Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
SOCIAL SUCCESS White Paper Who’s winning the social media battle in the semiconductor industry? Issue 5, Spring 2018
The contents of this White Paper are protected by copyright and must not be reproduced without permission © 2018 Publitek Ltd. All rights reserved
1
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
SOCIAL SUCCESS White Paper Who’s winning the social media battle in the semiconductor industry? Issue 5, Spring 2018
Table of Contents Introduction....................................................3 • Social media metrics • Methodology. The 38 companies analyzed
Key Findings...................................................6 • Followers • Engagement • Activity • Blog post shares by social network • The impact of the length of a blog post on the number of shares • Which company gets the most blog post shares? • Which day of the week is best for posting a blog?
Blogging...........................................................8 • Blog analysis: what content gets shared, where, and when? • Average shares by content type • Average shares by network • The top 10 blog posts from semiconductor companies • Total shares by company • Blog ranking table
2
Facebook............................................................. 12 • Facebook ranking table
LinkedIn................................................................14 • LinkedIn ranking table
Twitter...................................................................16 • Twitter ranking table
Instagram............................................................. 18 • Instagram ranking table
YouTube...............................................................20 • YouTube ranking table
Semiconductor industry social media index........................................ 22
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Introduction This is our fifth annual analysis of social media practices and activities within the semiconductor industry. This year we’ve evolved the format and methodology to make it more relevant and informative. One of the biggest changes to this year’s report is the channels we have analyzed. We have noted a gradual decline of companies using Google +. In 2017, 43% of the companies in this report did not post anything on the channel. This drop in usage and engagement on the platform means that we will no longer report on Google+. By contrast, since it started in 2010 primarily as an iOS application. Instagram now has over 500 million active users and has become one of the top social media channels for engagement. We will be delving into Instagram and evaluate how semiconductor companies are using this channel. From a PR perspective, social media may be a means of getting news stories seen by more people, or reaching online influencers that are otherwise difficult to engage with. Social media can be used for thought leadership too, by carefully curating industry news and 3rd party stories alongside company owned content. Social media also has SEO value, though maybe not in they way you’d expect. Tweets and posts are transient, and Google attributes a low SEO score to each, but they can appear in Google search results, albeit for a finite time. This usually occurs when public interest, time-sensitive content is trending. Although individual posts and tweets have little SEO value, the profile page itself does. We have seen several examples of a company’s or an individual’s Twitter page ranking highly for niche search terms. Social media also has a knock-on effect on SEO. By driving additional visitors to a web page, either via social media or through other marcomms activities, there are increased chances of the page being shared across other channels, thereby increasing the number of inbound links, and increasing the SEO value of this page. That said, it is rare for semiconductor businesses to derive more than 2% of their web traffic from social media. As always, the main question is: what value does social media bring to my business?
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Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Social media metrics The research in this year’s social success white paper covers activities from January 2017 to January 2018. We have evolved the format of our ranking system to create an accurate understanding of the overall engagement across multiple channels. The system allocates rank based on the activities of each company for each of the social channels analyzed. The new methodology uses both quantitative and qualitative metrics - number of followers, posts, as well as engagement per post, per audience size. This methodology was created to prevent extreme cases of skewing the results. For example, a channel being top simply for having the largest number of followers; conversely for having a very low number of followers (thereby achieving high audience engagement). We reference a company’s follower count in the scoring tables but these numbers are balanced by engagement figures. This scoring system rewards quality over quantity, following the mantra delivered by Jay Baer:
• Conversation rate: This is simply the number of conversations per social media post. On Facebook, Instagram, and LinkedIn, this would be comments. On Twitter, it’s replies. • Amplification rate: The average number of re-shares or retweets for each post. • Applause rate: The various ways a user can promote a post on different networks — Retweets, Likes, +1s, etc. • Economic value: The sum of short-term revenue, long- term revenue, and cost savings.
Methodology To calculate the rankings we assigned each of the 38 companies a score from 1 – 38, 1 being the top performer. Bulleted below are the categories we’ve based the rankings on:
Quantitative measures • Number of posts • Number of followers
Qualitative measures
“The end goal is action, not eyeballs.” Baer’s approach to social media measurements groups the various elements into four parts:
1. C onsumption metrics: How many people viewed, downloaded, or listened to this piece of content? 2. Sharing metrics: How resonant is this content, and how often is it shared with others? 3. Lead generation metrics: How often does content consumption result in a lead? 4. S ales metrics: Did we actually make any money from this content?
Without direct access to a company’s lead generation or sales metrics, we have to focus on the first two – consumption metrics and sharing metrics.
• Engagement per post (Amplification rate + Applause rate + Conversation rate) • Active audience = (Engagement per Post / Followers) x 100% We calculated a company’s scores for each of these results, then took an average of these four categories to create a ranking for each company. For LinkedIn, Twitter, Facebook, Instagram and YouTube we use the following formula: Ranking of Posts+Followers+Engagement per post +Active Audience 4 For blog posts, we are unable to determine the number of followers (or in this instance, the number of return visitors) to a blog, and so exclude this metric from the equation. Our formula is therefore: Ranking of Posts+Shares+Shares per post
Avinash Kaushik, the analytics guru, proposes a similar theory of engagement, breaking metrics into four parts that can be applied across all social networks:
4
3 The resultant number gives us the overall activity score and determines the ranking for each semiconductor company in that table. An average of ranking in each channel is then taken to calculate positions in the final table. The lower the number, the higher the ranking of the company.
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
The 38 companies analysed:
1.
AMD
20. Microchip Technology
2.
Arm
21. Micron Technology
3. Analog Devices
22. Microsemi
4. Broadcom
23. NVIDIA
5. Cadence
24. NXP
6. Cypress Semiconductor
25. Nichia
7.
26. ON Semiconductor
Diodes Inc.
8. Dialog Semiconductor
27. Qualcomm
9. Exar (Maxlinear)
28. Renesas Electronics Europe
10. Fujitsu Global 11. IDT (Integrated Device Technology)
29. Rohm Semiconductor 30. SK Hynix
12. Imagination Technologies
31. STMicroelectronics
13. Infineon Technologies
32. Samsung Electronics
14. Intel Corporation
33. Semtech
15. Intersil
34. Silicon Labs
16. Linear Technology (Analog Devices)
35. Sony Professional Solutions
17. Marvell Semiconductor
36. Texas Instruments
18. Maxim Integrated
37. Toshiba Semiconductor
19. MediaTek
38. Xilinx
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Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Key Findings
72.93%
Followers
13.13%
The 38 semiconductor companies researched have over 70 million followers over the five social media channels analyzed in this report. This has risen by 48% since the 2017 report.
3.87%
Facebook dominates the audience figures with 72.93% of all followers, up from 65% last year. This is impressive, as it shows that even with Facebook changing the way publisher content is shown, it is still the biggest platform for targeting an engineering audience.
7.84%
2.20%
2.5%
2.0%
Engagement Overall engagement levels across the social channels has increased slightly from last year. In its first year in the report Instagram has come out on top for engagement. Instagram leads because of its ease of use, its mobile user experience and also its visual nature. This is reflected in the results this year.
1.5%
1.0%
0.5%
0% YouTube 0.37%
6
Twitter 0.42%
LinkedIn 0.46%
Facebook 0.88%
Instagram 1.75%
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Activity Despite only having just 12% of the total available audience, semiconductor companies are far more active on Twitter than any other social channels. Twitter accounts for 52.3% of all posts shared across all social channels.
48.8%
19.4%
17%
6.3%
3%
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Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Blogging Blogs and forums are a great way to generate fresh, keyword-rich content to help with search engine optimization and social media activities. The benefits are numerous. By defining a well-structured architecture, usually defined around key products and technologies, content is generated around relevant search terms and cross-linked back to key landing pages within a website. With a forum, companies are leveraging the power of user-generated content, and whilst engineers aren’t traditionally known for being active on companyrun forums, the maker community certainly is, and many companies are taking advantage of this newer, more socially active audience.
Length of a blog post / Number of shares 261
Blog post shares by social network Each blog post created by semiconductor companies is shared an average of 189 times.
For the second year running, NVIDIA had the most blog post shares this year with 24.13% of total shares.
Which day of the week is best for posting a blog post? Posting on a Wednesday generates 35% of shares compared to the next most popular days of the week - Monday and Tuesday with 18% and 22% of shares respectively.
3,095
4,795
3000-10000 Words
Which company gets the most blog post shares?
0-1000 Words
Short content between 1000-2000 words had higher shares over Facebook and Twitter this year. Last year, longer content of 2,000 to 3,000 words was more widely shared.
2000-3000 Words
179
1000-2000 Words
The impact of the length of a blog post on the number of shares
7
2
3
27
Posting shares per day of the week 7,252
6,763 8,799 5,931
8
4,210
427
1,939
Mon
Tue
Wed
Thu
Fri
Sat
Sun
114,386
142,321
226,396
77,567
39,002
4,794
9,593
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Average shares by network Blog analysis: what content gets shared, where, and when? We analyzed 3,469 blog posts published by semiconductor companies in 2017 and early 2018 to answer these questions. Supporting earlier findings, where Facebook has the largest audience and a highly engaged community, our analysis of where blog posts are shared shows that Facebook gets 52.3% of the total shares.
52.3%
25.5%
22.2%
The top 10 blog posts from semiconductor companies This year’s top ten posts in terms of number of shares belong to Texas Instruments and Qualcomm, with the same two companies dominating much of the top 10.
Company
Post
Total Shares
Qualcomm
The Qualcomm Mesh Networking Platform – A giant leap forward for the smart home. [video] | Qualcomm
Qualcomm
Always On, Always Connected PCs with beyond all-day battery life
Analog Devices
Good Data Requires Careful Hardware
24K
Texas Instruments
It’s easier being green: Innovations in circuit-level power design create a conduit to more energy efficiency
26.1K
Texas Instruments
One to Watch: Dietmar Walther says ‘learning from failures is essential’
25.5K
33K 29.6K
Texas Instruments
Peter Balyta: ‘We must act; STEM skills are survival skills for students today’
Texas Instruments
Power trip: new integrated device sends power and data over isolation barrier
22.4K
24K
Qualcomm
Advancing inside-out motion tracking for immersive mobile VR | Qualcomm
19.9K
Qualcomm
Snapdragon 660 and 630 mobile platforms: high-end features coming to more devices | Qualcomm
17.7K
Texas Instruments
Embrace IoT living through the gateway of electronic door locks
14.7K
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Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Total shares by company Three of the companies analyzed, NVIDIA, Texas Instruments and Qualcomm make up 69.8% of blog post shares earned, the other 34 companies researched make up the remaining 30% of shares.
10
NVIDIA
Texas Instruments
Qualcomm
Fujitsu
AnalogDevices
Arm
Xilinx
ToshibaSemiconductor
IntelCorporation
STMicroelectronics
ONSemiconductor
NXP
Micron Technology
24.03% 23.03% 22.45% 6.71% 4.42% 3.68% 3.04% 2.99% 2.60% 1.84% 1.48% 0.77% 0.47%
Marvell Semiconductor
0.39%
Cypress Semiconductor
0.34%
Cadence
0.33%
Broadcom
0.27%
AMD
0.19%
Silicon Labs
0.19%
Imagination Technologies
0.17%
Linear Technology (AnalogDevices)
0.16%
MaximIntegrated
0.15%
Dialog Semiconductor
0.14%
SK Hynix
IDT(Integrated Device Technology)
MicrochipTechnology
0.01%
Semtech
0.01%
0.11% 0.03%
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Blogging winners
Blog ranking table # Company
Total Shares
Total Posts
Shares per Post
Overall rating
1
NVIDIA
233,590
390
599
3
1
Texas Instruments
223,830
413
542
3
3
Qualcomm
218,183
174
1254
4
4
Fujitsu
65,193
272
240
5
5
ARM
35,736
159
223
7
6
Analog Devices
42,925
57
753
8
7
Xilinx
29,555
442
66
9
8
STMicroelectronics
17,862
112
159
10
8
Intel Corporation
25,289
206
123
10
8
Toshiba Semiconductor
29,060
440
66
10
8
ON Semiconductor
14,414
79
182
10
12 NXP
7,478
59
127
13
13 Micron Technology
4,583
71
65
16
13 Cadence
3,193
208
15
16
13 Marvell Semiconductor
3,788
38
100
16
13 Broadcom
2,643
18
139
16
13 Cypress Semiconductor
3,341
29
115
16
18 AMD
1,888
12
157
18
18 Imagination Technologies
1,661
79
21
18
18 Linear Technology (Analog Devices)
1,575
90
18
18
21 Silicon Labs
1,883
16
118
19
22 SK Hynix
1,035
6
173
20
22 Maxim Integrated
1,479
58
26
20
24 Dialog Semiconductor
1,320
17
78
21
25 IDT
247
14
18
24
25 Microchip Technology
50
27
2
24
27 Semtech
67
6
11
27
27 Diodes Inc
26
11
2
27
29 Rohm Semiconductor
0
4
0
29
30 Exar
N/A
N/A
N/A
37
30 Infineon Technologies
N/A
N/A
N/A
37
30 Intersil
N/A
N/A
N/A
37
30 MediaTek
N/A
N/A
N/A
37
30 Microsemi
N/A
N/A
N/A
37
30 Nichia
N/A
N/A
N/A
37
30 Renesas Electronics EU
N/A
N/A
N/A
37
30 Samsung Electronics
N/A
N/A
N/A
37
30 Sony Professional Solutions
N/A
N/A
N/A
37
The lower the overall rating number, the better the company is performing in the channel.
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Who’s winning the social media battle in the semiconductor industry?
Facebook The biggest change to affect Facebook publishers in 2017 was an algorithmic one: 1. Longer videos with higher completion rates and authentic posts are ranked more highly on the newsfeed. 2. Timely posts are prioritized on the Facebook newsfeed. The change was designed to retain and encourage 1.65 billion users to come back to the platform. For every visit, Facebook gets another fraction of a cent in advertising revenue. The changes mean that users will see more updates from friends and relatives, and fewer articles and information directly posted by brands and publishers. Brands now need to pay more to target Facebook users.
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Issue 5 | Spring 2018
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Facebook winners
Facebook ranking table # Company Followers Posts Likes Comments Shares
Overall Engagement rating
1
Texas Instruments
1
AMD
3
Cadence
96,123
4
Analog Devices
118,975
4
MediaTek
610,785
284
1,120,008
729
877
1.84%
8
6
Microchip Technology
354,629
687
111,186
646
3,950
0.33%
11
7
Intel Corporation
38,872,318
401
422,572
15,631
45,765
0.01%
12
7
NVIDIA
2,227,428
544
229,140
15,560
23,839
0.12%
12
9
Infineon Technologies
113,412
96
172,401
264
3,083
1.55%
13
9
Silicon Labs
30,446
240
46,521
92
939
1.56%
13
11
Sony Professional Solutions
12 ST Microelectronics 13 Cypress Semiconductor 13 Qualcomm
203,936
667
738,880
1,450
7,281
3.67%
5
2,675,634
593
3,314,920
25,136
56,294
1.27%
5
657
512,711
466
896
5.35%
6
353
306,703
454
2,539
2.60%
8
24,915
753
14,651
162
2,238
0.68%
14
24,345
448
14,243
205
2,806
0.71%
15
5,402
552
6,560
48
947
1.40%
16
2,792,948
192
96,190
5,575
20,146
0.04%
16
13 ARM
116,908
289
17,422
588
3,479
0.18%
16
16 Xilinx
20,755
262
14,820
185
2,976
0.87%
17
16 Fujitsu
50,748
476
9,581
156
1,912
0.23%
17
16 ON Semiconductor
8,505
733
4,083
140
469
0.55%
17
19 Renesas Electronics EU
8,777
108
11,526
26
157
1.33%
18
20 Maxim Integrated
7,303
383
4,822
63
353
0.72%
19
20 Samsung Electronics
41,152
70
12,351
344
1,676
0.35%
19
22 NXP
77,946
205
8,126
78
1,214
0.12%
20
22 Dialog Semiconductor
156
295
370
10
21
2.57%
20
24 Toshiba Semiconductor
89,385
164
3,464
253
443
0.05%
21
25 Diodes Inc
371
222
678
3
57
1.99%
22
25 Imagination Technologies
3,331
294
1,485
47
219
0.53%
22
25 IDT
1,821
199
1,595
19
171
0.98%
22
28 Semtech
599
239
609
17
105
1.22%
23
28 Broadcom
12,625
153
2,088
73
236
0.19%
23
30 Rohm Semiconductor
5,786
38
1,141
4
141
0.22%
24
31 Marvell Semiconductor
1,889
97
397
9
32
0.23%
26
0
0
0
0
0
0%
31
32 Exar 32 Intersil
0
0
0
0
0
0%
31
32 Linear Technology
0
0
0
0
0
0%
31
32 Micron Technology
0
0
0
0
0
0%
31
32 Nichia
0
0
0
0
0
0%
31
32 SK Hynix 32 Microsemi
0
0
0
0
0
0%
31
1,063
0
0
0
0
0%
31
The lower the overall rating number, the better the company is performing in the channel.
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Who’s winning the social media battle in the semiconductor industry?
LinkedIn One of the better changes to happen to LinkedIn in 2017 was the improved site functionality. However, the following updates have had an impact in the past year: 1. Improvements for LinkedIn company profiles. 2. The ability to give blogs a greater reach via LinkedIn Publisher. 3. Native video, allowing LinkedIn to compete with Twitter and Facebook.
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Issue 5 | Spring 2018
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
LinkedIn winner
LinkedIn ranking table # Company Followers Posts Likes Comments Shares
Overall Engagement rating
1
NVIDIA
255,405
469
71,734
1,053
251,646
1.27%
5
2
Intel Corporation
986,640
338
72,952
1,497
301,386
0.38%
8
3
Fujitsu
216,676
499
17,751
116
68,854
0.40%
9
3
AMD
188,128
384
40,397
665
42,960
0.45%
9
3
Cypress Semiconductor
52,013
430
11,821
127
100,702
2.17%
9
3
ST Microelectronics
136,923
500
27,590
308
29,798
0.42%
9
7
Dialog Semiconductor
19,362
282
4,139
27
53,072
2.96%
13
7
Cadence
74,730
483
13,387
121
23,070
0.49%
13
7
Texas Instruments
264,636
381
47,605
475
1,671
0.19%
13
7
NXP
134,682
228
16,303
112
27,821
0.33%
13
11
Qualcomm
327,028
149
16,229
162
48,404
0.20%
14
11
ON Semiconductor
59,574
599
11,394
109
17,627
0.49%
14
13 Arm
97,400
387
22,834
219
7,409
0.31%
15
14 Silicon Labs
36,010
262
7,445
80
17,194
0.69%
16
14 Infineon Technologies
99,125
173
18,907
161
3,251
0.23%
16
1,348,896
131
37,914
573
63,752
0.08%
16
17 Microchip Technology
62,925
497
16,750
155
6,251
0.37%
17
18 Semtech
9,943
215
4,311
68
15,693
2.02%
18
14 Samsung Electronics
18 Broadcom
150,885
131
5,579
30
20,804
0.18%
18
20 Analog Devices
72,229
386
4,960
44
11,300
0.23%
19
20 Linear Technology
14,598
63
2,053
45
9,067
0.76%
19
22 Maxim Integrated
49,860
316
10,568
116
5,589
0.33%
20
22 Micron Technology
98,584
167
15,248
303
206
0.16%
20
9,776
500
3,697
29
1,316
0.52%
20
25 Xilinx
85,109
170
10,484
124
1,981
0.15%
22
26 Marvell Semiconductor
97,776
152
7,172
89
432
0.08%
23
22 Sony Professional Solutions
26 Microsemi
42,482
99
5,670
47
3,490
0.22%
23
28 Imagination Technologies
22,970
327
3,804
32
346
0.18%
25
28 MediaTek
66,538
132
7,791
67
939
0.13%
25
30 Diodes Inc
3,898
57
160
1
1,909
0.53%
26
31 IDT
17,226
152
3,251
78
153
0.20%
27
32 Toshiba Semiconductor
82,456
68
2,652
47
68
0.03%
28
33 Renesas Electronics EU
9,414
137
1,361
15
137
0.16%
30
34 Intersil
23,901
31
814
8
31
0.04%
31
35 SK Hynix
4,304
45
510
13
72
0.14%
33
36 Exar
3,719
4
47
0
4
0.01%
36
37 Rohm Semiconductor
2,725
10
66
1
10
0.03%
37
38 Nichia
1,134
0
0
0
0
0%
38
The lower the overall rating number, the better the company is performing in the channel.
15
Who’s winning the social media battle in the semiconductor industry?
Twitter In 2017 Twitter doubled the character limit for tweets to 280. It is still too early to tell if semiconductor companies will see a boost in engagement with this change, however the extra characters give more flexibility when composing messages.
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Issue 5 | Spring 2018
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Twitter winners
Twitter ranking table # Company Followers Posts Likes Comments Shares
Overall Engagement rating
1
Sony Professional Solutions
30,741
1,811
20,739
615
8,402
0.97%
8
1
Microchip Technology
35,684
1,707
17,424
626
8,016
0.73%
8
3
Qualcomm
382,278
743
115,390
5,521
38,536
0.42%
10
4
NVIDIA
1,317,937
1,036
164,020
13,315
72,374
0.19%
11
4
AMD
608,022
617
183,214
6,838
41,015
0.38%
11
4
Xilinx
22,343
1,525
10,640
247
5,806
0.75%
11
4
Texas Instruments
73,437
1,417
16,735
409
8,028
0.34%
11
8
ON Semiconductor
16,768
1,322
3,634
150
12,424
0.97%
12
8
Fujitsu
77,294
2,877
14,339
305
9,837
0.32%
12
14,560
650
10,465
1,116
6,463
1.24%
13
10 Cadence 10 Analog Devices 12 Intel Corporation 12 ARM
37,343
1,039
8,568
153
4,086
0.34%
13
4,811,348
561
187,945
7,789
76,511
0.06%
14
35,069
1,587
7,956
129
4,755
0.37%
14
1,029,788
717
5,954
1,029
5,933
0.01%
16
15 Cypress Semiconductor
17,608
885
4,457
175
2,540
0.41%
17
15 Semtech
3,006
781
2,947
69
2,202
1.74%
17
15 ST Microelectronics
18,617
769
4,217
108
2,855
0.39%
17
15 Renesas Electronics EU
5,782
127
3,289
55
632
0.69%
17
14 Samsung Electronics
15 MediaTek
35,449
321
5,940
191
1,795
0.22%
17
20 NXP
39,333
508
4,008
114
2,376
0.17%
18
20 Maxim Integrated
20,216
1,542
4,337
170
2,263
0.33%
18
22 Infineon Technologies
6,343
399
2,401
33
1,486
0.62%
19
22 Intersil
3,131
57
1,410
55
607
0.66%
19
22 Silicon Labs
23,313
991
3,711
154
2,099
0.26%
19
25 Micron Technology
12,202
653
3,153
122
1,541
0.39%
20
25 Dialog Semiconductor
2,089
857
1,148
67
783
0.96%
20
25 Imagination Technologies
4,162
521
1,570
55
1,720
0.80%
20
28 Linear Technology
21,368
318
1,611
32
1,108
0.13%
23
28 Broadcom
38,011
150
459
22
303
0.02%
25
28 IDT
1,748
231
582
6
279
0.50%
25
31 Marvell Semiconductor
4,661
245
932
46
455
0.31%
26
32 Toshiba Semiconductor
139
87
36
0
43
0.57%
28
826
264
137
0
21
0.19%
30
5,447
70
185
5
105
0.05%
30
33 Diodes Inc 33 Rohm Semiconductor 35 Microsemi
865
0
0
0
0
0%
34
36 Exar
386
0
0
0
0
0%
35
36 Nichia
0
0
0
0
0
0%
35
36 SK Hynix
0
0
0
0
0
0%
35
The lower the overall rating number, the better the company is performing in the channel.
17
Who’s winning the social media battle in the semiconductor industry?
Instagram Instagram’s popularity has been growing steadily since it first debuted in 2010. Now with more than 700 million monthly active users, it is has become an ideal place to speak to a new, engaged audience. Instagram’s algorithm for home page feeds was updated in 2017. The order of new posts is now based on engagement and interaction within the platform. Relevance, timeliness and search behaviors are also taken into consideration.
18
Issue 5 | Spring 2018
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
Instagram winner
Instagram ranking table # Company Followers Posts Likes Comments Shares
Overall Engagement rating
1
NVIDIA
886,238
279
2,600,550
16,018
543
2.95%
3
2
AMD
421,132
169
1,115,397
10,865
55
2.67%
4
3
MediaTek
4
Intel Corporation
5 5
3,785
124
76,348
104
0
20.23%
6
845,221
79
355,790
2,104
94
0.42%
7
Toshiba Semiconductor
10,789
174
16,535
551
12
1.6%
8
Samsung Electronics
324,551
93
139,784
1,954
37
0.44%
8
5
ARM
2,844
140
8,926
141
11
3.24%
8
5
Texas Instruments
8,446
153
14,579
189
264
1.77%
8
9
Qualcomm
40,728
64
25,546
316
3
0.64%
9
9
Silicon Labs
1,187
144
5,661
90
109
4.97%
9
11
Maxim Integrated
365
59
3,241
86
162
9.28%
10
11
Sony Professional Solutions
35,704
18
12,271
168
93
0.35%
10
13 Cadence
186
8
960
67
0
5.56%
11
13 Cypress Semiconductor
357
55
2,218
146
0
6.78%
11
15 Analog Devices
1,001
46
2,245
50
0
2.34%
13
74
33
185
8
0
3.05%
14
17 Marvell Semiconductor
131
30
573
30
0
0.15%
16
17 ST Microelectronics
899
0
0
0
0
0%
16
19 IDT
34
0
0
0
0
0%
18
19 Fujitsu
12
0
0
0
0
0%
18
19 Broadcom
1
0
0
0
0
0%
18
19 Dialog Semiconductor
1
0
0
0
0
0%
18
19 Diodes Inc
1
0
0
0
0
0%
18
19 Exar
1
0
0
0
0
0%
18
19 Infineon Technologies
1
0
0
0
0
0%
18
19 ON Semiconductor
1
0
0
0
0
0%
18
19 Renesas Electronics EU
1
0
0
0
0
0%
18
19 Rohm Semiconductor
1
0
0
0
0
0%
18
19 Semtech
1
0
0
0
0
0%
18
19 SK Hynix
1
0
0
0
0
0%
18
16 Imagination Technologies
19 Xilinx
1
0
0
0
0
0%
18
19 Intersil
0
0
0
0
0
0%
18
19 Linear Technology
0
0
0
0
0
0%
18
19 Microchip Technology
0
0
0
0
0
0%
18
19 Micron Technology
0
0
0
0
0
0%
18
19 Microsemi
0
0
0
0
0
0%
18
19 Nichia
0
0
0
0
0
0%
18
19 NXP
0
0
0
0
0
0%
18
The lower the overall rating number, the better the company is performing in the channel.
19
Who’s winning the social media battle in the semiconductor industry?
YouTube The YouTube user interface has been updated. Many of the features previously only available to desktop users are now available on mobile as well. An algorithm change in 2017 means that, like other channels, relevancy and active engagement will now define the content users are served first.
20
Issue 5 | Spring 2018
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
YouTube winner
YouTube ranking table # Company Followers Posts Likes Comments Shares 1
AMD
2
NVIDIA
Overall Engagement rating
177,821
226
170,044
32,587
10,277
1.2%
4
429,630
209
61,419
26,946
16,408
0.24%
5
3
Microchip Technology
20,701
275
1,619
190
5,365
0.35%
8
4
Fujitsu
4,222
116
595
25
6,637
1.72%
10
5
ST Microelectronics
9,525
140
0
10
4,264
0.45%
11
5
Qualcomm
31,802
54
1,805
0
2,461
0.13%
11
5
Texas Instruments
35,639
263
2,895
248
1,462
0.13%
11
5
Intel Corporation
353,841
85
15,232
1,832
4,907
0.06%
11
9
Micron Technology
2,600
35
441
25
2,737
1.23%
13
9
MediaTek
7,732
36
1,521
141
853
0.33%
13
11
NXP
8,777
54
311
18
1,574
0.22%
14
11
ARM
50,608
114
1,420
112
2,391
0.08%
14
11
Sony Professional Solutions USA
283,951
36
10,817
3,561
102
0.05%
14
11
Renesas Electronics EU
3,139
178
649
2
804
0.46%
14
15 Analog Devices
13,167
299
1,050
86
311
0.11%
15
15 Xilinx
10,862
142
1,230
35
93
0.13%
15
17 Microsemi
295
28
0
0
1,120
3.8%
16
18 Cadence
6,914
180
505
18
344
0.13%
17
18 Cypress Semiconductor
3,907
22
306
66
514
0.23%
17
20 ON Semiconductor
1,944
153
153
2
340
0.25%
18
20 Dialog Semiconductor
305
23
28
1
535
1.85%
18
20 Infineon Technologies
6,154
84
310
19
437
0.12%
18
23 Broadcom
1,973
5
77
4
159
0.12%
21
23 Imagination Technologies
1,579
12
189
25
20
0.15%
21
25 Semtech
450
7
9
0
104
0.25%
23
26 Marvell Semiconductor
767
13
84
2
0
0.11%
25
27 SK Hynix
579
38
0
30
0
0.05%
27
27 Toshiba Semiconductor
1,019
23
38
3
11
0.05%
27
29 Intersil
986
8
24
3
1
0.03%
29
30 Rohm Semiconductor
231
5
16
0
3
0.08%
30
31 Silicon Labs
0
39
250
18
542
0%
33
31 Maxim Integrated
0
60
136
11
898
0%
33
31 Linear Technology
0
6
62
10
4
0%
33
31 IDT
0
32
26
3
101
0%
33
31 Nichia
0
0
0
0
0
0%
33
31 Samsung Electronics
0
0
0
0
0
0%
33
31 Exar
4
0
0
0
0
0%
33
31 Diodes Inc
3
2
0
0
0
0%
33
The lower the overall rating number, the better the company is performing in the channel.
21
Who’s winning the social media battle in the semiconductor industry?
Semiconductor industry social media index
Issue 5 | Spring 2018
Overall winner 2018
The final ranking table in the semiconductor industry social media index is based on the average performance across the six channels analyzed. # Company Blog LinkedIn Facebook Instagram YouTube 1
NVIDIA
3
5
12
3
5
10
6
2
AMD
17
9
5
4
4
11
8
3
Texas Instruments
9
13
5
8
11
11
10
3
IntelCorporation
10
8
12
7
11
13
10
3
Qualcomm
4
14
16
9
11
10
10
6
Fujitsu Global
5
9
16
17
10
12
11
7
STMicroelectronics
3
9
15
16
11
17
12
7
Cadence
15
13
6
11
16
13
12
7
Analog Devices
8
18
8
13
15
13
12
7
Arm
7
15
16
8
14
14
12
7
Sony Professional Solutions USA
12 MicrochipTechnology
22
Average Twitter ranking
10
19
14
10
14
8
12
24
16
11
18
8
8
14
12 Xilinx
3
21
17
18
15
11
14
12 Cypress Semiconductor
16
9
16
11
17
17
14
15 ONSemiconductor
10
14
17
18
18
12
15
16 NXP
13
13
19
18
14
18
16
17 MediaTek
37
24
8
6
13
17
17
18 SiliconLabs
18
16
13
9
33
19
18
18 Dialog Semiconductor
20
13
20
18
18
20
18
20 Micron Technology
15
20
31
18
13
20
19
20 Toshiba Semiconductor
8
27
21
8
27
27
19
22 Maxim Integrated
19
19
19
10
33
18
20
22 Broadcom
16
18
23
18
21
24
20
22 Infineon Technologies
37
16
12
18
18
19
20
22 Semtech
26
17
23
18
22
17
20
22 Imagination Technologies
18
24
22
13
21
20
20
27 Samsung Electronics
37
16
19
7
33
16
21
27 Marvell Semiconductor
16
23
26
16
25
26
22
29 Renesas Electronics EU
37
30
18
18
14
17
22
30 Linear Technology (AnalogDevices)
18
19
31
18
33
22
23
31 IDT (Integrated Device Technology)
23
26
22
17
33
25
24
32 DiodesInc
26
25
21
18
32
29
25
33 Microsemi
37
23
30
18
16
33
26
34 SK Hynix
19
32
31
18
26
35
27
34 Intersil
37
30
31
18
28
18
27
34 Rohm Semiconductor
28
36
24
18
29
29
27
37 Exar (Maxlinear)
37
35
31
18
32
34
31
38 Nichia
37
37
31
18
33
35
32
Who’s winning the social media battle in the semiconductor industry?
Issue 5 | Spring 2018
23
Who’s winning the social media battle in the semiconductor industry?
How does your company rank in social media? To find out, contact: Bob Jones Chairman bob.jones@publitek.com Jon Barrett Director of Digital and Media jon.barrett@publitek.com Kerry McClenahan President, Publitek North America kerry.mcclenahan@publitek.com
Europe Bath Phone: +44 (0) 1225 470000 Email: europe@publitek.com London Phone: +44 (0) 208 869 9339 Email: europe@publitek.com Munich Phone: +49 (0) 176 19 83 70 27 Email: europe@publitek.com
North America Portland, Oregon Phone: +1 503 546 1002 Email: usa@publitek.com
Issue 5 | Spring 2018
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