Brand Manual
2012
Brand Manual
table of contents 1. naming brand vision........................................................................................................................1.01 brand mission....................................................................................................................1.02 brand promise...................................................................................................................1.03 brand values.......................................................................................................................1.04
2. logotypes basic forms.........................................................................................................................2.01 subbrand logotypes........................................................................................................2.02 exclusion zone..................................................................................................................2.03 complementary forms...................................................................................................2.04 brand background............................................................................................................2.05 graphic element...............................................................................................................2.06
3. colours primary colours.................................................................................................................3.01
4. typography basic typography..............................................................................................................4.01 logo typography...............................................................................................................4.02
5. office templates business card - PayU......................................................................................................5.01 business card - PayU Group.........................................................................................5.02 headed paper - PayU .....................................................................................................5.03 headed paper - PayU Group.........................................................................................5.04 DL envelope - PayU.........................................................................................................5.05 DL envelope - PayU Group...........................................................................................5.06 with compliments card - PayU...................................................................................5.07 with compliments card - PayU Group......................................................................5.08 company folder - PayU..................................................................................................5.09 company folder - PayU Group.....................................................................................5.10 PowerPoint slide design - PayU.................................................................................5.11 PowerPoint slide design - PayU Group....................................................................5.12
6. marketing materials e-mail - PayU.....................................................................................................................6.01 e-mail - PayU Group.......................................................................................................6.02 A4 leaflet - PayU..............................................................................................................6.03 A4 leaflet - PayU Group.................................................................................................6.04 roll-up - PayU....................................................................................................................6.05 roll-up - PayU Group.......................................................................................................6.06 gadgets - PayU .................................................................................................................6.07 gadgets - PayU Group ...................................................................................................6.08
© PayU
2012
1 naming
Brand Manual
1. naming
1.01
brand vision
brand
vision
• Online shopping has become a natural method of buying goods and services, often at lower prices and certainly in a more convenient environment: clicking has replaced traffic jams, queues and advertising noise for so many of us. However, this new world of shopping habits is not accompanied by new paying habits: online shoppers and online merchants still love cash. • But online world is not a perfect place for cash. • People knowingly or unknowingly accept poor shopping experience related to cash because they believe using cash is a better warrant of proper shipping, speed and full control over the process. And it is true to some extent as long as you believe that most merchants will try to cheat. We do not think so. We will take this market forward by promoting online payments through the delivery of simple tools and education on how to buy/sell better and risk nothing.
© PayU
2012
Brand Manual
1. naming
1.02
brand mission
brand
mission
We champion online merchants with superb, simple tools to better manage their businesses without using cash online. We deliver, at a fair price, an all-in-one solution enabling secure and easy shopping for their customers. • Pure value: - safe for shoppers, - all-in-one payment package for all merchants’ needs at a fair price, - ”allegrogroup family” value.
• Clear information: - quick access to information, - objective communication and education, - superb user experience online.
• Integrated service: - proactive account managers, - instant help in any channel merchants choose, - always in touch, sharing news, listening to needs.
© PayU
2012
Brand Manual
1. naming
1.03
brand promise
brand
promise
Safe and simple way to move money online PayU brand promise is simplicity. The bottom line of all efforts across numerous enterprises worldwide and across numerous departments of these enterprises: marketing, sales, IT and customer care. Taglines, selling lines and general communication concepts rely heavily on local market conditions. Please note: do not take the brand promise for a tagline or a selling line. Even though there is nothing wrong with such an approach, its primary goal is to help us unite around what PayU stands for.
Š PayU
2012
Brand Manual
1. naming
1.04
brand values
brand
values
Core values What do the brand and I have in common? • We like buying online • We are not afraid to pay online, we want it to be secure • We prefer simple solutions, to save the hassle
Expressive values What does the brand say about me? • I am smart • I am taken care of - they took care of security • I am well-informed - my shopping history online full access in case of troubles with merchant
Functional values What does the brand do for me? • simplifies paying/shopping (single sign-on, easy interface) • secures paying (true for all payments and personal data) • gives choice in one place (card, bank transfer, online loan, vouchers, P2P)
© PayU
2012
2 logotypes
2.01
Brand Manual
2. logotypes
basic forms The basic forms of the logo are constructed from an individually designed typeface constituting a graphical representation of the brand name.
PayU logotype
PayU Group logotype
Š PayU
2012
2.02
Brand Manual
2. logotypes
subbrand logotypes Subbrands logos present: PayU Card and Open PayU. Colours and each individually designed logo lettering are consistent with the identification of the PayU brand.
PayU Card logotype
Open PayU logotype
Š PayU
2012
2.03
Brand Manual
2. logotypes
exclusion zone
NOTE!
The primary field defines a minimum enclosed area around the brand logo in which the logo may be used. To determine the exclusion zone use the module design - a rectangle described on the "a" letter logo.
Principles of constructing the exclusion zone for other forms of the logo are similar to the one below.
A
1/2A
1/2A 1/2B
B 1/2B
1/2B B 1/2B A
logotype zone
exclusion zone
1/2A
1/2A
construction of the exclusion zone
Š PayU
2012
Brand Manual
2. logotypes
complementary forms
NOTE!
Achromatic and monochromatic logo variants are applicable in areas of brand communication where the use of standard colours is not possible due to technical reasons (e.g. embossing, engraving, one-colour print, etc.). A special form of the logo has been designed for the needs of the visual identification system – a badge. It can be applied in case of using the logo on non-uniform (difficult in terms of colours) backgrounds when we care about preserving the standard brand colours. It is allowed to use the transparency effect in a positive mould.
The rectangular forms describing the brand logos do not constitute their integral part; they only simulate a background on which the logos are located.
2.04
archromatic variants (black 100%; black 100%, 60%) – positive version and contra
monochromatic variants (blue, aqua blue) – positive version and contra
variants to be used on foreign backgrounds, backgrounds that are not unified (badge) – positive version and contra
© PayU
2012
Brand Manual
2. logotypes
brand background
NOTE!
The basic backgrounds of the brand are white and blue – the logo occurs in counterpoint. The use of a silver background.
2.05
The rectangular forms describing the brand logos do not constitute their integral part; they only simulate a background on which the logos are located.
basic brand background – white and blue
complementary brand background – silver
© PayU
2012
2.06
Brand Manual
2. logotypes
graphic element The page provides a graphic element used in the identification of the brand and the ways of framing. graphic element
top left
top right
bottom left
bottom right
framing – examples
Š PayU
2012
3 colours
3.01
Brand Manual
3. colours
primary colours
NOTE!
The page presents colour parameters of the brand logo depending on the chosen reproduction technique (positive variant and contra).
The presented colours constitute a simulation of target colours (laser print) and may slightly differ from values presented in the table. PANTONE is the preferred printing technique. The rectangular forms describing the brand logos do not constitute their integral part; they only simulate a background on which the logos are located.
PANTONE Blue 072 C
PANTONE Process Cyan C
PANTONE Trans. White C
colours – positive / contra
Reproduction technique / colour
PANTONE C / U
CMYK
RGB
BLUE PayU
Blue 072 C / U
100 : 88 : 0 : 5
28 : 58 : 133
AQUA BLUE PayU
Process Cyan C / U
100 : 0 : 0 : 0
0 : 156 : 221
WHITE PayU
Trans. White C / U
0:0:0:0
255 : 255 : 255
colour tables for print techniques and other reproduction techniques
Š PayU
2012
4 typography
Brand Manual
4. typography
4.01
basic typography The basic lettering pattern is the ALWYN font family in several variants. When creating a message you should ensure it is legible. The slogan (head) should be written in a considerably larger typeface than other text blocks.
ALWYN BOLD – title
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALWYN MEDIUM – title, distinguishing mark
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALWYN REGULAR – distinguishing mark, text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALWYN LIGHT – text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789 ALWYN THIN – text
ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 0123456789
© PayU
2012
Brand Manual
4. typography
4.02
logo typography For the purpose of visual identification system is designed to make PayU corporate font - PayU. It applies to brand communication and subbrands only for creating logos and brand names of products or services.
PAYU Font – logotypes
Š PayU
2012
5 office templates
5.01
Brand Manual
5. office templates
business card - PayU
format: 90 x 50 mm technique: offset printing material: white matte cardboard 350 g/m2
The size of the visiting card is fixed and based on a characteristic cutter (rounded corners). The logo is positioned in the top left corner of the format. Text information is arranged in accordance with the set rules. The personal visiting card is used to present the employe.
NOTE! Dimensions in millimeters. Scale: 100% 1. Alwyn Regular – 9.5 pt 2. Alwyn Light – 6.5 pt 3. Alwyn Regular – 8 pt
7
78
5
6 5
14
Name and Surname position
21
1
10
2
PayU SA Street Name 12 01-234 City Name Country Name
2
T: F: M: E:
+00 12 345 56 70 +00 12 345 56 71 +00 12 345 56 72 name.surname@payu.pl
20
4
business card - front
7 6 5
3
www.payu.pl 5
business card – back
© PayU
2012
5.02
Brand Manual
5. office templates
business card - PayU Group
format: 90 x 50 mm technique: offset printing material: white matte cardboard 350 g/m2
The size of the business card is fixed and based on a characteristic cutter (rounded corners). The logo is positioned in the top left corner of the format. The text is arranged in accordance with the set rules. The business card is used to present an employee.
NOTE! Dimensions in millimeters. Scale: 100% 1. Alwyn Regular – 9.5 pt 2. Alwyn Light – 6.5 pt 3. Alwyn Regular – 8 pt
7
78
5
6 5
14
Name and Surname position
21
1
10
2
PayU SA Street Name 12 01-234 City Name Country Name
2
T: F: M: E:
+00 12 345 56 70 +00 12 345 56 71 +00 12 345 56 72 name.surname@payu.com
20
4
business card - front
7 6 5
3
www.payu.com 5
business card – back
© PayU
2012
5.03
Brand Manual
5. office templates
headed paper - PayU
format: 210 x 297 mm technique: offset printing material: decorative paper 80-100 g/m2 NOTE! Dimensions in millimeters. Scale: 70% 1. Alwyn Light / Regular – 8 pt / 7pt
Correspondence paper is available only in the A4 format. The logo is positioned in the top-right corner of the form. Other elements are distributed in accordance with the pattern below. A place making it easier to fold the form in three has been indicated below.
20
headed paper
45
16 15
23 PayU SA Street Name 12 01-234 City Name
T: +00 12 345 56 70 F: +00 12 345 56 71 E: info@payu.pl
1
7 20
workspace
www.payu.pl payu.pl
tag folded x 3
1
26
1
Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN, paid in full.
10
© PayU
2012
5.04
Brand Manual
5. office templates
headed paper - PayU Group
format: 210 x 297 mm technique: offset printing material: decorative paper 80-100 g/m2 NOTE! Dimensions in millimeters. Scale: 70% 1. Alwyn Light / Regular – 8 pt / 7pt
Correspondence paper is available only in the A4 format. The logo is positioned in the top-right corner of the form. Other elements are distributed in accordance with the pattern below. A place making it easier to fold the form in three has been indicated below.
20
headed paper
45
16 15
23 PayU SA Street Name 12 01-234 City Name
T: +00 12 345 56 70 F: +00 12 345 56 71 E: info@payu.com
1
7 20
workspace
www.payu.com payu.com
tag folded x 3
1
26
1
Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN, paid in full.
10
© PayU
2012
5.05
Brand Manual
5. office templates
DL envelope - PayU
format: 220 x 110 mm technique: offset printing
The DL envelope is used to send the A4 format folded in three and the 1/3 A4 format, as well as all types of greeting cards or compliment slips in 210 x 100 mm format. The logo is positioned in the top-left corner visible below.
NOTE! Dimensions specified in millimeters. Scale: 70% 1. Alwyn Light – 6.5 pt 2. Alwyn Regular – 7.5 pt
11 10 7 9 PayU SA Street Name 12 01-234 City Name, Country Name
1
www.payu.pl payu.pl
2
6
DL cover
© PayU
7
2012
5.06
Brand Manual
5. office templates
DL envelope - PayU Group
format: 220 x 110 mm technique: offset printing
The DL envelope is used to send the A4 format folded in three and the 1/3 A4 format, as well as all types of greeting cards or compliment slips in 210 x 100 mm format. The logo is positioned in the top-left corner visible below.
NOTE! Dimensions specified in millimeters. Scale: 70% 1. Alwyn Light – 6.5 pt 2. Alwyn Regular – 7.5 pt
11 10 7 9 PayU SA Street Name 12 01-234 City Name, Country Name
1
www.payu.com payu.com
2
6
DL cover
© PayU
7
2012
5.07
Brand Manual
5. office templates
with compliments card - PayU
format: 210 x 100 mm technique: offset printing material: white matte cardboard 350 g/m2
Cards with compliments are available in one size. They are used for occasional correspondence and as printed invitations. The logo is positioned in the upper left corner of the format. Other elements of the formula has been presented below.
NOTE! Dimensions in millimeters. Scale: 70% 1. Alwyn Light – 12 pt 2. Alwyn Regular – 7.5 pt 3. Alwyn Regular – 6.5 pt
16
16 8
www.payu.pl payu.pl
2
1
with compliments
9 16 16
16 PayU SA 3 Street Name 12 01-234 City Name Country Name T: F: M: E:
+00 12 345 56 70 +00 12 345 56 71 +00 12 345 56 72 info@payu.pl
www.payu.pl payu.pl
2
9
with compliments card (external / internal side)
© PayU
2012
5.08
Brand Manual
5. office templates
with compliments card - PayU Group
format: 210 x 100 mm technique: offset printing material: white matte cardboard 350 g/m2
Cards with compliments are available in one size. They are used for occasional correspondence and as printed invitations. The logo is positioned in the upper left corner of the format. Other elements of the formula has been presented below.
NOTE! Dimensions in millimeters. Scale: 70% 1. Alwyn Light – 12 pt 2. Alwyn Regular – 7.5 pt 3. Alwyn Regular – 6.5 pt
16
16
2
www.payu.com payu.com
8
1
with compliments
9 16 16
16 PayU SA 3 Street Name 12 01-234 City Name Country Name
2
+00 12 345 56 70 +00 12 345 56 71 +00 12 345 56 72 info@payu.com
www.payu.com payu.com
T: F: M: E:
9
with compliments card (external / internal side)
© PayU
2012
5.09
Brand Manual
5. office templates
company folder - PayU
format: 437 x 305 mm technique: offset printing materiał: white cardboard – gloss, matte two-sided foil 250-300 g/m2
The company folder is used to keep A4 sized documents. The logo is positioned on the front cover in the top-right corner of the format. Other elements are positioned in accordance with the pattern presented below.
PayU SA Street Name 12 01-234 City Name
1
T: +00 12 345 56 70 F: +00 12 345 56 71 E: info@payu.pl
www.payu.pl
NOTE! Scale: 30% 1. Alwyn Light – 8 pt
www.payu.pl
A4 folder (external / internal side)
© PayU
2012
5.10
Brand Manual
5. office templates
company folder - PayU Group
format: 437 x 305 mm technique: offset printing materiał: white cardboard – gloss, matte two-sided foil 250-300 g/m2
The company folder is used to keep A4 sized documents. The logo is positioned on the front cover in the top-right corner of the format. Other elements are positioned in accordance with the pattern presented below.
PayU SA Street Name 12 01-234 City Name
1
T: +00 12 345 56 70 F: +00 12 345 56 71 E: info@payu.com
www.payu.com
NOTE! Scale: 30% 1. Alwyn Light – 8 pt
www.payu.com
A4 folder (external / internal side)
© PayU
2012
5.11
Brand Manual
5. office templates
PowerPoint slide project - PayU
format: 254 x 190,5 mm technique: PowerPoint NOTE! Dimensions specified in millimeters.
The page presents the principle of building a layout for a PowerPoint presentation, as well as exemplary slides.
1. Alwyn / Trebuchet MS
9
131
9
9
9
9
34
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121,5
place for a photo, illustration, chart
• wisi enim • exerci tation ullamcorper • lobortis nisi ut aliquip
26
City Name, 18.04.2012
Title of presentation
01
Author: Name Surname
layout of a PowerPoint presentation
lorem ipsum dolor
www.payu.pl City Name, 18.04.2012
Title of presentation
Author: Name Surname
01
Author: Name Surname
02
lorem ipsum dolor Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibhui smod tincidunt ut dolore magna aliquame rat volutpat. • wisi enim • exerci tation ullamcorper • lobortis nisi ut aliquip
www.payu.pl City Name, 18.04.2012
Title of presentation
PowerPoint slides (welcome, title, subsequent slide)
© PayU
2012
5.12
Brand Manual
5. office templates
PowerPoint slide project - PayU Group
format: 254 x 190,5 mm technique: PowerPoint NOTE! Dimensions specified in millimeters.
The page presents the principle of building a layout for a PowerPoint presentation, as well as exemplary slides.
1. Alwyn / Trebuchet MS
9
131
9
9
9
9
34
lorem ipsum dolor Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibhui smod tincidunt ut dolore magna aliquame rat volutpat. 1
121,5
place for a photo, illustration, chart
• wisi enim • exerci tation ullamcorper • lobortis nisi ut aliquip
26
City Name, 18.04.2012
Title of presentation
01
Author: Name Surname
layout of a PowerPoint presentation
lorem ipsum dolor
www.payu.com City Name, 18.04.2012
Title of presentation
Author: Name Surname
01
Author: Name Surname
02
lorem ipsum dolor Lorem ipsum dolor sit amet, adipiscing elit, sed diam nonummy nibhui smod tincidunt ut dolore magna aliquame rat volutpat. • wisi enim • exerci tation ullamcorper • lobortis nisi ut aliquip
www.payu.com City Name, 18.04.2012
Title of presentation
PowerPoint slides (welcome, title, subsequent slide)
© PayU
2012
6 marketing materials
6.01
Brand Manual
6. marketing materials
e-mail - PayU
1. Alwyn / Trebuchet MS
The page contains an example of a e-mail.
Best regards, Name and Surname position
PayU SA Street Name 12 01-234 City Name, Country Name
www.payu.pl payu.pl
1
T: +00 12 345 56 70 F: +00 12 345 56 71 E: name.surname@payu.pl Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN, paid in full.
© PayU
2012
6.02
Brand Manual
6. marketing materials
e-mail - PayU Group
1. Alwyn / Trebuchet MS
The page contains an example of a e-mail.
Best regards, Name and Surname position
PayU SA Street Name 12 01-234 City Name, Country Name
www.payu.com payu.com
1
T: +00 12 345 56 70 F: +00 12 345 56 71 E: name.surname@payu.com Company registered by the District Court of Poznań - Nowe Miasto i Wilda in Poznań, 8th Commercial Division of the National Court Register under inscription no. 0000274399. Tax Id Number (NIP): 779-23-08-495, Statistical no. (REGON) 300523444. Share capital: 4.000.000 PLN, paid in full.
© PayU
2012
6.03
Brand Manual
6. marketing materials
A4 leaflet - PayU
format: 210 x 297 mm technique: offset printing
The page contains an example of a leaflets in A4 format.
www.payu.pl payu.pl
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lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat.
www.payu.pl payu.pl
www.payu.pl payu.pl
lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat.
www.payu.pl payu.pl
A4 leaflets – examples
Š PayU
2012
6.04
Brand Manual
6. marketing materials
A4 leaflet - PayU Group
format: 210 x 297 mm technique: offset printing
The page contains an example of a leaflets in A4 format.
www.payu.com payu.com
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lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat.
www.payu.com payu.com
www.payu.com payu.com
lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat.
www.payu.com payu.com
A4 leaflets – examples
Š PayU
2012
6.05
Brand Manual
6. marketing materials
roll-up - PayU
format: 800 x 2000 mm technique: full colour print material: special material 800 g/m2
The page contains an example of a roll-up. This item is used during press conferences and interviews.
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www.payu.pl payu.pl
roll-up
Š PayU
2012
6.06
Brand Manual
6. marketing materials
roll-up - PayU Group
format: 800 x 2000 mm technique: full colour print material: special material 800 g/m2
The page contains an example of a roll-up. This item is used during press conferences and interviews.
lorem ipsum dolor Duis autem vel eum iriure dolor in hendrerit vulputate velit esse molestie cos equat.
www.payu.com payu.com
roll-up
Š PayU
2012
6.07
Brand Manual
6. marketing materials
gadgets - PayU Gadgets are important elements of the visual identification of the brand. They promote the brand during sporting events, fairs and other events of promotion and advertising. Keep in mind that they should be attractive in terms of art and quality.
T-shirt
cup 8GB
pencil pendrive
Š PayU
2012
6.08
Brand Manual
6. marketing materials
gadgets - PayU Group Gadgets are important elements of the visual identification of the brand. They promote the brand during sporting events, fairs and other events of promotion and advertising. Keep in mind that they should be attractive in terms of art and quality.
T-shirt
cup 8GB
pencil pendrive
Š PayU
2012