IN BRIEF || NEWS
EDITOR Juliet Horner editor@luxurybbmag.co.uk
PROVEN MARKETING SYSTEM TO GET MORE DIRECT BOOKINGS
PUBLISHING DIRECTOR Dominic Johnson dominic@miramedia.co.uk 01892 711 144 MEDIA SALES Audrey Williams 01892 671 913 audreyw@spacemarketing.co.uk
Cutting out the middleman and avoiding high OTA commissions is something that all luxury and boutique B&B owners are aiming for.Tourism and experience marketing expert, Sarah Orchard runs her own luxury treehouse rental, The Hudnalls Hideout, and has achieved an occupancy of 96% in the first year without paying a single penny in commission!
DESIGN & PRODUCTION Tracy Poulsom CONTRIBUTORS Tina Boden tina@tinaboden.com Karen Thorne karenjthorne@yahoo.co.uk Abbey Warne abbeywarne07@gmail.com David Weston david@bandbassociation.org No part of this publication may be reproduced, or transmitted in any form or by any means, electronic or mechanical including photocopying, recording, or any information storage or retrieval system without the express prior written consent of the publisher.
Sarah Orchard
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Sarah believes that she can help more owners get the right marketing approach and do the same, and she has created a brand new and unique online resource for tourism and hospitality owners called WWW.GET-FULLY-BOOKED.COM
Sign up to Sarah’s 7 day email-based free training course - THE FULLY BOOKED CHALLENGE - to get some instant tips to get you more direct bookings. Sign up for free at: https://get-fully-booked.com/challenge Sarah also offers a monthly subscription marketing club called THE FULLY BOOKED BUSINESS CLUB and at just £29 a month it equips B&B owners with the marketing skills, through live training workshops and support, and confidence to get more marketing done. Using her own tried and tested system - The Customer D.E.L.I.G.H.T Marketing Blueprint® in an affordable and unique online training programme developed specifically for B&B businesses like yours at £149. One-time payment and unlimited access.
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RETURNING TO HOSPITALITY IS 'A PRIORITY' FOR MANY CONSUMERS POST LOCKDOWN 4 in 5 consumers say they hope to return to a hospitality venue within a few weeks of them reopening, acording to research from CGA. (Material from Big Hospitality & CGA) CGA's Hospitality Consumer Forecast 2021* shows that people are badly missing hospitality experiences. Just over three quarters of consumers (77%) are worried that life won't return to nor-
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mal this year and many don't expect the on-trade experience to return to normal for quite a while either.
occasions (20%). The Forecast also highlights signs of growing confidence across many segments of the market.
Despite this, more than half of consumers (59%) say they can't wait to go out again.
Nearly three quarters, 73%, of late-night and nightclub users say that they would feel comfortable visiting these venues when allowed to do so, compared to 50% in June 2020. 72% of consumers say they would be comfortable visiting bars, up from 62% in June 2020.
According to the forecast, restaurants and cafes are most likely to receive the first wave of returning consumers. Nearly a third (32% and 31% respectively) of consumers plan to visit them in the first few weeks of reopening, just ahead of pubs and fast food venues (25%). The CGA Forecast also shows that the most keenly anticipated occasion for 26% of consumers is catching up with friends, closely followed by family
*CGA Hospitality Consumer Forecast 2021 is based on a survey of a nationally representative sample of 3,000 on-trade consumers. Source: BigHospitality.co.uk | CGA. co.uk
01/02/2021 15:18
