JP MORGAN & CHASE Financial Advisors

Every One Matters Dream

At JPMorgan Chase & Co., it’s a long-held belief that diversity is the currency by which we all grow strong. For decades, this ethos has been re ected in a substantial nancial commitment—yet their Global Supplier Diversity did not have an overarching story that re ected their forward-looking vision. They needed an all-encompassing theme that put forward a compelling promise.

Strategic Approach

JPMorgan Chase & Co. wasn’t content to recount their accomplishments. They wanted a clarion call to inspire conversation. Like Global Supplier Diversity itself, the theme would have to bring energy to a wide variety of situations and audiences.

Creative Solution

Every One. The new branding inspired Undivided and JPMorgan Chase & Co. to create something more than a booth—an immersive gathering place where conversations can go deep.

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