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All you need to know about Online Travel Agents. Discover the pros, cons, tools and tips for using OTAs to promote your hospitality business. By
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luxurybnbmag.com/ understanding_otas
Dominic Johnson
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TAs are largely web-based marketplaces used by guests to find places to stay. They can be niche (e.g. for dog owners) or broad (like booking.com). They can contain travel information, flights and car hire OR they can just list accommodation. OTAs can have huge marketing budgets and will potentially give you instant access to millions of new customers, from all over the globe. Sites like booking.com and expedia are now hugely successful, profitable companies taking millions of bookings per year. The aim is that guests can book with confidence using a well known platform they trust. OTAs are now a necessity for running a successful BnB or holiday rental business.
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23/11/2021 12:10
