Lupa Creatives Brand Guideline by Lupa Creatives

creatives

Brand Guideline

Lupa Creatives

Be Visually You.

Lupa Creatives

Brand Guideline

After a long journey of discovering and building your strong brand identity, we want to make sure that it's being delivered in the right way. Following these guidelines will help your brandbremains consistent and professional.So your brand can always be recognized, anywhere and anytime.

Lupa Creatives

Brand Guideline

creatives

Lupa Creatives is a brand visual

identity

designer that captures the

Lupa Creatives

Brand Guideline

essence in creative ways.

About Lupa Creatives

Transform the Less into More.

Lupa Creatives

Brand Guideline

Lupa Creatives believes that every brand has unique identity, unique essence. Our mission is to focus on the essence, and delivering it to the world in most creative ways possible.

Brand Guideline

Lupa Creatives

Brand Guideline

Logo Meaning

About Lupa Creatives

Brand Philosophy “Lupa” is a mythology wolf creature that took care of Rome’s ﬁrst king. Lupa Creatives uses 'Lupa' name and Wolf as a symbol, because wolves are highly intelligent creature. They have extraordinary intuition and they use their beautiful, loud howl as powerful communication tool.

Lupa Creatives

Brand Guideline

Just like wolves, Lupa Creatives wants to help brands speak up their true essence in creative, intelligent ways.

Logo Meaning

creatives

Minimum Size the smallest the logo should be represented is 2” wide

Lupa Creatives

Brand Guideline

creatives

Logo Meaning

Main Logo Lupa Creatives' main logo uses a wolf line illustration and word mark. This wolf symbol is a key feature that makes Lupa Creatives' identity memorable and distinctive. The logo is in line with Lupa Creatives’ tone of voice that is calm, intelligent and cool with the use of simple and minimalist lettering and wolf symbol.

Lupa Creatives

Brand Guideline

This is the logo that will be used as Lupa Creatives primary brand identity, on digital and/or printing medias and should be used according to this brand guidelines.

Logo Usage

Lupa Creatives

Brand Guideline

creatives

Logo Usage

Secondary Logos This secondary logo can be used in replace of the main logo based on the context of the usage (but should never be used at the same time to avoid repetition). For example when the media has portrait orientation and the design will be more proportional if using the secondary logo.

Lupa Creatives

Brand Guideline

The submark version (wolf symbol) can be used when the main logo is not necessary, or in cases where the brand name is already displayed.

Logo Usage

Color Application Under conditions where logo must be printed in single color, an entirely black or white logo can be used.

creatives

Lupa Creatives Logo can only use these two color combinations, based on different background color & surrounding imagery to keep the proper contrast.

creatives

creatives Logo on black backgorund Lupa Creatives

creatives

Brand Guideline

Logo on white backgorund

Logo Usage

Minimum Clear Space To keep the logo remain functional, never crowd the logo and always give them room to breathe and stand out. The clear space minimum is equivalent to letter L, regardless of the size at which the logo is reproduced.

creatives

Lupa Creatives

Brand Guideline

The clear space minimum for the wolf symbol is equivalent to the vertical height of the feet of the wolf (shown here as x), regardless of the size of which the logo is reproduced.

Logo Usage

Lupa Creatives

Brand Guideline

creatives

Logo Usage

Photographic Background The logo can be used on photographic backgrounds, but should be done carefully, making sure the logo can be seen clearly. In most cases, you can use a solid white logo on top of a photographic backgrounds. When the background has lighter shade, it is suggested to use black layer on top of the background with 50-60% opacity to make sure the logo is still properly readable.

Lupa Creatives

Brand Guideline

creatives

Logo Usage

1. Don’t rotate the logo. 2. Don’t squash or stretch.

Unacceptable Usage Lupa Creative's main logo consists of a character icon and a word mark. The character icon is a wolf symbol that is a key feature for making Lupa Creative Identity memorable and distinctive. The lettering of the logo has simple yet bold and dynamic style of the brand, in line with Lupa Creatives' sophisticated & passionate personality. This is the main logo that will be used across brand's identity primary usage & applications.

3. Don’t place element in the logo clear space. 4. Don’t resize any part. 5. Don’t rearrange part or create compositions that are not already provided. 6. Don’t add unofficial elements to the logo. 7. Don’t use off-brand color. Reference the Color Usage section. 8. Don’t add dropshadows or other text styles.

Lupa Creatives

Brand Guideline

9. Don’t contain the logo in a box when used on a background.

Logo Usage

es creativ

creatives

creatives Book Now

creatives

Lupa Creatives

creatives Brand Guideline

creatives

Brand Typography

Lupa Creatives

Brand Guideline

We emphasize on what's important. your identity.

Brand Typography

Typography Lupa Creatives uses two typefaces: Lucifer Sans and Spartan. The typefaces are chosen because it suits the cool and minimalist tone of Lupa Creatives. The typefaces should be used consistently across all digital & print design medias, to keep the identity of the Lupa Creatives remain strong and memorable.

Use for headlines. The font should always be used in the semi bold variation.

Semibold

Web letter-spacing:0

ABCDEFGIJKLM OPQRSTUVWXYZ 1234567890

Spartan

Sentence case

Use for body copy. Mostly used in light variation, but regular and medium can be used for titles to differentiate hierarchy. Sentence case Web letter-spacing:0

Lupa Creatives

Lucifer Sans

Light Medium

ABCDEFGIJKLM O P Q RST UVW XY Z 1234567890

Brand Guideline

Lucifer Sans

Brand Typography

Color Palette There are three main colors in Lupa Creatives color palette that is a very important part of brand visual identity. Colors can be used to communicate brand's personality if used consistently.

Lupa Creatives

Brand Guideline

Gray is the color of intellect, knowledge and wisdom. at the same time, it brings cool and modern feeling.

Eerie Black HEX : 242423 RGB : 36, 36, 35 CMYK : 0, 0, 3, 86

Light Gray HEX : CED4D4 RGB : 206, 212, 212 CMYK : 3, 0, 0, 17

Nickel HEX : 6E7271 RGB :110, 114, 113 CMYK:4,0, 1, 55

Lupa Creatives

Tooth

Meat

Sun

Stars

Paw

Eye

1/4 Moon

Snow

Mountain Brand Guideline

Brand Graphic Elements

Graphic Elements To strengthen Lupa Creatives' identity, graphic elements are created. They’re closely related to Lupa Creatives‘ brand philosophy, wolves and nature. Line illustrations with modernminimalist style are used, consistent with Lupa Creatives' brand personality.

Lupa Creatives

Brand Guideline

These graphic elements will be used on most of Lupa Creatives’ brand suite, both digital and print.

Logo Applications

We value essentials over complexities.

Lupa Creatives

Brand Guideline

Simplicity is the ultimate sophistication

Lupa Creatives

Brand Guideline

Logo Applications

Lupa Creatives

Brand Guideline

Logo Applications

Lupa Creatives

Brand Guideline

Logo Applications

Lupa Creatives

Brand Guideline

Logo Applications

creatives

invoice +62 812 8336 8265

Quotation

No.01 31 / 12 / 2021

lupacreatives@gmail.com

QuotationTo:

Date Quotation No

Project: Description: Bill To Company Name

Price Rp 00.000.000

Company Name

Total:

Projects

Price

Potrait photograph package Descriptions

Payment Terms

Lupa Creatives

Rp. Rp.

0 0

AcknowledgementThis invoice valid only a week after the stated date. 50% refundable down payment is required before project starts, and 50% payment before the artwork is delivered Payment method by bank transfer to BCA acc no. 7040101033 on behalf of Sandy Ferbian Harly. Clients should do the ﬁnal check and approve all the designs before Visual by Sandy deliver the ﬁnal artwork. Maximum revisions are 3 times. There will be additional charge amount Rp 250.000 for each additional revisions.

Brand Guideline

Amount paid Total due by date

Acknowledgement

Lupa Creatives

Brand Guideline

Logo Applications

Lupa Creatives

Brand Guideline

Logo Applications

lupacreatives.com