Luton Town Community Trust Impact Report January 2020 – June 2021 by Luton Town FC

IMPACT REPORT JANUARY 2020 – JUNE 2021

HEALTH

SPORT

EDUCATION

INCLUSION

CONTENTS 1–2

Foreword by Head of Trust A challenging last 18 months as the pandemic tested our ability to adapt

KEY PROJECTS 3–4

Tackling Loneliness Together Our response to those socially isolated during the pandemic

5–6

Elite Football & Education Academy Post 16 full time education programme offering employment pathways in the leisure industry

7–8

Premier League Kicks Using the power of football to connect with young people in high areas of need

9 – 10

Luton Street League Using sport to improve community cohesion and life chances for young people in Luton

11 – 12

Fit Hatters Improving health outcomes for 35 to 65 year olds through improving diets and increasing activity levels

13 – 14

Charitable Staff Projects The charitable projects that our staff have taken part in to help make an impact

15 – 16

Premier League Primary Stars School programmes to inspire children to become more active, develop life skills and support PE delivery staff

17 – 18

Youth Development Programme Our fully integrated academy pathway for local talented footballers

19 – 20

Social Media: Keeping Communities Connected Our response to Covid lockdowns and staying connected with our community

21 – 22

Park Street Project The intervention programme funded through the Office of the Police Crime Commissioner specifically aimed at anti-social behaviour around Luton

23 – 24

Our Strategic Plan 2021 – 2024 Our vision, mission, core values and our new strategy to reconnect our communities

HEALTH

SPORT

EDUCATION

INCLUSI

LUTON TOWN FC COMMUNITY TRUST IMPACT REPORT: 2020 – 2021

FOREWORD It is very difficult to summarise the impact the pandemic has had in the past 18 months. No one could have anticipated a nation in lockdown and no doubt, the covid pandemic has been a game changer for society affecting every individual and organisation in different ways. For our charity, it tested our resilience and ability to adapt our delivery on many fronts. Many face to face activities and projects were suspended, while new online ways of delivery were quickly put in place. Our staff proved incredibly versatile embracing different ways of delivering projects online, to maintain contact with as many participants as possible. Our Tackling Loneliness Together project, in particular, focused on supporting those isolating for many, many months with phone calls, emails and 'garden gate' chats while taking on the Council's click and deliver library book service which resulted in 5,000 library books delivered in Luton. As we head into a post pandemic future, our new strategy 'Reconnecting Communities' 2021-2024' outlines how we will recover and how we are going to help people to overcome social challenges over the next four years and beyond. The diverse nature of our work often brings us into contact with those on the edge of society or those who are disengaged, lonely, live in poverty or live with a disability. The pandemic will unquestionably have accentuated social divides and widened inequality. In the meantime, this impact report represents a snapshot of the last 18 months and focuses on strategic projects that demonstrate core areas of our work in Sport & Health, Education and Inclusion. And as difficult as the last 18 months have been our new strategy, detailed on pages 23 – 24, will ensure our mission to change lives through football will ensure we continue to make a difference to all individuals, groups and communities who come into contact with the Trust.

KEVIN THOBURN, Head of Trust

OUR PARTNERS:

£+

£+ WE WORKED WITH

75 SCHOOLS 6,637 IN 2020 – 2021

£1 MILLION INVESTED

UNIQUE PARTICIPANTS INVOLVED IN PROJECTS

IN THE LOCAL ECONOMY

“The diverse nature of our work often brings us into contact with those on the edge of society or those who are disengaged, lonely, live in poverty or live with a disability.” KEVIN THOBURN, HEAD OF TRUST

+ WE HOST

1,305 10 WEEKLY SUPPORTED 800 DURING COVID

INCLUSION CENTRES

UNIQUE SHIELDING PARTICIPANTS AGED 65+

WITH OVER

3.2 MILLION 625,000 TOTAL IMPRESSIONS ON TWITTER

TOTAL IMPRESSIONS ON FACEBOOK

PARTICIPANTS

LUTON TOWN FC COMMUNITY TRUST IMPACT REPORT: 2020 – 2021

TACKLING LONELINESS TOGETHER Coronavirus lockdowns and social distancing forced all of us to look loneliness in the eye. Tackling Loneliness Together was a national project funded through central government and the EFL Trust and as part of a consortium of 28 EFL clubs.

of all ages and backgrounds, staying at home did not lead to loneliness.

PROJECT FUNDED BY:

Walking clubs, coffee mornings, gardening classes and library book click and deliver services were just a small part of our overall delivery to vulnerable Lutonians.

As part of the project, Luton Town FC Community Trust launched a wide range of free to attend local activities and services to help ensure that for people

REACHED

1,450

INDIVIDUALS IN TOTAL WITH

89%

MADE

ENGAGED WITH

300

150

WELLBEING PHONE CALLS TO LOCAL RESIDENTS

PARTICIPANTS ONLINE

OF PARTICIPANTS

AGED 65+

OVER

50%

OF PARTICIPANTS FELT

LESS ISOLATED AND ANXIOUS THANKS TO OUR VISITS 3

“Luton Town FC Community Trust delivered library books to me for several months, including over the lockdown period. During this time, I wasn't leaving the house at all. I have mobility issues anyway and was shielding from Covid, so was confined to the house. One of my daughter's lives up north and the other works at Luton and Dunstable Hospital, so I wasn't even seeing family very often. It was a real lift to have regular visits from the friendly, enthusiastic staff. I enjoy my books but having that regular face to face contact with someone was even more valuable to me. As a Luton fan myself, I really enjoyed having someone to talk to about the football. It really was a fantastic service.”

BERT, 87 year old Tackling Loneliness Together Participant

70%

OF PARTICIPANTS FELT

HAPPIER

SENT

5,000 1,000 LIBRARY BOOKS WERE DELIVERED

CHRISTMAS CARDS

TO ELDERLY MEMBERS

OF THE COMMUNITY

THROUGH THEIR INVOLVEMENT IN THE PROJECT

LUTON TOWN FC COMMUNITY TRUST IMPACT REPORT: 2020 – 2021

ELITE FOOTBALL & EDUCATION ACADEMY Our combination of full time education and football training for students aged 16 to 18 years old started around 6 months before Covid arrived and has endured curtailed and cancelled education and football fixtures from the get go!

universities and 2 boys being offered football scholarships in the USA. This September will see the start of our Girls Elite Football Academy.

PROJECT PARTNER:

SPORT PARTNERS:

However, our partnership with the Shared Learning Trust's 6th Form at the Chalk Hills Academy has still produced excellent success stories from our first cohort of graduates with 5 boys progressing onto

STUDENTS REGISTERED ON THE COURSE

STUDENTS GRADUATED

STUDENTS ACCEPTED ONTO

ON THE FIRST YEAR OF

UNIVERSITY

THE PROGRAMME

“After completing the programme and gaining a coaching qualification I now feel more confident in my leadership skills and I’m enjoying coaching for the club on their kid’s soccer camps.”

HARRY, BTEC Graduate and Luton Town Coach

DEGREE COURSES

“Luton Town BTEC has allowed me to study and also play the sport I love. It has given me a platform to succeed both on and off the field. The course has given me great memories that I will cherish forever. I have also made friends whilst at sixth form that I will stay in contact with. Representing Luton Town FC on a Wednesday at games has been great and has helped me to improve my overall game.”

IKRAM, BTEC Pupil

“Ikram has been a pleasure to coach over the two years. He demands excellence at all times both on and off the field. He is his biggest critic. Ikram will be a big miss when he moves on to university. It has been great to see Ikram grow as a person and into a mature young man.” MATTHEW COLLETT, LUTON TOWN BTEC COACH

STUDENTS ACCEPTED ONTO

STUDENTS HAVE COMPLETED

SCHOLARSHIPS THE LEVEL 1 TO AMERICA

STUDENTS IN PAID

COACHING WORK

ON LTFC SOCCER CAMPS

QUALIFICATION 6

LUTON TOWN FC COMMUNITY TRUST IMPACT REPORT: 2020 – 2021

PREMIER LEAGUE KICKS PL KICKs is part of a nationwide project funded by the Premier league and uses the power of football to connect with young people in some of the most highneed areas of Luton and Bedford. Our youth outreach programme began five years ago, with the aim to create safer, stronger and more respectful communities through the development of young people’s potential, whilst providing access to local facilities, coaching and mentoring. Starting with just 1 weekly centre in Luton the project has now grown to 5 weekly centres across Luton and in Bedford attended by over 300 participants each week. PL KICKS centres use football as a hook to engage and target young boys and girl aged 11 to 21 and attempts to divert

PROJECT FUNDED BY:

PROJECT PARTNERS:

We partner with Bedfordshire Police and Luton Youth Offending Services at all of our centres in trying to create cohesive groups of young people and our intra estate tournaments are designed to bring young people together under the banner of the Club’s badge in a way that demonstrates the unique power of football to unite different communities in a way no other activity can.

ENGAGED

WE RUN

WE HAVE

557

PARTICIPANTS IN TOTAL

WE HAVE HAD

197

PARTICIPANTS ATTEND A COMPETITION

them away from anti-social behaviour by providing sports training and volunteering opportunities as well as access to local facilities in the heart of their communities which they would not otherwise have access to as individuals or casual groups.

WEEKLY FOOTBALL CENTRES

VOLUNTEERS HELP US DELIVER THESE SESSIONS

“KICKs has done a lot for me to be honest, I'm doing something positive in my spare time and I'm not interested in gangs or anything and all the boys who attend have developed a good relationship with the local police and we now understand they have a hard job but really they are here to help us – they're ok. Playing Football twice a week on the estate is the best – before Luton Town put the sessions on we couldn't even get on the astro! I hope to be able to support the younger kids on the estate alongside the Club's coaches in the future - they do a good job and everyone trusts them”.

RAYVON, PL Kicks Participant, aged 18

45%

OF PARTICIPANTS SAID THAT

THEIR TRUST

IN PEOPLE HAS IMPROVED

WORKSHOPS

HAVE BEEN DELIVERED

538

PARTICIPANTS HAVE ATTENDED A

WORKSHOP

83% OF PARTICIPANTS SAID THAT THEY TALKED TO PEOPLE FROM

DIFFERENT CULTURAL BACKGROUNDS THAT THEY NORMALLY WOULDN’T TALK TO 8

LUTON STREET LEAGUE The Luton Street League project falls within the Council’s Community Local Led Development (CLLD) strategy that sets out a vision and action plan centred around six strategic objectives that all address in one way or another the many barriers to employment that certain sections of the Town’s population face as well as focusing on the importance of community cohesion in raising the outside perception of Luton to employers and potential visitors. It's a joint project between the Hatters Trust, East Cricket and Luton Basketball that seeks to use sport to improve community cohesion and life chances for young people in Luton. The overall project involves investment from both

the Trust, and the European Union through the European Social Fund with Luton Council acting as project managers. Luton Street League seeks to promote sport in deprived areas with unemployment and anti-social behaviour challenges where lots of students underachieve at school or college and now find the jobs market more challenging than ever. The project operates ten centres across Luton that offer free weekly Football, Cricket, Basketball with all centres offer employment training and skills workshops to help participants either improve their current employability opportunities or future training opportunities and employment chances.

PROJECT FUNDED BY:

PROJECT PARTNERS:

WORKSHOPS

HAVE BEEN DELIVERED

Writing

216

PARTICIPANTS HAVE ATTENDED A

WORKSHOP

Workshop Subjects include: County lines, Knife crime, Gang culture, Drugs awareness, Community Cohesion and CV writing

Robyn has been attending Luton Street League sessions for almost three years during which time she gained a nationally recognised sports coaching qualification and now coaches part-time for the Trust, she commented: “Luton Street League has given me the opportunity to play with new friends and also qualify as a coach and with the Club’s support I am now working part-time on the programme coaching younger participants. I love coaching, it’s something I’m passionate about and I want to make a career of it – Coaching for Luton Town is like a dream for me!”

ROBYN, Luton Street League Participant and Part-time Coach with LTFCCT

FIT HATTERS

M ALE P A

The programme aims to show participants ' how to eat better, be more active and importantly stay that way long term to achieve long-term improvements in weight loss, physical activity, diet and general wellbeing. During the 12 weeks our staff support participants to improve

CIPANTS RTI

eating habits by reducing portion sizes and swapping fatty and sugary foods for fruit, vegetables and high fibre foods and also to achieve at least 45 minutes of moderate intensity physical activity on most days of the week – so each week participants receive an exercise session at the Club and follow a personal pedometer based walking programme to encourage everyone to try and fit this into their daily routine.

PROJECT FUNDED BY:

During lockdown our delivery moved online and became even more relevant with reduced activity nationwide and so the tried and tested behaviour change techniques to help participants become more active and improve diets included monitoring weight and pedometer step counts and agreeing SMART individual goals so that gains could be maintained longer term. Despite Covid we achieved three full cohorts in the last 18 months and recorded some great individual success stories.

AVERAGE WAIST REDUCTION OF

FEM ALE P A

FIT HATTERS is our flagship free health programme for men and women aged 35-65 and is supported by the EFL Trust and funding from Sport England. The main aims of the programme are to improve eating habits, cut down on alcohol and increase activity levels while reducing weight and waistlines. The 12 week programme is part of a national programme of FIT FANS at other EFL Clubs who use their stadiums to deliver weekly 45 minute workshops looking at diet and lifestyle and 45 minutes of activity sessions all designed to create long term behaviour change helping more ‘inactive’ people over 35 to become ‘active’.

CIPANTS RTI

45 MALE PARTICIPANTS REDUCED THEIR

COMBINED WEIGHT BY

30% ON AVERAGE

“By week 12 I had lost another 2kg, my waistline was 111cm, a further 4cm lost from week 6 and my blood pressure had reduced. Alongside this I was eating much better with less chocolate, crisps and biscuits and was also exercising more. I even got back on my bike which I hadn't done in years.”

ROGER, FIT HATTER Participant, Pictured right “I now have an average blood pressure count and I am close to being non pre-diabetic. I am showing less anxiety and feel so much better with renewed confidence.”

DALE, FIT HATTER Participant, Pictured below

90%

OF THE FIRST

45 MALES

TO COMPLETE HAVE SAID THAT THEY FEEL

“MORE SATISFIED WITH THEIR LIFE.”

90%

OF THE FIRST

45 MALES TO COMPLETE HAVE SAID THEY FEEL

“HAPPIER WITH THEIR LIFE.” 12

CHARITABLE STAFF PROJECTS Luton Foodbank 100Km Challenge: On Saturday 25th April 2020, all of our staff, ran, jogged or walked as far as they could within 45 minutes, which was the maximum amount of time the government allowed during lockdown restrictions at this time. Together we exceeded our target of 100Km as we covered 140Km and raised £1,500. The fundraiser was in response to the pandemic and subsequent job losses in the community for those who were self-employed or on zero hours contracts - many of these individuals weren’t covered by the furlough job retention scheme and could not support themselves or their families through no fault of their own. Read more about this in issue 13 of our newsletter. ‘Walking on Water’ Dover to Calais (27 miles in five days) Keech Hospice Fundraiser: In June 2020 we partnered with Keech Hospice to cover the same distance on foot as the width of the English Channel within five days. By the end of the challenge we raised £450 and all of our staff managed to clear 1 million steps (smashing the required 50,000 steps). This challenge was set up to help Keech Hospice Children’s services who support families across Beds, Herts and Milton Keynes who have children with life-limiting conditions. To find out more about this fundraiser you can visit the JustGiving campaign page. Staff join the Level Trust to tackle School Uniform Poverty in Luton: In August to September of 2020 our staff were on secondment to local charity, Level Trust, to help with their uniform exchange project. The Level Trust were left short-staffed during one of their

busiest times of the year, so our staff stepped in to help with the delivery of free uniforms across Luton to low income families. The cost of buying new school uniform can really add up, the Uniform exchange is a vital way for families to save money and make sure that their children have the correct uniform for the start of the year. Recycling uniforms also reduces landfill waste so it’s good for the environment too! You can read more about this project in issue 14 of our Newsletter.

OUR PARTNERS:

Happy Harry donated 400 books to primary school children provided by the National Literacy Trust: On the run up to World Book day in 2021, Happy Harry delivered ‘20 Fantastic Football Stories’ to local primary school children to bring about a passion for reading and establish a regular habit of reading in their own time. Research from NLT found that 3 out of 10 young people read daily, but they also found that half of children they surveyed enjoyed reading but found it “pushed out” in favour of other activities. Read more about the project in our 16th Issue of our newsletter. HATTERS 100K Challenge for the British Heart Foundation’s 60th Birthday: Our staff supported the BHF in March of 2021 to walk, run or cycle 100Km in that month. We had staff who managed to walk over 200Km during the allotted time and we had raised £400 collectively. It was great to support the BHF as they do a lot of work to prevent heart and circulatory diseases and improve the lives of those with existing conditions. Read more on Issue 16 of our newsletter.

“It was such a gift to have your team give their time and skills – they made such a huge difference to our ability to serve families this Summer – everyone in your team was an absolute joy to work with.” HUSNA RASUL, LEVEL TRUST MANAGER

Pictures above from left to right: Coach Dan Delivering Luton Library books to local resident, Coach James delivering food donated to Luton Foodbank from the 100K challenge and Staff volunteering on Luton Borough Council Covid-19 Rapid Mobile Testing Unit

OUR TEAM COVERED

WE WALKED

140KM IN

45HELPING MINUTES US RAISE £1,500 FOR

1MILLION DOVER

RAISING

STEPS IN FIVE DAYS

£450

CALAIS

FOR KEECH HOSPICE CARE

HAPPY HARRY DONATED

400 BOOKS TO LOCAL PRIMARY SCHOOL CHILDREN, WHICH WERE PROVIDED BY THE

NATIONAL LITERACY TRUST

Pictures below from left to right: Staff volunteering with the Level Trust at the Uniform Exchange, Happy Harry donating 400 copies of ‘20 Fantastic Football Stories’ which were provided by the National Literacy Trust

LUTON TOWN FC COMMUNITY TRUST IMPACT REPORT: 2020 – 2021

PREMIER LEAGUE PRIMARY STARS We deliver high quality PE and school sport programmes which satisfy mainstream curriculum requirements. Premier League Primary Stars is our flagship schools project and seeks to use our brand strength and the appeal of the Premier league to inspire children to learn, be active and develop important life skills. Our coaching staff's core objective is to enhance the knowledge, skills and confidence of both pupils and PE delivery staff to improve practical session delivery and experience of PE and school sport in the school environment that promotes and embeds positive experiences and promotes healthy and active lifestyles for all. Our structured mentoring programme provides resources to assist with planning and provides feedback to PE

WE HAVE HOSTED

4,500 75 SCHOOLS

3 CPD 45

IN 2020 – 2021

PILOTED THE PROJECT IN

SCHOOLS DELIVERING TASTER SESSIONS WHERE WE ENGAGED WITH

75 KS2

PUPILS OVER A SIX WEEK PERIOD

PROJECT FUNDED BY:

As part of our school offer we have also developed targeted health and fitness programmes to directly address Covid's effect on the health of children particularly in Luton and 'Healthy Hatters' is our new programme being rolled out to all schools to encourage healthy lifestyles through interventions that focus on fitness, diet and the importance of living a healthy and active lifestyle.

ENGAGED WITH

CHILDREN ACROSS

delivery staff that supports with session planning as well as highlighting areas of further development. Alongside our support for PE lessons, we also offer classroom support with Literacy, Numeracy and all PSHE modules that provide sport inspired learning to help pupils develop positive relationships, improved behaviour and increased attainment and confidence.

WE HAVE HAD

TEACHER EVENTS

WHERE WE TRAINED TEACHERS

CPD

1,075

PRIMARY SCHOOL CHILDREN FROM

22 SCHOOLS COMPLETED OUR

LITERACY, NUMERACY AND

PSHE PROGRAMMES BETWEEN 2020 – 2021 PSHE

1+1 abc

TEACHERS

COMPLETED OUR

MENTORING PROGRAMME

WE HAD

CHILDREN TAKE PART IN OUR LEADERSHIP PROGRAMMES

BETWEEN MAY AND JULY

“St Joseph’s has had a relationship with Luton Town FC Community Trust for many years. Over that time, hundreds of children have benefited from the professionalism and encouragement of the coaches, who have taken lessons, provided clubs and have mentored new staff members, developing their confidence and skill when delivering PE and Games lessons.” MAUREEN MURPHY, Headteacher at St. Joseph’s Catholic Primary School

“My understanding of how to develop football skills and engage learners in physical activity has hugely improved during these focussed sessions. The excitement amongst pupils engaging with the coaches from Luton Town FC definitely encouraged them to engage more with classroom learning, particularly with our reluctant readers.”

SAM RILEY, Teacher at Ferrars Academy

LUTON TOWN FC COMMUNITY TRUST IMPACT REPORT: 2020 – 2021

YOUTH DEVELOPMENT PROGRAMME The Trust runs a fully integrated youth development structure at the Club providing a pathway to our full-time academy for talented footballers. It starts with players as young as 3 years old who simply 'pay and play' each week at our Mini Hatters centre in Luton and from there, youngsters can progress through to our Skills Performance Centres up to 12 years of age who train on our 7 week coaching programme at our 11 weekly all year round centres. All of these players, together with recruited boys, some from local grassroot clubs and some from our large holiday soccer camp programme, continue their journey for an academy place at our four Development Centres in Luton, Dunstable, Kempston and Arlesey which have over 450 boys who we see long term development potential together with a further 150 boys signed at our Luton Pre-Academy Centre for boys who we feel have potential to make it to the academy in the shorter term. The more advanced centre boys train with the us twice a week and remain with their local club sides while the boys at our

ENGAGE WITH

850+ 5 CENTRES

BOYS WEEKLY ACROSS DEVELOPMENT

4 Development centres train once a week while remaining with their local clubs. At the same time all of the boys play around 10 games a season for the Club against other professional club youth development systems and also enjoy overseas tours to Holland and Belgium along with residential training camps at Stowe School Nr Buckingham. It is a huge pool of local talent supporting the academy making sure our youth talent identification programme works effectively. Overall success of the programme is ultimately judged on boys progressing successfully into our schoolboy academy and for the third season in a row 3 out of the 6 U16 boys offered scholarships by the club were produced by our development system. A testament to the programmes value. Covid prevented our further expansion into providing pathways for girls however, 2021-2022 season will see an FA Talent Identification Centre opening in Luton alongside 3 girls only Skills Performance Centres.

“I am grateful for being given this opportunity and I am determined to be unstoppable.” LADI, AGED 12, Youth Development Player

WE HAVE HAD

BOYS SIGNED INTO

BOYS PROMOTED FROM

ACADEMIES DEVELOPMENT CENTRES

PRE-ACADEMY

TO AND

SKILLS

CENTRES

THE PRE-ACADEMY

CENTRE

“Our time at Luton it has made us more confident both on and off the pitch. The coaches have always been positive and encouraging, we feel our football has improved due to all the techniques taught and all the games we have played. Having Luton in our lives since we were both aged 11 years has made us happier, healthier, and given us a real direction in our lives and definitely helped with our mental well being. By playing the older age groups and going on tour this has helped our physical game and skills and have the confidence to play against any player. Meeting different people from different places has been great, we feel lucky to have been with Luton for all these years and feel like part of a family.” DANNY AND LOGAN, AGED 16, Youth Development Players

WE HAVE HAD

BOYS PROMOTED FROM

PLAYERS PROGRESS ONTO

1,345

SKILLS PERFORMANCE

POST 16s BTEC

ATTEND

CENTRES TO

ELITE SPORTS &

EDUCATION PROGRAMME

BOYS & GIRLS

HOLIDAY SOCCER CAMPS

THE CENTRE OF

EXCELLENCE

LUTON TOWN FC COMMUNITY TRUST IMPACT REPORT: 2020 – 2021

SOCIAL MEDIA: KEEPING COMMUNITIES CONNECTED Three lockdowns during the pandemic meant switching many of our activities online to ensure community engagement continued with as little disruption as possible for as many participants as possible – apart from actual PE and football which sadly was suspended for several months. At each stage of each lockdown, we adapted programmes to allow those socially isolated or to comply with prevailing social distancing rules. In many cases we designed new programmes specifically for online delivery only and this dramatically increased our social media profile. Our Get Up Get Fit online fitness challenge funded through the Offices of The Police Crime Commissioner, provided exercise routines for boys and girls in the 14+ age group which we broadcast live every day at 10.00 am across our social media platforms. Each daily exercise focused on different parts of the body and the whole programme promoted the benefits of daily exercise – particularly in terms of improving mood (mental health) as well as overall fitness (physical health) with an emphasis on maintaining regular routines for young people, so they are ready to join in regular activities once they resumed again at school, college, or work.

and those sessions built up over three months as fitness levels and flexibility levels improved and these sessions were supplemented with a 5 week challenge devised by James Hatch our 'Fit Hatter' Fitness Instructor which steps up the exercise routine for those who are already fairly active. For our younger footballers we set daily challenges when there was no football and our Hatters at Home skills challenges proved very popular with lots of videos sent in to our social media platforms. Our DCMS funded project Tackling Loneliness Together targeted local residents who were experiencing loneliness as a result of having to selfisolate or stay at home and Hatter Chatter, our weekly zoom discussion group where we discuss all things Luton Town hosted by Paul Stephens from the Luton Town FC Supporters Trust and Roger Wash, Club Historian and this featured regular appearances from the first team – a massive boost for those supporters missing their football. Hatter Chatter led to an online Hatters Fun Football Quiz every week as well as our Hatters Inter-Care Home Quiz League will bringing together care homes and sheltered housing settings from across Luton for a weekly quiz league.

Our Fit Hatters programme also moved online with twice weekly exercise routines from the EFL Trust for participants who were looking to start a fitness routine

LUTON TOWN YD

HATTER CHATTER

400

HATTERS AT HOME

VIDEOS RECEIVED FROM YOUNG LTFC AT HOME FOOTBALLERS

LIVE WEEKLY HATTER CHATTER ZOOM BROADCASTS

PROJECTS FUNDED BY:

“The daily circuit exercises really helped us to stay fit and energised during lockdown.”

HARRY AND ELSPETH, AGED 14 AND 16, Get up Get fit Participants

Luton Town Community Trust

Luton Town FC Community Trust

�LTFC_Community

TOTAL REACH

TOTAL IMPRESSIONS

420,000 625,000

3,200,000 10,100 88,000 135

TOTAL IMPRESSIONS

Luton Town Community Trust 14 April

•

Luton Town FC Community Trust would love you to join us for our group walks, where you can enjoy the company of other walkers in a relaxed environment.

TOTAL ENGAGEMENTS

LTFC Community Trust

�LTFC_Community

We had reason to celebrate on this morning’s walking group, funded by @teamBEDS and @Sport_England. One of our regulars and lifetime @LutonTown fan, Roger, was celebrating turning 81 years young! We surprised him with some Luton Town goodies to mark the occasion!

Luton Town Community Trust 14 April

•

DAILY BROADCASTS

GET UP, GET FIT

Facebook Reach: The number of people who viewed your content from your Page or about your Page. Impressions on Facebook: Total number of times any content from your page or about your page entered a person’s screen. Engagements on Twitter: Total tally of all the times a Tweet has been seen. Impressions on Twitter: Total number of times a user interacted with a Tweet, clicking / expanding the tweet. YouTube Engagement: Includes views, likes and subscriptions. It reflects how many times a video or channel has been interacted with.

PARK STREET PROJECT Our Park Street project is a targeted intervention programme funded through the Office of the Police Crime Commissioner specifically aimed at addressing anti-social behaviour in Park Town and South London surrounds. The area has little facilities for youth activities and a growing gang and youth gang problem.

facilities at The Chiltern Academy, alongside advice, information and guidance workshops in the local Strathmore Street Church Hall. This is a part of Luton which is often forgotten while experiencing high levels of deprivation, youth unemployment and challenges around anti-social behaviour.

Our cohesion team in partnership with Bedfordshire Police, provide diversionary activities twice a week in the local park, football cage and

Participants are signposted to further education and employment opportunities as well as volunteering opportunities with the Trust.

PROJECT FUNDED BY:

ENGAGED WITH

WE HAVE DELIVERED

WE HAVE RAN

14 – 18

SESSIONS

PARTICIPANTS AGED BETWEEN YEARS OLD

WORKSHOPS

“Bringing boys together from areas that are known for antisocial behaviour around gang and knife crime through our regular workshops and engagement helps decrease the reported instances around said areas, because when they do not see each other as a threat in town or out with friends its a case of we know him from Kicks rather than he’s from that area or postcode. We work closely with the team at Luton Town Community Trust who allow us to educate and engage directly with these young people in the evenings which has definitely changed many of their attitudes towards us as police officers.” KARANJIT SANGHERA, T/Sergeant 6579

“I wasn’t really sure what I wanted to do before I started attending. I was getting into a bit of trouble in an out of school but I loved football. As I’ve gotten older and have been mentored by the coaches they have made me realise my potential. I now have a positive attitude towards learning and helping to create a better community.” SEFA, PARK STREET PARTICIPANT

“I have been in trouble with the police before and haven’t been the best behaved person but by coming to Park street and engaging with them quite a lot has made me and others realise that they are not all the same. Some of the workshops the police deliver where they play with us makes it better because we get to see them as normal people wanting to change how we feel about them.” SURAJ, PARK STREET PARTICIPANT

LUTON TOWN FC COMMUNITY TRUST IMPACT REPORT: 2020 – 2021

OUR STRATEGIC PLAN 2021 – 2024 To read our full 2021 – 2024 Strategic Plan: Rebuilding our Capacity and Reconnecting our Communities, please visit: www.lutontowncommunity.co.uk/our-strategy

OUR VISION REBUILDING OUR CAPACITY TO RECONNECT OUR COMMUNITIES

OUR MISSION TO IMPROVE LIVES THROUGH THE POWER OF FOOTBALL

OUR CORE VALUES All our work is carried out in alignment with our core organisational values. As an organisation we believe that everyone matters irrespective of race, religion, belief, or background. We always strive to do the right thing, operating in an ethical and transparent manner through our core organisational values.

ENGAGE

We work in a way that engages all of our diverse communities

INSPIRE

We are determined to inspire the next generation to succeed

EMPOWER

We work in a way that empowers the individual to make better choices

RESPECT

We work to increase tolerance and respect for all faiths and all communities

PRIDE INCLUSIVITY

We take pride in our work and the effect that we can have We bring together different communities and disadvantaged people

HOW WE’LL ACHIEVE IT! STRATEGIC AIMS 1. Rebuild our capacity following the pandemic 2. Create healthy habits for life 3. Empower the next generation to play and succeed 4. Support the whole community 5. Evaluate our impact

STRATEGIES A. Secure the financial resources required to achieve our vision

B. Invest in our resources strategically, objectively, efficiently and effectively to optimise success C. We will ensure our workforce capacity is restored and programmes developed to achieve strategic aims

D. We will ensure sport and healthy activity is part of a child’s daily lifestyle E. We will support the young and old to adopt healthy lifestyles and create targeted programmes to enable sustainable and positive lifestyle changes F. We will support disadvantaged groups by removing barriers to participation in sports activities G. We will offer programmes to provide educational pathways alongside skills training and workplace opportunities H. We will use the power of football to integrate different communities, increasing inter-faith understanding and trust I. We will create safe spaces to enjoy sport and increase participant’s community connections J. We will offer opportunities to under-represented groups including those with disabilities or economically disadvantaged communities

£+

IMPACT REPORT JANUARY 2020 – JUNE 2021 HEALTH

SPORT

EDUCATION

INCLUSION

READ OUR STRATEGIC PLAN:

REBUILDING OUR CAPACITY & RECONNECTING OUR COMMUNITIES 2021 / 2024 To read the 2021 – 2024 Strategic Plan for the Community Trust, Rebuilding our Capacity & Reconnecting our Communities, please visit: www.

www.lutontowncommunity.co.uk/our-strategy. CONTACT US VIA:

community@lutontown.co.uk

01582 561622

www.

www.lutontowncommunity.co.uk/

/LTFC.COMMUNITYTRUST/

@ltfccommunity

Luton Town FC Community Trust, Kenilworth Stadium, 1 Maple Road, Luton, LU4 8AW Registered Charity No: 1123078