FOR IMMEDIATE RELEASE 30th September 2013
LNGP: LUX & NOAH // GOLD PANDA Clothing Release After Lux&Noah’s announcement of their collaboration with British musician Gold Panda, their long awaited capsule clothing collection is now due to be released on 30th September 2013. The collection consists of bespoke pieces of luxury menswear that focus heavily on silhouette & print. All the garments were designed with consideration of Gold Panda’s busy, active lifestyle and the need for lightweight, manageable, low maintenance clothing. With the aim of sustainability at its heart, the entire collection has been designed and made in Britain. To ensure the utmost wearability, a constant dialogue was exchanged throughout which always informed the design process. The inspiration came from Gold Panda’s interests; such as the harsh high rise environment of urban Tokyo, industrial backdrops and brutal architecture. This was offset with the heavy use of sugary pastels, complimented with electric bursts of colour, ultimately evoking a quiet effervescence. To punctuate the collaboration, WasNotWasFilm were also brought on board to help produce moving images for Gold Panda’s new track “Community” from his second album ‘Half of Where You Live’. The black and white footage is combined with the electric colours found in the prints designed for the clothing and the visual projections created for Gold Panda’s live shows. LNGP music video, available to view here; http://youtu.be/eOHyFx9x_wI In describing how the collection began Noah explains “Gold Panda’s Lucky Shiner was one of the first jointlyloved albums by Lux and I, and after seeing him live for the first time at Field Day 2012, we knew we would love to work with him.” The project is an outcry to revitalise the British Manufacturing Industry and to support (and to bring closer) their friends, the music industry. Noah adds “It’s important for me to continue to explore the relationship for my enjoyment, my happiness and as my hobby. It’s important for L&N to continue to set the milestone to illustrate the healthy relationship that can be had between a designer and musician.” Gold Panda describes the collaboration as ‘just another way to be creative’ and adds “Lux & Noah have opened up another avenue for me to be creative and I think the reason why I had reservations previously about such a thing was that I didn’t feel like I had any connection fashion or anything worthy to contribute. This collaboration isn’t to make Gold Panda merchandise to sell but just to be creative in another way.” Sustainability is something both Lux and Noah feel are close to their integral core as a brand. With sourcing, and production for LNGP completed
entirely in Britain, Noah says “...we are always sidetracked by the boring dull aesthetics that usually apply when something is sustainable, which is where we want to help change Society’s perception.” Gold Panda adds “it’d be unthinkable to choose someone to collaborate with who didn’t think about these things.” Notes to Editors. About Lux&Noah. Lux&Noah aims to create beautifully made, British Menswear with a positive approach to sustainability. Fabric sourcing and product manufacture are at the core of our concerns as a brand; it is essential that we offer high quality products that are responsibly made, as we feel it is our duty as designers to consider our impact on resources. We use British mills to reduce the length and complexity of the supply chain, to ultimately localise the process of manufacture. We also operate as Style/Creative Directors for British Bands/Musicians, creating bespoke clothing, artwork, and stage visual projections. For more information visit www.luxandnoah.com to see our A/W 2012 collection ‘NUIT’ and our Mainline Summer 2013 collection ‘F/OIL’. //ENDS// For further details, high resolution images and interviews are available upon request please contact; Contact Name: Laura Lancaster Mobile: +44 (0) 7548063696 Email: press@luxandnoah.com Interact. t: @luxandnoah t:@goldpanda f: /luxandnoah f:/iamgoldpanda w: www.luxandnoah.com w: www.iamgoldpanda.com