Minnesota Historical Society Brand Guidelines by Lukasz Kulakowski

Minnesota Historical Society

Logo and Brand Guidelines

CONTENTS

What Is A brand?

Brand Development

Brand Platform

Brand Promise

Brand Personality

Target Audience

Your Role in Promoting the Brand

Primary Signature

Signature Sizing

Signature Colors

Where to use the Signature

Clear Space

Color Palette

Typography

Letterhead Specifications

Business Card Specifications

#10 Envelope Specifications

Photography Communications Materials Advertising

21 22-29 30

MINNESOTA HISTORICAL SOCIETY

What is a brand?

Whether you call it an image, an identity or a personality, an organization’s brand is simply how it presents itself to the public. An image or brand is created by the sum total of everything an organization is and does. The Minnesota Historical Society brand includes our logo, marketing materials and graphic standards, but it’s much more. It’s an attitude that is reflected in the programs and services we offer the public. It’s apparent in the experiences our visitors have at our sites and museums. It’s in the way we interact with the public through our web sites, libraries, publications, stores and restaurants. The brand builds an emotional connection with consumers. As the public relies on us for quality, engaging programs and services, a relationship grows. Consumers begin to understand the Society’s mission and trust us to deliver on our promises. This trust is the part of the brand that keeps visitors and members returning to the Society again and again. While other institutions may replicate some of our programs, products or philosophies, our brand is unique. It provides an emotional connection that cannot be copied.

MINNESOTA HISTORICAL SOCIETY

What is a brand?

As part of the Society’s staff, you portray the brand through your work – from the strategies you set and implement, to the values you live by, to how you present yourself through written materials and even on the telephone. Our brand shows up in every way we touch the public and in the attitude we have toward each other, our communities, members, donors, vendors and visitors. Every organization has a brand. Some organizations elect to shape their brand; others allow outside forces to mold it. By defining and managing our brand, we are able to increase the Society’s awareness and further our mission. When implemented well, branding builds equity. The benefits of strong brand equity are: —

Customer loyalty

—

Strong internal focus, clarity and synergy to achieve the mission and strategic objectives

—

Heightened awareness and visibility

—

Enhanced perception of quality

—

Competitive advantage, differentiation in the marketplace

—

Enhanced ability to attract new visitors, members and donors

—

Strengthened community relations

—

Heightened ability to raise funds and build revenue

—

Enhanced ability to communicate a distinct and compelling message

MINNESOTA HISTORICAL SOCIETY

Brand Development

The Society’s brand builds upon an in-depth analysis of the Society, our history and our visitors through extensive research, including both qualitative and quantitative findings. Also considered are the competitive environment, current trends and the Society’s strategic plan. The brand begins with the Society’s mission, vision and values. Minnesota Historical Society Mission The mission of the Minnesota Historical Society is to foster among people an awareness of Minnesota history so that they may draw strength and perspective from the past and find purpose for the future. The mission is carried out by: —

Providing opportunities for people of all ages to learn about the history of Minnesota;

—

Collecting and caring for materials that document human life in Minnesota, making them known and accessible to people in Minnesota and beyond; and

—

Encouraging and doing research in Minnesota history.

Minnesota Historical Society Vision The Minnesota Historical Society is a major educational institution providing a variety of historical programs and services. Through these activities we intend to help people gain meaning for their lives. To accomplish this, the Society must be a creative and dynamic institution, documenting life in Minnesota and offering programs that are at once educational, engaging and entertaining.

MINNESOTA HISTORICAL SOCIETY

Brand Development

Minnesota Historical Society Values Service: The Society exists to serve the people of Minnesota. Commitment to the highest standards of service should be reflected in our every action. Excellence: Throughout the Societyâ&#x20AC;&#x2122;s history the commitment to excellence has been a continuing tradition. We intend to build on this tradition in all aspects of the Societyâ&#x20AC;&#x2122;s work. Integrity and Mutual Respect: The highest standards of integrity and mutual respect are our overarching values to be

MINNESOTA HISTORICAL SOCIETY

Brand Platform

The Society’s brand platform outlines the ideal vision for the brand – it’s what makes us different and worth talking about. The platform states why we’re unique in the competitive landscape. It’s compelling and aspirational. Minnesota Historical Society Brand Platform At the Minnesota Historical Society, we encourage discovery. We capture our visitors’ imaginations by engaging them in a journey of discovery, transformation and enlightenment. The brand platform describes the “AHA!” feeling you may experience when you’ve read a good book that opened to you a new way of thinking, or seen a movie or play that moved you, or experienced art that challenged your way of looking at the world. The research conducted in the creation of the brand platform showed that our brand was most powerful when our visitors saw themselves in history, when they traveled back in time and learned something new about the world and how it related to their personal experience. History teachers and Society staff members commented that a strong motivator in determining their life work was the ability to grow personally and help others see new perspectives through the discovery of history. The brand platform captures the driving force behind much of our work and is a motivator for parents and teachers to bring their children to our doors – the idea that through history, we can learn and discover new perspectives. Here are some of the ways the journey of discovery and enlightenment was described in the branding research: a venture into the unknown; a passage, voyage, bridge; a place that takes you on a mental journey; to open your eyes; to have a revelation; a place for betterment; to illuminate; to make a shift in perception; a place to educate and inform. 05

MINNESOTA HISTORICAL SOCIETY

Brand Promise

Consumers tell us that the best way to gain a new perspective, make a discovery or be enlightened to a different way of thinking is to make a personal connection to the material. This leads us to the brand promise – what we promise and deliver to our customers. Minnesota Historical Society Brand Promise At the Minnesota Historical Society, we provide people with personal connections to their communities, passions and heritage – enabling people to gain new perspectives. Whether it’s a senior conducting genealogy research at the History Center Library, a family visiting Split Rock Lighthouse, a group of schoolchildren touring Historic Fort Snelling or young people preparing History Day projects, we provide the opportunity to make a personal connection with history. This personal connection can lead to the discovery of new perspectives.

MINNESOTA HISTORICAL SOCIETY

Brand Personality

Rounding out the definition of the Society’s brand are descriptive words that further explain how our visitors, staff, members and supporters would define our brand. Minnesota Historical Society Brand Personality Inspiring – Our sites, museums, publications, libraries, web sites and programs inspire people to learn and see the world in a new way. We energize people and provide a spark that lights their imaginations. Authentic – We’re the “Real McCoy”. We show people the places where history happened. Our brand cannot be replicated. While many cities have amusement parks, movie theatres and museums, our offerings are unique. No other place has a Mill City Museum, Charles A. Lindbergh’s boyhood home or the Jeffers Petroglyphs. Passionate – We love our work and strive for excellence in all we do. We’re enthusiastic about the services and programs we bring to the public. Resourceful – We make the most of our resources. We’re creative and innovative in our approach to carry through our message and reach our audiences. Informative – As a leading educational institution in the state, we offer a myriad of ways for people to learn about Minnesota’s history and how it affects our lives today. Empathetic – We know how to tell a good story. We tell the true tales of history through a variety of perspectives. We allow our visitors to walk in others’ shoes and feel what it’s like to see the world with a different view. Our brand personality is unique to the Minnesota Historical Society and should be instilled in all we do. 07

MINNESOTA HISTORICAL SOCIETY

Target Audience

The Society’s primary audience for site and museum visitation is Minnesota parents of younger children, seeking opportunities for family entertainment and discovery that is educational and high energy. This group represents about 60 percent of site visits. Most are from the Twin Cities area. The secondary audience is seniors and retirees interested in history. They visit museums and sites to discover and reminisce, as well as to connect with their roots. Most are from the Twin Cities area. The Society’s membership includes about 17,000 people – larger than any other state historical organization. Members tend to be older, white, well educated, married and more likely to work in education, health, professional services or finance professions than other Minnesotans. The Society’s target audience knows what it wants. They tell us: —

They want action. They’re looking for interactive experiences to engage them and their children.

—

They are seeking to see the world in a new way. They hope that our exhibits and sites will give them a new perspective on life.

—

They expect us to present all aspects of history – to tell all sides of a good story. They want to hear diverse viewpoints, by ethnicity, gender and economic status.

—

Visitors want to discover for themselves the meaning of history. We tell the stories of Minnesota; they discover the meaning within the stories.

—

Visitors want to make a personal connection to history – they want to see themselves in history and better understand the world around them by discovering how history relates to them in a personal way. 08

MINNESOTA HISTORICAL SOCIETY

Your Role in Promoting the Brand

Whether you’re a Minnesota Historical Society staff member or a valued partner, you are a champion of the Society’s brand. It is your responsibility to implement the Society’s brand as outlined in our guidelines, in a consistent and proprietary manner. Everything you do, from how you answer the telephone, to how you develop working relationships, to how you create work for the Society, to how you interact with visitors should be done with the guidance of the brand strategy. One of the most important reasons why great brands are effective is because they adhere closely to their strategy and guidelines. They use the brand as a filter for every decision they make. To make the Minnesota Historical Society a great brand, we need you to do the same. Thanks for your support!

MINNESOTA HISTORICAL SOCIETY

Primary Signature

The Minnesota Historical Society Primary Signature is a visual expression of who we are and what the Minnesota Historical Society represents. When used consistently, it will build recognition and awareness of of our over all brand. The Primary Signature includes the â&#x20AC;&#x153;Mâ&#x20AC;? and flame graphic and can be used with or without the Minnesota Historical Society title set in the Minion typeface. To ensure the proper logos are consistently applied, thus preserving the integrity of the Minnesota Historical Society identity, you must always use the electronic logo files provided by the Minnesota Historical Society Public Relations and Marketing Department.

The Minnesota Historical Society Logo Logo

The Minnesota Historical Society Signature Logo + Wordmark

The Minnesota Historical Society Wordmark Wordmark

Alternate wordmark to be used in rare instances, where space is limited.

MINNESOTA HISTORICAL SOCIETY

Signature Sizing

The logo is diminished when it is placed in a cluttered environment. It is important not to place other graphic elements too close to the logo. Do not allow anything to violate the space defined by the dotted-line box. For the logo, nothing should violate the space equal to 1⁄2 the height of the “M.” For the wordmark, nothing should violate the space equal to 2x the height of the capital letters.

Signature Clear Space Specifications

Logo Clear Space Specifications

Wordmark Clear Space Specifications

Yx2

Y Y

MINNESOTA HISTORICAL SOCIETY

Signature Colors

The Minnesota Historical Society Signature Colors are MHS Gray and MHS Yellow. The Signature may also appear in black or reversed white. Using our Signature Colors in a consistent way will help build recognition and strengthen awareness for the Society. The Primary Signature should appear in MHS Gray and MHS Yellow in most printed applications. The second most used version should be the reversed white version out of one of the MHS system color palette. The black Signature should only be used in one and two color applications.

Full-color Logo

Black Logo

Reversed Logo

Reversed-color Logo

Minnesota Historical Society Signature Colors: MHS Gray MHS Gray coated: Pantone 432C MHS Gray uncoated: Pantone 432U MHS Gray CMYK: C-23, M-2, Y-0, K-77 MHS Gray RGB: R-17, G-23, B-27 MHS Gray Websafe color: #666666

Please refer to actual PANTONE color chips to accurately match and reproduce MHS colors on the paper stock you are using. The CMYK formula should be a “starting point” and you should work with your printer to determine the correct formula for your specific project.

MHS Yellow MHS Yellow coated: Pantone 124C MHS Yellow uncoated: Pantone 124U MHS Yellow CMYK: C-0, M-28, Y-100, K-6 MHS Yellow RGB: R-100, G-60, B-0 MHS Yellow Websafe color: #FF9900

The colors reproduced in this identity manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone, Inc.

MINNESOTA HISTORICAL SOCIETY

Where to Use the Signature

Always use a complete signature on any material that will reach an external audience. The signature may be split in its placement on the piece. For instance the word mark can appear on the cover as long as the entire signature is shown on the back of the piece. A signature should be used on all correspondence, forms, invitations, brochures and other publications. A signature should be included in all advertising. All advertising must also include the MHS tagline, â&#x20AC;&#x153;Come visit your place in history.â&#x20AC;? A signature should be included in all name tags, historic site markers, vehicles and signs that identity Society buildings or sites.

MINNESOTA HISTORICAL SOCIETY

Clear Space

The mark is diminished when it is placed in a cluttered environment. It is important not to place other graphic elements too close to the mark. Do not allow anything to violate the space defined by the dotted line box. For the mark, nothing should violate the space equal to 1/2 the height of the “M”. For the wordmark nothing should violate the space equal to 2x the height of the “M”.

Primary Signature Clear Space Specifications

Wordmark Clear Space Specifications

Y x2

MINNESOTA HISTORICAL SOCIETY

Color Palette

The Minnesota Historical Color Palette has been selected to create a distinctive look and feel across all of our materials and signage. The Minnesota Historical Primary Signature may only be reproduced in MHS Gray and MHS Yellow, black or reversed to white. All materials can use any combination of the color palette. In circumstances that allow for the use of only two colors, MHS Yellow and MHS Gray should be used for items directly related to the Minnesota Historical Society. For materials that correspond with specific sites, the site area color must be used.

MHS ORANGE

MHS PURPLE SITE AREA COLOR: RIVER BLUFF COUNTRY

MHS RED SITE AREA COLOR: TWIN CITIES

MHS LIGHT GREEN

MHS YELLOW

MHS BLUE MHS LIGHT BLUE

SITE AREA COLOR: UP TO THE NORTH SHORE

MHS GRAY

MHS GREEN

SITE AREA COLOR: NORTH WOODS

MHS LIGHT GRAY

MINNESOTA HISTORICAL SOCIETY

Color Palette

Minnesota Historical Society Color Palette

MHS Orange MHS Orange coated: Pantone 158C MHS Orange uncoated: Pantone 158U MHS Orange CMYK: C-0, M-61, Y-97, K-0 MHS Orange RGB: R-100, G-39, B-6 MHS Orange Websafe color: #FF6600

MHS Light Blue MHS Light Blue coated: Pantone 631C MHS Light Blue uncoated: Pantone 631U MHS Light Blue CMYK: C-67, M-0, Y-12, K-2 MHS Light Blue RGB: R-0, G-66, B-79 MHS Light Blue Websafe color: #0099CC

MHS Purple MHS Purple coated: Pantone 526C MHS Purple uncoated: Pantone 526U MHS Purple CMYK: C-76, M-100, Y-7, K-0 MHS Purple RGB: R-25, G-12, B-42 MHS Purple Websafe color: #330066

MHS Blue MHS Blue coated: Pantone 294C MHS Blue uncoated: Pantone 294U MHS Blue CMYK: C-100, M-58, Y-0, K-21 MHS Blue RGB: R-0, G-17, B-42 MHS Blue Websafe color: #000066

MHS Red MHS Red coated: Pantone 187C MHS Red uncoated: Pantone 187U MHS Red CMYK: C-0, M-100, Y-79, K-20 MHS Red RGB: R-70, G-11, B-15 MHS Red Websafe color: #CC0000

MHS Green MHS Green coated: Pantone 561C MHS Green uncoated: Pantone 561U MHS Green CMYK: C-85, M-0, Y-54, K-52 MHS Green RGB: R-0, G-31, B-28 MHS Green Websafe color: #003333

MHS Light Green MHS Light Green coated: Pantone 577C MHS Light Green uncoated: Pantone 577U MHS Light Green CMYK: C-24, M-0, Y-46, K-10 MHS Light Green RGB: R-68, G-73, B-50 MHS Light Green Websafe color: #CCCC99

MHS Light Gray MHS Light Gray coated: Pantone Warm Gray 3C MHS Light Gray uncoated: Pantone Warm Gray 3U MHS Light Gray CMYK: C-0, M-4, Y-8, K-17 MHS Light Gray RGB: R-76, G-72, B-69 MHS Light Gray Websafe color: #CCCCCC

Please refer to actual PANTONE color chips to accurately match and reproduce MHS colors on the paper stock you are using. The CMYK formula should be a “starting point,” and you should work with your printer to determine the correct formula for your specific project.

The colors reproduced in this identity manual have not been evaluated by Pantone, Inc. for accuracy and may not match the PANTONE Color Standards. PANTONE® is a registered trademark of Pantone, Inc.

MINNESOTA HISTORICAL SOCIETY

Typography

The primary typeface for the Minnesota Historical Society materials and signage is Gotham. Gotham should be used for all headlines, subheads, advertising, signage. The secondary typeface for the Minnesota Historical Society is Minion. The Primary Signature wordmark must always be set in Minion small caps. In circumstances when there is a lot of copy in a communication piece, Minion can be used for the body copy only.

Gotham

Minion

Gotham Light

Minion Regular

Gotham Book

Minion Italic

Gotham Medium

MINION SMALL CAPS

Gotham Bold

MINNESOTA HISTORICAL SOCIETY

Letterhead Specifications

⁄8 "

⁄2 "

Minnesota Historical Society, 345 6 • F. 651-297-8224 • www.mnhs.org

⁄2 "

Letterhead Specifications Size:

8 1⁄2" x 11" (shown at 30%)

Logo:

Type:

Address line: 8 pt. Gotham Book, force justify to 1" margin

⁄8 "

Letter: All body copy should be created in 11 pt. Minion on 13 pt. leading or line spacing. If this is not available, Times should be used. If both of these typefaces are unavailable, a similar plain serif typeface should be used. Always avoid the use of italic and script typefaces for large amounts of body copy. Paper: Colors:

Recommend Cougar Opaque 80# Text Smooth Finish or comparable Logo: MHS Gray and MHS Yellow

Minnesota Historical Society, 345 Kellogg Blvd W, St Paul, MN 55102-1906 • T. 651-259-3000 • F. 651-297-8224 • www.mnhs.org

Address line: MHS Gray

MINNESOTA HISTORICAL SOCIETY

Business Card Specifications ⁄2"

1 1⁄8 "

⁄8 "

John H. Doe Business Card Specifications

Historian

Minnesota Historical Society 345 Kellogg Blvd W St Paul, MN 55102-1906 T. 651-296-6126, C. 651-297-8014 F. 651-297-8224 john.doe@mnhs.org www.mnhs.org

Size:

31⁄2" x 2"

Logo:

Type:

Name: 9 pt. Gotham Medium on 10 pt. leading

⁄8"

Title: 7 pt. Gotham Book on 10 pt. leading Minnesota History Center: 7 pt. Gotham Medium on 10 pt. leading with 1⁄16" space before line

1-line title with cell phone number.

Address: 7 pt. Gotham Book on 10 pt. leading

Jane H. Doe

Paper:

Executive Vice President, Marketing & Communications Minnesota Historical Society 345 Kellogg Blvd W St Paul, MN 55102-1906 T. 651-296-6126, C. 651-297-8014 F. 651-297-8224 jane.doe@mnhs.org www.mnhs.org

Colors:

Recommend Mohawk Navajo Brilliant White 180# Cover or comparable Logo: MHS Gray and MHS Yellow Address line: MHS Gray Reverse side: MHS Gray with reversed-out type

2-line title with cell phone number.

Jane H. Doe Executive Vice President, Marketing & Communications Minnesota Historical Society 345 Kellogg Blvd W St Paul, MN 55102-1906 T. 651-296-6126, F. 651-297-8224 jane.doe@mnhs.org www.mnhs.org

2-line title with no cell phone number.

MINNESOTA HISTORICAL SOCIETY

Converted Envelope

⁄2 "

#10 Envelope

⁄8 "

Address line centered horizontally on envelope flap

1 1⁄8 "

Minnesota Historical Society, 345 Kellogg

#10 Converted Envelope Specifications Size:

9 1⁄2" x 41⁄4" (shown at 100%) ⁄8" on front side

Logo:

Type:

Address: 9 pt. Gotham Book on 11 pt. leading on back side

Paper: Colors:

Recommend Cougar Opaque 80# Text Smooth Finish or comparable Logo: MHS Gray and MHS Yellow Address line: MHS Gray background with reversed-out text

Standard Envelope

#10 Standard Envelope Specifications Size:

345 Kellogg Blvd W, St Paul, MN 55102-1906

Logo:

Type:

Address: 9 pt. Gotham Book on 15 pt. leading on front side

Paper: Minnesota History Center 345 Kellogg Blvd W St Paul, MN 55102-1906

9 1⁄2" x 41⁄4" (shown at 50%)

Colors:

⁄8" on front side

Recommend Cougar Opaque 80# Text Smooth Finish or comparable Logo: MHS Gray and MHS Yellow Address line: MHS Gray

MINNESOTA HISTORICAL SOCIETY

Photography

The photography for for all Minnesota Historical Society materials must be vibrant and colorful. Materials that include photography should always try to use images that depict lifestyle, history, people and location. Contact the Minnesota Historical Society Public Relations and Marketing department for a copy of the MHS photo library.

MINNESOTA HISTORICAL SOCIETY

Communications Materials

All of our communications are a reflection of the quality and experience to our visitors. The Minnesota Historical Society communications grid provides a framework on which to build our brand in a consistent and effective manner.

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MINNESOTA HISTORICAL SOCIETY

Communications Materials Cover Template

The main components of our printed materials are the cover elements, which function as a consistent branding device. The elements consist of lifestyle, historic, and site photography, and a color bar. The size and placement of these elements can change depending on the application as long as the ratio remains consistent. When a communication piece relates directly to a historic site, it is recommended that photography be included. When using the multiple small photos, you must always include at least one lifestyle and one historic photo. The following pages contain examples of standard size communication materials.

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front

Autumn Events 2009 Minnesotaâ&#x20AC;&#x2122;s Historic Sites and Museums

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of the is yearâ&#x20AC;&#x2122;s

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MINNESOTA HISTORICAL SOCIETY

MHS 4x9 Rack Card Template

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6Wab]`WQ 4]`SabdWZZS Color bar on a standard rack card is 2.25â&#x20AC;?

A[OZZ b]e\ C A / QW`QO &''

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>`Sab]\ 3pt. rule

3 Images: 1 Portrait lifestyle, 1 Historic B&W photo of site, 1 environmental lifestyle. Each image should be an equal size square and fit within the width of the cover.

Main image of site from MHS Site photography library

MHS wordmark must appear on the cover of all MHS collateral. 24

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MINNESOTA HISTORICAL SOCIETY

Small Format Brochures and Cards

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MINNESOTA HISTORICAL SOCIETY

Horizontal Format Brochures

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MINNESOTA HISTORICAL SOCIETY

81/2 x 11 and Larger Formats

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Historic Forestville 1899 Living History Experience â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘ â&#x20AC;˘

Please take a brochure.

See the village of Forestville as it was in 1899 Chat with costumed interpreters portraying actual residents Browse original 19th-century merchandise in the general store Enjoy the aroma of a working 1890s kitchen Hands-on historic activities for young and old

Location: In Forestville Mystery Cave State Park (main park area) 1 mile north of park contact station or 5 miles northeast of Mystery Cave. Hours: Memorial Day Weekendâ&#x20AC;&#x201C;Labor Day: Tues.â&#x20AC;&#x201C;Fri. 10â&#x20AC;&#x201C;5; Sat. 11â&#x20AC;&#x201C;6; Sun. noonâ&#x20AC;&#x201C;5. Weekends in Sept. and Oct.: Sat. 10â&#x20AC;&#x201C;5; Sun. noonâ&#x20AC;&#x201C;5. Closed Mondays except holidays.

For information call 507-765-2785 or visit www.mnhs.org/forestville.

08-HC099 â&#x20AC;&#x153;Right on Lake Stâ&#x20AC;? Poster 11â&#x20AC;? x 17â&#x20AC;? 4-color rev.: 08-15-07 Minn. Historical Soc., Dan: 651-259-3147

07-ST350

Historic Forestville Poster

24â&#x20AC;? x 36"

4-color

Minnesota Historical Society, Dan: 651.259.3147

MINNESOTA HISTORICAL SOCIETY

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Mill Lacs Indian Museum

Excludat iurgia finis, est vetus atque probus, centum qui perficit annos. Quid, qui deperiit minor uno mense vel anno, inter quos referendu.

Si meliora dies ut vina poemata reddit, scire velim chartis pretium quotus arroget annus. Scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an inter vilis atque novos. Excludat iurgia finis, est vetus atque probus, centum qui perficit annos. Quid, qui deperiit minor uno mense vel anno, inter quos referendus erit. Veteresne poetas, an quos et praesens et postera respuat aetas. Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno. Utor permisso, caudaeque pilos ut equinae paulatim vello unum, demo etiam unum, dum cadat elusus ratione ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod libitina sacravit. Ennius et sapines et fortis et alter homerus, ut critici dicunt, leviter curare videtur, quo promissa cadant et somnia pythagorea. Naevius in manibus non est et mentibus haeret paene recens. Adeo sanctum est vetus omne poema. Ambigitur quotiens, uter utro sit prior, aufert pacuvius docti famam senis accius alti. Dicitur afrani toga convenisse menandro, plautus ad exemplar siculi properare epicharmi, vincere caecilius gravitate, terentius arte. Hos ediscit et hos arto stipata theatro spectat roma potens, habet hos numeratque poetas ad nostrum tempus livi scriptoris ab aevo. Interdum volgus videt, est ubi peccat. Si veteres ita miratur laudatque poetas, ut nihil anteferat nihil illis comparet errat. Si quaedam nimis antique, si peraque dure dicere credit eos, ignave multa fatetur, et sapit et mecum facit et Iova iudicat aequo. Non equidem insector delendave carmina livi esse reor, memini quae plagosum mihi parvo orbilium dictare, sed emendata videri pulchraque et exactis minimum distantia miror.

Subhead Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema. Si meliora dies, ut vina poemata reddit scire velim, chartis pretium quotus arroget annus. Scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an inter vilis atque novos. Excludat iurgia finis, est vetus atque probus, centum qui perficit annos. Quid, qui deperiit minor uno mense vel anno, inter quos referendus erit. Veteresne poetas, an quos et praesens et postera respuat aetas. Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno. Utor permisso, caudaeque pilos ut equinae paulatim vello unum, demo etiam unum, dum cadat elusus. Ratione ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod Libitina sacravit. Ennius et sapines et fortis et alter homerus, ut critici dicunt, leviter curare videtur, quo promissa cadant et somnia pythagorea. Naevius in manibus non est et mentibus haeret paene recens. Adeo sanctum est vetus omne poema. Ambigitur quotiens, uter utro sit prior, aufert pacuvius docti famam senis accius alti, dicitur afrani toga convenisse menandro, plautus ad exemplar siculi properare epicharmi, vincere caecilius gravitate, terentius arte. Hos ediscit et hos arto stipata theatro spectat roma potens, habet hos numeratque poetas ad nostrum tempus livi scriptoris ab aevo. Interdum volgus videt, est ubi peccat. Si meliora dies, ut vina poemata reddit, scire velim chartis pretium quotus arroget annus scriptor abhinc annos.

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Mill Lacs Indian Museum

Subhead

Inter quae verbum emicuit si forte decorum, et si versus paulo concinnior unus et alter, iniuste totum ducit venditque poema. Si meliora dies, ut vina poemata reddit scire velim, chartis pretium quotus arroget annus. Scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an inter vilis atque novos. Excludat iurgia finis, est vetus atque probus, centum qui perficit annos. Quid, qui deperiit minor uno mense vel anno, inter quos referendus erit. Veteresne poetas, an quos et praesens et postera respuat aetas. Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno. Utor permisso, caudaeque pilos ut equinae paulatim vello unum, demo etiam unum, dum cadat elusus. Ratione ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod Libitina sacravit. Ennius et sapines et fortis et alter homerus, ut critici dicunt, leviter curare videtur, quo promissa cadant et somnia pythagorea. Naevius in manibus non est et mentibus haeret paene recens.

Subhead

Text set in multiple columns

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Subhead Si meliora dies ut vina poemata reddit, scire velim chartis pretium quotus arroget annus. Scriptor abhinc annos centum qui decidit, inter perfectos veteresque referri debet an inter vilis atque novos. Excludat iurgia finis, est vetus atque probus, centum qui perficit annos. Quid, qui deperiit minor uno mense vel anno, inter quos referendus erit. Veteresne poetas, an quos et praesens et postera respuat aetas. Iste quidem veteres inter ponetur honeste, qui vel mense brevi vel toto est iunior anno. Utor permisso, caudaeque pilos ut equinae paulatim vello unum, demo etiam unum, dum cadat elusus ratione ruentis acervi, qui redit in fastos et virtutem aestimat annis miraturque nihil nisi quod libitina sacravit. Ennius et sapines et fortis et alter homerus, ut critici dicunt, leviter curare videtur, quo promissa cadant et somnia pythagorea. Naevius in manibus non est et mentibus haeret paene recens. Adeo sanctum est vetus omne poema. Ambigitur quotiens, uter utro sit prior, aufert pacuvius docti famam senis accius alti. Dicitur afrani toga convenisse menandro, plautus ad exemplar siculi properare epicharmi, vincere caecilius gravitate, terentius arte. Hos ediscit et hos

MINNESOTA HISTORICAL SOCIETY

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Si meliora dies ut vina poemata reddit, scire velim chartis pretium quotus arroget annus. Scriptor abhinc annos centum qui decidit,

inter perfectos veteresque referri debet an inter vilis atque novos.

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Mill Lacs Indian Museum

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