To produce a visual identity for an annual Business Fair for Creative networking. High profile distribution and impact. Design considers a play on ‘stimulate’ and networking through a combination of different pipelines networked to reach the same conclusion, on the inside fold.
Creative Networks Business Fair Identity and printed publications Board 1 of 4 Invitation / mailshot for potential guests and businesses.
Luke Hallam - lh85996 - FMP - www.luke-hallam.co.uk - June 2011
Visual style created can be easily manipulated with the potential to be applied across a wide range of mediums, but still staying integral to the concept. The networked pipeline design continues on the inner spreads and paths can be followed around the document, right to the conclusion.
Creative Networks Business Fair Identity and printed publications Board 2 of 4 Invitation / mailshot for potential guests and businesses. Open
Luke Hallam - lh85996 - FMP - www.luke-hallam.co.uk - June 2011
A print piece of advertisement was produced, aswell as a directory/ catalogue for the actual event. The Catalogue includes the underlying concept and visual style, aswell as organised information and a devised map layout of the event.
Creative Networks Business Fair Identity and printed publications Board 3 of 4 Catalogue and poster format.
Luke Hallam - lh85996 - FMP - www.luke-hallam.co.uk - June 2011
Included in the brief was to produced screen based variants on designs, to be sent as eflyers, advertisements and forum posts, including creative networks leeds (shown here) Proposed additionals but not required for the Fair included table tags, signage and other printed information
Creative Networks Business Fair Identity and printed publications Board 4 of 4 Screen and additionals proposed.
Luke Hallam - lh85996 - FMP - www.luke-hallam.co.uk - June 2011