IN BRIEF || NEWS
THE RISE OF THE STAYCATION By Mike Hardman at Alliance Online With the introduction of the government enforced holiday ban, travelling abroad seems unlikely this year. As a result, Alliance Online have been analysing the likelihood of Brits journeying to U.K. hotspots as an alternative. As restrictions are set to last until earliest 30th June, families across Britain are leaning towards a break much closer to home. According to research put together by Holiday Cottages 84% of U.K. residents are planning to take a staycation in Summer 2021, which is a far cry from research found in 2019 stating Brits on average took 1.9 holidays abroad every year. In addition to this, Wyndham Hotels recent survey found that 44% of respondents plan on visiting a U.K destination they’ve already been to, while 39% plan on visiting a new British destination. Locations were also ranked in order of
where they sit on Brit’s bucket lists. At the top of the staycation list with 48% is Cornwall, followed closely by The Scottish Highlands (43%) and Cumbria/Lake District (41%.) With such an increase of custom set to take place this summer, it’s crucial to stand out within the hospitality and rural accommodation industry. Setting yourself apart from the masses can be the difference
between being fully booked and not. Whether you’re flaunting your eco-credentials, enhancing client experience with complimentary gifts, or just reassuring guests that your safety and hygiene procedures are second to none, it will be well worth the preparation for potentially the busiest Summer ever for the U.K tourism sector. URL: allianceonline.co.uk
REOPENING - OUR "ASKS" OF GOVERNMENT No part of this publication may be reproduced, or transmitted in any form or by any means, electronic or mechanical including photocopying, recording, or any information storage or retrieval system without the express prior written consent of the publisher. We regret we cannot be liable for the safe custody or return of any solicited or unsolicited material. Contributors are advised to keep copies of all materials submitted. The opinions and views expressed in Luxury BnB are not necessarily those of Miramedia. Being subject to the Advertising Standards Authority guidelines in place at the time of going to press, all data submitted by advertisers and contained in their advertising copy is accepted by Miramedia in good faith. Luxury BnB is available on subscription. UK & Ireland £19; Overseas £98. Luxury BnB is published bi-monthly. Printed by Mixam Printers www.mixam.co.uk Luxury BnB Magazine Miramedia 29-31 Monson Road Tunbridge Wells Kent TN1 1LS www.luxurybnbmag.co.uk All rights reserved © Miramedia 2020
4 || Luxury BnB | April 2021
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By David Weston, Chair of the Bed & Breakfast Association After over a year in crisis, much of it in closure, B&Bs and guesthouses are now at least planning for reopening – on 26 April in Scotland, and 17 May in England. And the best have good forward bookings for Summer. But it is patchy across the UK, and of course there is a short season left and a huge financial hole to fill for most. The B&B Association have made these key asks of Governments as we move out of lockdown: • To make sure remaining financial support is paid without further delay by central Governments and local authorities • The clearest and fullest guidance for accommodation owners around reopening • Remaining restrictions on tourism to be lifted as soon as safely possible (and ideally co-ordinated between the various UK nations)
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For other leisure sectors like attractions and events to be reopened as soon as possible (as these are often the reasons our guests come to stay with us) A well-funded national communications campaign around reopening, to encourage guests to get out and stay in British B&Bs and guesthouses The last point is vital, as a year’s saturation coverage discouraging movement and contact will need to be countered by positive messages promoting (safe) tourism, and encouraging guests to stay in Covid-secure B&Bs and guest houses.
Our best wishes for a strong Summer and Autumn season! www.luxurybnbmag.co.uk
06/04/2021 11:40
