IN PROFILE || HOSTING A COSY CHRISTMAS
with Yvonne Halling
Expanding your Business
Yvonne Halling is the awardwinning founder of Bed and Breakfast Coach. com and creator of the B&B Money Maker Business Transformation program. In 2001, Yvonne opened her B&B in the Champagne region of France, running her B&B for 17 years. She now offers owners and managers in the B&B industry helpful training and masterclasses. Join Yvonne's Facebook group at: http://bit.ly/ BandBgroup You can email Yvonne at yvonne@ yvonnehalling. com
The four pillars of hospitality and how 'Scale' will help you to expand your accommodation business
Of the four pillars of a happy, thriving B&B business, the fourth pillar, Scale, is often the most alluring. It can create the illusion of growth and expansion but too often ends up creating chaos and disillusionment. Why is that? If we can imagine building a house. A huge amount of time and work goes on under the ground before the house rises to its full height. There are plans to draw up, drains to lay, electrical cables to connect, and the concrete foundations to pour. And this is before any walls, windows or the roof can be installed. If we think of a B&B business in this way, we can better understand what’s necessary for a strong, supported business that can withstand the vagaries of the market or the economy. In our house-building analogy, the plans could be the Strategy – knowing who you want to welcome and why they would choose you over anyone else, and being clear in our own minds what kind of experience we offer. The Structure could be the plumbing and cables - keeping the business running smoothly for everyone concerned at the property itself.
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The part that too many owners miss is the Systems part, which is like the foundations of the house. The systems and processes that actually make the business viable. Even after many years of working with owners worldwide, I’m still shocked at the lack of understanding about this foundational principle or the attention paid to it. It really is like building your house on sand because there are no solid foundations in place to make sure it doesn’t fall down. But once guests are coming and money is flowing, it’s easy to think that all is well and we can expand or acquire another business (Scale). And there are many ways to Scale. For example, you could add a small weddings business, or write and sell books both online or at your property. Everyone who serves breakfast can create a cookbook! You could do retreats or larger gatherings, specialising in something that you care about to stay in alignment with your guests. You could run educational courses yourself, or partner with a local specialist, such as photography, painting, quilting, cooking etc. You may see yourself as a YouTube video
Credit: Yvonne Halling The framework for the fastest & smartest way to start, run and grow a hospitality business anywhere
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21/01/2022 16:09
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