Core brand elements
Bell logo A single unifying force holds the Bell Universe together: the Bell logo. We use the Bell logo – its curves, lines, solids and/or negative spaces – as a consistent design element to show how Bell will constantly make your today better. Although the visual idea is about playing with the Bell logo, this should not mean we can take blatant liberties with it. The following rules outline proper use of the Bell logo. Clear space A minimum area of clear space equal to 1x (the width of the two Ls in the Bell logo) must surround the logo to ensure legibility and visual prominence. No text or other graphic element should encroach this area. Minimum size To ensure legibility, the Bell logo should not be reproduced at a size smaller than .375" for print applications, and 46 pixels on-screen. Colour versions Use the full-colour positive version wherever possible. Alternate positive and reverse versions are available for certain applications. TO DOWNLOAD LOGO: bell.ca/brand
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Bell brand guidelines 2014 01 27 Questions? info.branding@bell.ca
Minimum clear space X
Minimum size
X
X
Print: 0.375" On-screen: 46 px
Colour versions: Positive and reverse
Preferred: Full-colour Bell Blue
One-colour black
One-colour Bell Blue
One-colour black
Core brand elements
Colour Blue has long been associated with the Bell brand, and is supported by the bold, elegant use of black, always on a generous white background. Black is used for headlines, body copy, tagline and all type usage on Bell communications. Bell Blue is predominantly used on the logo, the Bellement and price points. When printing Bell Blue, the Special Mix* should be used whenever possible as a 5th colour. If the Special Mix can not be used, the CMYK breakdown is the next best option. In rare cases where neither option is available, the Pantone colour is acceptable. The Bell Blue will be interpreted differently per media to get the closest colour rendering possible to the Bell Blue Special Mix. Specific colour breakdowns are provided here.
Bell Blue Print: Special Mix* To be used as a 5th colour whenever possible. Coated paper Pantone 7692C CMYK 100/52/0/25 Uncoated paper Pantone 301U CMYK 100/52/5/30 Newsprint CMYK 100/46/5/5 Digital:
Black Print: Coated paper Pantone Process Black C CMYK 100/0/0/0 Uncoated paper Pantone Process Black U CMYK 100/0/0/0 Newsprint CMYK 100/0/0/0 Digital:
RGB 0/102/164 HEX 0066a4
Secondary colours
Print: CMYK 0/0/0/10 Secondary graph colour, and background highlight for tables Digital: RGB 226/226/226 HEX e2e2e2 Border keyline * For details on formulation, contact the ink manufacturer, Hostmann Steinberg. Sheet-fed reference number: 3 ONX 44909. Web reference number: 3 ONH 44964.
14 Bell brand guidelines 2014 01 27 Questions? info.branding@bell.ca
RGB 33/33/33 HEX 212121
Secondary colours: Digital only
Print: CMYK 0/0/0/50 Secondary graph colour Digital: RGB 153/153/153 HEX 999999 Legal text
Print: CMYK 0/0/0/75 Secondary graph colour and text accent for corporate communications Digital: RGB 102/102/102 HEX 666666 Normal content text
Digital: RGB 0/119/191 HEX 0077bf Visited hyperlink text
Digital: RGB 0/68/138 HEX 00446e Hyperlink text