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The Snapys | Brand Guidelines
BRAND GUIDELINES
Summary
The Guidelines What is The Snapys? Logo and applications The logo Protective zone Minimum size Dont's Colors Elements Typeface Other applications Partnership Sponsors Lock-in Online Naming Conventions Tone of voice
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The Snapys | Brand Guidelines
Introduction This document provides an introduction to The Snapys brand guidelines and how the brand is to be used in various situations. Our goal is to maintain a consistent look and feel for the brand. Proper use of the logo and correct colour palette is imperative in order to maintain the integrity of the brand.
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The Snapys | Brand Guidelines
What are The Snapys? In 2015, Connector launched The Snapys with a mission to make the world a more beautiful place, one photo at the time. We created a unique engagement platform powered by the global Instagram community with a series of real-world events including amazing awards shows and pop-up galleries.
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The Snapys | Brand Guidelines
Logo and applications
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The Snapys | Brand Guidelines
The logo The Snapys logo consists of two main elements: the name (logotype) and the phone between leaves (symbol). The type always appears stacked and centrally aligned. The symbol always appears centred above the type. The elements must not be altered or separated in any way. The corporate mark has been uniquely created and must never be redrawn.
Logotype Symbol
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The Snapys | Brand Guidelines
Protective zone Use a minimum of clear space, equivalent to half the height of the mobile icon, surrounding the logo.
1/2 X
The protective clearance zone, as shown beside, has been created to maintain the integrity of the logo and to avoid distraction. No text or other visual elements (photographs, graphics) should appear within this space.
X
1/2 X 1/2 X
1/2 X
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The Snapys | Brand Guidelines
Minimum size 9 mm
77 px
The minimum size of the The Snapys logo is shown beside. If the logo cannot be clearly represented at this size, use the smallest size at which the logo can be clearly represented. The minimum recommended size of the logo to ensure readability is 9 mm height for print and 77 pixels height on-screen.
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The Snapys | Brand Guidelines
Dont’s
The Snapys
Do not change the font.
Do not compress or stretch the logo.
Do not change logo’s angle.
Do not reverse the logo from backgrounds that are too light.
Do not apply any sort of shadow to the logo.
Do not reverse the logo from busy backgrounds.
Do not alter the size of any of the elements.
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The Snapys | Brand Guidelines
Colors We use friendly, bright colours to represent The Snapys brand. Please do not create tints or gradients from these colours.
C = 10 M = 100 Y = 100 K=5
C=0 M=0 Y=0 K = 100
C=0 M= 0 Y= 0 K= 80
C=8 M= 5 Y= 7 K= 0
C=0 M= 0 Y= 0 K= 0
R = 205 G=0 B=0
R=0 G=0 B=0
R = 87 G = 87 B = 87
R = 238 G = 238 B = 238
R = 255 G = 255 B = 255
#cc1316
#000000
#575756
#eeeeee
#ffffff
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The Snapys | Brand Guidelines
Elements The only element allowed to be used on The Snapys' materials are the leaves from the logo. • Please apply the leaves as shown on the left. • Only apply two leaves per page. • The element should only be applied with 10% transparency.
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The Snapys | Brand Guidelines
Raleway Bold ABCDEFGHIJKLMNOPQRSTU VWXYZ 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b c d e fg h i j k lm n o p q rs t uvwxyz Raleway Bold Italic ABCDEFGHIJKLMNOPQRSTU VWXYZ 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b cdefghijklmnopqrstuvwxyz Raleway Regular ABCDEFGHIJKLMNOPQRSTU VWXYZ 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b cdefghijklmnopqrstuvwxyz Raleway Italic ABCDEFGHIJKLMNOPQRSTU VWXYZ 1 2 3 4 5 6 7 8 9 0 ; . ? ! * ( ) a b cdefghijklmnopqrstuvwxyz
Primary Typeface Raleway The Raleway type family has been selected as The Snapys' primary typeface. Raleway is a simple, free font and good for anything from headlines to text. • Use Raleway Regular for text. • Use Raleway Bold for titles.
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The Snapys | Brand Guidelines
Open Sans Bold ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890;.?!*() ab cdefghijklmnopqrstuvwxyz Open Sans Bold Italic ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890;.?!*() ab cdefghijklmnopqrstuvwxyz Open Sans Regular ABCDEFGHIJKLMNOPQRSTU VWXYZ1234567890;.?!*() ab cdefghijklmnopqrstuvwxyz Open Sans Italic ABCDEFGHIJKLMNOPQRSTUV WXYZ1234567890;.?!*() ab cdefghijklmnopqrstuvwxyz
Secondary Typeface Open Sans The Open Sans type family has been selected as The Snapys' secondary typeface. Open Sans is a simple, free font and good for text and small prints.
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The Snapys | Brand Guidelines
Other applications
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The Snapys | Brand Guidelines
Other applications
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The Snapys | Brand Guidelines
Partnerships
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The Snapys | Brand Guidelines
Sponsors Lock-in Vertical line: is the device that brings The Snapys logo together with their partners. It creates a relationship which is strong, yet relaxed and fluid. Always allow the “x” between the line and the Snapys logo. Alignment: The partners logo always aligns left in relation to the centre of the logo, and should be sized to be exactly the same height as the Snapys logo • Please apply the sponsors logo as shown on the left.
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The Snapys | Brand Guidelines
Online
simple version
Social Media: only use the simple version of the logo to create the avatar in social media. • Please apply the sponsors logo as shown on the left.
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The Snapys | Brand Guidelines
Online Social Media: • Apply the template as shown on the left.
Example
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The Snapys | Brand Guidelines
Naming conventions
Snapys Country Sponsorship: Top Sponsor Name + Snapys + Country Code top-level domain Eg: DisneySnapys.UK Social Media: DisneySnapysUK
Open source Snapys - Communities Snapys hosted URL - TCD.TheSnapys.com Social Media: TheSnapysTCD (Max 5 characters acronym)
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The Snapys | Brand Guidelines
Tone of voice The Snapys are an exciting opportunity for the Instagram community, so we want to convey our excitement and passion. Our language will be fun and informal, as if you’re having a conversation, but without seeming too young - avoiding slang and text speak with minimal use of emojis. The tone is informative, but will avoid news-like or professional tones: we will focus on educating, story-telling, sharing news, giving tips and asking the community for their opinion. We will not use overly technical terminology, instead explaining the technology or photography in layman’s terms. Like our audience, we understand photography, technology and like to talk about it. Instagram and photography are passions and we want to share what we find beautiful and useful. We talk to the community as real people, real individuals, rather than seeing them as a 'faceless fanbase'.
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The Snapys | Brand Guidelines
Connector Studio TheSnapys.com conor@thesnapys.com Part of the Connector Group Connector.ie 18 Eustace Street | Temple Bar Dublin 2 | Ireland