The LUIS TRENKER brand was founded in 1995 by Michi Klemera in Bolzano, South Tyrol, which remains the company’s headquarters to this very day. Committed to the past, connected to the future. 100% Alpine. 100% Life. 100% Style. Luis Trenker's goal isn’t only to reach the summit, but to leave a mark. Style comes in different shapes and colours at LUIS TRENKER, going well beyond the fashion collection and Berg outdoor collection, as the brand also offers licensed products such as the Luis Trenker Hotel Suites, bed linen, chairs, infrared sauna booths and hotel cosmetics. Moreover, the company also boasts partnerships with Range Rover, Pistenbully and the Antonov AN-2. The most valuable source of inspiration for the LUIS TRENKER brand lies in the past. Traditions handed down from one generation to the next, plucked from alpine clothing culture, are the soul of the Bolzano fashion label. The design team constantly finds fresh ideas for cuts, prints, details and processing techniques from the treasure troves in the archives. LUIS TRENKER weaves traditions with the future and adroitly spins this leitmotif into an evergreen pattern. The LUIS TRENKER collection is as multifaceted as the stories, rituals and traditions of the South Tyrolean lifestyle of the 1930s. Luis Trenker now includes 5 Monobrand Stores and has over 400 clients worldwide, its own online shop as well as numerous ‘Shop In Shops’ in its sales network.
BRAND MILESTONES 1995 Foundation of the LUIS TRENKER fashion brand by brothers Michi and Hansjörg Klemera in Bolzano, South Tyrol, with Bavarian leather clothing manufacturer MEINDL as a cooperation partner. 2000
The Klemeras decide to end their cooperation with Meindl. Michi Klemera is now the sole responsible for Luis Trenker. The brand has grown from strength to strength from that moment onwards. 2003 The LUIS TRENKER shop launch with LUIS TRENKER & FRIENDS in Munich on the Hohenzollerstrasse. 2004 Ursula Grubelnik, owner of Trachten & Mode Peter in Windischgarsten, Upper Austria, adds a LUIS TRENKER store to her existing unit. 2005 Spring: LUIS TRENKER is voted ‘Brand of the Year’ and ‘Best Outfit Man’ during the ISPO Vision. Autumn: LUIS TRENKER is awarded ‘Brand of the Year’ yet again as well as the ‘Best Outfit Woman’ award. 2006 The first music CD, ‘LUIS TRENKER Volume 1’, is released. Luis Trenker starts cooperating with Land Rover: a Land Rover Defender concept car is kitted out in the LUIS TRENKER look. Spring: LUIS TRENKER wins 5 awards (out of 7) during the ISPO Vision: Brand of the Year, Designer of the Year, Best Outfit Woman, Best Footwear Woman, Best Footwear Man. LUIS TRENKER debuts its first ever ski collection for the winter season. The Brazilian winter sports team was dressed by LUIS TRENKER for the 2006 Olympic Winter Games in Turin, Italy. The German Alpine Ski Team was dressed by LUIS TRENKER for the 2006 Paralympic Games in Turin in March 2006. 2007 LUIS TRENKER opens a store in Zug, Switzerland. LUIS TRENKER opens its showroom in Salzburg. The cooperation with Land Rover continues: this time a Range Rover Sport wears the typical LUIS TRENKER look. 2008 Andrea Arnold and Bernd Grötzinger fulfil their dream of opening their own LUIS TRENKER Shop in Kitzbühel, Austria. The ‘shop-in-shop’ concept opens in Oberrauch Zitt in Bolzano and Vandoies, South Tyrol. 2009 The LUIS TRENKER baby collection debuts during a fashion show in Ortisei, South Tyrol, Luis Trenker’s birthplace. Michi Klemera decides to sell LUIS TRENKER teddy bears and donate the revenue to support the South Tyrolean Doctors Without Borders. Launch of the Original LUIS TRENKER World Facebook page. The LUIS TRENKER hotel suite concept, in cooperation with Italian hotel furnishing specialist OltreMoDo, as well as a special infrared sauna booth from Physiotherm debut at the LUIS TRENKER Style Night in Bolzano, South Tyrol.
In Wolisso, Ethiopia, in cooperation with the ‘South Tyrolean Doctors Without Borders’, LUIS TRENKER Health Post opens its doors to care for locals and children in need. The Priesteregg mountain village opens in Leogang, Salzburg, featuring the first LUIS TRENKER Chalet. 2010 Alpine lifestyle conquers the Internet: LUIS TRENKER launches its website and eshop. The 9th ‘shop-in-shop’ opens in Sport Mitterer in Leogang, Salzburg, as well as the first Luis Trenker Chalet in St. Anton in Tyrol, which also includes the smallest colourful LUIS TRENKER world under one roof. Another LUIS TRENKER Hotel Suite is built in the Alpin Lifestyle Hotel Kronthaler on Lake Aachen in Tyrol. 2011 Expansion of the LUIS TRENKER Suite Collection with a fourth Hotel Suite boasting the typical Luis Trenker look: Hotel Zum Rosenbaum in Nalles, South Tyrol. A new LUIS TRENKER shop opens in Keitum, Sylt. A new ‘shop-in-shop’ opens in Oberpollinger, Munich. 2012 Relocation to the new LUIS TRENKER headquarters in the north tower of the Salewa headquarters in Bolzano. The 5th LUIS TRENKER Suite opens in the four-star Superior Hotel Alpin Juwel in Saalbach/Hinterglemm, Austria. 2013 Debut of the new LUIS TRENKER BERG outdoor collection at the ISPO Vision in Munich. Cooperation with Land Rover: launch of the LUIS TRENKER Range Rover Sport Fashion Edition, a limited edition in the unmistakable LUIS TRENKER look. Debut at the ISPO Vision in Munich. Two LUIS TRENKER Suites open in the newly renovated Hotel Hezelhof in Dinkelsbühl, Middle Franconia. The 6th LUIS TRENKER shop opens in Davos, Switzerland. 2014 LUIS TRENKER launches LUIS TRENKER Hotel Collection, a beauty line featuring seven products offered in select hotels. The new LUIS TRENKER-Hotel-Shop opens in Fiss, Tirol. 2015 LUIS TRENKER presents its ‘Haus im Haus’ (A home in a home). The brand stands out from the crowd with its two-storey booth at the ISPO. In cooperation with Dolomiti Adventures, a shop-in-shop is opened in Selva Val Gardena, Val Gardena. LUIS TRENKER opens another Monobrand store in Innsbruck, Austria. The idyllic shops is located just 50 m from the Golden Roof, set in a premium location featuring a beautiful ancient vault. 2016
LUIS TRENKER launches the LUIS TRENKER bed linen collection in cooperation with Daunenstep. The new LUIS TRENKER Hotel Shop opens in Fiss, Tirol. The LUIS TRENKER website is awarded the 3rd place in the ‘Best 2016 Homepage’ by the Austrian Chamber of Commerce. A LUIS TRENKER pop-up store is active in Augsburg, Germany, during the Christmas period. Luis Trenker develops its own hotel cosmetics line together with PRIMA. The South Tyrolean band Frei.Wild is dressed by LUIS TRENKER for their alpine hut tour. 2017 The year starts with a new showroom and sales team in the Lodenfrey Park in Munich in a prime location. LUIS TRENKER partners with German company Kässbohrer and kits out a Pistenbully 600 in its unmistakable look for photoshoots, World Cup events and various ski areas. Wagner Living becomes a new licensee for chairs – the Luis Trenker restaurant chair and armchair complement the licenced products business segment. The first private Luis Trenker Chalet is built in Münichau near Kitzbühel, Austria. LUIS TRENKER opens a flagship store in the heart of Vienna in August. The Suite Collection is redesigned and presented for the first time at the HOTEL2017 fair in Bolzano and the ALLES FÜR DEN GAST fair in Salzburg. In cooperation with MILA, a South Tyrolean company, the first Luis Trenker cow cheese is launched in the premium segment. LUIS TRENKER and Reinhold Messner organise a motivational evening at Sigmundskron Castle under the theme ‘MOVING MOUNTAINS’. LUIS TRENKER becomes the clothing partner of the FIS Ski World Cup Committee in Val Gardena. LUIS TRENKER and 4 enthusiastic pilots cooperate to deliver an Antonov AN2 from the 70s in the brand’s unmistakable look. Since then the historical aircraft has been available for sightseeing flights. 2018 LUIS TRENKER wins the German Brand Award: ‘Digital Brand Of The Year 2018’ & Special Mention in ‘Web & Mobile’. In February another LUIS TRENKER shop opens in Merano, South Tyrol. LUIS TRENKER dresses the Nations Village Team at the Olympic Games in Korea and equips the Friends of the Games lounge. Brand relaunch: LUIS TRENKER includes ALPINE LIFESTYLE in the brand image. Luis Trenker adds its look to the world's first cable car! The Alpine Lifestyle Express No. 1 and 2 now commute between Bolzano and the Colle, South Tyrol.