The Beginning of Santa Cruz Skateboards and the Birth of an Industry - As told by Richard Novak, co- founder of NHS/Santa Cruz Skateboards “In 1973, my partners Doug Haut, Jay Shuirman and I sold fibreglass raw materials to surfboard shops, Boat makers and guys that made fairings for race cars and tomato carriers. We sold this guy a bunch of pultruded fibreglass sheet material. He burned us, so we went back and picked it all up from him. A the same time, a friend of ours, Jimmy Hoffman, was living in Hawaii, and on a surf trip over there, the McCully Bike Shop people in Honolulu asked us if we could make and sell them some skateboards. We were already making surfboard fins so it was easy for us to make some skateboard decks from all this left over fibreglass material. We made 500 skateboards, with loose ball bearings, urethane roller skate wheels and roller skate trucks, and they sold out immediately. We built another 500 boards and they sold out, too. Overnight we were in business. Then in late 1974 this guy Tony Roderick came into our surf shop with a revolutionary idea of blending a precision bearing, used in copy machines, with a urethane wheel. We helped him tweak it a bit so it would work, and thus spawned the Road Rider Wheel.
From that day forward the Road Rider Wheel and precision bearing changed skateboarding forever. Also at that time, Ron Bennett developed the Benet Truck, while G&S had the fibreflex board. We all ran into each other in L.A. at the Hang Ten contest in 1975 and said, OK, we have skateboard wheels and bearings. We have skateboard trucks. We have composite skateboard decks. The three main components are now all leading edge and designed specifically for skateboarding. Now we have a real skateboarding industry. This group was Bill Bahne, Jay Sherman, Brian Logan, Dave McIntyre, Dave Dominy, Paul Sims, Ron Bennet, a couple of guys from Skateboarder magazine and me. We were interested in setting the foundation of an actual skateboard industry, not reliant on anyone but ourselves. We wanted to support pro riders, promotion and advancement in technology. Before that, it was just a fad. After we set it all up, it was an actual industry. And here we are today - NHS is still rolling 40 + years later, always innovating and always having fun.� - Richard Novak
mens collection 01. sc denim 03. bottoms 07. july delivery 16. aug delivery 27. sept delivery 37. classics collection 38. surf collection 39. accessories 46. youth collection 51. womens collection 53. july delivery 65. aug delivery 73. sept delivery 77. accessories 80. contact
SC-mpc7490 catalyst denim jean
SC-mpc7490 catalyst denim jean
SC-mpc7490 catalyst denim jean
BLack
vintage blue
slasher black
medium rise - tapered leg 28/30/32/34/36/38
medium rise - tapered leg 28/30/32/34/36/38
98%cotton 2% elastane, classic 5 pocket jean, stretch denim for maximum comfort, logo hardware, logo patch, pocket bag art detail, 14“ leg opening
/1
98%cotton 2% elastane, classic 5 pocket jean, stretch denim for maximum comfort, logo hardware, logo patch, pocket bag art detail, 14“ leg opening
98%cotton 2% elastane, classic 5 pocket jean, stretch denim for maximum comfort, logo hardware, logo patch, pocket bag art detail, 14“ leg opening, rip detail, heavy enzyme wash.
medium rise - tapered leg 28/30/32/34/36/38
SC-mpc7490
SC-mpc7490
SC-mpc7490
catalyst denim jean
catalyst denim jean
catalyst denim jean
BLack
vintage blue
slasher black
/2
spring 17 collection - july delivery - bottoms
SC-mpc7269 classic cali chino pant
SC-mfc7604 scs trackpant
old gold, BLack, surplus
black, overcast
98%cotton 2% elastane, straight leg
28/30/32/34/36/38
SC-mwc7267 classic cali walk short surplus, old gold, BLack
98%cotton 2% elastane, logo direct emb, 19“ leg
28/30/32/34/36/38
/3
80% cotton 20% poly cvc, 350gsm, front print s / m / L / xL / xxL
SC-mwc7613 daytripper walk short washed BLack, toffee
98%cotton 2% elastane, logo patch emb, 18“ leg
28/30/32/34/36/38
spring 17 collection - july delivery
SC-mpc7269 classic cali chino pant Surplus
SC-mfc7604 scs trackpant overcast
SC-mwc7267 classic cali walk short black
SC-mwc7613 daytripper walk short toffee
/4
spring 17 collection - july delivery - bottoms
SC-mbnc262 cruzier solid short
SC-mbnc263 cruzier beach short
Black, surplus, tan
acid Black, acid denim, acid truffle
100% cotton, front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL
SC-mbc7611 convert beach short
SC-mbc7612 lanai trunk
SC-mfc7631 scs fleece short
jaded, overcast, arctic
BLack, ink
black, overcast
100% cotton, overdyed, front print, back and side mesh pockets, 17.5“ leg s / m / L / xL
/5
100% cotton, acid washed front patch, back and side mesh pockets, 17.5“ leg s / m / L / xL
100% cotton, logo patch emb, 15“ leg
28/30/32/34/36/38
80% cotton 20% poly cvc, 350gsm, front print s / m / L / xL / xxL
spring 17 collection - july delivery
SC-mbnc262 cruzier solid short black
SC-mbnc263 cruzier beach short acid truffle
SC-mbc7611 convert beach short arctic
SC-mbc7612 lanai trunk ink
SC-mfc7631 scs fleece short black
/6
spring 17 collection - july delivery
SC-mtc7555
ringed dot tee
phillips hand tee
white, arctic, buttermilk, od black 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL
white, od black, atlantic 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL
SC-mtc7557
SC-mtc7559
buttermilk, black, white 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL
denim, charcoal, black 100% cotton jersey, 150gsm, pocket, front/back print s / m / L / xL / xxL
sma natas small tee
/7
SC-mtc7556
keyline pocket tee
spring 17 collection - july delivery
SC-mtc7558
chain dot tee truffle, black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
SC-mtc7560
parallel tee atlantic, black 100% cotton yarn dye stripe jersey, 150gsm, front print s / m / L / xL / xxL
SC-mtc7638
SC-mtc7585
white, black, arctic 100% cotton jersey, 150gsm, front embroidery s / m / L / xL / xxL
od black, white, arctic 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL
pinline tee
ringed dot muscle
/8
spring 17 collection - july delivery
/9
aptos snap back
ringed dot snap back
sma natas small tee
party dot trucker
ringed dot tee
phillips hand tee
catalyst denim jean
keyline pocket tee
classic cali walkshort
daytripper walkshort
convert beach short
spring 17 collection - july delivery
cruzin dad hat
cruzin dad hat
aptos snap back
cruzin dad cap
chain dot tee
parallel tee
pinline tee
ringed dot muscle
daytripper walkshort
classic cali chino pant
daytripper walkshort
convert beach short
/10
spring 17 collection - july delivery
SC-mtc7586
SC-mlc7575
black, white 100% cotton jersey, 150gsm, front/back print ken taylor guest artist s / m / L / xL / xxL
white, grey heather 100% cotton jersey, 150gsm, long sleeve, front/back print s / m / L / xL / xxL
SC-mlc7576
SC-mlc7577
atlantic, black 100% cotton jersey, 150gsm, front print s / m / L / xL / xxL
od black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
ken taylor hand muscle
layered ls tee
/11
ringed dot raglan
phillips hand ls tee
spring 17 collection - july delivery
SC-mlc7578
keyline dot hooded l/s tee black, charcoal 100% cotton jersey, 150gsm, front/back/sleeve print s / m / L / xL / xxL
SC-mfc7603
SC-mfc7598
ringed dot crew black, grey heather 80% cotton 20% poly cvc, 320gsm, front/back/sleeve print s / m / L / xL / xxL
SC-mfc7600
convert crew
convert pop hood
overcast, jaded, arctic 100% cotton 350gsm, overdyed, front/back/sleeve print S / m / L / xL / xxL
arctic, jaded, overcast 100% cotton y cvc, 350gsm, overdyed, front/back/sleeve print S / m / L / xL / xxL
/12
spring 17 collection - july delivery
/13
aptos snap back
ringed dot raglan
layered ls tee
cruzin dad cap
ken taylor hand muscle
classic cali walk short
catalyst denim jean
phillips hand ls tee
cruzier solid short
classic cali walk short
spring 17 collection - july delivery
keyline dot hooded ls tee
ringed dot crew
convert crew
aptos snap back
classic cali chino pant
classic cali chino pant
daytripper walkshort
convert pop hood convert beach short
/14
spring 17 collection - july delivery
SC-mfc7602
classic strip pop hood
SC-mJc7608
od black, arctic 80% cotton 20% poly cvc, 320gsm, overdyed, front embroidery. S / m / L / xL / xxL
ink, black nylon, polyester, fully lined, front / back print s / m / L / xL / xxL
SC-mjc7607
screaming hand bomber jacket black 100% nylon, lined, embroidery detail, interior print feature, fully reversible! S / m / L / xL / xxL
/15
ringed dot windbreaker
spring 17 collection - aug delivery
SC-mtc7561
party pop tee white, od black, atlantic 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL
SC-mtc7563
ken taylor hand tee white, black 100% cotton jersey, 150gsm, front/back print ken taylor guest artist s / m / L / xL / xxL
SC-mtc7564
SC-mtc7565
buttermilk, arctic, echo pink, jaded 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL
atlantic, white, od black 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL
original dot tee
tattoo hand tee
/16
spring 17 collection - july delivery
/ 17
aptos snap back
ringed dot windbreaker
cruzin dad cap
cruzin dad cap
classic strip pop hood
daytripper walkshort
screaming hand bomber
screaming hand bomber
catalyst denim jean
catalyst denim jean
classic cali walkshort
spring 17 collection - aug delivery
ringed dot snap back
aptos snap back
ken Taylor hand tee
original dot snap back
party pop tee
lanai trunk
original dot tee
tattoo hand tee
classic cali walkshort
daytripper walkshort
cruzier solid short
/18
spring 17 collection - aug delivery
SC-mtc7567
SC-mtc7562
jaded, overcast, od black 100% cotton jersey, 150gsm, pocket, front print, overdyed s / m / L / xL / xxL
white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
SC-mtc7566
SC-mtc7587
white, black, truffle 100% cotton jersey, 150gsm, pocket, front/back print s / m / L / xL / xxL
black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
original dot pocket tee
reverse skull pocket tee
/19
dressen roses tee
bone guadalupe muscle
spring 17 collection - aug delivery
SC-mtc7588
SC-mtc7593
white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
black, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
tattooed hand muscle
sma natas small muscle
SC-mtc7594
SC-msc7606
white, od black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
charcoal 100% cotton stripe, chest pocket, label detail s / m / L / xL / xxL 5
phillips hand tank
mechanics shirt
/20
spring 17 collection - aug delivery
/ 21
aptos snap back
aptos snap back
ringed dot snap back
bone Guadalupe muscle
original dot pocket tee
dressen roses tee
reverse skull pocket tee
convert beach short
daytripper walkshort
catalyst denim jean
classic cali walk short
spring 17 collection - aug delivery
classic dot trucker
aptos snap back
aptos snap back
tattooed hand muscle
sma natas small muscle
phillips hand tank
mechanics shirt
cruzier solid short
daytripper walkshort
cruzier solid short
catalyst denim jean
aptos snap back
/22
spring 17 collection - aug delivery
SC-mlc7581
SC-mlc7579
buttermilk, jaded, overcast, echo pink, 100% cotton jersey, 150gsm, front/back/sleeve print, overdyed s / m / L / xL / xxL
od black,concrete 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
SC-mlc7639
SC-mfc7599
black, white 100% cotton jersey, 150gsm, front/sleeve print s / m / L / xL / xxL
black 80% cotton 20% poly cvc, 320gsm, front/back print s / m / L / xL / xxL
convert l/s tee
dressen roses l/s tee
/ 23
heritage dot l/s tee
bone guadalupe crew
spring 17 collection - aug delivery
SC-mfc7601
SC-mJc7610
black, grey heather 80% cotton 20% poly cvc, 320gsm, front/back print s / m / L / xL / xxL
arctic, overcast nylon, polyester, fully lined, front s / m / L / xL / xxL
phillips hand pop hood
convert anorak
SC-mjc7608
jessee bones denim jkt washed black cotton/poly/elastane, back patch print detail, logo embroidery detail double chest button down pockets s / m / L / xL / xxL /24
spring 17 collection - aug delivery
/ 25
cruzin dad cap
aptos snap back
aptos snap back
convert l/s tee
heritage dot ls tee
dressen roses ls tee
jessee bones crew
daytripper walkshort
classic cali chino pant
classic cali chino pant
classic cali chino pant
classic dot trucker
spring 17 collection - aug delivery
phillips hand pop hood
aptos snap back
jessee bones denim jkt
jessee bones denim jkt
classic cali chino pant
convert anorak
catalyst denim jean
catalyst denim jean
catalyst denim jean
/26
spring 17 collection - sept delivery
SC-mtc7568
SC-mtc7574
white, overcast, od black 100% cotton jersey, 150gsm, overdyed, front/back print s / m / L / xL / xxL
white, black 100% cotton jersey, 150gsm, front/back print Jeremy fish guest artist s / m / L / xL / xxL
SC-mtc7572
SC-mtc7571
truffle, white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
white, black 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
manufactured dot tee
ogsc team rider tee
/27
jeremy fish hand tee
knox discord tee
spring 17 collection - sept delivery
SC-mtc7570
two heads tee buttermilk, overcast, od black 100% cotton jersey, 150gsm, overdyed, front/back print, ozzie wright guest artist s / m / L / xL / xxL
SC-mtc7573
handled tie dye tee jaded, overcast, echo pink 100% cotton jersey, 150gsm, front/back print, tie dyed s / m / L / xL / xxL
SC-mtc7637
SC-mtc7569
buttermilk, echo pink, jaded 100% cotton jersey, 150gsm, front print, overdyed. s / m / L / xL / xxL
atlantic, black 100% cotton yarn dye jersey, 150gsm, front print s / m / L / xL / xxL
convert tee
og dot stripe tee
/28
spring 17 collection - sept delivery
/ 29
aptos snap back
jeremy fish tee
ogsc team rider tee
aptos snap back
manufactured dot tee
classic cali chino pant
daytripper short
knox discord tee
convert beach short
classic cali walk short
spring 17 collection - sept delivery
aptos snap back
original dot snap back
cruzin dad cap
og dot stripe tee
two heads tee
handled tie dye tee
convert tee
cruzier beach short
cruzier solid short
cruzier solid short
cruzier solid short
/30
spring 17 collection - sept delivery
SC-mtc7589
SC-mtc7590
echo pink, jaded, overcast, buttermilk 100% cotton jersey, 150gsm, front/back print, overdyed. s / m / L / xL / xxL
overcast, jaded 100% cotton jersey, 150gsm, front/back print, overdyed s / m / L / xL / xxL
convert muscle
SC-mtc7591
SC-mtc7592
od black, white 100% cotton jersey, 150gsm, front/back print. s / m / L / xL / xxL
od black, concrete 100% cotton jersey, 150gsm, front/back print, ozzie wright guest artist s / m / L / xL / xxL
manufactured dot muscle
/31
handled tie dye muscle
two heads muscle
spring 17 collection - sept delivery
SC-mtc7595
SC-mtc7596
atlantic, black 100% cotton yarn dye jersey, 160gsm, front print s / m / L / xL / xxL
denim, charcoal, black 100% cotton jersey, 160gsm, front/back print s / m / L / xL / xxL
og dot stripe tank
keyline tank
SC-mtc7597
heritage dot tank concrete, od black 100% cotton jersey, 160gsm, front/back print s / m / L / xL / xxL
/32
spring 17 collection - sept delivery
/ 33
cruzin dad cap
aptos snap back
aptos snap back
two heads muscle
convert muscle
handled tie dye muscle
manufactured dot muscle
classic cali walk short
cruzier solid short
convert beach short
cruzier solid short
spring 17 collection - sept delivery
aptos snap back
aptos snap back
heritage dot muscle
heritage dot muscle
og dot stripe tank
keyline tank
convert beach short
cruzier beach short
classic cali chino pant
cruzier solid short
/34
spring 17 collection - sept delivery
SC-mlc7582
SC-mlc7583
od black, white 100% cotton jersey, 150gsm, front/back/sleeve print s / m / L / xL / xxL
od black, overcast 100% cotton jersey, 150gsm, front/back print ozzie wright guest artist s / m / L / xL / xxL
party pop l/s tee
SC-mlc7584
ogsc team rider l/s tee black, truffle, white 100% cotton jersey, 150gsm, front/back print s / m / L / xL / xxL
/ 35
two heads l/s tee
spring 17 collection - sept delivery
aptos snap back
aptos snap back
aptos snap back
party pop ls tee
two heads ls tee
ogsc teamrider ls tee
classic cali chino pant
classic cali chino pant
classic cali chino pant
/36
spring 17 collection - july delivery
SC-mTnc249 other dot tee
SC-mTnc251 other dot muscle
BLack, grey heather, white
BLack, white, grey heather
s / m / L / xL / xxL
s / m / L / xL / xxL
100% cotton jersey, 150gsm, front/back printS
SC-mlnc250 other dot l/s tee BLack, grey heather, white
100% cotton jersey, 150gsm, front/back printS
s / m / L / xL / xxL
/37
100% cotton jersey, 150gsm, front print
spring 17 surf collection - july delivery
SC-mbc7630
SC-mbc7553
black 85%polyester 15% elastane, quick dry, seamless paddle zones, flat lock construction, rash and sun protection, boardie fastening loop, front and sleeve print. s / m / L / xL
black 1.5 mm neoprene, quick dry, seamless paddle zones, flat lock construction, rash and sun protection, front print. s / m / L / xL
SC-mbc7554
SC-mac7618
black 2 mm neoprene, glued blind stitched and bonded seams, quick dry, chunky vislon zip, key pocket, flat lock construction, rash and sun protection, front print. s / m / L / xL
black 80% polyester 20% polyamide, quick dry, chest embroidery, kanga pocket one size
original dot ls surf shirt
original dot wetsuit zip vest
original dot wetsuit vest
original dot hooded towel
/38
spring 17 collection - july delivery
SC-mac7619 party dot towel
SC-mac7626 phillips hand backpack
SC-manc090 classic dot backpack
BLack
BLack
BLack
100% cotton terry velour, 80 cm x 160 cm
100% polyester, lining, front/side printS
100% polyester, lining, front/side printS
one size
one size
sold in x3 pack
sold in x3 pack
SC-mac7623 other dot backpack
SC-maa7404 sc original skate backpack
SC-mac7633 original dot duffle
atlantic, black
black
black
one size
sold in x3 pack
100% polyester, patch detail
one size
sold in x3 pack /39
100% polyester, patch detail, skate straps, nylon lining
one size
sold in x3 pack
100% polyester, print detail, nylon lining
one size
sold in x3 pack
spring 17 collection - july delivery
SC-mac7624 ringed dot mug
SC-manc084 big dot pencil case
SC-mac7621 party dot pencil case
BLack 100% stainless steel, delivered in box
BLack
black
one size
one size
one size
100% neoprene, 32 cm x 14 cm
100% neoprene, 32 cm x 14 cm
sold in x3 pack
sold in x3 pack
sold in x3 pack
SC-mac7632 phillips hand pencil case
SC-mac7622 party dot lunch box
SC-mac6138 strip shades
black
100% neoprene, 33 cm x 17 cm, twin pockets
black 100% neoprene, insulated.
BLack, tortoise 100% polycarbonate
sold in x3 pack
sold in x3 pack
sold in x3 pack
one size
one size
one size
/40
spring 17 collection - july delivery
SC-manc111 big dot velcro wallet
SC-wanc137 cali dot velcro wallet
SC-manc093 big dot wallet
BLack 100% polyester
BLack 100% polyester
BLack pu leather look
one size
sold in x3 pack
one size
sold in x3 pack
one size
sold in x3 pack
SC-mac6294 classic dot slim leather wallet
SC-myc6301 classic dot flip flop
SC-myc7635 classic strip slide
BLack 100% premium leather, delivered in box
BLack
BLack
7/8/9/10/11/12
7/8/9/10/11/12
one size
sold in x3 pack /41
rubber with logo print
rubber with embossed logo print
spring 17 collection - july delivery
SC-mcnc134 classic dot trucker
SC-mcc7614 party pop trucker
SC-mcnc071 classic patch cap
BLack/white, black/black
BLack/white
BLack, ink
one size fits most
one size fits most
sold in x3 pack
one size fits most 5 sold in x3 pack
SC-mca7374 aptos snap back
SC-mca7436 opus dot flexfit cap
SC-mcc7615 ringed dot snap back
black, arctic, white
BLack, grey heather
atlantic, black
adjustable mesh snap
adjustable mesh snap
adjustable strap, patch embroidery
sold in x3 pack
adjustable snap, patch embroidery.
flexfit cap, patch embroidery
adjustable nylon snap, deconstructed, print detail
one size fits most
one size fits most
one size fits most
sold in x3 pack
sold in x3 pack
sold in x3 pack /42
spring 17 collection - july delivery
SC-mcc7617 original dot snap back
SC-mcc7616 cruzin dad cap
SC-mznc094 classic dot no show sock - 5 pairs
black, jaded, atlantic
union, bone, black
BLack, white, grey heather, asst
adjustable snap, direct embroidery.
unstructured dad cap, direct embroidery
cotton / poly / elastane
one size fits most
one size fits most
one size
sold in x3 pack
sold in x3 pack
sold in x6 pack
SC-mznc099 cruz sock - 4 pairs - mEnS
SC-mznc101 mono cruz sock - 4 pairs
SC-mznc097 screaming sock - 3 pairs
BLack, white, grey heather cotton / poly / elastane, one size
BLack, white, grey heather
white, black
one size
one size
sold in x6 pack
sold in x6 pack
/43
cotton / poly / elastane
cotton / poly / elastane
sold in x3 pack
spring 17 collection - july delivery
SC-mznc365 cruz pop sock - 4 pairs asst pack
cotton / poly / elastane
one size
sold in x6 pack
SC-mzc7628 pastel cruz sock - 4 pairs asst
SC-mza7448 colour cruz sock - 4 pairs asst
cotton / poly / elastane
one size
sold in x6 pack
SC-mzc7627 sc strip sock - 2 pairs asst
cotton / poly / elastane
cotton / poly / elastane
sold in x6 pack
sold in x3 pack
one size
one size
/44
spring 17 collection - july delivery
SC-mznc095 dye dot sock - 2 pair
SC-mznc403 shaka sock - 2 pairs
SC-mzc7629 parallel sock - 3 pairs
sky blue, sea mist
white, black
asst
one size
one size
one size
cotton / poly / elastane
sold in x3 pack
/ 45
cotton / poly / elastane
sold in x3 pack
cotton / poly / elastane
sold in x3 pack
spring 17 youth collection - july delivery
SC-ytnc001 other dot tee
SC-ytc7032 trooper tee
white, black, grey heather
white, black, truffle
8/10/12/14
8/10/12/14
100% cotton jersey, 150gsm, front print
SC-ytc7033 rock hand tee
SC-ytc7034 walking hand tee
white, black
white, black
8/10/12/14
8/10/12/14
100% cotton jersey, 150gsm, front print
/ 47
100% cotton jersey, 150gsm, front/back print
100% cotton jersey, 150gsm, front/back print
spring 17 youth collection - july delivery
SC-ytc7035 original dot tee
SC-ytnc006 other dot muscle
white, black
black, white, grey heather
8/10/12/14
8/10/12/14
100% cotton jersey, 150gsm, front print
SC-ytc7039 trooper muscle black, white
100% cotton jersey, 150gsm, front/back print
8/10/12/14
100% cotton jersey, 150gsm, front print
SC-ylnc008 other dot l/s tee black, grey heather
100% cotton jersey, 150gsm, front/back print
8/10/12/14
/48
spring 17 youth collection - july delivery
SC-ylc7036 og slasher l/s tee
SC-yfnc009 other dot pop hood
black, white
BLack, grey heather
8/10/12/14
8/10/12/14
100% cotton jersey, 150gsm, front, sleeve, back print
SC-yfc7037 walking hand pop hood
SC-yfc7038 original dot pop hood
BLack, grey heather
BLack, grey heather
80%cotton 20%poly cvc, 320gsm, front/back print
8/10/12/14
/ 49
80%cotton 20%poly cvc, 320gsm, front print
80%cotton 20%poly cvc, 320gsm, front/sleeve print
8/10/12/14
spring 17 youth collection - july delivery
SC-yfa7030 classic strip fleece pant
SC-ybc7010 cruzier solid short
SC-yznc011 cruz youth sock - 4 pairs
BLack, grey heather
BLack 100% nylon, patch detail front patch, back and side mesh pockets 8/10/12/14
BLack, white
80%cotton 20%poly cvc, 320gsm, leg print
8/10/12/14
cotton / poly / elastane,
one size
sold in x6 pack
SC-ycnc018 classic dot youth trucker
SC-ycc7040 trooper youth trucker
SC-ycc7041 og slasher youth snap back
BLack/white
BLack
black
one size fits most
one size fits most
sold in x3 pack
sold in x3 pack
adjustable mesh snap, front print
adjustable mesh snap, front print
adjustable nylon snap, print detail
one size fits most sold in x3 pack
/50
spring 17 womens collection - july delivery
SC-wlc7358 original dot ls tee sherbet, white, arctic 100% cotton jersey, 140gsm, front/back/sleeve print 6/8/10/12/14
SC-wtc7355 a frame ribbed tee grey heather, white, blue stripe 100% 2x2 cotton rib jersey, 240gsm, front print 6/8/10/12/14
/ 53
SC-wlc7361 rays contrast ls tee grey heather, white 100% cotton jersey, 140gsm, front print 6/8/10/12/14
SC-wlc7357 original dot ls hooded tee black, white 100% cotton jersey, 160gsm, front print 6/8/10/12/14
spring 17 womens collection - july delivery
original dot ls tee
rays contrast ls tee
a frame ribbed tee
original dot ls hooded tee
boardwalk denim short
boardwalk denim short
the '73 denim jean
boardwalk denim short /54
spring 17 womens collection - july delivery
/ 55
SC-wtc7353 water dot tee
SC-wtc7371 concave muscle
black, white, sherbet 100% cotton jersey, 140gsm, front print 6/8/10/12/14
sherbet, arctic, buttermilk 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wtc7369 water dot muscle
SC-wfc7419 convert pop hood
white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
buttermilk, arctic 100% cotton French terry, 300gsm, front/back print 6/8/10/12/14
spring 17 womens collection - july delivery
SC-wfc7383 retro dot crew
SC-wfc7385 rays panelled pop hood
arctic, grey heather ,buttermilk 100%cotton French terry, 300gsm, front print 6/8/10/12/14
grey heather, sherbet, black 80%cotton 20% poly cvc, 300gsm, front badge 6/8/10/12/14
SC-wdc7378 water dot muscle dress black, arctic 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wjc7387 a frame bomber jacket sherbet 100% polyester, fully lined, front/back embroidery detail 6/8/10/12/14
/56
spring 17 womens collection - july delivery
water dot tee / 57
boardwalk denim short
concave muscle
water dot muscle
convert pop hood
seabright slouch pant
boardwalk denim short
boardwalk denim short
spring 17 womens collection - july delivery
retro dot crew
rays panelled pop hood
water dot muscle dress
a frame bomber jacket
boardwalk denim short
the '73 denim jean
classic strip slide
boardwalk denim short
/58
spring 17 womens collection - july delivery
/ 59
SC-wtc7370 keyline crop muscle
SC-wtc7354 og strip crop tee
white, grey heather 100% cotton jersey, 140gsm, front print 6/8/10/12/14
pop red, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wlc7360 return raglan ls tee
SC-wlc7362 classic keyline ls crop tee
pop red, pop blue 100% cotton jersey, 140gsm, front print 6/8/10/12/14
white, grey heather, rwb stripe 100% cotton jersey, 140gsm, front print 6/8/10/12/14
spring 17 womens collection - july delivery
keyline crop muscle
og strip crop tee
return raglan ls tee
classic keyline ls crop tee
the '73 denim jean
boardwalk denim short
boardwalk denim short
boardwalk denim short /60
spring 17 womens collection - july delivery
SC-wdc7382 keyline tee dress white, pop blue 100% cotton jersey, 140gsm, front print 6/8/10/12/14
SC-wtc7371 original patch dress blue stripe, black 100% 2x2 cotton rib jersey, 240gsm, front patch 6/8/10/12/14
keyline tee dress / 61
original patch dress
spring 17 womens collection - july delivery
SC-wpc7393 the '73 denim jean
SC-wpc7394 seabright slouch pant
SC-wpc7392 retro track pant
SC-wpc7396 classic strip trackie
debbie blue
fade out blue
pop red, pop blue
black, grey heather
6/8/10/12/14
6/8/10/12/14
6/8/10/12/14
96%cotton 4% elastane, stretch denim for maximum comfort, logo hardware, logo patch, pocket bag art detail, 9.5“ leg opening, pocket embroidery
100% cotton, lightweight denim, acid washed.
95% cotton 5% ELastane French terry, 280gsm, front label
80%cotton 20%poly cvc, 300gsm, leg print
high rise - skinny leg 9.5� 26/28/30/32 /62
spring 17 womens collection - july delivery
SC-wwc7140 pleasure point short
SC-wbc7124 cruzin short
SC-wbc7463 original beach short
acid denim, acid black 100% cotton, acid washed, front print, contrast draw cords 6/8/10/12/14
acid Black, acid denim 100% cotton poplin 140gsm, acid washed, front patch contrast draw cord. 6/8/10/12/14
sherbet, arctic, buttermilk 100% cotton, overdyed, front print, contrast draw cords 6/8/10/12/14
/ 63
SC-wwc7389 retro runner short
SC-wwc7390 boardwalk denim short
pop blue, pop red 95% cotton 5% ELastane French terry, 280gsm, front label 6/8/10/12/14
debbie blue, BLack 96% cotton, 4% elastane denim, pocket embroidery detail. 6/8/10/12/14
spring 17 womens collection - july delivery
SC-wwc7140 pleasure point short
SC-wbc7124 cruzin short
SC-wbc7463 original beach short
SC-wwc7389
SC-wwc7390
retro runner short
boardwalk denim short
/64
spring 17 womens collection - aug delivery
/ 65
SC-wtc7376 ringed dot crop muscle
SC-wtc7367 rasta hand crop muscle
white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
jaded, arctic, buttermilk 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wtc7374 geo dot crop muscle
SC-wtc7373 retro dot tank
white, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
white, black 100% cotton jersey, 140gsm, front print, drop back 6/8/10/12/14
spring 17 womens collection - aug delivery
SC-wtc7356 ringed dot bf tee
SC-wdc7377 other dot dip dye dress
sherbet, white, grey heather 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
echo pink, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wdc7380 keyline vacay dress
SC-wlc7359 screaming mosaic hand ls hooded tee
black, jaded 95% viscose 5% elastane jersey, front patch 6/8/10/12/14
grey heather, black 100% cotton jersey, 160gsm, front/back print 6/8/10/12/14
/66
spring 17 womens collection - aug delivery
/ 67
ringed dot crop muscle
rasta hand crop muscle
geo dot crop muscle
retro dot tank
the '73 denim jean
the '73 denim jean
original beach short
seabright slouch pant
spring 17 womens collection - aug delivery
screaming mosaic hand ringed dot bf tee pleasure point short
other dot dip dye dress
keyline vacay dress
ls hooded tee boardwalk denim short
/68
spring 17 womens collection - aug delivery
SC-wlc7363 keyline flare crop tee white, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14
/ 69
SC-wfc7384 rasta hand pop hood sherbet, black 80%cotton 20%poly cvc, 300gsm, front back print 6/8/10/12/14
SC-wfc7420 ringed dot pop hood
SC-wjc7388 original dot half zip jacket
sherbet, grey heather 80%cotton 20%poly cvc, 300gsm, front back print 6/8/10/12/14
black 100% nylon, half zip, front/back/sleeve print 6/8/10/12/14
spring 17 womens collection - sept delivery
SC-wtc7368 sc strip crop muscle
SC-wtc7241 a frame crop muscle
grey heather, white, rwb stripe 100% cotton jersey, 140gsm, front patch, back print 6/8/10/12/14
buttermilk, black 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
SC-wtc7375 mermaid crop muscle
SC-wtc7372 original dot muscle
arctic, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
black, jaded, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
/70
spring 17 womens collection - aug delivery
keyline flare crop tee / 71
boardwalk denim short
rasta hand pop hood
ringed dot pop hood
original dot half zip jacket
boardwalk denim short
boardwalk denim short
the '73 denim jean
spring 17 womens collection - sept delivery
sc strip crop muscle
a frame crop muscle
mermaid crop muscle
original dot muscle
original beach short
the '73 denim jean
seabright slouch pant
boardwalk denim short
/72
spring 17 womens collection - sept delivery
/ 73
SC-wtc7364 keyline high neck tank
SC-wtc7366 ogsc retro tank
jaded, black 95% viscose 5% elastane jersey, front print 6/8/10/12/14
arctic, white 100% cotton jersey, 140gsm, front print, contrast bind 6/8/10/12/14
SC-wtc7365 oval dot ribbed cami
SC-wtc7422 a frame crop tee
pop blue, blue stripe, white 100% cotton ribbing, 240gsm, front print 6/8/10/12/14
sherbet, white 100% cotton jersey, 140gsm, front/back print 6/8/10/12/14
spring 17 womens collection - sept delivery
SC-wdc7381 oval dot cross back dress
SC-wfc7386 keyline fleece zip thru hood
rwb stripe, black 100% cotton jersey, 140gsm, front print 6/8/10/12/14
pop blue 100% cotton terry, 300gsm, front print 6/8/10/12/14
SC-wbc7391 a frame 2 piece bathers black, arctic 87% polyamide 13% elastane, front print 6/8/10/12/14
SC-wbc7395
original dot sleevless wetsuit vest sherbet 2 mm neoprene, chunky vislon zip, flat lock construction, rash and sun protection, front print. 6/8/10/12/14
/74
spring 17 womens collection - sept delivery
/ 75
keyline high neck tank
ogsc retro tank
oval dot ribbed cami
a frame crop tee
boardwalk denim short
retro runner short
the '73 denim jean
boardwalk denim short
spring 17 womens collection - sept delivery
oval dot cross back dress
keyline fleece zip thru hood
a frame 2 piece bathers
original dot sleevless wetsuit vest
pleasure point short /76
spring 17 womens accessories collection - july delivery
SC-wcc7398 classic patch terry bucket
SC-wcc7399 keyline dot nylon cap
SC-wcc7397 a frame cap
white, sherbet
arctic, sherbet
pop blue, pop red osfm
100% french terry, front patch.
adjustable nylon snap, front print
osfm
osfm
sold in x3 pack
sold in x3 pack
100% peached cotton adjustable snap, embroidery
sold in x3 pack
SC-wac7407 original dot pastel wallet
SC-wac7408 sc strip pencil case
SC-wac7409 a frame pencil case
sherbet, arctic
echo pink
debbie blue
one size
one size
cotton canvas, delivered on header card
100% neoprene, 32 cm x 14 cm
sold in x3 pack
sold in x3 pack
/ 77
100% cotton denim,
one size
sold in x3 pack
spring 17 womens accessories collection - july delivery
SC-wac7411 sc strip lunch box
SC-wyc7410 classic strip slide
SC-wac7406 original dot fade round towel
echo pink 100% neoprene. lining: insulated. one size
BLack, echo pink
pink sky 100% cotton french terry, 350 gsm, diameter 150cm
rubber with embossed logo print
7/8/9/10
one size
sold in x3 pack
SC-wac7404 water dot backpack
SC-wac7405 keyline denim backpack
SC-wac6163 horizon shades
BLack
debbie blue
one size
100% cotton denim, nylon lining, front printS
BLack, leopard 100% polycarbonate
one size
one size
sold in x3 pack
sold in x3 pack
100% polyester, nylon lining, front/back printS
sold in x3 pack
/78
spring 17 womens accessories collection - july delivery
SC-wzc7400 pastel pop dot sock - 3 pairs asst
75% cotton 22% polyester 3% elastane
osfm
sold in x6 pack
asst
75% cotton 22% polyester 3% elastane
osfm
sold in x3 pack
SC-wzc7402 roller girl knee high sock - 2 pairs
SC-wzc7403 pastel dot no show sock - 5 pairs
pop blue, pop red
asst
75% cotton 22% polyester 3% elastane
osfm
sold in x3 pack / 79
SC-wzcc7401 pastel dye dot sock - 2 pairs
75% cotton 22% polyester 3% elastane
osfm
sold in x3 pack
PrESS // markETInG Greg Cleveland E: greg@lushproductions.com
SaLES EnquIrIES vICTorIa // hEad oFFICE
LuSh ProduCTIonS
22-24 Pakington Street St Kilda VIC 3182 PH: 03 8525 9999 FX: 03 8525 9998 E: mmartin@lushproductions.com
online//australia
ww.facebook.com/santacruzskateboards www.lushproductions.com @santacruzoz @santacruz_womens
nz stem distribution
Dan Gosling / Leston Koroheke-West 11 Westmoreland St West | Grey Lynn | Auckland 1021 PH: 0064 9 3601877 dan@stem.net.nz leston@stem.net.nz anna@stem.net.nz
// international
www.santacruzskateboards.com @santacruzskateboards twitter.com/@santa_cruz_sk8 www.facebook.com/santacruzskateboards www.youtube.com/user/SANTACRUZSKATE1973