2021
SPONSORSHIP PACK
AWARDS
WWW.LUXURYBNBMAG.COM
ANNUAL INDUSTRY AWARDS FOR OWNERS AND MANAGERS OF BNB’S, INNS, BOUTIQUE HOTELS & HOLIDAY LETS
ACTIVITY 4 || SHORTLISTED ENTRIES
16 || MEET THE 2021 JUDGES
8 || HIGHLY COMMENDED & RUNNERS UP
17 || 2022 DRAFT SCHEDULE
>> Print >> Web >> Email >> Social
>> Print >> Web >> Email >> Social
WELCOME This Awards pack will introduce you to the Luxury BnB Awards.
Meet the judging panel of the 2021 awards. Industry experts and managers/ owners of leading B&Bs Dates - When we plan to release different stages of the awards process (subject to change)
17 || SPONSORSHIP OPTIONS
12 || WINNERS
>> Print >> Web >> Email >> Social
Sponsorship options for potential partners
The LBNB Awards first launched as a digital competition in 2019 for businesses in the Bed & Breakfast industry. 2 years later, our 2021 awards are now open to a wider range of hospitality business including B&Bs, Boutique Hotels, Guest Houses and more. The LBnB Awards are split into four different categories and it is up to the entrants to decide which category they wish to enter. The four categories are: • Best Breakfast • Most Romantic Getaway • Luxurious Interior Decor • Most Effective Marketing & Use of Social Media. In addition to these four categories, every business is also autmatically entered into a fifth category: • Overall Winner of the LBNB Excellence in Luxury Service Awards The LBNB team and Judging Panel create a shortlist of entrants and it is from these that the judges choose the winners. There will be a Winner, Runner Up and Highly Commended for each of the categories listed above. The businesses who enter our industry awards are judged by a panel of industry experts and owners/managers of leading hospitality businesses. This pack will introduce you to how the awards are covered across all of our platforms: • Print • Social • Email • Web
CONTACT US If you would like to get in touch to discuss sponsorship options, the awards packs, or any questions you may have, please contact either Dominic Johnson or Juliet Horner. We look forward to hearing from you. PUBLISHING DIRECTOR Dominic Johnson dominic@miramedia.co.uk 01892 711 144 EDITOR Juliet Horner editor@luxurybnbmag.com
ADDRESS
SOCIAL
The House 29/31 Monson Road Tunbridge Wells Kent TN1 1LS
FB: @luxurybbmag INSTA: @luxury_bnb TW: @ luxury_bnb LINKEDIN: Luxury BNB Magazine
www.luxurybnbmag.com 2021 || Luxury BnB || 3
SHORTLISTED ENTRIES PRINT
DOUBLE PAGE SPREAD SHORTLIST in the printed magazine: Entries for the 2021 awards closed at the end of December 2020. During January we uploaded all of the properties onto our website. We used Jan to make sure we had all the correct infor and work through the forms. We then released our 2021 shortlist in our February Magazine. Here, you can see the layout of the shortlisted businesses. This is how they appeared in our Feb magazine.
DOUBLE PAGE SPREAD February 2021 Issue #46 Page 41 - 45
For each property we listed: • Name • Categories they entered • Mini bio explaining where they are from, how many rooms etc. We also included a 'Meet the Judges' section so that all of our readers, and the shortlisted businesses, could see that we had an experienced panel of idustry experts.
4 || Luxury BnB || 2021 www.luxurybnbmag.com
WEBSITE
Example OF INDIVIDUAL SHORTLIST ENTRY Shortlisted businesses page 1 of 3 SHORTLIST on the website: Entries for the 2021 awards closed at the end of December 2020. During January we uploaded all of the properties onto our website. Above, you can see the shortlist category, which lists all the entries who were shortlisted. This is how they appeared on our website. To the right, you will see how each individual listing appeared on it's own web page. For each property we listed: • Name of the owner/manager • Contact details • Social Media • Address • Categories entered
Example OF INDIVIDUAL SHORTLIST ENTRY
www.luxurybnbmag.com 2021 || Luxury BnB || 5
Shortlist section in both the 'UPCOMING ISSUE' EMAIL sent 2 weeks before publication and the 'New ISSUE OUT NOW' EMAIl The week of publication
SHORTLIST LISTED IN THE ISSUE SUMMARY AT THE BOTTOM OF 'NEW ISSUE OUT NOW' EMAIL SHORTLIST in EMAILS: We send a weekly newsletter to our digital and print subscribers. For each issue we send out an 'Upcoming Issue' email and 'New Issue Out Now' email which detail the upcoming content and features. The top image shows the Shortlist section in these emails. One week before publication, we send a 'Last chance to pre-order' email. The image to the left details how we listed the upcoming content.
Last Chance to pre-order email Sent 1 week before publication
The above image demonstrates the issue summary that appears at the end of both the 'Upcoming Issue' and 'New Issue Out Now' emails.
6 || Luxury BnB || 2021 www.luxurybnbmag.com
SOCIAL
TWeet: Announcing shortlist available on FB
FB/Insta: Post announcing shortlist for each category with an image of each business SHORTLIST on SOCIAL MEDIA: We published one post on each social media platform for each of the four categories. Above, you can see an example of the posts made for each category. (Example shows posts for the Marketing & Social Media category) Each FB/Insta post included: • Category title • Name of every hospitality business that were shortlisted for that category (tagging them where possible) • A link to the 2022 entry form • Relevant hashtags • One image of each business shortlisted for that category www.luxurybnbmag.com 2021 || Luxury BnB || 7
HIGHLY COMMENDED & RUNNERS UP
DOUBLE PAGE SPREAD
MARCH 2021 Issue #47 Page 25 - 30
DOUBLE PAGE SPREAD
HIGHLY Commended and Runners Up in the Printed magazine: We released our Runners Up (2nd place) for the 2021 awards in the March Magazine. We also announced the businesses who received Highly Commended (3rd place) and Special Mentions. For each property we listed: • Relevant Category Title • If they were Runner Up or Highly Commended in that category • Name of business, their URL and Location • 3 positive comments from the judges 8 || Luxury BnB || 2021 www.luxurybnbmag.com
WEBSITE
RUNNERS up Category. THIS is the same for the highly commended properties
RUNNERS up Individual Listing on the website HIGHLY Commended and Runners Up On the WEBSITE: Above, you can see an example of the individual listing for the runners up. We edited their original shortlist posts to explain they were runners up and for which category. (Same for Highly Commended and Special Mentions) The top right image demonstrates how the properties appeared in the runners up category (Same for Highly Commended and Special Mentions) The image to the right is the 2021 Awards Homepage. 'Special Mentions', 'Highly Commended' and 'Runners Up' are all linked so you can see all the Runners Up for all categories. The Categories below are all linked so you can see who placed where for that category.
2021 AWARDS Page: 'Special Mentions', 'Highly Commended' and 'Runners Up' are linked to show you all who achieved those awards. E.g. Click 'Runners Up' in top para to be taken to all the Runners Up (Image above)
www.luxurybnbmag.com 2021 || Luxury BnB ||9
EMAIL Runners up section in both the 'UPCOMING ISSUE' EMAIL sent 2 weeks before publication and the 'New ISSUE OUT NOW' EMAIl The week of publication
Email announcing Runners Up and Highly commended - sent in march HIGHly commended and Runners up in EMAILS: We send a weekly newsletter to our digital and print subscribers. For each issue we send out an 'Upcoming Issue' email and 'New Issue Out Now' email which detail the upcoming content and features. The top left image shows the Runners Up/Highly Commended section. The above image demonstrates the email we sent out to announce the Runners Up and Highly Commended. It outlines the categories and includes a link to the 2022 entry form.
Email announcing Runners Up and Highly commended - Each Category set out in the same way as shown above in the same email
The image to the left, titled 'Best Breakfast' is an example of how each Highly Commended and Runner Up was announced for each category in the same email. It included a Runner Up Banner and links to the relevant businesses. (Same for each category, all 4 of which were in the same email)
10 || Luxury BnB || 2021 www.luxurybnbmag.com
SOCIAL
TWeets: One tweet announcing Highly Commended and one announcing Runner Up (2 per category) FB: One post announcing Highly Commended and one announcing Runner Up (2 per category)
Insta: One post announcing Runner Up for each category. Including One image of the Runner up (1 per category) HIGHly commended and Runners up on SOCIAL MEDIA: We published 2 posts on Facebook and Twitter for each of the 4 categories to announce who received Highly Commended and Runners Up. For Instagram, we just posted the Runners Up. Above, you can see an example of the posts made for each of the 4 categories. (Example shows posts for the Luxurious Interiour category) Each post included: • Category title and what they achieved (e.g. Runner Up) • Name of every hospitality business (tagging them where possible) • Judge's Comments for the Runner Up posts for each category • A link to the 2022 entry form • Relevant hashtags • An Awards Banner
www.luxurybnbmag.com 2021 || Luxury BnB || 11
WINNERS PRINT
DOUBLE PAGE SPREAD
April 2021 Issue #48 Page 53 - 58
DOUBLE PAGE SPREAD
WINNERS in the Printed magazine: We announced the Winners (1st place) for each of the categories in the April Magazine. We also announced an Overall Winner for the LBNB Excellence in Luxury Service Awardds 2021. For each property we listed: • Relevant Category Title • Name of the business • Their URL and Location • 3 positive comments from the judges • Comments from the owners 12 || Luxury BnB || 2021 www.luxurybnbmag.com
WEBSITE 2021 Awards page linked to Winners and individual Categories individual Category pages showing you who won what
Winner's Individual Listing on the website Winners on the website: The top left image is the 2021 Awards Homepage. 'Winner' is linked so you can see all the Winners for all categories. The Categories below are all linked so you can see who placed where for that category. The bottom left image shows the category page you are taken to if you click the linked category in the image above. (Example used: Most Romantic Getaway.) URLs and media accounts are linked where relevant. The images on the left show the individual shortlist post that was edited to announce they are a winner. This includes: • Comments from the Judges and Owners • Contact Details • What they won in the LBNB Awards. www.luxurybnbmag.com 2021 || Luxury BnB || 13
WINNERS in EMAILS: We send a weekly newsletter to our digital and print subscribers. We send an 'Upcoming Issue' email one week before publication and one 'New Issue Out Now' email the same week as publication. In each of these emails, we said the Winners would be announced this month. These images demonstrate the email we sent out to announce the Winners of the 2021 LBNB Awards. Each section of the email (demonstrated by each of these images) announced the winner for each of the 4 categories as well as the Overall Winner. Each section included: • Relevant category title • Name of the business • Image with Winner Banner • Comments from the Judges • Comments from the owners of the winning hospitality business • Link to their website 14 || Luxury BnB || 2021 www.luxurybnbmag.com
SOCIAL
Left: facebook Above: Twitter
Winners on SOCIAL MEDIA: We published a post on every platform for each of the winners. Above you will see posts for FB, Instagram & Twitter. Each post included: • Category title • Winner's name (tagging them where possible) and URL to their website • Comments from the judges and owners • A link to the 2022 entry form • Relevant hashtags • Image with 'Winner' banner and a number of other images to showcase the business
Instagram: Each post had a main image with the 'Winner' Banner in top right corner, followed by additional images
www.luxurybnbmag.com 2021 || Luxury BnB || 15
MEET THE 2021 JUDGES
DOMINIC JOHNSON PUBLISHING DIRECTOR OF LBNB MAGAZINE
TINA BODEN THE B&B Keeper / Micro-Biz Specialist / Your BUsiness and you founder
DAVID WESTON CHAIRMAN OF THE B and B Association
Mark HincHCliffe The Chapel LUXURY Boutique B&B
YVONNE HALLING THE BED & Breakfast Coach
Andy Banner-Price The 25 Boutique B&B - The world's best B&B
16 || Luxury BnB || 2021 www.luxurybnbmag.com
LBNB AWARDS SCHEDULE 2021 schedule
MONTH
From January to April 2021, we trialled publishing a digital magazine (Jan & March) in between our bi-monthly print editions. This meant that we published a monthly magazine, but only every other one was printed (Feb & April). To the right, you will see a basic schedule for when we released our 2021 awards.
2022 Proposed schedule (Print magazine) As we have decided not to continue with the digital magazine in between print issues, we are once again a bi-monthly publication. With this is mind, the table to the left proposes the schedule for our 2022 awards. Please keep in mind that this is subject to change due to any potential sponsorship requirements or publication changes on our side.
Dec 2020
2021 entries close
Jan 2021 Feb 2021
Shortlist announced
March 2021
Special Mentions, Highly Commended and Runners Up are announced
April 2021
Winners announced
MONTH Dec 2021
2022 entries close
Jan 2022
Shortlist announced ONLINE only
Feb 2022
Highly Commended and Runners Up annnouced in Feb print magazine
April 2022
Winners announced in April print magazine
We will be sending out email reminders and social media posts regularly throughout the year. Between January and April, we will be annoucing the shortlist, special mentions, hisghly commended, runners up and winners via social media and email. From May to December, we will be sending out reminders via email and social media for the following year's awards with a link to the relevant entry form.
SPONSORSHIP OPTIONS We have a number of sponsorship options available, along with the option of a rebrand. See below for more info about these options. Opportunity Bronze Silver
REBRAnd
OTHER Sponsorship opportunities
FEE: £5,000 • • • • • • • • • • • •
Name change from Luxury B&B Awards to [INSERT BRAND NAME] Luxury B&B Awards New hashtags to be used throughout the campaign A representative from your brand on the judging panel New branded logo Your brand mentioned in all marketing comms Full page ad alongside awards content in each print issue - 3 issues: Dec, Feb & April Headline Sponsor of the overall winners and runners up Category Sponsor for a relevant category Digital Banners on all relevant awards pages on the Luxury BnB Website - MPU & Leaderboard Option to add a sales enquiry field to the entry form “Send a Sample”, “Subscribe for news”, etc. Advert & PR on the Awards Special Emails Joint branded logo on the Trophy
x3 Full page ad in print issue
X
YES
x3 Half page ad in print issue
YES
X
x1 Category Sponsor
X
YES
YES
YES
x4 Logo on Awards Special eNewsletters
X
YES
Bio & CTA link on print mag (2 issues)
X
YES
Bio & CTA link on website
YES
YES
Logo on trophy
X
X
£1,500
£2,500
Shared Online MPU ad on awards section of the website Oct 2021 - April 2022
TOTAL FEE www.luxurybnbmag.com
Please contact us if you have any questions or if you would like to discuss sponsorship options. Dominic Johnson, Publishing Director of LBNB Magazine: dominic@miramedia.co.uk Juliet Horner, Editor or LBNB Magazine: editor@luxurybnbmag.com