)
C e n te r fo r Au t o m o t i ve Re s e a rc h i n M e c h a t ro n i c s - IT E S M / Automotive Design Concept Development, CAD Modeling 2013 (4 Months)
SOFTWARE // 3D Modeling: Rhinoceros 3D, SolidWorks, Unigraphics, Autodesk Alias Re ndering: Keyshot, Dialux, Vray Adobe Suite: Illustrator, InDesign, Photoshop
CONTACT // M a i l : montenegro.luisr@gmail.com Phon e: (+52)722-70-90-89-3
Limitware // Information //
Copernicus //
Raven Eyewear //
Imagine Playground //
Tundra AppliquĂŠ //
Jetta A6 Spoiler //
References //
1
LIMITWARE // Betterware Design Lab Mexico 2015
8
9
Design Brief // Limitware /Year 2014
/Brief The main goal during the Betterware
Design
LIMITWARE/
TRUNK ORGANIZER
to
Competition
conceptualize
2015
and
was
develop
a
brand new product concept for the “ Betterware
Household
Products
Brochure 2015” meeting with all the requirements and specifications of the Mexican market.
Concept Definition // Limitware Car Organization/ As Betterware has sought to expand it’s product line to different areas apart from home, I decided to focus my design process on a barely explored area within the company that may hold a lot of potential; The Car.
10
User // Limitware User/ Daniel / 43 years old / Married / 2 Children
LIMITWARE/
TRUNK ORGANIZER
/ Mexico City / 9 to 5 Materials Specialist at P&G Mexico / Drives a 2013 Fiat Linea
/Product Benchmark After identifying the final user, a demographic CPA was conducted, searching for similar concepts in the existing market in order to emulate the positive aspects of their design and avoiding the negative aspects during my development stage.
11 1
Ideation Process // Limitware /Sketching As in the name, the initial concept constraint was to iterate ideas
L I M I T W A R E / TT RRUUNNK KO ROGRA G N IAZ ENRI Z E R
to limit a space rather than just creating a box in which to store more items, different to what other brands and products have done through all these years.
/Inspiration Board Several images of different products both from Betterware and other similar brands in the market served as inspiration for the final material & shape definition of my design.
L I M I T WA R E /
TRUNK ORGANIZER
12
Sketching & Protoyping // Limitware After the previous ideation process, a fully functional prototype of the concept was made in order to identify any defects and weaknesses in the product. I was then able to fully focus on integrating the design and aesthetics of the brand in my final design.
L I M I T WA R E / TRUNK ORGANIZER
13
Design Proposal // Limitware
14
Design Proposal // Limitware
HDPE Body
L I M I T WA R E /
TRUNK ORGANIZER
Anti Skid Rubber Mat
Anti Skid Rubber Patches
L I M I T WA R E / TRUNK ORGANIZER
15
Copernicus // Information //
Limitware //
Raven Eyewear //
Imagine Playground //
Tundra AppliquĂŠ //
Jetta A6 Spoiler //
References //
COPERNICUS // Luxottica - Full Metal Frame 2014
18
19 1
Design Brief // Copernicus Eyewear /Date January 2013
/Project Full Metal Frame Contest
/Description The Luxottica’s Full Metal Frame competition
COPERNICUS/
EYEWEAR
consisted of developing a new conceptual design
for
the
brand
by
utilizing
new
technologies (Luxottica’s patented screw less hinge) and materials.
The Brand // Copernicus Eyewear Luxottica/ Luxottica is an eyewear company established in 1961 and based in the city of Milan, Italy. Holding over 70% of the eyewear brands in the market Luxottica is the largest eyewear company in the world.
20 1
User // Copernicus Eyewear User/ Alejandro / 29 Years old / Single / No Children / Mexico City
COPERNICUS/
EYEWEAR
/ Senior App Developer at Oracle Mexico
/Inspiration Board During the concept definition stage of the project I decided to search for different products within the same style, trend and value in order to serve as an inspiration for my final design in terms of color, material and finishing.
EYEWEAR
RAVEN/ SUNGLASSES
COPERNICUS/ 21 1
1
Ideation // Copernicus Eyewear
22 1
Design Proposal // Copernicus Eyewear
COPERNICUS/
EYEWEAR
Titanium Body Frame
Silicone Nose Pads
Steel Eye Wires/ Rims
Polycarbonate Lenses
Luxottica’s Patented Screwless Hinge
COPERNICUS/ EYEWEAR
24
Raven Eyewear // Information //
Limitware //
Copernicus //
Imagine Playground //
Tundra AppliquĂŠ //
Jetta A6 Spoiler //
References //
RAVEN EYEWEAR // Rudy Project - Future Sport Eyewear Contest
28
29 1
Design Brief // Future Eyewear /Date January 2013
/Contest Rudy’s Future Sport Eyewear
/Description The Future Sport Eyewear aim was to design the next sport sunglasses for the Rudy
R AAVVEENN/ /S SUUNNGG LL AASSS SE SE S R
Project’s Racing eyewear line, created for all the athletes who ask for unicity, performance and style.
The Brand // Raven Eyewear Luxottica/ Founded in Treviso Italy in 1985 by Rudy Barbazza,
Rudy Project has been one of the largest high quality sportswear brands in Europe for the last 30 years bringing innovative materials and technologies to the industry.
30 1
Concept // Raven Eyewear User/ Cesar / 33 Years Old / Married / No Children / Barcelona
R AAVVEENN/ /S SUUNNGG LL AASSS SE SE S R
/ Professional High Performance Cyclist
/Inspiration Board Once the final user was determined, a series of images detailing different aesthetical and technological aspects of products related with speed and high performance were selected in order to guide and inspire the ideation process of my proposal.
28
31 1
Ideation Process // Raven Eyewear /Sketching Both the integration of diferent materials and the excellence in ergonomics
where
the
principal
factors to develop during the form
R AAVVEENN/ /S SUUNNGG LL AASSS SE SE S R
and style definition process.
32 1
Design Proposal // Raven Eyewear
R AAVVEENN/ /S SUUNNGG LL AASSS SE SE S R
UV Protection Trivex Lenses/
Polycarbonate Frame/
Frame-Integrated Nose Pads/
Front Hinge/
R AV E N / SUNGLASSES
34
Information //
Limitware //
Copernicus //
Raven Eyewear //
Imagine Playground // Tundra AppliquĂŠ //
Jetta A6 Spoiler //
References //
IMAGINE // Reason Play - Kids Outdoor Playground Contest
38
39
Brief // Imagine /Date May 2012
/Contest
I M AG I N E /
O U T D O O R P L AY G R O U N D
Children’s Outdoor Furniture Contest
/Description The aim was to design a new playground equipment concept for the Mexican brand Reason Play, considering all security and safety measures for children’s furniture and using Rotational Molding as the main manufacture process for the project.
The Brand // Imagine Reason Play/ Reason Play is a 100% Mexican brand based in Mexico City and founded in 1990 with the main goal of providing the education industry with teaching materials of the highest quality in order to provide all kinds of tools, pedagogical and technological resources to stimulate different learning processes.
40 1
User // Imagine /User One of the main goals of my concept was to consider throughout the design process any kind of children between the ages of 5
I MA AGGI INNEE/ /O UO TU DT OD O RO RP LP AL YA GY RG OR UO NU DN D
to 12, regardless of their ethnic background, physical condition, gender or economic situation.
/Product Benchmark
I M AG I N E /
O U T D O O R P L AY G R O U N D
41
Inspiration & Sketching // Imagine During the concept development process of the project, several images, colors and shapes of different children’s cartoons and characters were used as a reference to define a unique design style that could ignite children’s imagination into different playground scenarios.
42
Design Proposal // Imagine
Climbing Rocks/
I M AG I N E /
O U T D O O R P L AY G R O U N D
Seesaw/ Spring Riders/
Sandbox/
Tube Climber/
Octopus Tower/ Slide/
Bongos/
I M AG I N E / O U T D O O R P L AY G R O U N D
44
Imagine //
3 N AT I O N A L
THIRD PLACE
Information //
Limitware //
Copernicus //
Raven Eyewear //
Tundra AppliquĂŠ // Imagine Playground //
Jetta A6 Spoiler //
References //
TAILGATE APPLIQUÉ // Air Design - Super Rim Truck Accesories 2015
48
49
Design Brief // Tailgate Appliqué /Date June 2015
/Project Toyota Tundra Rear Appliqué
/Description The aim of the project was to develop from scratch a brand new tailgate cover design for
TA I L G AT E
APPLIQUÉ/
the Toyota Tundra 2015 pickup truck, in order to complement the Super Rim Truck Accessories
2015 Catalog.
The Brand // Tailgate Appliqué Super Rim/ Super Rim is a brand of automotive accessories specially focused on the American pickup truck industry and designed, manufactured and distributed by the Mexican aftermarket company AirDesign.
50
Ideation Process // Tundra Appliqué
TA I L G AT E
APPLIQUÉ/
/Product Benchmark A specific trend and style had to be followed throughout the ideation process of the Toyota Tundra 2015 Tailgate Appliqué in order to maintain a harmony and a common design language between my design and the previously designed kit.
51
TA I L G AT E
APPLIQUÉ/
Concept Definition // Tundra Appliqué
Manufacture // Tundra Appliqué Air Design/ During the 3D modeling all technical and material specifications had to be carefully followed for its correct attachment to the truck’s tailgate without affecting any subsequent manufacturing processes.
52
Tailgate Appliqué // /Status The Toyota Tundra Tailgate Appliqué is currently part of the Super Rim Super Trucks 2015 Catalog and it’s being distributed by
AirDesign USA throughout the American
TA I L G AT E
APPLIQUÉ/
Territory
Information //
Limitware //
Copernicus //
Raven Eyewear //
Jetta A6 Spoiler // Imagine Playground //
Tundra AppliquĂŠ //
References //
JETTA A6 SPOILER // Air Design - VW Jetta A6 Sport Kit 2015
56
57
Design Brief // Jetta A6 Spoiler /Date June 2015
/Project 3 Part Spoiler
/Description The main objective of this project was to design a brand new rear spoiler to join the
V W J E T TA A 6
SPOILER/
AirDesign’s VW Jetta A6 2015 Body Kit.
Inspiration Board/ Before beginning the ideation process of the Jetta’s 3 Part Spoiler, a body line study had to be made in order to stick through a design language and avoid creating a visual noise between my product and the car’s default design.
58
V W J E T TA A 6
SPOILER/
Ideation Process // Jetta A6 Spoiler
CAD // Jetta A6 Spoiler Surface Modeling/ After finishing the ideation process, a surface scan of the Jetta’s rear had to be done prior the Alias surface modeling in order to perfectly match my design with the car’s trunk.
59
Manufacture // Jetta A6 Spoiler
V W J E T TA A 6
SPOILER/
/Prototyping Before going into the mould injection process, a High Density Polyurethane Foam prototype had to be milled to test its correct alignment and perfect attachment into the car’s trunk.
Manufacture // 3 Part Spoiler Production/ The 3 Part Spoiler for the Volkswagen Jetta 2015 Edition is currently being manufactured in the AirDesign’s plant in Cuernavaca Morelos, Mexico.
V W J E T TA A 6
SPOILER/ 60
Jetta A6 Spoiler //
Information //
Limitware //
Copernicus //
Raven Eyewear //
References // Imagine Playground //
Tundra AppliquĂŠ //
3 Part Spoiler //
64
References // Super Rim If you require any refrences about my work please feel free to
LUIS GUTIÉRREZ/
REFERENCES
contact any of the below
HECTOR BUTZMANN
R I CA R D O
Senior Designer - AirDesign
Alias Modeler - V
hbutzman@airdesign.com.mx
rcasillas@
+ 5 2 ( 1 ) 7 7 7 3 8 5 0 9 0 4
+ 4 9 1 5 1 6
CAS I L L AS
JUAN PABLO QUIROZ
Virtuelles Studio
HP Director - Monterrey Tech
gmail.com
q u i r o z @ i t e s m . m x
8 5 5 1 2 3 3
+ 5 2 ( 1 ) 7 2 2 2 7 9 9 9 9 0
Thank You // LUIS GUTIÉRREZ M. P r o d u c t
D e s i g n e r
montenegro.luisr@gmail.com + 5 2 ( 1 ) 7 2 2 7 0 9 0 8 9 3