WORDS: DAVID GANHÃO
PHOTOS: NOAH GANHÃO
10 COLOURS
Call it what you want
Colour is the lens by which we perceive the world. How they affect us is deeply personal and anything but straightforward. They emotionally influence us in such a way that can increase our metabolism or cause our blood pressure to spike—but more commonly known are their ability to alter our mood or immediately invoke memories. Warm colours like red, orange and yellow can evoke emotions that range from happiness and warmth to anger and hostility. Cool colours like blue, purple and green are considered calming but can muster up feelings of sadness. But what about the names? Blue is blue, right? Not quite. If you’re looking to repaint your bathroom it’s likely the swatch choices will be Deep Royal, Celeste, and Schooner rather than blue. Mocha makeup seems to be a more palatable name than ‘brown’ and crayon boxes entice us with Banana Mania and Mango Tango. Car companies often get creative with their naming of paint colours—Lotus used Norfolk Mustard, Dodge recently brought back Sub-Lime for the revamped Charger and who doesn’t drool over a Ferrari painted Rosso Corsa—the most iconic car colour ever and proof that shades of colours can even be branded and owned. The more unique or unusual the colour is named, the more appetizing it seems to be. Rather than name our 10 colours, we decided to simply identify them by their hex code (a technical breakdown of the intensity of red, green and blue used to make up each colour). We’ll leave the naming to you. Seriously, we left you space. Get creative.
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LUSO LIFE
