COMMUNITY
THE MAKINGS OF
TWINKLE APOTHECARY STORY AND PHOTOGRAPHY BY JOANNA BABB
O
ne does not often expect deodorant to change the course of one’s life. In Stefanie Grant Cassel’s case, it was the propellant that sparked an idea that resulted in a full-blown business. A few years ago, Cassel became a single mother. Her Los Angeles fashion production job was stretching her thin and her wallet thinner. At the same time, she was settling into veganism, phasing out all products that were made with or touched by animals. Cassel found that the store-bought vegan deodorant was not only ineffective, but made her feel worse. She said, “I thought to myself, you know what, if these brands can make products and make that their business, so can I.” And so she did. “I didn’t start making deodorant with the intention of starting a business, but once I started making it, I realized it was something I could really do,” Cassel said. Once she started making bigger batches and testing out different formulas, she got an itch to experiment with other products. Within a short while, she realized she could do something bigger with the products she had come up with. >
This is a handcrafted vegan and cruelty free brand made thoughtfully, with ingredients and practices that are good for people, the earth, and all of our animal friends.
LUXI E R E 25
