THE
LUXR LEAD SELLERS EDITION
NEW YORK FA L L 2 0 2 1
THE
LEAD
IN
C L I E N T- F O C U S E D , R E S U LT S - D R I V E N S E RV I C E .
We believe in providing a bespoke level of service with the latest technologies in line with the caliber of properties we represent on & off market. Our leading-edge approach enables us to invest more time, energy, and resources on making the experience of selling a residence unique, controlled, and streamlined to meet your goals. Our goal throughout the process is to exceed your expectations, achieve outstanding results and deliver an elevated experience.
Chris Coritsidis, President LUXR | Corcoran Group
THE
LUXR LEAD THE
H O W W E A R E D I F F E R E N T.
We believe great service is custom-tailored to meet every client’s goals. Each step is a clearly defined piece to the puzzle — from calculating the optimal time to photograph & film your property to the partners engaged around the world to draw in the best prospective buyers — an approach where clients can understand how we will achieve best results with complete transparency & confidence. What distinguishes us primarily from other brokerage teams is our expertise in managing private transactions; having facilitated approximately $374.2M in off-market deals to date. Backed by the power of our 315,000+ member and partner networks, we leverage the strength of our relationships to find the most suitable matches for each & every transaction. Our focus is always on the right connection — not mass exposure. We’re big believers in quality over quantity. We use our time & resources wisely, understanding that the sale of a masterfully-crafted residence deserves an equally deft & knowing hand. Fresh and innovative approaches to brokerage, particularly during these changing times, continue to maximize our performance as we adopt new technologies: keeping our clients on top of the market and in the lead.
TAKING THE
$5.8B
LEAD
corcoran WITH
New York City’s #1 Brokerage. Closing more residential sales than any other firm with fewer agents than other leading brokerages, Corcoran defines quality over quantity.
$4.01B $3.06B CORCORA N
COMPAS S
ELLIMAN
TAKING THE
LEAD
WITH
REALOGY
The Country’s Largest Real Estate Network
$178B
#1
50K+
T O TA L R E S I D E N T I A L SALES VOLUME
R A N K E D N AT I O N A L LY FOR 23 YEARS STRAIGHT
INDEPENDENT SALES A S S O C I AT E S
19,000
790
315K
OFFICES N AT I O N W I D E
C O M PA N Y- O W N E D OFFICES
S A L E S A S S O C I AT E I N 115 COUNTRIES
OUR PROCESS
HOW WE WORK WITH OUR CLIENTS TO ACHIEVE BEST RESULTS
WE EVALUATE.
STEP 1 is a sit-down with the client to understand their needs, evaluate the property’s market value and offer strategies to meet their goals.
WE EXPLORE.
STEP 2 is our exploration and outlining of the best course of action based on current market conditions, trends & inventory.
WE EXECUTE.
STEP 3 is Lights. Camera. Action. We execute our marketing & sales plan.
WE REVIEW.
STEP 4 is a review of offers received & overall performance. STEP 5 is meeting
WE DELIVER.
our client’s goals — a deal done right.
OUR PROCESS MARKETING FOR SUCCESS I
a [marketing] powerhouse
The real difference about our team at Corcoran is simple. “Live Who You Are” — the firm’s tagline is more than marketing. Our client-focused philosophy guides every step we take. That’s what makes us unique. It’s how the team consistently applies “Live Who You Are” to every aspect of day-to-day business and marketing. From critically acclaimed brand campaigns to the innovative marketing created for your home, we make sure to connect with the community on a deeper level. Our vision is what sets us apart and keeps us first in consumers’ minds.
supercharged tech
OUR PROCESS MARKETING FOR SUCCESS II
THE
LEAD 3D IN
Our properties receive 3X more engagement thanks to our employment of virtual technology; offering an interactive 3-D immersive experience for prospective buyers across our global network, limiting days on market and streamlining the sales process for, both, client and buyer.
CLICK TO EXPLORE
designed to perfection
OUR PROCESS MARKETING FOR SUCCESS III
THE
LEADstaging
before
after
As much as you love your home and have put every effort into personalizing it to your style, when it’s time to sell you must ask yourself if buyers will feel the same way you do. Our team believes home staging is an important sales tool for the five following reasons: 1) Staging reduces time on market 2) Staging maintains price integrity 3) Staging attracts the right buyers 4) Staging highlights key selling points 5) Staging makes a big impression without large investment. Staging tells the property’s story — so make it say “…and they lived happily ever after.” S TA G I N G B Y C H E R Y L E I S E N O F I M G I N T E R I O R S
top-tier publications
OUR PROCESS MARKETING FOR SUCCESS IV
THE
LEAD PRINT IN
CORCORAN MEDIA COLLECTION Our annual publications Properties for Living and The Luxury Collection showcase our spectacular properties. 95,000+ copies are distributed through the New York Times, Wall Street Journal, Palm Beach Daily, Palm Beach Post, and Local East End Kiosk.
MAGAZINE ADVERTISING New Yorkers read media. We make sure we reach your future buyers by placing beautiful advertisements in New York Magazine, Hamptons Magazine, New York Times Homes Magazine, and Luxury Listings NYC, reaching 750K+ readers each quarter.
NEWSPAPER ADVERTISING New Yorkers read media. We make sure we reach your future buyers by placing beautiful advertisements in New York Magazine, Hamptons Magazine, New York Times Homes Magazine, and Luxury Listings NYC, reaching 750K+ readers each quarter.
delivering value.
OUR PROCESS MARKETING FOR SUCCESS V
THE
LUXRnewsletter LEAD
The Top Independent Digital RE Newsletter in New York. T he LUXR LEAD newsletter delivers engaging and informative real-estate-related content to over 22,000 subscribers weekly. Launched in 2019, the newsletter has built a community of active property sellers, buyers, investors and developers in NYC and around the globe. Our high rapport with readers has proven successful with our client-first approach to brokerage, as we continuously match buyers & sellers through the intelligent segmentation of our subscribers’ profiles. We look to provide value always in all ways, so we celebrate our offering of professional insights to LUXR clients and broader community each & every week. CLICK TO SUBSCRIBE
O U R P E R F O R M A N C E THE WE
OUTPERFORM BROKERAGE PERFORMANCE AVERAGES
&
G O L D S TA N DA R D
STRIVE FOR THE HIGHEST STANDARD OF EXCELLENCE .
BUYER ENGAGEMENT LUXR PROPERTIES RECEIVE 3X THE ENGAGEMENT OF AVERAGE BROKERAGE TEAMS OTHER BROKERAGE
303% G R E AT E R
D AY S O N M A R K E T LUXR PROPERTIES SOLD WITHIN 72 DAYS IN ‘21 MOST PROPERTIES SOLD IN 92.4 DAYS IN ‘21
22% FA S T E R
PRICE THRESHOLD LUXR PROPERTIES TRADE AT OR ABOVE 96.8% OF THEIR TOTAL ASKING PRICE MOST PROPERTIES TRADE AT 90.2 - 92.6% OF THEIR TOTAL ASKING PRICE
5.4% HIGHER
OUR PROMISE O UR
MISSION IS GUIDED BY ONE PURPOSE
–
TO DELIVER RESULTS AND PROVIDE VALUE TO OUR CLIENTS .
Our commitment to the highest level of service provides a streamlined process from start to finish. With focus on transparency and offering full access to exclusive market intelligence and resources, our clients are welltuned, better-informed and best-served.
Take THE
LEAD
We appreciate you taking the time to learn more about our team at Corcoran. To discover what LUXR can do for you, please contact us via the information provided below. We look forward to connecting with you.
LUXR CONCIERGE DIRECT
+1 646.817.6456
C h r i s C o r i t s i d i s , P re s i d e n t c h r i s . c o r i t s i d i s @ c o rc o r a n . c o m 2 1 8 W. 1 8 t h S t re e t , F l . 6
LUXR CONCIERGE E-MAIL
contact@luxrnyc.com
N e w Yo r k , N e w Yo r k 1 0 0 1 1
A PPENDIX
THE EXCLUSIVE MARKET T H E M O S T EXCEPTIONAL P R O P E RT I E S The LUXR EXCLUSIVE MARKET is a premier collection of off-market opportunities handled exclusively by LUXR at Corcoran. When a new listing becomes available, our proprietary technology catalogues the property and shares it with viable buyers within our members network. For Exclusive Market listings, clients can expect discreet, one-to-one service that meets their privacy needs.
W H Y W E C R E AT E D T H E E X C L U S I V E M A R K E T The LUXR EXCLUSIVE MARKET is designed to provide an elevated service for owners of exceptional properties by limiting their exposure to conditions of the public market, increasing their leverage and drawing from a high class of pre-qualified buyers via our network.
EXCLUSIVE MARKET CRITERIA The LUXR Exclusive Market collection is curated by criteria including Property Value & Profile, Estate Prominence, Special Purchase Conditions, Public & Private Market Environment, Time-Sensitive Capital Distribution & Transfers.
C O N TA C T U S T O L E A R N M O R E