MARKETING || THE COMPLETE GUIDE TO HOTEL MARKETING
HOTEL
Mobile Marketing
Each Issue, we will be serialising a section of the Complete Guide to Hotel Marketing, an eBook by our partners, SiteMinder.com
The Oxford Dictionary defines a trend as something that is “…developing, changing, or in fashion”. And for a long time mobile bookings could be determined as all of the above.
Here are some aspects of your website that should be in place:
Over the last five years there have been countless white papers, blogs, webinars, and seminars dedicated to predicting the uptake of guests choosing to book hotels via smaller screens.
• Font is legible and content is concise
• Users don’t have to pinch, scroll, or zoom to see information
• The use of Adobe Flash and pop-ups are limited • Click-to-call functionality is enabled
Google recently announced user queries completed on mobiles have surpassed desktop as the majority Google search type. Independent hoteliers need to do everything they can to adapt their marketing strategies, and take a mobile-first approach to attracting global guests. Everything needs to start with a hotel’s mobile website. The experience delivered to guests before they’ve even booked a room is so important and the way a hotel’s website responds to small devices is the key to mobile marketing success.
• Google Maps is integrated so people can find their way to and from your hotel • Your logo is linked so it’s simple to return to the homepage • There’s an easily accessible search bar and date calendar • Forms are auto-filled for returning visitors • There is contrast between images and colours that make the site beautiful
w READ ONLINE & SHARE >> luxurybbmag.co.uk/hotel-mobile-marketing 28 || Luxury BnB || October / November 2020
www.luxurybbmag.co.uk
