Lulubadulla brandbook 2016

Page 1


WE BELIEVE GOOD DESIGN ALWAYS BEGINS WITH AN INTERESTING IDEA. THAT IS WHY ALL OUR DESIGNS TELL A STORY.


INTR O DU CTIO N B ESTS ELLERS SH O P B UD GET SH O P M IDR AN GE SH O P HIGH END S ELECTED DESIGN STO R IES PACK AGIN G IN THE M EDI A CO NTACT CO NTEM PO R ARY DANISH DESIGNER J EW ELRY


Lulu Badulla is a contemporary jewelry brand based in Copenhagen - the Scandinavian capital of design. We work with a simple vision of producing high quality handmade design which stands out in its simplicity. We believe great design is simple and clear in its communication, and that the idea behind the design is the part that starts the conversation with the consumer. Only a few years old but already available in both department stores, small boutique shops and online, Lulu Badulla is rapidly expanding from denmark to the rest of the world, adding new layers on the danish design legacy. We have found a passion for design, art and fashion, that we share with a large group of customers. Women with an interest in unique ideas, high quality products and beauty. Welcome to the universe of Lulu Badulla Designer Jewelry.





ROBIN 路 EAR PIN from 350 DKK recommended retail price

COMPROMISE 路 NECKLACE from 700 DKK recommended retail price


LASSO · EAR CHAIN from 400 DKK recommended retail price

ANCHOR · BRACELET from 500 DKK recommended retail price

TOOLS · EAR STUDS from 600 DKK recommended retail price

LUCKY FINGER · RING from 900 DKK recommended retail price

FAMILY · EAR STUDS from 350 DKK recommended retail price ATOM · RING from 500 DKK recommended retail price JUPITER · BANGLE from 900 DKK recommended retail price RIPPLES · EAR STUDS from 275 DKK recommended retail price


MESH 路 RING from 350 DKK recommended retail price

COMPROMISE 路 BRACELET from 450 DKK recommended retail price

INVISIBLE 路 RING from 325 DKK recommended retail price


MANICURE · RING from 350 DKK recommended retail price

LUCKY · EAR STUDS from 275 DKK recommended retail price

LILY · EAR STUDS from 275 DKK recommended retail price CATCH · EAR STUDS from 275 DKK recommended retail price

ROBIN SHORT · EAR PIN from 400 DKK recommended retail price

JUPITER · NECKLACE from 650 DKK recommended retail price

SNOWFLAKES · EAR STUDS from 300 DKK recommended retail price

LASSO · EAR CHAIN from 400 DKK recommended retail price


FOUNDATION 路 NECKLACE from 750 DKK recommended retail price

RORSCHACH 路 BANGLE from 900 DKK recommended retail price


COMPROMISE · NECKLACE from 700 DKK recommended retail price

JUPITER · BANGLE from 900 DKK recommended retail price

BLINK · RING from 800 DKK recommended retail price

GEOMETRY · EAR STUDS from 525 DKK recommended retail price

ROBIN · EAR CHAIN from 400 DKK recommended retail price

180 · RING from 600 DKK recommended retail price

FEARLESS · EAR PIECE from 400 DKK recommended retail price


LUCKY FINGER 路 RING from 900 DKK recommended retail price

THE PIRATE 路 NECKLACE 路 CHOKER 3000 DKK recommended retail price


LOVE · NECKLACE from 950 DKK recommended retail price

POPCORN · RING from 900 DKK recommended retail price MARILYN · NECKLACE from 1300 DKK recommended retail price

LOVE · EAR STUDS from 800 DKK recommended retail price

PEARL ON A SILVER PLATE · RING from 800 DKK recommended retail price

DNA · BANGLE from 1600 DKK recommended retail price


mood So m e d a ys yo u fe el for w e a ring a d a rk d res s , w hil e o t h e r d a y s a re co l o rf ul a nd ca ll s for s ilv er o r g o ld jew e lr y . Th e MOOD s e ri es is a ll a b o ut offe ring fl exibilit y to a d jus t yo ur l o ok a cco rd ing to yo ur m o od .


popcorn We na m e d i t POPCO R N no t o nl y b e ca use of i t s s imil a ri t y in s h a p e, b ut b e ca us e of t h e unpredictable conformation i t ’ s evo l ving in to. Li ke a p o p co rn growin g o ut of a n eve n m ore s im p l e s t ruc t u re.


robin Go o d d e s i g n i s not a b ou t d e s i g ning t h e p i e ce it s elf , i t ’ s a s m uch a b o ut h ow t h e d e s i g n int e ra c t s wit h it s e nviro nm e nt . R OB IN is a n e a rp in d e s i g ne d to t ell t h e s to ry of h ow yo u on ce g ot yo ur e a r p i e rcin g .


marilyn M AR ILYN i s o ur firs t d i a m o nd jew elr y . I t ’ s a cl a s s i c b rillia n t cut d i a m o nd s ha p e, b ut i t l a cks t h e s ton e. All i t l e a ve s i s a n illus i o n of t he re a l t hing .


compromise We co uld n’ t a g re e on w hi ch t yp e of ch ain to g o fo r in a ne ckl a ce d es ig n b o t h h a ving t wo d ifferen t fa vo uri t e s . Th e co m p romis e w e e nd e d up w i t h wa s a new ne ckl a ce m a d e of 4 d i ffe re nt b e a u t if ul t yp e s of ch a in s .


lucky finger Th e ring w i t h a hidd en m e s s a g e . Ea s y to rea d i f yo u h o ld h a nd s w i t h a blind . Th e h o l e s a re B ra ille, a ta c t il e a lp h a b et re a d ing t h a t t hi s fin g er i s a LU CKY FINGER .


tools Th e s im p l e , m a s culin e s h a p e s yet s hiny la you t of t h e TOOLS e a rs t u d s is a s to ry of h ow im p or ta n t p a rt s s uch a s s crews a nd b o l t s s o m et im es h a s a ve ry im p or ta n t f unc t i o n in t h e ov era ll d e s i g n ex p e ri e n ce.


jupiter Th e fo ur Ga lil e a n m o on s o rbi t ing p l a net J up it er a re t h e fo ur bi g g e s t m o on s a nd a ll d i s cove red by Ga lil e o Ga lil e i in 1610 . W h e n w e a ring t h e J u p it er ne ckl a ce yo ur n eck b e co m e s J up i t e r a n d t h e fo ur m o o ns now o rbit s you .






Contact lulubadulla.com pilestrĂŚde 35 1112 copenhagen k denmark love@lulubadulla.com contact +45 20 42 56 06


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