with Yvonne Halling
INTERNATIONAL GUESTS Yvonne Halling is the award-winning founder of Bed and Breakfast Coach. com and creator of the B&B Money Maker Business Transformation program. In 2001, Yvonne opened her B&B in the Champagne region of France, running her B&B for 17 years. She now offers owners and managers in the B&B industry helpful training and masterclasses. Join Yvonne's Facebook group at: http://bit.ly/ BandBgroup You can email Yvonne at yvonne@ yvonnehalling.com
FB: Yvonne Halling TW: @yvonne3030 IN: @bedandbreakfastcoach bedandbreakfastcoach.com
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Delightful ways to attract international guests to your hospitality business...
Now that we’re heading out of the pandemic, lots of people want to have a holiday and increasingly, some of those are going to want to travel abroad. And, hopefully that includes staying with you. So as the travel bug begins to take hold, how can we ensure that you start to attract more of what will be a growing audience of international travellers who would love to stay at a lovely B&B such as yours? Well, based on my experience of working with B&Bs internationally for over a decade and owning my own bed and breakfast abroad in France for 17 years, what I’ve found is that over the years, and even today, most B&Bs do a reasonably good job at describing their facilities, but for reasons that are kind of mysterious, to be honest, they don’t seem to connect with the emotions of travelling and staying at their lovely properties. That’s always puzzled me because we’re in the business of delighting our guests. And most of us got into this business because we enjoy that. Whether it’s greeting them at the door, making them nice meals, providing them with fantastic insights on things to see and do in our local area, we all have our preferences. So given that people are tired, stressed, wanting a break, when they go on a holiday, then being able to delight them when they first start thinking about where to go and throughout their interaction with you is a smarter bet. And it all starts online Let me explain what I mean..
First Impressions Let’s say that we have B&B A, that has a website that just mentions things like the location, the number of bedrooms, and perhaps their awards. They may talk about the fact that they serve meals, and maybe one or two other details like that B&B B on the other hand talks about how their guests love the view, or the warm welcome they get when they arrive, and the helpful, thoughtful tips they receive on the best things to see and do in the area, So between those two examples, which one would you prefer to stay at? Or which one at least would you be more interested in learning more about, and more importantly, which one of those two, do you think your ideal guests would find much more appealing? Hopefully you see the point. It’s a pretty straightforward one, but if this stuff were easy, we’d all be doing it. Now. The great news is this presents you with a terrific opportunity because most B&Bs, let me tell you the vast majority, don’t really do this. And if you look at the listings on OTA sites and other places, you don’t get that experience there either. So you have a golden opportunity to really connect with your ideal guests and of course provide the information they’re looking for, but do so in a way that’s really relatable to them. So when they arrive at your website, the first impressions are so important. Obviously, you know this, so you probably have a lovely photo at the top of your homepage and that’s great. But what about the words? What are you saying about the experience that they will enjoy with you?
www.luxurybnbmag.com
25/05/2022 12:42
