Measurement and Action
Ensuring Actionability of our Metrics
●
Main focus of metrics ●
1.
Showcase quantified success of Trend with Wraps
Following an outcome driven methodology 2.
Goals → Signals → Metrics → Actions
CONFIDENTIAL
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Framework for Actionable Customer Metrics
Crucial Metrics for Customer Success
Conte xt Traffi c
Goal
Signal
Microsoft is Microsoft is using Wraps to creating a lot of reach their Wraps audience
Metric
Result
Via Regular publish - # of Wraps created in the past 3 months
Recipients that receive a Wrap Recipients open View rate want to view the and view the (# views / # Wrap (they turn Wrap wraps created) into viewers)
Enga geme After opening nt the Wrap,
viewers are enticed to see more
Conv ersion
Viewers go past the cover card
Bounce rate
Viewers carry out the action that leads to Viewers tap on the primary the key CTAs component CTR goal the Wrap on the cards was designed to achieve. CONFIDENTIAL
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Framework for Actionable Customer Metrics
Add’l Metrics for Customer Success
Conte xt
Enga geme nt
Goal
Signals
Metrics
Actions
Viewers are engaged enough Average time Together with client: Viewers spent What action might we to spent time spent in Wrap / time in the Wrap take to optimize the looking at the on Card metric? Wrap Viewers are Viewers enticed to look progress to the at most of the end of the wrap Wrap
Card Progression
Together with client: What action might we take to optimize the metric?
CONFIDENTIAL
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