Beaming the Light of Christ Through Satellite Television

by CHAD FIX

Over the past several years, LHM has partnered with SAT-7, the first and largest Middle East and North African satellite TV network, to produce satellite television programming that shines the light of Christ into dozens of countries throughout the region. Many viewers watching these broadcasts hear about Christ for the first time or have incorrect knowledge about Christianity.

Based on extensive audience research, a fourth season of Arabic programming will be rebranded under the name Catalyst when it begins airing later this fall. This new program will continue the proven approach of addressing issues youth in the region are facing by showing that God cares about their struggles and then providing a Christian perspective.

Catalyst will follow a new format by filming on location instead of in the studio to meet the needs of the audience in a more engaging way. In each location, the presenters will film guests with firsthand experience of the topic. For example, in an episode about facing a mental health crisis, hosts will introduce a person who went through a crisis, came out the other side, and now supports others experiencing the same situation. Each guest will share his or her personal experience and offer advice for overcoming life’s challenges.

In addition to the Arabic program, LHM’s partnership with and support of the SAT-7 PARS channel helps make several programs possible for Persian-speaking viewers of all ages throughout Central Asia.

• Golpand (meaning “hope” or “Golden Advice”) focuses on children ages 5-13 and teaches morals and values to viewers through games, educational videos, and dramas.

• Hashtag shares important faith lessons through life experiences and educates children and youth about God’s Word in a culturally appropriate manner. Each episode introduces viewers to a Bible story or Bible character, visualized by a short video. To participate in the episode’s games, activities, and quizzes, viewers must pay close attention to the story.

• New Identity is a 60-minute live format that discusses topics of concern to Persian women through a biblical lens.

• Signal conveys the message of the unconditional love and everlasting grace of Jesus Christ, who is the path to salvation despite the troubles and uncertainties of life. u