What is Local SEO? Optimizing the Business Website to local search results, people who search for local business services. Whether it may be any service/business within the target of certain geographical area you need to focus on Local SEO.
Reasons to Optimize for Local SEO
Major Search Engines are displaying Location Data in SERP People Includes City/Regions when searching for services on the Web
Difference
Local Search Results & Organic Search Results
 Local SEO Results will display on top of the search result page in most of Search engines and Organic Results will be displayed on bellow the local search results  Local Search results will display with map point outing and the local address of your business listings
Local Search Results & Organic Search Results
On Business Websites it’s most impor tant to optimize Key elements to local search they are
Meta Tags Meta-tags Which will optimize for Local search results are • Meta-Title • Meta-Description • Meta-Keywords Include the City/Region of service that you provide in all Meta tags and using the geographical target location in webpage content, use the contact and about-us page as per your target location
Different Locations? Different landing pages If you are giving services in multiple locations use multiple landing pages for each and every location use individual landing page and optimize it for geographical targeted keywords.
Schema and Structured data Schema and Structured data new tools for optimizing website for local search results, by using schema and structured data, we can optimize web pages to special tags and the meta-description which will display in search result.
SEO Local Listings Submit your business Webpage to local listings such as yelp, foursquare and create local business pages in Google local business and other social media pages. Complete fill total information about your business Such as timings and working days, local contact number, etc.‌
Encourage User Response and Review Encourage customer response to product/ service which you will provide and also encourage reviews of your services it may be good or bad, because no one is perfect when consumer see all good reviews it may something went wrong on your service
Blogging & Social Media Increase your activity on your social media business pages and blogs of your business page, Social media engage rate also most important to get appear in Search Result.
Conclusion All the above SEO techniques to improve local SEO results of a business webpage, although there are many other advanced strategies and techniques to improve local business. These are simplest ways to improve Local business results when we compared to other.