Brand Standards version 3.0 REV. 10/11
Table of Contents Pacific University Messaging..................................... 1 Integrated Marketing Strategy....................................2
Pacific University Brand Standards
Pacific University Logo..............................................3
Our brand is an important asset to the students, trustees, faculty,
Logo Color Configuration...........................................5
staff, volunteers, alumni and supporters of Pacific University. We
Backgrounds & Tier Logos........................................ 6
communicate our brand identity by presenting an engaging and consistent graphic and editorial identity. This approach is essential
Logo Size & Spacial Limitations.................................4
Apparel......................................................................7
to establishing a strong institutional brand presence that also helps
Logo File Names & Trademark Logo......................... 8
differentiate us from other universities and position us in a highly
Alternate Logo Use.................................................... 9
competitive market.
The unified identity system outlined in our Pacific University
Secondary Graphic Elements................................... 10
Brand Standards is for use by the entire Pacific University community.
Block P & University Seal......................................... 11
This provides a framework that promotes consistency in our
Color Palettes & Color Systems Defined................... 12
outreach efforts and outlines the standards for use of our visual symbols and editorial style. This includes the Pacific University logo,
Trademark & Commercial Use................................. 14
logo usage in general, the Boxer color palette, fonts and messaging.
University Letterhead............................................... 14
Electronic Templates . ............................................. 15
It is imperative we adhere to these standards online and in
print at Pacific University throughout our campuses, departments, programs, schools, colleges, centers and institutes.
By using these standards, you help us visually define the
University in a strong, consistent manner that will be instantly recognizable. These efforts support and complement the tradition of Pacific University, as well as the quality of our teaching, research
Environmental Commitment.................................... 15 Freelance & Translation Policies.............................. 16 Multimedia Guidelines.............................................17 Internet Standards & Guidelines.............................. 18
and service.
CANS Postings..........................................................20
Email Marketing......................................................20
Please join us in proudly incorporating the Pacific University
Brand Standards into every facet of our marketing and communications efforts. Your continued support helps strengthen Pacific University and our brand.
QR Codes.................................................................20 Social Media............................................................20 Font Use................................................................... 21
Tammy Spencer Associate Vice President of Marketing and Communications UNIVERSITY ADVANCEMENT
Mailing Guidelines...................................................22 Editorial Standards..................................................23
PACIFIC UNIVERSITY BRAND STANDARDS
Pacific University Messaging AN OVERVIEW OF PACIFIC’S HISTORY AND OFFERINGS Below is sample messaging that may come in handy for use as boilerplate in University publications. Pacific University, founded in 1849, offers a tradition rich in liberal arts and teaching, as well as evidence-based healthcare curricula for scholars of all backgrounds. Rooted in Forest Grove, Oregon with additional campuses in Hillsboro and Eugene, Pacific remains a small, close-knit community where big ideas develop through experiential learning, diverse perspectives and civic engagement. At the historic Forest Grove campus, students pursue bachelor’s, graduate and professional degrees within the colleges of Arts & Sciences, Education and Optometry. The Eugene campus also offers undergraduate and graduate degrees in Education, and the state-of-the-art Health Professions Campus in Hillsboro houses the College of Health Professions’ graduate and professional programs. Additionally, the University administers affordable healthcare clinics and services throughout the Portland metropolitan region. Pacific’s commitment to the community stems from close collaboration between students and faculty, who passionately embark together and individually on service learning and research opportunities, international education and co-curricular activities.
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PACIFIC UNIVERSITY BRAND STANDARDS COLLEGE OF EDUCATION | BUS SUPER TAILS
6201
think. see. teach. heal. INTEGRATED MARKETING STRATEGY In 2010, Pacific launched an integrated marketing strategy that introduces the University brand to the Portland Metro area via a comprehensive, consistent and engaging campaign.
Four keywords (think, see, teach, heal), styled consistenly PACU_IMSSuperTail_2011_SALEM | SALEM QTY 1
PACU_IMSSuperTail_2011_EUGENE | EUGENE QTY 3
865404
865405
and accompanied by engaging campus photography, lead the campaign and functionally represent our four colleges. An overarching keyword—discover—is used to communicate the larger University messaging. Perhaps more symbolically, these keywords and imagery also give the viewer insight into what they might expect during their experience with the University and beyond.
The multi-channel, offline and online, campaign is
managed through the Office of Marketing & Communications. Results and guidelines for use are available upon request.
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PACIFIC UNIVERSITY BRAND STANDARDS
Pacific University Logo As the primary visual identifier for the institution, the Pacific University logo is used in all development, promotional, marketing, recruitment and outreach materials including, but not limited to, print, apparel and online communications. For more information on Trademark and Commercial use of the logo, see page 12.
Use only the provided files of the original mark. Under no circumstances should
the logo be redrawn, reproportioned or modified in any manner. Elements of the logo should not be separated or repositioned. Do not use dropshadows, bevels, 3-D effects, animation, embosses, glows or outlines. See page 7 for Alternate Logo Use. NOTE | Electronic files of the logo are available on the website at pacificu.edu/marcom. See page 6 for specific file names.
YES!
NO!
NO!
Do not reposition or rearrange
Do not Stretch
“P” “P”
“P” “P”
“P” Letter Height
“P” Letter Height “P” “P” “P” “P”
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PACIFIC UNIVERSITY BRAND STANDARDS
3/4"
Logo Size & Spacial Limitations SIZE | Consider the guide below to ensure that the Pacific University
1"
signature (logo and logotype) is legible and prominent. PAGE SIZE
SUGGESTED LOGO SIZE
Up to–6”x 9”
3/4”–1”
Up to–8.5”x 11”
3/4”–1 1/2”
Up to–12x18”
1”–2”
1 1/2"
CLEAR SPACE | The Pacific University logo must be given sufficient visual space so that its impact is not degraded. Items such as text, images or graphic elements should be kept away from the logo by a minimum distance of the height of the “P.” PLACEMENT | The University logo looks best when placed in the top or bottom right-hand corner of a layout. Remember to maintain “P” space. 2”
EXCEPTIONS | When working with a very small format (smaller than 3/4”) such as on pens, or a very large format (larger than 12” x 16”) for items such as posters, signs and event marketing, please contact Marketing & Communications for project-specific guidelines.
“P”
“P”
NOTE | The above images are visual
“P” Letter Height
examples only. Logo may be reproduced at “P”
any size in proper proportions. “P”
4
“P”
PACIFIC UNIVERSITY BRAND STANDARDS
Color Configuration The electronic files for the Pacific University logo are provided in multiple color configurations—black, spot/Pantone Matching System (PMS) colors, CMYK/four-color process and white (for reversing out of a dark background). Logo file names are included on page 6. Please do not change the color of the logo.
YES!
NO! Do not recolor.
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PACIFIC UNIVERSITY BRAND STANDARDS
Backgrounds The white/reverse logo is intended for use on colored backgrounds. There may also be instances where the logo may need to be used on a photograph. The color or black version of the logo may be used on light photographs, and the white/reverse version on dark photographs. Be sure that the logo is placed in an area of the photograph that provides sufficient contrast so that the appearance of the logo is not diminished in any way.
Tier Logos Customized logos are available for use in letterhead from Marketing & Communications (MarCom) allowing colleges, schools, departments, programs, centers and institutes to combine their name with the University logo. The tiered logo system allows for brand consistency in an increasingly competetive market, as such, the creation of personalized logos outside of the tier logo concept is not an option. Do not attempt to create your own department logo. All logo reproduction rules (see page 1) apply when using custom logos. Customized logos are not to be used on University website(s). Contact MarCom for additional information.
BERGLUND CENTER for INTERNET STUDIES
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PACIFIC UNIVERSITY BRAND STANDARDS
Apparel The University logo must appear in its entirety on all Pacific
pocket, sleeve, back of the neck or other location in addition to
University apparel.
any primary artwork. The logo is not to be altered, stretched or
NOTE | Apparel must be purchased from licensed vendors. For a
distorted. Do not create primary artwork that could be viewed
list of approved vendors visit pacificu.edu/marcom/resources.
as an alternate logo for the program, club or group. Preferred apparel colors are red + gray, black, white or red.
While some cases may warrant event-specific artwork to be printed on apparel, the Pacific University logo (available at pacificu.
MarCom is happy to review and provide feedback prior to
edu/marcom) must also appear somewhere on the product—
ordering to help ensure that there are no delays in the
for example, on a shirt the logo may be placed on the chest
trademark/licensing process once your order is placed.
Orientation 2010 T-SHIRT
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PACIFIC UNIVERSITY BRAND STANDARDS
TradeMark (TM) Logo Retail vendors who sell Pacific University logo items are required to use the TM signature and must get permission from Marketing & Communications. See page 12 for additional information. A list of licensed vendors is available at pacificu.edu/marcom.
Logo File Names STANDARD LOGO | Electronic files of the logo are available at pacificu.edu/marcom. EPS | Vector files are best for print and are scalable in size. Black
PacU_Logo_Blk.eps
RGB (On-screen)
PacU_Logo_RGB.eps
CMYK (4-color process)
PacU_Logo_CMYK.eps
White (reversed)
PacU_Logo_WhiteRev.eps
2-color (PMS)
PacU_Logo_2c.eps
JPG | For print or web. To avoid pixelation, JPG files can be reduced in size but not enlarged. Black
PacU_Logo_Blk.jpg
RGB (On-screen)
PacU_Logo_RGB.jpg
CMYK (4-color process)
PacU_Logo_CMYK.jpg
PNG | For print or web. Best when a transparent background is needed. PNG files also work well for placement in Word, PowerPoint and other Microsoft Office documents. Like the JPG versions, a PNG can be reduced in size without losing clarity, but not enlarged. White (reversed)
PacU_Logo_WhiteRev.png
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PACIFIC UNIVERSITY BRAND STANDARDS
Alternate Logo Use SPECIAL CONSIDERATION ONLY THE BOXER | In very limited instances, it may be appropriate to use the “Boxer” symbol without attaching the logotype. This should only be done when the complete logo is printed elsewhere on the same piece. For example, on a T-shirt when the logo is also on the sleeve or on the gym floor of the Stoller Center where there are other visible instances of the logo (scoreboard, banners in the arena, etc.). Approval from MarCom is required. HORIZONTAL & VERTICAL LOGOS | When the standard logo doesn’t fit the layout, the horizontal or vertical logo can be used. If in question, ask the University art director or creative marketing director. ANIMATION | Please refrain from animating the logo (i.e. in video or on web pages).
NO! Do not change direction of Boxer.
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PACIFIC UNIVERSITY BRAND STANDARDS
Secondary Graphic Elements SPIRIT LINES | Spirit Lines are a graphic identity symbol derived from elements of the Boxer logo. This symbol is to be used as a subtle background texture on large fields of color or on photographs. No more than a 10 percent opacity is recommended. The Spirit Lines are intended to enhance your materials. They are not to be used as a replacement for the logo. If in question, contact the University art director or creative marketing director. BOXER | Pacific University’s mascot. Print and web materials that utilize this artwork are generally of a casual nature and communicate school spirit. Boxer is most often used by student groups and alumni organizations.
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PACIFIC UNIVERSITY BRAND STANDARDS
Block P SECONDARY LOGO | The secondary block “P” logo may be used within the Athletic Department and the University Bookstore only.
The University Seal The seal is the traditional legal signature or imprimatur for the University, representing official sanctioning by the institution. Use of the seal is reserved for the President’s office and for formal academic and University business such as authenticating diplomas, transcripts and other official documents—i.e., commencement awards and materials. Use of the seal is limited and should not be used as a substitute for the University logo.
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PACIFIC UNIVERSITY BRAND STANDARDS
Color Palette Using consistent colors in our visual communications across print and web strengthens the Pacific University identity. NOTE | For apparel and logo gear, the primary colors (plus white) should be used whenever possible.
Color Systems Defined PANTONE MATCHING SYSTEM (PMS) | color system used for print reproduction. CMYK, 4COLOR | four colors combined to create full-color print reproduction. C=Cyan M=Magenta
Y=Yellow
K=Black
RGB | three colors combined for computer monitor full-color viewing. R=Red G=Green B=Blue HEX | a six-digit alpha numeric representation of color for use on the web, derived from RGB color values.
Primary Colors The primary colors for Pacific University are red, black and grey. These colors create the dominant color scheme for all print and web communication.
Boxer Red Pantone 1805 C.0 M.100 Y.100 K.28 R.165 G.31 B.42 HEX #990000
Boxer Black Pantone Black 6 C.50 M.40 Y.40 K.100 R.0 G.0 B.0 HEX #000000
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Boxer Grey Pantone 431 C.20 M.10 Y.0 K.65 R.87 G.90 B.93 HEX #666666
PACIFIC UNIVERSITY BRAND STANDARDS
Secondary Colors In some instances it may be appropriate to accent the primary colors with additional colors to add interest or to create visual differentiation. In these instances, the secondary color palette may be used, but only in conjunction with the primary colors. NOTE | The colors shown here may not be fully accurate to the Pantone color standards and will vary on desktop printers.
Contemporary Bright SECONDARY COLORS | Most often used for Arts & Sciences and more casual materials.
Boxer Indigo Pantone 5265 C.92 M.87 Y.26 K.12 R.27 G.66 B.152
Boxer Leaf Green Pantone 583 C.34 M.12 Y.100 K.0 R.181 G.191 B.53
Boxer Gold Pantone 124 C.7 M.31 Y.100 K.0 R.253 G.186 B.18
Boxer Blue Pantone 549 C.67 M.27 Y.15 K.2 R.80 G.145 B.205
Boxer Lime Green Pantone 381 C.20 M.0 Y.91 K.0 R.214 G.224 B.61
Boxer Tangerine Pantone 144 C.0 M.62 Y.100 K.0 R.245 G.126 B.32
Classic Muted Palette SECONDARY COLORS | Most often used for professional programs and by the President’s and development offices.
Boxer Navy Pantone 541 C.90 M.70 Y.15 K5 R.46 G.87 B.145
Boxer Teal Pantone 337 C.31 M.0 Y.20 K.0 R.175 G.221 B.210
Boxer Chambrey Pantone 644 C.52 M.6 Y.0 K.25 R.86 G.155 B.190
Boxer Olive Green Pantone 582 C.49 M.33 Y.100 K.10 R.135 G.138 B.53
Boxer Burnt Orange Pantone 145 C.0 M.51 Y.95 K.14 R.216 G.128 B.34
Boxer Goldenrod Pantone 117 C.11 M.32 Y.100 K.3 R.220 G.168 B.34
Boxer Dark Grey (Web) HEX #666666 or #666
Boxer Light Grey (Web) HEX #CCCCCC or #CCC
Boxer White (Web) HEX #FFFFFF or #FFF
Boxer Metallic Gold Pantone 8641
Boxer Metallic Silver Pantone 8401
Boxer Cream (background option for print) Pantone 7499 C.0 M.2 Y.15 K.0
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PACIFIC UNIVERSITY BRAND STANDARDS
Trademark & Commercial Use Certain obligations and responsibilities accompany the use of Pacific University’s name and trademarks. Products and materials created on the institution’s behalf should always enhance and elevate the image of the University, augmenting the institutional brand identity. The name, marks and image of Pacific University cannot be used to imply or suggest endorsement of any product or service not provided by the University, nor advocate for a political party or candidate. OFFICIAL AND COMMERCIAL USE | Pacific University’s logo, seal and other marks are registered and protected by law. Colleges, schools, departments, offices, centers and other units of the University do not need approval to use the registered marks for official campus use. However, these units, and recognized student groups, should obtain prior approval to use the University’s name, logo, seal or other symbols for any commercial or non-commercial uses. University personnel may use the Pacific University name and trademarks according to established visual, editorial and legal guidelines for the purposes of recruitment, development or general promotion of the institution. The University requires all groups, departments, individuals and companies to obtain approval from the AVP for Marketing & Communications or his/her designee before producing any products that utilize the University’s registered and common law trade names, trademarks and service marks regardless of use or method of distribution. Individuals and
In accordance with University policy, commercial use of
Pacific’s registered trademarks requires approval in advance and may involve the payment of royalties to the University. Unauthorized use for commercial purposes, public or private, is prohibited. All products bearing names or symbols protected by the University are subject to review and approval by the institution and must include the TM letters with the logo. At that time, a determination will be made regarding any obligation of the producer to make payment of royalties. NEWS MEDIA | Use of the Pacific University name and associated marks by the news media for informational purposes is not subject to merchandising or licensing fees. PHOTOGRAPHY | Photographs of campus scenes, landmarks or athletic events may only be used for news and editorial purposes and may not be exploited commercially without express permission. NCAA regulations require that photographs of current student-athletes enrolled at the University may not be sold or used in association with commercial products. Photographs of students may not be sold or used without their consent and written permission.
University Letterhead LETTERHEAD, ENVELOPES, BUSINESS CARDS AND NOTEPADS A coordinated system of stationery and identification materials has been developed for University-wide use. All faculty, staff and students are to use official business materials.
organizations outside the University who wish to use any of the
TO PLACE AN ORDER
official marks must first obtain written permission by contacting
SERVICE CENTER SUPERVISOR Business Services 503-352-2731 copy@pacificu.edu
the Office of University Advancement.
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PACIFIC UNIVERSITY BRAND STANDARDS
Electronic Templates To maintain Pacific University’s brand identity throughout other communication channels, you will find a variety of templates on the Marketing & Communications website at pacificu.edu/ marcom including memos, flyers, brochures and postcards.
Our Commitment to the Environment Pacific University has made a commitment to be mindful and proactive in matters of sustainability. Our communication materials should reflect this pledge. In support of the University’s efforts, the Marketing & Communications office recommends recycled papers for print materials and continually seeks opportunities to make our work more “green.” As you evaluate your own future communication plans, we invite you to review the points below. RE-THINK YOUR MEDIUM | Do you really need that brochure to communicate your message? Would a postcard that directs the recipient to a website be an effective alternative? Can the piece serve more than one purpose? For instance, can a brochure double as a poster? Can specific content be omitted from a bound piece and inserted for a targeted audience? Can a mail promotion become a self-mailer to avoid using an envelope?
TRUST THE EXPERT | Be flexible when discussing project specifications with your Marketing & Communications representative. Often, small changes, such as printing 2-color instead of full-color, adjusting paper size or modifying a layout can make a big impact on the budget and the environment. KNOW YOUR PAPER | Availability and use of quality recycled paper has grown substantially over the past 10 years. Look for commercial papers with a minimum of 30 percent recycled (preferably post-consumer waste) content and refrain from printing on virgin paper. Give preference to 100 percent post-consumer paper whenever possible.
When appropriate, consider including the recycle logo
(available through Marketing & Communications) and one of the following statements on brochures, postcards or other materials that contain recycled paper: •
“Printed on recycled paper.”
•
“Pacific University is committed to sustainability. Help us with
our efforts and pass this on. Reuse and recycle responsibly.”
•
“Pacific University is committed to sustainability. Please
recycle responsibly.”
As you purchase paper for your office and communication needs, be aware that: •
Recycled content paper can be any blend of recycled paper
PLAN AHEAD | Printing multiple jobs at once, called “ganging,”
fiber and may also contain virgin paper fiber.1
makes for more efficient use of paper. Ganging works
•
Pre-consumer waste content paper contains paper that was
particularly well for “series” jobs, such as a set of four postcards
recycled from waste at a mill, fabricator and/or printer. It has
to be mailed over the course of a year, or a series of brochure
never been used by a consumer and often is derived from the
inserts. Think ahead when developing your communication plans
trimmings that occur in manufacturing or from unsold
and you could be surprised at the savings.
magazines and periodicals.1
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PACIFIC UNIVERSITY BRAND STANDARDS
Translation Policy
•
Post-Consumer Waste (PCW) content paper contains paper
that has been in circulation in finished form and has been
recycled by the end user. It is considered the most
environmentally efficient since it has had at least one useful
life before returning to service. Papers with the highest post-
consumer waste content are the most eco-friendly.2
•
Totally Recycled Fiber (TRF) content paper contains paper that
is 100 percent recycled material and may contain pre- and
post-consumer content.1
•
Coated papers, in general, are harder to recycle because of
the clay coating that creates the shiny, smooth surfaces. In
fact, 40 percent less fiber is extracted from coated paper than
uncoated paper. Consider using an uncoated paper for your
print communication.1
University Advancement does not have the resources to have material translated for departments or the ability to spell check and verify translations. Translation services for University publications, for both print and web, are the responsibility of the department requesting the translation. The accuracy of translated text and correct grammar, including accents and spelling, is the responsibility of the department/unit. University Advancement strongly recommends review and approval by a professional translator.
1 Monadnock Paper Mills, Inc., A Field Guide: Eco-Friendly, Efficient and Effective Print, 4,7. 2 Poppy Evans, The Complete Guide to Eco-Friendly Design, 16.
Freelance Policy In order to maintain Pacific University’s brand identity and high quality of print materials and web presence, it is recommended that all University divisions and departments contact the Marketing & Communications office prior to starting a project and/or opting to use freelance photographers, print and web designers, desktop publishers and illustrators. Should outside assistance be required, Marketing & Communications may be able to assist in matching a division/department project with appropriate freelancers that regularly work with Pacific and are familiar with our communication, graphic design and publishing standards. Freelance costs, as needed, are the responsibility of the division/department.
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PACIFIC UNIVERSITY BRAND STANDARDS
Multimedia Guidelines
POSTING FOR CANS | CANS posts to videos or slideshows should incorporate photos when possible.
CREATING | Photography and video created by Marketing & Communications is used to enhance the University’s public
MULTIMEDIA ON OUR WEBSITE, VIMEO AND YOU TUBE | Please
image, increase the public’s awareness of Pacific’s
communicate with Marketing and Communication if you are
accomplishments and events and develop consistent
creating or have a video and are interested in using on our
communications that build upon the University’s reputation with
website or would like to identify where it should be housed.
its many constituents.
MarCom will work with you after reviewing the quality of the
Pacific’s image, brand position and style are reflected
video and the content.
through candid, moment-based images. Capturing real moments that tell a story provides authenticity and creates a
PHOTOS ON OUR WEBSITE | We have a standard photo
sense of place through images and video. Natural lighting and
placement and size as well as guidelines for quality and
an attempt to capture subjects in their natural environment
permissions. Photos are placed at the top of the webpage and
contribute to this authenticity. Showing subjects doing rather
should span the width of the 2nd column or 2nd and 3rd
than posing provides more relevant photos for the viewer.
column depending on the layout of the webpage.
Selectively use “smile at the camera photos” when possible and
attempt to make images that provide information. Every part of
how to use those photos with a text link to our photo galleries.
the frame should contribute to the story. Portraits should be relevant to their environment. In most cases, this requires knowing something about the subjects and story before photographing.
If you have additional good quality images, we can discuss
To make these moments visually engaging, pay attention
to composition and framing in interesting ways, shooting from unusual angles (not always being at eye-level) and using depth of field, color and light to further direct the viewers eye to your subject. POSTING FOR FACEBOOK | Video posts use Vimeo with a description. Photo posts use Flickr set links with a description.
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PACIFIC UNIVERSITY BRAND STANDARDS
Internet Standards & Guidelines WEBSITE MANAGING WEBPAGES | The main university website, pacificu.edu, is where most university-related web content resides. Each office, department, major, school, college, program, center or institute is responsible for maintaining their webpages. These pages all sit on the University Web Server.
TEMPLATES & PAGE FORMATTING The University has established templates that all University webpages are built upon. Each individual webpage is a part of the greater whole of the pacificu.edu website, so all webpages must be consistent. The University templates ensure that all pages have the same general layout, text treatment and color scheme. STANDARD LAYOUT Three templates are available for all University pages:
WEB CONTENT MANAGEMENT ACCESS | To request access for a representative from your office to edit webpages, visit pacificu.edu/marcom/web.
•
One-column (no menu)
•
Two-column (left menu)
•
Three-column (left menu, right feature column)
Select special events pages built by MarCom may occasionally
ADOBE CONTRIBUTE
utilize a different format.
Adobe Contribute is the University-approved page editing
software for Pacific web contributors. MarCom provides
are maintained by MarCom.
resources to assist with Contribute setup and learning to
use the program. These documents are found in the
TEXT FORMATTING
Marketing & Communications Resources section at
Web fonts are limited to basic fonts that exist on most users’
pacificu.edu/marcom/resources.
computers. Therefore, the styles incorporated into Pacific pages
utilize basic, common fonts. Decorative or less common fonts will
Upon Web Editor Authorization Form approval from
The masthead and footer are standard to all Pacific pages and
MarCom, the Contribute software can be purchased and
not display for most viewers unless part of a graphic.
installed through UIS. Learning how to use the Contribute
•
Verdana is the standard font for use on Pacific webpages
software is up to each individual.
•
When formatting text in a text editor, specify “Verdana, Arial,
sans-serif” as your font group.
To ensure consistent design and usability for our varied
website audiences, all University page layouts, logo and image
•
No centered text. All text is left-justified.
usage, fonts and color schemes must remain within Pacific
•
All text in the body of a webpage is black.
University brand standards.
•
Links are automatically styled by the template to be Pacific Web Red (web color value: #990000).
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PACIFIC UNIVERSITY BRAND STANDARDS
•
Underlined text is not to be used.
•
•
For emphasis, please style text bold or use a larger font size.
key words into a link. The link will default to Pacific Web
•
Bold or large text is to be used sparingly (not an entire
Red so users know it is a link. •
paragraph, for example).
Avoid language such as “click here.” Instead, make your
If a link already exists in the menu for your section, please
•
Text should not be in all caps or italics.
do not link to it again within the body of the page.
•
Please use one space between sentences.
Language such as “Learn more about xyz using our menu
•
Do not include spaces between a subhead and the text below.
of links” is preferred over repetition or “click here” phrases.
•
Use exclamation marks sparingly.
•
When you have a “stack” of links on a webpage, do not
•
When you have a “stack” of links on a webpage, do not
include spaces between each link.
Keep headlines and subheads simple and do not include colons or exclamation marks.
•
•
Headlines and subheads should be written with a
include bullets next to the links.
combination of upper and lower case (Title Case) and
•
should be concise, such as “More Information” versus “for
link on the webpage. As an example, “Event Schedule.” •
More information about our program.” •
Please do not use blocks of color in text formatting.
•
Do not use under construction language or icons on
•
Use a short, descriptive phrase for the link versus having the A link to a PDF should note the document is a PDF as part of the link.
•
PDFs should open in a new window versus the page, so the
our webpages.
website is open and visible behind the PDF and stays open if
Do not remove websites, instead update on development
the PDF is closed. •
pages and replace.
Headlines and subheads should not be links. Links should be found in the body of the text.
FORMATTING CONTACT INFORMATION | Addresses and phone numbers should be formatted according to the specifications in
VISUAL ELEMENTS | Please refer to the Multimedia Guidelines
the Pacific Brand Guide. It is the responsibility of the your office/
for information about multimedia content (images and video) for webpages. Both quality and sizing standards are important
department’s web editor to maintain current contact information within the main body of your pages, where it exists.
when considering multimedia for use on the website.
Contact webteam@pacificu.edu if the contact information in
•
your page menu needs to be updated.
Red bars (for text headings, etc.) are no longer in use. Please eliminate when working with webpages.
LANGUAGE USAGE | Please do not refer to the main page of
•
Logos or clipart are not to be used as accent imagery.
any section as Home. The main page is simply the name of the
The main University logo appears at the top of every
department, program or office. Example: The Anthropology
webpage and should be the only logo on the page.
main page is simply Anthropology, not Anthropology Home.
When adding an image or images to webpage(s), please add a short, descriptive text tag for each image. This creates an “alt tag”
LINKS | Listed below are basic guidelines for links.
and appears as a placeholder when a viewer’s browser has images
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PACIFIC UNIVERSITY BRAND STANDARDS
turned off, cannot load the image or is set to read items aloud for
QR CODES
a visually impaired user. Contribute will prompt the user to do this.
QR codes are increasingly popular and are used to link directly to
Refer to “Working with Images in Contribute” for more
a specified page when scanned by a mobile device. Please
information, available online at pacificu.edu/marcom/resources.
consult with MarCom if you are thinking about using QR codes on your communications materials; there is an established
WEB COLORS | These hexadecimal values are to be used only for
University framework (including size and color specifications)
formatting text and other basic web components (not graphics).
that supports a QR code’s effectiveness.
See pages 10-11.
SOCIAL MEDIA
Thank you for helping Pacific University present a
professional, consistent online image to all of our audiences.
If you are interested in using social media (Facebook, Twitter,
Questions can be directed to webteam@pacificu.edu.
blogs, etc.) for business purposes at Pacific University, the Office of Marketing & Communications will assist you in creating your
CANS POSTINGS
social media account(s).
If you have communications responsibilities you might be
interested in CANS, Pacific’s online communications system.
communication plans and for your audience we will discuss and
Faculty, staff and students all have the ability to access and post
evaluate your request. Marketing & Communications guides
to CANS. By using CANS you can provide information to a
appropriate usage and will work with you on strategy, set up,
targeted audience, to multiple audiences and to larger groups at
audience interaction, monitoring and metrics.
Pacific. CANS postings may target students, alumni, faculty and
staff via enews as well as webpages. For more information about
can provide guidance, framework and help you assess your
how to use CANS, check out pacificu.edu/marcom/resources and
goals. Social media requires resources, so when considering
download the CANS User Guide.
usage it’s important to recognize the daily time commitment you
Before determining if social media is right for your
We encourage you to have a discussion with us so we
must make to be successful. Please visit pacificu.edu/marcom/socialmedia to access
EMAIL MARKETING
If you send email to groups of 50 or more individuals with
the social media account request form and to learn more about
external email addresses, please contact Marketing and
usage guidelines.
Communications to gain access to the University’s preferred email marketing system. Designed for external branded communications, this system provides a more professional communication and ensures that Pacific is not blacklisted as spammers. To set up a subaccount for your email marketing needs, please contact Marketing and Communications. Costs associated with using the system are based on usage and are extremely inexpensive as a comparison to more traditional marketing.
20
PACIFIC UNIVERSITY BRAND STANDARDS
Font Use Pacific University recommends the following typefaces for all University correspondence. Consistent use of these typefaces enhances the integrated family look across all materials. These fonts are an effective complement to each other while taking into consideration a wide range of communications needs.
Garamond OR Adobe Garamond An excellent choice for longer blocks of text, Garamond is widely available for both Apple and PC platforms.
Frutiger Adaptable for many uses, Frutiger is a sans serif font that comes in a wide variety of weights and works well in conjunction with Garamond.
Zine Slab Dis This font is often used by the office of Marketing & Communications. Available for purchase at fontshop.com
Adobe Garamond regular ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+
NOTE | Suitable substitutes for Frutiger are Arial and Futura
Zine Slab Dis Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_
Adobe Garamond Semi Bold ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+ Adobe Garamond Italic ABCDEFGHIJKLMNOPQRSTU VWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_+
Frutiger ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_ Frutiger bold ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890@#$%^&*()_ Frutiger italic ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
WEB | Verdana is preferred. Arial may be used as a substitute. When choosing a font family in Dreamweaver, use “Verdana, Arial, SansSerif.”
21
Zine Slab Dis Medium Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 @#$%^&*()_ Zine Slab Dis Bold Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890 !@#$%^&*()_ Zine Slab Dis Extra Bold Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_ Zine Slab Dis Black Roman ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890!@#$%^&*()_
PACIFIC UNIVERSITY BRAND STANDARDS
Mailing Guidelines The U.S. Postal Service is very specific in its requirements for posting mail. Size, weight, destination and sending first-class or bulk rate are some of the considerations that affect postage rates. Here are a few things to keep in mind when preparing materials to mail. FIRST CLASS | While most anything can be mailed, one must consider size and materials in order to take advantage of the most economical postage rates. For instance, square-sized mailers and those with plastic envelopes will incur additional postage fees. BULK MAIL | In order to qualify for bulk rates, your mailing must include 200 or more recipients in the contiguous United States. •
Postcards and envelopes measuring from 3.5”x 5” to 6.125” x 11.5”
and less than 1/4” in height have the same postage rate.
•
The mailing address is required to run horizontal (parallel to the longest
edge) on your piece of mail.
•
Generally speaking, rectangular pieces with the correct aspect ratio
(length divided by height with results between 1”–1.3” and 1”–2.5”)
are less expensive to mail.
•
Pieces that are square or are designed with vertically oriented mailing
addresses will incur a surcharge.
•
Allow a 5/8” print-free area along the bottom edge for proper barcode
reader automation.
•
The return address should print above the mailing address.
POSTAL REGULATIONS Mail Services 503-352-2192
22
PACIFIC UNIVERSITY BRAND STANDARDS
Editorial Standards WRITING STYLE | When crafting your message, it is important to
age always use numerals (5 years old; the 87-year-old man)
keep in mind that many of our audiences overlap. One reader
Alpha Kappa Delta “AKD’s” sorority
may receive Pacific magazine, a letter from the president’s office,
Alpha Zeta “AZ’s” fraternity
a brochure from the College of Health Professions and a postcard
Academic All-American Trademarked term used in reference
about an art exhibit—all in one week. Imagine the confusion if
to College Sports Information Directors of America (CoSIDA)
every publication treats the English language differently. It
program. Do not use with any other program.
makes our readers wonder if we are really all talking about
All-American noun or adjective: Kelsey Owens is an
the same place.
All-American. She is an All-American player. When referring
to a team it’s All-America team.
It is for this reason, and the sake of our readers, that we
advocate using a clear, consistent, contemporary style of writing in
alum is a chemical compound, not a proper way to refer
all non-academic documents. The Office of Marketing &
to graduates.
Communications endorses the Associated Press Style Guide (AP) as
Correct references:
the University’s publications standard. In addition, over the years
alumni (men & women plural) alumnae (female plural)
we have adopted a few non-AP University-specific styles, also
alumnus (male singular)
noted in this guide.
Alumni Association
alumni office, Office of Alumni Relations, Alumni Relations
A commitment to University-wide consistency builds the
alumna (female singular)
credibility of our publications and greatly enhances our audiences’
a.m. See also: times of day
understanding of Pacific University. Thank you for your help in
AOSA (American Optometric Student Association)
following these guidelines.
athletics, athletic department, Department of Athletics ARAMARK preferred reference is Dining Services or Catering
ADDITIONAL GUIDANCE | Use AP Stylebook and dictionary.
(Pacific’s food service contractor) Archives (located in the Library) Pacific Library Archives Arts & Sciences, College of Arts & Sciences
A
AZ (Alpha Zeta fraternity)
Abbott Center Office of Alumni Relations
B
Acronyms use sparingly for external audiences; use the full name on first reference followed by acronyms in parenthesis, ex. Pacific
bachelor’s degree, bachelor of arts BA, bachelor of
Information Center (PIC)
science BS
ACE Board an acronym for Activities and Cultural Events Board
Bates House Arts & Sciences, Advisory Center, some faculty
admissions office, Office of Admissions
and administrative offices
23
PACIFIC UNIVERSITY BRAND STANDARDS
Berglund Hall College of Education, Department of Business
Class years class of 1999, class of 2000, Jane Doe ’34 (Note
Berglund Center for Internet Studies (BCIS)
apostrophe points away from number and there is no comma
Books, Composition Titles and Publications are to be italicized
between the name and year); references between 1849 and
not set in quotes.
1910 should include the entire year: Jane Doe 1892. For dual
Boxer, the Boxer, Boxer mascot, Boxers. Always capitalized.
degrees, refer to undergraduate first: John Doe ’57, O.D. ’59.
Pacific’s mascot. Bronze Chinese dragon-dog statue brought to
Include the degree even if the student has not yet graduated; it
Pacific in 1896.
then is the projected year of graduation (O.D. ’13, Psy.D. ’13).
Boxer Briefs student newsletter
College of Arts & Sciences (CAS) (note ampersand in full name)
Brown Hall named after Pacific co-founder Tabitha Brown;
College of Education (COE)
pronounced “Tab-a-tha” by some “Ta-bee-tha” by others.
College of Health Professions (CHP)
building names capitalize, ex. Scott Hall. Also use “the Library”
College of Optometry (OPT)
to refer to the Forest Grove campus Library.
commas use for words in series of three or more after every item except the last (classes in Marsh Hall, the Library and
C
Jefferson Hall). Use in numbers greater than 999 (see also: numbers.)
capitalization Capitalize only complete official titles that come
Commencement, graduation
before a person’s name, and official names of departments and
committee names are only capitalized if official: Use committees
organizations, etc.
recognized by the governance, but holiday party committee is
Career Development Center, Career Center, CDC
not capitalized.
catalog Pacific University catalog is the official title
Composition titles, Books and Publications are to be italicized
of the publication. Do not capitalize catalog in “Pacific
not set in quotes.
University catalog.”
Convocation, formal assembly of welcoming students to
Cawein Gallery (Kathrin Cawein Gallery pronounced
the institution.
“ka-wine”)
corporate & foundation relations
century ninth century, 19th century; spell out numbers less than
course work
10. Hyphenate adjectival forms (18th-century view).
cross-country (noun and adjective)
CPS (Campus Public Safety)
cross country (sport) when referring to the running sport,
chair the genderless “chair” and “chairperson” is preferred to
no dash is used.
“chairman” or “chairwoman”
cross-cultural
Chuck Bafaro Stadium at Bond Field. The baseball field located in the Lincoln Park Athletic Complex. Chuck Bafaro Stadium after first reference.
24
PACIFIC UNIVERSITY BRAND STANDARDS
D
doctorate, doctoral degree, Ph.D. (if degree designation is needed, Ph.D. preferred over Dr.) Professor also preferred over
dashes no space on either side—of a dash (not to be confused
Dr. to avoid confusion with medical doctors.
by a hyphen.) There are various widths of dashes. An “en” dash–
dollar $6 million drive, $40 (not $40.00 or $40 dollars); use
the width of the letter “n.” An “em” dash—width of the letter
numerals, not words, for all dollar amounts
“m.” Use “en” dash for numbers. Use “em” dash for words.
dormitory “residence hall” refer as Residence Hall.
database (one word)
dual-meet record, dual-meet schedule
dates use a comma when including day (Saturday, Jan. 15, 1988) but not with month and year only (January 1988). Abbreviate names of months when a date is included (except for March,
E
April, May, June, July). Spell out “to” when a date is used in a
E&E Events and Entertainment e-newsletter at Pacific University
sentence, ex. from May 7 to May 14. In a listing, a dash is
Education College of Education (COE)
acceptable. ex. Abbott Center | May 7–14 | Noon–3 p.m.
Dean’s List
ELI (English Language Institute)
decades 1930s (no apostrophe before the s)
ellipses three periods in a row...no space before or after
degrees (academic) no periods for bachelor’s and master’s
Eugene home of the College of Education’s campus in
abreviations (BA, MS, MEd); use periods for doctoral
Lane County. Oregon’s second largest city.
abbreviations (Ph.D., O.D.) only.
EyeClinic, when referring to the University Optometry Clinics
Delta Chi Delta “Deltas” sorority
EyeTrends, when referring to the dispensary eye glasses/frames
School of Dental Health Science, dental health science (DHS)
extension referring to campus phone numbers, okay to use
dental hygiene
ext. 2211 if space is limited, but not “x 2211”
department names capitalize only the formal version: e.g.,
ELC (Early Learning Community)
Department of Biology, biology department. development office, Office of Development, informally
F
“development,” division of University Advancement (note capital letters when used formally)
Facilities, facilities department, Department of Facilities
disc compact disc, removable storage, CD, DVD
Family Weekend, Homecoming and Family Weekend
disk hard disk drive (which accepts a disc)
Financial Aid, Office of Financial Aid, financial aid office
disk drive computer; not disc, as in compact disc
Forest Grove City in western Washington County about 25
Division III Pacific’s athletics national affiliation in the NCAA. Use
miles west of Portland; site of the first Pacific University campus.
NCAA Division III on first reference.
Informally “The Grove.”
25
PACIFIC UNIVERSITY BRAND STANDARDS
L
Forest Grove Aquatic Center City owned pool adjacent to the Forest Grove campus. Home venue for Pacific’s swim teams.
Learning Support Services (LSS)
the Forest Grove News-Times (note italics); News-Times on
LEED (Leadership in Energy and Environmental Design) the
second reference
environmental building certification from the non-profit
Founders’ Week, Founders’ Day. Now Cornroast
Green Building Council. All of Pacific’s buildings built since 2005
G
are LEED-certified.
Gamma Sigma “Gammas” fraternity
Lincoln Park Athletic Complex Official name of the athletic
goboxers.com website for Pacific athletic department
complex located north of the Stoller Center. Comprised of Lincoln
the Library, (note cap) to remain until it is formally named.
Park Stadium, Chuck Bafaro Stadium at Bond Field and Sherman/
H
Larkins Stadium. In partnership with the City of Forest Grove. Lincoln Park Stadium name of soccer, football, lacrosse and
Hawai’i
track & field facility in Lincoln Park Athletic Complex
Healthcare use as one word
Lower Level, in reference to the basement of Marsh Hall
Health Professions Campus (HPC) Creighton Hall and
Lu‘au, Hawaiian feast and entertainment is always held the
HPC2 in Hillsboro. College of Health Professions (CHP).
second Saturday in April. Lu’au began with the founding of
the Hillsboro Argus (note italics); the Argus on
Pacific’s Hawai’i Club—Na Haumana ‘O Hawai’i which was
second reference
founded in 1959. Lu’au preferred.
Housing & Residence Life
M
I
MAX, light rail system Westside line runs from Portland
the Index (note italics) shorthand for The Pacific Index student
to Hillsboro.
newspaper, since 1893
Mail Services located in the basement of the University Center. Marsh Hall Main administration and classroom building on the
K
Forest Grove campus, built in 1895.
Kathrin Cawein Gallery the art gallery located in Scott Hall
Marketing & Communications internally MarCom or Office of
(pronounced “ka-wine”)
Marketing & Communications
KPUR (Pacific’s student-run radio station)
master’s degree, but Masters of Healthcare Administration McCready Hall, auditorium located in Taylor-Meade Performing Arts Center.
26
PACIFIC UNIVERSITY BRAND STANDARDS
Midnight (not 12 a.m.)
Optometry
Ming, a Chinese temple idol given to Pacific by Mary Elizabeth
Pacific EyeClinic & EyeTrends—Forest Grove
Smith Tomme ’40 and Georgena Potts ’39 as a temporary
Pacific EyeClinic & EyeTrends—Cornelius
replacement for the missing Boxer. On display in the PULSE,
Pacific EyeClinic & EyeTrends—Hillsboro
University Center.
Pacific EyeClinic & EyeTrends—Beaverton Pacific EyeClinic & EyeTrends—Downtown Portland
N Na Haumana O Hawai’i (Hawai’i Club) literal translation, the
P
students of Hawai’i
PA (School of Physician Assistant Studies graduate program)
Names, former, Maiden or former names should be listed
PAC (Pacific Athletic Center) Do not use. Now the Bill & Cathy
between first and last name, in parenthesis, to identifying an
Stoller Center
alumnus who may have attended Pacific under a different name.
Pacific magazine formerly Pacific Today, Pacific University
Example: Susan Jones attended Pacific and later became Susan
alumni magazine. Note italics and lowercase “magazine.”
Smith; she is listed as Susan (Jones) Smith. Hyphenate last names
Pacific News (note italics), faculty/staff newsletter
or omit parenthesis only when deferring to the person’s own
Pacific Outback (outdoor recreation program)
preference or legal name. Example: Jane Williams attended Pacific
Pacific Productions
and later changed her name to Jane Williams-Brown; she is listed
Pacific Review (note italics) (Pacific literary magazine)
as Jane Williams-Brown. Jennifer Johnson attended Pacific and
Pacific University on second or subsequent reference Pacific
later changed her name to Jennifer Johnson Roberts; she is listed
or “the University” (note cap.) Do not use the acronym “PU”
as Jennifer Johnson Roberts.
in any communications.
Newspapers italicize the names of the News-Times and other
PCOC (Pacific Community Outreach Coalition)
news publications Noon (not 12 p.m.)
Performing Arts Series
Numbers spell out numbers less than 10, except for age
Periods use one space after a period at the end of a sentence Phi Kappa Rho (fraternity)
O
Phi Lamda Omicron (“Philos” sorority) Phonathon fundraiser featuring student callers
Old College Hall Pacific’s first building, and the oldest
Phone numbers Use dashes rather than dots. Ex. 503-352-2211
educational building in the West, built in 1850
School of Pharmacy
OT (School of Occupational Therapy, occupational therapy)
School of Physical Therapy, physical therapy (PT)
Online
27
PACIFIC UNIVERSITY BRAND STANDARDS
School of Physician Assistant Studies (PA)
registrar’s office, Office of the Registrar (note capital letters
PIC (Pacific Information Center)
when used formally)
PLF (Politics and Law Forum)
Residence Hall use instead of dormitory
p.m. See also: times of day
Residence Life (referred to as Housing & Residence Life)
Portland Oregon’s largest city, located on the Willamette
RHA (Residence Housing Association)
(Wil-lam-met) River 25 miles east of Forest Grove; home of the
S
Portland campus: Optometry Clinics, Psychology Clinic and development offices
School of Dental Health Science (DHS) dental hygiene
PPC (Professional Programs Council)
School of Occupational Therapy (OT)
Pre-Occupational Therapy Club
School of Pharmacy (SP)
Pre-Optometry Club
School of Physical Therapy (PT)
Pre-Physical Therapy Club
School of Physician Assistant Studies (PA)
president’s office, Office of the President (note capital letters
School of Professional Psychology (SPP)
when used formally)
Scott Hall, formerly Harvey Scott Memorial Library
Professor (do not abbreviate, always capitalize before name and
SEA (Students for Environmental Awareness)
when used with department affiliation): Kevin Johnson, Professor,
seasons, always lowercase winter, spring, summer, fall, except
Organic Chemistry; or Professor of Organic Chemistry; Professor
when referring to semesters: Fall Semester
Kevin Johnson; Organic Chemistry Professor Kevin Johnson.
Sentence spacing use only one space between sentences
Second reference: use last name rather than professor. Do not
Service Center
capitalize in absence of name: “he is a professor of chemistry.”
Sherman/Larkins Stadium name of softball facility in
PT (School of Physical Therapy graduate program)
Lincoln Park Athletic Complex
PU do not use. See “Pacific University” listings
SOA (Student Optometric Association)
PUCC (Pacific Undergraduate Community Council)
SOAR (Student Outreach Admissions Representatives)
Publications, Books and Composition Titles are to be italicized
SPP (School of Professional Psychology)
not set in quotes.
Barbara E. Story Memorial Garden
PUNN (Pacific University Network News), e-newsletter
Douglas C. Strain Science Center, Strain Science Center Stoller Center the Bill & Cathy Stoller Center. Pronounce
R
(St”oh”ler). No acronym is to be used.
RA (resident assistant)
Student Activities
research office, Office of Research (note capital letters when
Student Life, formerly known as Student Services
used formally)
28
PACIFIC UNIVERSITY BRAND STANDARDS
URL create your URL as simply as possible, lowercase.
T Taylor Auditorium, located in Marsh Hall
Ex., pacificu.edu/identity. It isn’t necessary to include www
Taylor-Meade Performing Arts Center, home of the McCready
before the url when used on its own. Include the www when
Hall auditorium, music department
used in a sentence. URL shortening should be used when a web
theatre department, Department of Theatre
address is so long and complex that it’s unweildy to read and
Theta Nu Alpha (sorority)
type. A good rule-of-thumb is to shorten URLs that contain more
Times of day (a.m., p.m., noon, midnight) Ex. 8 a.m.–noon;
than two backslashes or a long string of numbers.
7–9 p.m. (only use zeros when minutes are included, i.e.,
For example:
7:10 or 7:30
http://www.pacificu.edu/news/detail.cfm?NEWS_
Titles capitalize before a person’s name; lower case after a name
ID=10142&CATEGORY_ID=106 could be shortened to
Tom McCall Center
http://bit.ly/rtO7rR using a URL shortening service.
Tom Miles Theatre
The University recommends using bitly.com to streamline long
Tom Reynolds Field
links. Bitly creates a shorter alias to the existing URL so that it
Trombley Square
is more readable.
V
U
Vandervelden Court (University-owned, on-campus student
UC (University Center, officially Washburne Hall) the student union
apartment units)
UC Box #______
Vandervelden Apartments (privately-owned, off-campus
UIS (University Information Services)
apartment homes)
University, capitalize when referring to Pacific University, particularly on second reference (Alumnus John Doe gifted his home to the University.)
W
UA (University Advancement—formerly University Relations)
Washburne Hall, University Center Washington County, county seat, Hillsboro; home of original Forest Grove campus, Hillsboro Health Professions Campus (HPC) website, web page and Web (note capital “W”) when referring to the World Wide Web (or standing alone.) Writing Resource Center
29