CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Luke Saunders, Zheng Li Xin,
Wang Xiao li & Man Wan Cheng
Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
SWOT S
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Analysis T
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Changan
长安SWOT分析
STRENGTHS
WEAKNESSES
- Establish car brand in China - Small but focused car portfolio - Expanding portfolio of products - World class testing facilities - Good relations with design studio in USA and EU - Good relationships with Universities.. Access to research
Local Market - Competition within China - Lack of early adopters to this technology (Hybrid & LPG) - Infrastructure for LPG
优势 -在中国建立汽车品牌
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小型具有亮点的车 拓宽产品范围 国际级别测试系统 与美国和欧洲的设计工作室联系密切 大学之间的联系同样密切
Overseas Market - Competition from global manufacturers - Lack of early adopters to this technology (Hybrid & LPG) - Infrastructure for LPG
弱点 当地市场 -与中国竞争 -前期缺乏技术采用（混合动力车和LPG） -LPG的充电设备 海外市场 -与全球制造业竞争 -前期缺乏技术采用（混合动力车和LPG） -LPG的充电设备
OPPORTUNITIES
THREATS
- Growing local car market - Exporting cars to other countries - Broaden the range of cars - To customize vehicles because of high hand assembly and manufacturing - Collaborations with Universities in China and abroad - Breadth and depth of range
- Inflation on raw materials (steel) on a local level and international - Rise in wages of car manufacturer employees - Cheaper imports such as growing car manufacturing countries (i.e India, Brazil) - Ill defined market
机遇
威胁
-本地汽车市场增加 - 对外汽车出口 - 拓宽汽车种类 - 由于高级组装生产而允许定制汽车 - 中国大学对外国大学的合作 - 拓宽范围深入探究
- 随着国际趋势、当地趋势，原材料（铁）价格增长 - 汽车制造劳动力工资增长 - 来源于汽车生产量增大的国家的更为廉价的汽车进 口（印度、巴西） - 没有明确的市场
Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
PEST P
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PEST分析 PEST分析
POLITICAL
ECONOMIC
- Governement Influence to keep the economy in an upward fashion. - Large governmental push in economic power - Governement freedom to make money - Vehicles taxed on engine size - Helping poeple make money
- Booming Economy - Growth rate of around 8% - Government and people all focus on making MONEY - Buy in many raw materials such as coal, oil and gas to manufacture there goods. Raw materials [Outside China]
Manufacture [Inside China]
Sell [Outside China]
政策
金融
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-通货膨胀 -以8%的速率增长 -政府与人民都只注重创利 -买入原材料如：煤、原油、天然气，来制造生产 产品
政府干预下保持经济增长。 政府施压于金融领域 政策导致市场漏洞来谋取利益 购车税一部分决定于车排量。 这些都能被利用以谋取利益。
原材料 海外
生产 中国
销售 海外
TECHNOLOGICAL
SOCIAL
- Military, Education, Healthcare Main government focus - Innovation well supported within schools - Much financial backing to these areas for growth - Lots of Chinese manufacture is done by hand, what does this mean for the future? More robotics? Less jobs? - Keeping people employed to not create a dependant state and benefit culture - Hand made objects can add value and distinctive qualities
- Consumer orientated - Growing awareness of environment - But economic power is the first priority.
科技
社会
- 军事、教育、医疗 三大政府焦点 - 学校强烈支持革新 - 为了创利，众多金融汇入这些领域 - 中国大部分生产基于手工，这些对于将来的中国 意味着什么？机械只能化？劳动力失业？ - 宝石劳动力受雇，并不让他们无劳而获与社会福 利。 - 手工产品能增加其价值和与众不同的品质
- 用户设定 - 增加对环境的意识 - 但金融权威是保持最高权的
Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
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QUICK分析
廉价
可靠的
Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
Target T a r g e t
Customer
C u s t o m e r /
针对客户
Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
Initial Shape I n i t i a l
Shapes Taken Forward S h a p e s
2. 7.
T a k e n
F o r w a r d /
外观发展
3. 10.
S h a p e /
原始形态
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Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
Development Shape D e v e l o p m e n t
S h a p e /
推敲后形体
Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
Chosen C
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Car C
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Energy.
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汽车能源选择
Internal Combustion Engine
ICE
Generator
G Battery BAT
Traction Motor TM
Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
Final Exterior Design F i n a l
E x t e r i o r
D e s i g n /
最终外观
Luke Saunders, Zheng Li Xin,
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Wang Xiao li & Man Wan Cheng
Interior Development I n t e r i o r
D e v e l o p m e n t /
内饰发展变化
Final Interior Design 最终内饰
CULTURAL AND EDUCATION SECTION OF THE BRITISH CONSULATE-GENERAL
Luke Saunders, Zheng Li Xin,
Wang Xiao li & Man Wan Cheng
欢迎来到长安未来世界