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with Sarah Riley
HAT I WISH I HAD KNOWN Kudhva, Cornwall Photo Credit: © Roy Riley
What I wish I had known before setting up my glamping business; An owner's perspective. By
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here is no doubt that the best solutions always come from business owners who are one step ahead of you, but it can be difficult to gain access and ask those questions you are desperately seeking the answers to, especially in the world of unique hospitality. As an adviser, I have helped kickstart thousands of businesses around the world through my Glamping Academy, which launched in 2010. This has put me in the fortunate position of being able to ask hosts what they wish they’d known before they started and if they had to do it all again, what they would have done first to have the most impact fast. Glamping and unique eco-retreats really began to take off in 2020, as the extra space and open air that this type of 5-star holiday provides suddenly became attrac22 || Luxury BnB || February 2022
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Sarah Riley
tive for both the guest and host during the start of the health crisis. This resulted in a number of accommodation providers, such as hotels and B&B owners, investigating their options with the hope they could do the same. With a change in consumer behaviour due to the pandemic and the increasing buying power of millennials, we are now in a new era of dynamic travel with an exciting array of new structures on offer. Think treehouses, bubble tents, domes, yurts, and tipis, and you’ll get the idea. Guests are seeking safe but highly instagramable experiences with family and friends, which provide more than just a short-stay. Of course, the host wants to offer all this and more without negatively impacting their own safety or ability to generate a good revenue and this is why the asset-light glamping business model is proving so popular.
WHO IS SARAH RILEY? Sarah Riley helps owners set up their glamping and unique holiday rentals. She helps them to improve their occupancy using little-known techniques in this fast growing marketplace. She is also the Founder of The Glamping Business Academy and host of the Industry Podcast. Sarah supports one of the largest communities for glamping and unique holiday rental hosts.
URLs inspiredcamping.com inspiredcoursesvip.com SOCIAL MEDIA IN: @inspired_camping www.luxurybnbmag.com
21/01/2022 16:27
