Lulujo HQ & flagship store Fredericton, NB, Canada
It all began with a mother and baby
When our founder lovingly crafted a wrap for her daughter. Friends requested her wraps for their babies and news started to spread. Local boutiques began to carry them and then the assortment grew to swaddles, sleep sacks, quilts and everything cozy and comforting Lulujo is known for today.
Over the last decade, we have learned that all parents want comforting, safe, quality items to help provide the best care for their child. Our dedicated and passionate team strives to deliver thoughtful, comforting products of the highest standards that are part of a parent’s joyful experience with their baby and to help them create memories. Our products are made with the same level of care and commitment that Dawn used to sew her daughter’s wrap all those years ago using premium textiles and on-trend designs that evoke nostalgia and meets the needs of today’s families.
Our HQ and flagship store
is nestled in the heart of our downtown where we work, live, and play. It is here where we design products, do photoshoots, provide customer service, and also the home of our beautiful storefront where moms and gifters can come to experience the world of Lulujo.
Alicia, brand and product development & Dawn, founder and CEO
Modern heirloom baby goods to inspire connection.
We’re a proudly Canadian, women-led company that produces quality baby swaddles, blankets, and other gift-worthy nursery essentials for the modern family.
comforting timeless trusted
Ultra soft and gentle to comfort your baby.
Quality items that stand the test of time.
Products meticulously tested and trusted by families for over 10 years.
Baby’s First YearTM blanket & cards set
Turn milestones into memories with these photo blanket and monthly cards sets. This ready-to-use coordinating backdrop blanket with matching cards easily captures baby’s first months in beautiful DIY photos. Perfect for baby books and adorable social media posts.
multifunctional: use as a photo blanket, swaddle, decorative wall hanging, and more.
generous size: 40” x 40” (100cm x 100cm)
soft & gentle: 100% premium cotton added value: 14 coordinating age milestone cards from one day to one year.
EACH SET INCLUDES:
hymne l’amour
milestone cards beautiful gift box
“I originally bought this as a baby shower gift but I loved it so much that I kept it for myself and bought a different one for my friend! The colors are as bright a s the picture shows and this is such a beautiful way to capture your little one’s first year!!”
Customer Review from Michiko
cotton muslin blanket
40”x40” (120cm x 120cm)
French cards also included in this set.
Large Cotton Muslin Swaddles
SINGLES
Our top-selling Lulujo muslin swaddle is loved by parents as an everyday-use, must-have blanket needed to help provide the best care for their baby. Top quality construction, superior softness, and beautiful, diverse colour and print options creates an assortment with something for everyone.
multifunctional: swaddle, nursing cover, stroller cover, burp cloth, change pad, crib sheet, and more.
pre-washed: becomes softer with wash and wear generous size: 100cm x 100cm (40” x 40”)
breathable: ideal and safe for swaddling
Blueberries LJ480 Classic
628233454805
sustainable no-plastic packaging
Stars LJ481 Classic
628233454812
Greenery
LJ475 Classic
628233454751
Daisies LJ476 Classic
628233454768
Ducks LJ489 Classic
628233454898
Piggy LJ491 Classic
628233454911
Bunnies LJ482 Classic
628233454829
Mushroom LJ477 Classic
628233454775
Suns LJ483 Classic
628233454836
Bees LJ487 Classic
628233454874
Highland Cow LJ490 Classic
628233454904
Strawberries LJ479 Classic
628233454799
Peaches
LJ478 Classic
628233454782
Large Cotton Muslin Swaddles
Our top selling muslin blankets in fresh new print combos that moms will use again and again. Made with our top quality 100% cotton muslin that is breathable and ideal for swaddling.
multifunctional: swaddle, nursing cover, stroller cover, burp cloth, change pad, and more pre-washed: becomes softer with wash and wear ideal size: 100cm x 100cm (40” x 40”)
LJ155 Yellow Wildflowers / Dots
628233451552
Fish / Navy Gingham
628233451569
/ Greenery
628233451576
/ Suns
628233451583
628233451651
628233451675
2 PACKS gift box packaging
628233451590
628233451668
LJ156
LJ157 Daisies
LJ158 Rainbows
LJ159 Black Birds / Mudcloth
LJ165 Vintage Floral / Dragonfly
LJ167 Mushroom / Sand
LJ166 Dots / Bees
LJ168 Strawberry / Ballet Slipper
628233451682
LJ172 Kitty Cat / Flower Field
628233451729
LJ175 NEW Bows / Rose Trellis
628233451750
LJ170 Barnyard / Hen & Chicks
628233451705
LJ171 Puppy Dog / Stars
628233451712
LJ173 Bunnies / Fern
628233451736
LJ174 NEW Vintage Bears / Sailboats
628233451743
LJ177 NEW Hot Air Balloons / Clouds
628233451774
“Bought these to put into a pregnancy gift basket for my oldest daughter’s first pregnancy. She raved about how wonderful they are! So I bought some for my sec ond oldest daughter’s first pregnancy gift too!! She loves the colour!!”
Customer Review from Diane
SINGLES Extra Large Muslin Swaddles
Our top-selling Lulujo muslin swaddle is loved by parents as an everyday-use, must-have blanket needed to help provide the best care for their baby. Top quality construction, superior softness, and beautiful, diverse colour and print options creates an assortment with something for everyone. multifunctional: swaddle, nursing cover, stroller cover, burp cloth, change pad, crib sheet, and more. pre-washed: becomes softer with wash and wear extra large: 120cm x 120cm (47” x 47”) breathable: ideal and safe for swaddling
628233454072
628233454690
628233454287
628233454393
Extra Large Bamboo Muslin Swaddles
4 PACKS
Berries & Peaches LJ520
628233455208
Fern & Bunnies LJ521
628233455215
Whales & Stars LJ522
628233455222
“They have something special. There is nothing like the real or iginal baby swaddle made by Lulujo. I love them. Don’t buy any other brand… it isn’t the sa me!”
Customer Review from Alanna
HELLO, WORLD!
newborn hat & swaddle set
Introduce your little one to family and friends in this coordinating set.
Our hat and swaddle sets will have your newborn super cozy and camera ready.
Muslin Quilts NEW
A warm and cozy blanket for play, cuddles, and bed time. This beautifully soft, quilted blanket is perfect for your little one to use throughout their childhood.
Ideal size: 40” x 40” (100cm x 100cm)
Soft & gentle: 3 layers of 100% cotton
Reversible: double sided prints with muslin binding
Multi-age: can be used from newborn through childhood
/ Fish LJ485
628233454850
/ Strawberries LJ484
628233454843
Bears / Sailboats LJ514
628233455147
/ Rose Trellis LJ484
628233454843
Daisies
Suns
Vintage
Bows
Christmas Quilts
This beautiful heirloom blanket will keep little ones warm and cozy during the holidays. Cuddle up for special moments and use during some of your favourite family traditions year after year. Made with three layers of soft premium muslin with reversible prints for festive Christmas keepsake photos including “My First Christmas”.
Ideal size: 40” x 40” (100cm x 100cm)
Soft & gentle: 3 layers of 100% cotton
Reversible: double sided prints with beautiful muslin binding
Multipurpose: can also be used as a photo blanket
Gingerbread
Knit Cellular Blankets
This cotton knit cellular baby blanket uses a traditional cell construction to make a beautifully lightweight and breathable nursery accessory. Use this blanket year round to keep baby warm and cozy. breathable: lightweight and breathable soft and gentle: 100% cotton generous size: 100cm x 80cm (40” x 30”)
Waffle Blankets
Wrap your little one in this cozy baby blanket made from quality cotton in a beautiful textured waffle weave. Designed to be gentle on skin and ideal for all seasons.
soft and gentle: 100% cotton
ideal size: 100cm x 80cm (40” x 30”)
multi use: use in the stroller and car seat, for tummy time, and at bed time
Ballet Slipper LJ757
628233457578
Vanilla LJ759
628233457592
Sand LJ756
628233457561
Muslin Security Blankets
Made with breathable, 100% cotton muslin and a smooth satin edge, these soft security blankets provide comfort for little ones where ever they go. Each package contains two identical blankets.
soft: becomes softer with wash and wear
perfect size: 16” x 16” (40cm x 40cm) & easy for baby to hold
628233450845
628233450883 Hockey LJ084
628233450876
628233450890
628233459367
Bows LJ986
628233459862
628233459879
LJ984
628233459848 Daisies LJ088
Customer Review from Kate
628233459374 Bunnies LJ937
“Love our lovey unicorn and silk border security blankets. My 5 month old immediately took to them and loves having them next to her when she sleeps. They ar e thin and breathable so I don’t worry one bit. Bonus they are absolutely adorable.”
Muslin Lovies
Babies love this sweet combination of security blanket and toy. Made with soft muslin and so cuddly, baby will want to take it everywhere.
exterior: 100% cotton / filling: 100% polyester
comforting: adorable characters and gentle feel easy care: machine washable - easy to keep clean size: 40cm x 40cm (16”x16”)
Sloth LJ907
628233459077
Grey Elephant LJ904
628233459046
Llama LJ908
628233459084 LJ909
Blue Puppy LJ902
628233459022
628233459091
Pink Bunny LJ900
628233459008
“My 4-year-old daughter loves this more than any other toy or b lanket. She takes it everywhere with us. I would buy again and again and recommend it to friend s. These lovies are my go-to gift for new babies.”
Customer Review from Sarah
Stroller Clips
2 PACKS
These multipurpose clips are an essential accessory. Use them to attach muslin blankets to a stroller, car seat, or baby carrier for shade and privacy. Mix-and-match with any Lulujo muslin blanket.
convenient: easy to use and attaches to any stroller or car seat multifunctional: turn muslin blankets into a cover by using these clips
Muslin Burp Cloths
Our burp cloth is an everyday necessity for daily care with your baby. Made with three layers of our ultra soft muslin, this absorbent over-the-shoulder cloth will keep you clean and dry while being gentle on baby’s skin. Made with the same high quality muslin we are best known for in sweet, modern prints.
Ultra soft: 100% cotton muslin
Generous size: 53cm x 28cm (21” x 11”)
Multi-pack: includes a set of two identical cloths
628233452504
628233452528
628233452511
628233452535
LJ252 Kitty Cat / Flower Field
Puppy Dog / Stars
LJ250 Barnyard / Hen & Chicks
LJ253 Bunnies / Fern
Muslin Receiving Blankets
These absorbent receiving blankets have a wide range of uses and are a diaper bag and nursery must have. Packaged as a three pack because one is never enough.
soft: 100% cotton
multipurpose: burp cloth, wipe cloth, change pad, nursing cover, security blanket, and more.
ideal size: 28” x 28” (70cm x 70cm)
pre-washed: becomes softer with wash and wear
“Great quality receiving blankets and swaddles with the cutest designs!”
Customer Review from Sarah
Blueberries LJ215
628233452153
Strawberries LJ217
628233452177
Daisies LJ218
628233452184
Rainbows LJ219
628233452191
Muslin Bandana Bibs
Our two layer bandana bibs offer stylish protection for drooling and teething babies. Sold as a two pack combo to mix and match with their outfit of the day.
soft on skin: 100% cotton muslin and terry cloth
adjustable: two snap options for a comfortable fit
absorbent: ideal for wearing throughout the day to protect clothing and skin against drool
628233459466
LJ949 Rainbows / Suns
628233459497
628233459688
628233459657
LJ966 Dragonfly / Vintage Floral
628233459664
628233459695
LJ989 NEW Bows / Rose Trellis LJ968 Bunnies / Fern
628233459893
LJ965 Mudcloth / Blackbird Terry cloth back Snap adjustable
LJ988 NEW Vintage Bears / Sailboats
628233459886
LJ946 Yellow Wildflowers / Dots
628233459473
LJ947 Navy Gingham / Fish
628233459480
LJ948 Daisies / Greenery
LJ969 Puppy / Star
Our two layer, baby bandana bibs offer stylish protection for drooling and teething babies.
Muslin Wash Cloths NEW
These three pack muslin wash cloth sets are a bath time must have. The cloths have practical construction with a hang loop and three layers of muslin makes them absorbent and soft. Perfect for the whole family!
Generous size: 7” x 7” (18cm x 18cm)
Gentle: super soft on baby’s skin
High Quality: durable 100% cotton
Organic Cotton Facecloths
Lulujo’s eco-friendly facecloths are made from natural organic cotton. A reusable wipe and cloth, they are super soft and gentle on baby’s delicate skin. Always beautifully wrapped, they make a perfect gift.
soft and gentle: 100% organic cotton perfect size: 20cm x 20cm (8” x 8”)
Organic Cotton Facecloths LJ010
628233450104
“We received some as a gift when our son was born. They are so soft and we loved them so much we went and bought a few more packs. They are fantastic for newborns.”
Customer Review from Josee
Hooded Towels
Introducing a new must have to the Lulujo line. Our towels feature a hood, hang hook, and our best selling prints. An essential part of bedtime routine and can be used for bath time, beach, and the pool.
absorbent: soft terry cloth ideal for drying off dual layer: printed muslin quilted with a terry cloth layer soft & gentle: 100% premium cotton
generous size: 40” x 40” (100cm x 100cm)
warm and cozy: sewn in hood for keeping baby’s head warm
Rainbow LJ841
628233458414
Greenery LJ842
628233458421
Navy Gingham LJ840
628233458407
Daisies LJ843
628233458438
Muslin Sleep Sacks
Use as a wearable blanket to keep little ones warm and cozy. Can be worn over pyjamas for extra comfort. Made with breathable muslin to keep temperature regulated. These two layer sleep sacks have a 1.0 TOG rating.
Breathable to prevent overheating
Machine Wash soft jersey trim
100% cotton zipper guard prevents rubbing on baby’s skin
breathable muslin
Two way zipper opens top and bottom Ballet Slipper
Muslin Crib Sheets
These beautiful crib sheets are designed to match with our change pad covers for a coordinated nursery look. The colours and prints are ideal for a classic style or today’s on trend boho decor.
light and breathable: single layer premium muslin gentle on skin: 100% cotton fits a standard size crib matress: average 135cm x 70cm (52” x 28”)
628233457134
Mudcloth
Daisies
Muslin Change Pad Covers
These beautiful covers are designed to match with our crib sheets for a coordinated nursery look. The colours and prints are ideal for a classic style or today’s on trend boho decor.
light and breathable: single layer premium muslin gentle on skin: 100% cotton fits a standard size change pad: average 80cm x 40cm (32” x 16”)
628233457219
Navy Gingham
Dragonfly
628233457233
Mudcloth
628233457240
Yellow Wildflowers
Daisies
Greenery
Turkish Towels
Back by popular demand, beautiful Turkish towels for the whole family in earthy subtle tones. They are absorbent for use at the beach, pool, or during bath time and fast drying so they can be used again and again throughout the day. Stock up on multiple towels in all colours to have on hand in the car, stroller, diaper bag, and more.
soft: 100% cotton
extra large: 60” x 40” (150cm x 100cm)
multifunctional: beach towel, bath towel, picnic blanket, wrap, all purpose blanket space saving: these large towels roll tightly and take up minimal space in the closet and washer
Sand LJ709
628233457097
Blue LJ708
628233457080
Pink LJ707
628233457073
“I love how it’s so versatile. Great to keep in the car to use as a blanket, towel or even a mat. Super soft fabric and the gender-neutral color allows both our son and daughter to use it too!”
Customer Review from B.R.
Tanned
Watery
Desert
Ideal beach towels, bath towels, picnic blankets, wraps, and much more.
