Online Learning

By Vicky Saynor

I have found that one of the few good things that happened during the pandemic was the rise of online learning, webinars and easily accessible digital content.

Running your own business requires you to wear many, many hats.

Some may choose to pay others to wear those hats for them, but for me, there are specific areas of the business that I enjoy and absolutely want to be doing: Marketing and working to become a Carbon Neutral Business.

So what's that got to do with my opening sentence?

Well, pre-pandemic I'd book a day away from the business to attend a seminar which costs time, petrol and energy.

Post-pandemic the internet is full of FREE learning - and I'm loving it! So much so that I was late in submitting this article this week because I've been on an intense Sustainability Basics programme that has distracted me somewhat!

Online learning is free, accessible and helps you to build your business without huge outlay, plus, you can pick up some new skills along the way.

I personally think it's a win win, and being entirely responsible for our own business marketing gives me great satisfaction; I get the direct interaction with our guests, and I'm saving money too!

This year I've completed courses on:

• Tik Tok

• Instagram

• Facebook Ads

• Google Ads

• Google Analytics

• Sustainability in Business

• Eco Business practices

• Content writing

• Canva Design course

• Hashtags course

• Video content and creation

• Wix website building and implementation

• Blogging

• Vlogging

• Visit Britain & Tourism workshops

You can easily get yourself onto courses like these. Have a browse online and see which ones you want to try! I'd definitely recommend courses run by:

• Wenta

• Small Business Britain

• Google

• Holly&Co

• Instagram

These are all free, and all at your fingertips.