Lundbeckfonden design guide

LOGO, PRIMARY

The primary logo in dark green should be used when possible. The scale and ratio between the logo mark and the logo name must not be altered. Choose the colour version that ensures the best contrast and legibility. The secondary logo variant ensures that “Lundbeckfonden” is legible in a small scale. The logo can be used when a horizontal format is more appropriate. The scale and ratio between the logo mark and the logo name must not be altered. Choose the colour version that ensures the best contrast and legibility. The logo can also be found in an english version.

Primary logo

Dark green

Primary logo

Black White

LOGO, SECONDARY

Secondary logo (small size)

Dark green

Secondary logo (small size)

Black White

LOGO, TRADEMARK

The trademark is only used as a graphical element. Choose the colour version that ensures the best contrast and legibility. See examples on next page.

Trademark

Dark green

Trademark

Black White

LOGO, TRADEMARK / EXAMPLES

Use the trademark on e.g. a logo wall and as the profile picture on social media.

Trademark pattern

The trademark pattern is built with one trademark’s space horizontally and vertically spaced according to the illustration.

Social media

The trademark does not need the Foundation’s logotype as the trademark will always be shown next to the name.

LOGO, CLEAR SPACE

When applying the logo, surrounding space defined below must be left clear of any graphics, images, etc.

Primary logo

Clear space equals 3x ‘L’ from Lundbeckfonden.

Secondary logo (small size)

Clear space equals 1x ‘L’ from Lundbeckfonden / Lundbeck Foundation.

THE LUNDBECK FOUNDATION COLOUR PALETTE

There are both primary and secondary colours in the colour palette. The secondary colours should only be used when there is need for multiple colours.

COLOURS, PRIMARY

The dark green is the main colour and can be used on large surfaces, e.g: backgrounds. The orange and greys should be used as accent colours.

COLOURS, SECONDARY

Turqoise and red are our secondary colours, and should only be used in situations where there is need for mulitple colours.

Dark Green Pantone 3435 C:100 M:40 Y:100 K:60 R:0 G:66 B:37 Yellow Pantone 137 C:0 M:34 Y:90 K:0 R:229 G:155 B37 Dark gray Pantone cool gray 11 C:0 M:0 Y:0 K:85 R:77 G:77 B:77 Light gray Pantone Cool Gray 5 C:0 M:0 Y:0 K:40 R:178 G:178 B:178 Turquoise Pantone 3265 C:60 M:0 Y:40 K:0 R:43 G:204 B:176 Warm red Pantone Warm red C:0 M:85 Y:65 K:0 R:240 G:78 B:82