PROPOSAL
2014 - END OF YEAR EXHIBITION LUKE CUSCHIERI - REDEEMER CARUANA
Analysis
Analysis ANALYSIS OF THE PREVIOUS EXHIBITIONS WE HAD. PROS AND CONS FOR EACH EXHIBITION
2011
Flavours
2012
refreshments provided
2013
revolution
Analysis WHAT ARE THE AIMS FOR THE END OF YEAR EXHIBITION?
showcase diversity
promote students
promote school
“Where other exhibitions focused on image, we aim to add a personality and story. Our concept promotes the student as a growing artist, and the school as an outlet through which we push ourselves to be better at what we do.�
ideas bold potential technical attraction effort originality feeling hive classy pages beautiful unified experience theme centre essence promotion propaganda reflections diversity categories particular time quality invitations dynamic important contemporary discovery unexpected imagination different world gathering spectacle spontaneous
key words key words modular exhilarating production mysterious end colorful edgy variation ballla lure freshballla
random aesthetic spotlight charisma participation innovative talents indulging climax sync joyful heart creative broadcast key mechanism core lavishing highlight words perspective key words
ballla ballla synergy determination flexible summons light appreciation flowing fantastical reflective fun effortless visual electric impressive show specific unique display good vibe emotion interactive chaotic seductive legacy wonderful welcoming surprises professional manifestation journey collection teamwork faces vital structure exposure connections advertisement commercial vision defined organization exhibit organism senses living context inspiring opportunities illumination network combination stories
IMAGINARIUM
Branding
Branding CREATING AN IMAGE FOR THE IDENTITY DELIVERING A STORY BEHIND THE LOGO THROUGH THE USE OF SYMBOLS
GOTHAM - BOLD | PRIMARY TYPEFACE abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&* GOTHAM - MEDIUM | SECONDARY TYPEFACE abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz 0123456789 !@#$%^&*
LET LOOSE YOUR CREATIVITY
PANTONE P 101-16 U
#07074E
R : 7 G : 7 B : 78
C : 100 M : 94 Y : 0 K : 60
Branding BRANDING the diversity of all the courses under one consistent logo
The ingredients for a dynamic brand DNA / CONTAINER / CUSTOMISED / GENERATIVE FORMULA / WALLPAPER
WALLPAPER
CONTAINER
Each course will have its own logo in a diverse, but consistent presentation
Wayfinding
Way-finding how will the concept guide people ? keeping both wayfinding and brand consistent in form and function
Projection
Additional Project
Augmented Reality our crowd puller for this year might sound complex but IT is feasible
Combining real life scenarios with a digital universe promote the exhibition through social media
Marketing
Marketing feasible solutions keeping in mind the budget and international marketing
QR / AR codes - Teasers - Social Media Traditional Marketing
Grouping
Grouping assignment of departments
- Management - Branding / Quality Control - Projection Mapping / Animation - Programming - Marketing - Construction - Other courses to help where necessary
Budget / Material
Budget / Material Funds required in order to complete the project
€2, 500 - €1000 Construction Material - €900 competitions/events - €500 paint material - €100 website
Limitations
Limitations possible problems
- New software used - Time management - Might not have enough material/funds - Getting sponsors on board with our idea - Help is required from all courses to make the exhibition work
THE END