Corporate Identity Manual.
Contents 3
Logo Concept
5
Master Logo
7
Do’s and dont’s
9
Colour Variations
11
Additional Graphics
13
Colour Palette
16
Typefaces
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Concept The TUFFTEX logo was derived from a basic T shape giving sharp and circular angles representing the type of curved and sharp rendeing and moulding techniques used. The TUFFTEX logotype uses the sans serif font NEVIS BOLD, and was selected for its clarity, legibility and the symmetry of the negative space it occupies.
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Do’s and dont’s
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Never allow the logo to stretch, rotate or distort in any way.
When placing the T trademark, only allow angles of -90 to 90 degree. Never allow the T to ip or over rotate.
Always stick with the supplied colour variations. Don’t apply new colours or a range of colours within the logo.
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Master Logo
5
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Colour Variations The 3 following colour combinations allows you to place the TUFFTEX logo on all corporate colours along with black and white backgrounds.
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Additional Graphics/ Textures The TUFFTEX logo and logotype is supported by a graphic element, designed to evoke an eye-catching and impactful response. This element is taken from the main logo and represents the brand title along with the lines and sharp angles that TUFFTEX products can produce. This shape can be used intelligently to enhance a design and reinforce corporate colours and branding. Textures from Tufftex render and other materials can be used in print and web collateral.
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Colour Palette
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Pantone Pantone 158c
CMYK
C: 2 M: 66 Y: 100 K: 0
RGB
R: 238 G: 118 B: 35
Pantone cool grey 11c
Pantone cool grey 1c
C: 65 M: 57 Y: 52 K: 29
C: 12 M: 11 Y: 12 K: 0
R: 86 G: 86 B: 90
R: 219 G: 217 B: 214
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Typefaces In regulating the TUFFTEX brand, Two family of fonts was chosen for its versatility and legibility; ‘AVENIR NEXT’ and ‘ARIAL”. The avenir font family is a sans-serif open-source font with Latin, Cyrillic and Greek characters, created in 2014. It is comprised of 18 versions from ‘Hairline’ to ‘Black’.
Please refer to font examples and observe useage considerations opposite. Font selection from the avenir family should be made intelligently and with a sensitivity to the application in question.
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Headings Avenir Next Bold Bold Headings Titles Headline
Aa
Avenir Next Heavy Sub Headings Titles
Body Copy Avenir Next Medium Body Copy Titles Body Copy
Aa
Avenir Next Ultralight Body Copy Fine Print
If Avenir Next is unavailable please use ARIAL for all headings, sub headings and body copy.
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Aa Aa
Designed and Developed by DIM AND GLO pty ltd.
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