Amazon Alexa BADGE GUIDELINES
BADGE GUIDELINES PRINT PRIMARY BADGES
BADGE COLORS
SIZING
The primary badges have the tail at the bottom and should be used when grouped with other badges, like on product packaging.
The badge should not be used smaller than it’s approved minimum size shown below.
0.4295”
BLACK CMYK 0/0/0/100 RGB 0/0/0
SOLID CMYK 63/0/0/0 RGB 0/202/255 PANTONE 2190 C
GRAY CMYK 0/0/0/40 RGB 167/169/172
CLEAR SPACE Clear space is the area around the logo that should remain free of any other logos, graphics, text, or borders. The clear space equals half the diameter of the logo.
FILE NAMES SECONDARY BADGES The secondary badges have the tail on top and should be used to indicate working with a brand or product located above the badge.
Amazon_Alexa_Badge-Above_CMYK_WB.eps
Amazon_Alexa_Badge-Above_CMYK_WHT_WB.eps
USING BADGE ABOVE OR BELOW
Amazon_Alexa_Badge-Above_CMYK_BB.eps
Amazon_Alexa_Badge-Above_CMYK_BLK_BB.eps
Amazon_Alexa_Badge-Below_CMYK_WB.eps
Amazon_Alexa_Badge-Below_CMYK_WHT_WB.eps
PREFERRED BADGE COLOR USE The white color version is preferred. The black background version can be used when the application is on dark/black backgrounds or surfaces. Only when additional colors are not possible should the 1 color versions of this badge be used.
Amazon_Alexa_Badge-Below_CMYK_BB.eps
Amazon_Alexa_Badge-Below_CMYK_BLK_BB.eps
If the badge is used in relation to a logo or a product, have the badge’s tail point to the logo or product. There are “Above” and “Below” versions of the badge to use accordingly.
BADGE GUIDELINES ON-SCREEN MINIMUM SIZE
MINIMUM CLEAR SPACE
BACKGROUNDS
The minimum size is 47 pixels high for on-screen desktop and mobile use to maintain text legibility.
The minimum clear space is equal to one-quarter the height of the badge (12 pixels for minimum badge size). Please do not place elements of your graphics inside this space.
The white color version is preferred. The black background version can be used when the application is on dark/black backgrounds or surfaces. Only when additional colors are not possible should the 1 color version of this badge be used. The gray border around the badge must always be included to maintain the shape of the badge. Do not alter the color of the border.
47 px 1/4 the height of the badge
Light, colored badge
Light, colored badge
Dark, colored badge
Dark, colored badge
Light, 1 color badge
Light, 1 color badge
Dark, 1 color badge
Dark, 1 color badge
47 px
MAXIMUM SIZE
1/4 the height of the badge
There is no maximum size for on screen as long as it does not dominate the elements around it.
MINIMUM CLEAR SPACE EXCEPTION
USING BADGE ABOVE OR BELOW If the badge is used in relation to a logo or a product, have the badge’s tail point to the logo or product. Their is are “Above” and “Below” versions of the badge to use accordingly.
For graphics that have very limited space, such as mobile banners, you are allowed to bring in the clear space to one-eighth the height of the badge while maintaining the minimum badge size requirements. 1/8 the height of the badge
1/8 the height of the badge
GUIDELINES LEXABADGE | ON-SCREEN BADGE GUIDELINES INCORRECT USES
ncorrect Logo Use maintain brand integrity, do not alter the logo artwork in proportion or color. Below are examples of unacceptable logo use. To maintain brand integrity, do not alter the badge artwork in proportion or color. Below are examples of unacceptable badge use.
amazon alexa
DO NOT alter colors
DO NOT tilt
DO NOT remove gray border
DO NOT stretch
DO NOT alter tail
DO NOT remove elements
DO NOT alter fonts
DO NOT add effects