A
Each office is independently owned and operated.
rtfully uniting...
Summit
Each office is independently owned and operated.
Summit
...extraordinary homes with extraordinary lives.
Each office is independently owned and operated.
Summit
Each office is independently owned and operated.
Summit
In a time of global communications and global markets, T H E R E I S O N LY O N E T RU E I N T E R N AT I O N A L R E A L E S TAT E B R A N D
Each office is independently owned and operated.
Summit
Each office is independently owned and operated.
Summit
L U X U R Y R E S I D E N C E G R O U P
Partnering with the Luxury Residence Group to Sell Your Property Your leading sales team at Summit Sotheby’s International Realty
“Go confidently in the direction of your dreams! Live the life you’ve imagined. As you simplify your life, the laws of the universe will be simpler.” -Henry David Thoreau
Each office is independently owned and operated.
Summit
It’s Simple… Whether it’s out of necessity or desire, you’re trying to decide if selling your Park City proper ty at this time is the right decision for you and your family. But to discover and enact the right decisions, you need local real estate partners that strive to understand your specific circumstances, your values and your expectations to create a plan that will achieve your goals. It’s simple: you need real estate partners that care about your vision of success….
Each office is independently owned and operated.
Summit
W
elcome to the Team
Each office is independently owned and operated.
Summit
Carrie Shoaf Carrie Shoaf came to Park City from Colorado in 1988 after researching for many months for that “perfect world”. Enamored by the people; so friendly and diverse from all walks of life, she knew this was the place where she would settle down. Carrie has been in sales for the past 25 years and has the experience and excellence you look for in a real estate agent. Her history in real estate is in residential, resort and new project sales. Over the years she has been involved in not only successfully selling real estate through out Park City and Deer Valley, but has been a member of the sales teams for St. Regis Hotel and Residences in Deer Crest, Deer Valley, the Silver Star development in Park City and The Sky Lodge, Park City’s first Old Town Main Street Fractional Luxury Resort Condominium Hotel. Carrie helps her clients with her ability to represent either the listing of their homes or finding their dream home. She is detail oriented, focused and very dedicated to the people and lifestyle of Park City. As a Top Producer Award winner, Nationally and Statewide, throughout the years, Carrie views numbers such as sales results as nothing more a reflection of her commitment to serve her clients. Success, she believes, is not in the number of deals, but in the way she deals with people. So, you can expect your real estate transaction with her to be a great experience because her success truly is your success. Summit Sotheby’s International Realty | Post Office Box 2370 | 1750 Park Avenue | Park City, UT 84060 c: 435.513.1928 | p: 435.658.3336 | f: 435.649.6716 | carrie@luxuryresidencegroup.com | luxuryresidencegroup.com
Hank Mastain Hank was naturally drawn to real estate brokerage because it is an exciting, Interdisciplinary field that allows him to work closely with outstanding people on exceptional properties. And with a reputation for being proactive, intuitive, attentive, and an excellent communicator, Hank is quickly becoming one of Park City’s top producing agents. Having grown up in Park City has also been an invaluable point of Hank’s success. Now a 16-year resident, Hank possesses an in-depth knowledge and insider’s perspective of the neighborhoods and subdivisions throughout the area. Hank brings open minded ideas, cutting edge technology and professionalism to our team. You’ll be hard pressed to find an agent with more enthusiasm or more positive attitude than Hank. Hank is committed to providing the best service possible for his clients, keeping them informed along every step of the process and assisting them to make sound choices that will get the results they want. When he’s not working with clients, walking his Newfoundland’s, or working on an investment property, Hank enjoys traveling the world to visit his family and reconnect with friends from Bates College and adventures past. Summit Sotheby’s International Realty | Post Office Box 2370 | 1750 Park Avenue | Park City, UT 84060 c: 435.513.0696 | p: 435.658.3336 | f: 435.649.6716 | hank@luxuryresidencegroup.com | luxuryresidencegroup.com
Each office is independently owned and operated.
Summit
KRISTINA PENTZ Transaction Manager
Kristina has 4 years experience working at a prominent Title Company. She works attentively on transactions from start to finish. She maintains the details of property sales and listings to ensure that our clients receive the best service possible. She is focused, dependable, approachable and committed to assisting the team and our clients through every real estate transaction with ease. Kristina takes pleasure in being the ‘right arm’ and going the extra mile to ensure our clients every need is met beyond satisfaction. She views her job as a great opportunity to merge her passion for Real Estate and enthusiasm for community development. Outside of helping the team and our clients, Kristina enjoys to being a dedicated mother to her son and she and her family love the activities and the lifestyle that Park City has to offer. p: 435.658.3336 | f: 435.649.6716 | kristina@luxuryresidencegroup.com | luxuryresidencegroup.com
MEET SOTHEBY’S EXPERTS IN UTAH AND AROUND THE WORLD The staff of Summit Sotheby’s International Realty is a unique team of talented, diverse individuals who have combined their efforts towards the goal of delivering the absolute best and most effective real estate services. Thomas Wright, Owner, President and Principal Broker Bruce Shannon and Scott Webber - Owners David Johnson, Managing Broker and Leanne Parry, Salt Lake Branch Broker Bridgette Osguthorpe - Director of Operations/Relocation Kathy Donaldson, Charese Locke, Sheila Davis, Trish Nichols - Office Administrators Joe Averett, Wesley Jarman & Izzi Magee - Marketing Director and Coordinators Sharon Garfield - Accounting & Human Resources Marina Soto - Transaction Coordinator Scott Sorenson - IT Administrator
Each office is independently owned and operated.
Summit
Thomas Wright President and Principal Broker of Summit Sotheby’s International Realty
Thomas Wright was born and raised in Salt Lake City, Utah. He graduated with honors from the University of Utah in 1997 with Bachelor of Art degrees in Marketing and Russian. Thomas graduated from Quince Orchard High School in the Washington D.C. metro area in 1991 after being selected to be a United States Senate Page by Senator Orrin Hatch and former Senator Jake Garn. After the prestigious firm of Lewis Wolcott & Dornbush Real Estate was affiliated with Sotheby’s International Realty Thomas became a partner, where he serves as the President and Principal Broker of Summit Sotheby’s International Realty. Prior to joining Summit Sotheby’s International Realty, he was a top producing agent with Prudential Utah Real Estate where he was licensed for several years. He also served as the marketing director for Coldwell Banker Premier Realty and was responsible for the marketing initiatives for several hundred real estate agents in offices all across the state of Utah. Thomas has implemented many innovative and successful real estate marketing strategies and ventures that have influenced the residential real estate brokerage industry across the country. He was a former partner of the largest real estate photography company in the United States and co-authored two patents related to online lead generation. Thomas has also been a national speaker in the real estate industry, speaking to large and small groups about lead generation, effective management of leads, innovative sales techniques, and web site creation.
David W. Johnson Managing Broker of Summit Sotheby’s International Realty
Summit Sotheby’s International Realty is pleased to announce that David W. Johnson has recently joined Sotheby’s as their Managing Broker. David received his undergraduate and law degrees from the University of Utah. He has a very broad background in the real estate industry. David has managed his own title insurance and escrow company and is a past Director of the Utah Division of Real Estate. He is former legal counsel to the Utah Association of Realtors and to the Park City Board of Realtors. David has been primarily responsible for the development of most of the standardized real estate forms currently used by real estate agents and brokers in the State of Utah. David discontinued his law practice several years ago to accept an appointment as the Principal Broker for Keller Williams Park City Real Estate. Very involved in the Park City community, David has also served on the Summit County Board of Adjustment. He has been the recipient of several professional awards including: the “Directors Award” and “Realtor of the Year Award” from the Park City Board of Realtors; and the “President’s Award” from both the Utah Association of Realtors and the Salt Lake Board of Realtors.
Each office is independently owned and operated.
Summit
S
elling a Vision:
The Marketing and Service You Deserve
Each office is independently owned and operated.
Summit
BRAND | SUCCESS
Clockwise from top left: 7840 hawk Cour t $6.8M • 4088-4293 Fairway Lane $8.6M 4275 Quarry Mountain Road $3M • 3690 Oakwood Drive $2.5M
SOME OF OUR SIGNIFICANT SALES The character of a home is personified by the people who reside there. Our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. We have also developed an appreciation for the true value of beautiful things and we take great pride in presenting to the world unique places and their stories. Above are just a few of those special homes we have recently sold.
Each office is independently owned and operated.
Summit
Performance Guarantee We, the members of the Luxury Residence Group, collectively commit to…
1. 2. 3.
Understand your vision of success—your objectives, goals, and expectations. Create a Pricing Strategy to achieve that vision. Implement and maintain our high-quality Proactive Marketing Campaign until we sell your property.
4.
Communicate to keep you involved and up-to-date on all of our marketing efforts including our lead generating phone calls, open houses, feedback from showings, and market updates.
5. 6.
Negotiate purchase offers to achieve your vision of success.
7.
Work with you to find your next property, whether it’s a rental or a purchase in Park City or another area anywhere in the world.
Manage and keep you up-to-date on every aspect of the Escrow Period to ensure a smooth procession to your Closing day.
We truly want to provide unparalleled, memorable service and be the best agents in our community. Signed:
Carrie Shoaf • Hank Mastain • Kristina Pentz
Each office is independently owned and operated.
Summit
Proactive Selling The Luxury Residence Group Difference Many agents only consider passive marketing strategies for selling a property. Yet the single most effective way to sell real estate is through direct contact with potential buyers. We understand the importance of pursuing every avenue to market our listings, which is why we continue to utilize passive marketing techniques, But the fact remains: To consistently and successfully sell real estate, an agent must proactively make contact with potential buyers. We do this with phone calls, emails, and door-to-door conversations with the following people on a daily basis to generate buyer leads until your property is sold: 1. 2. 3.
Our database of past clients, investors, and potential buyers. Owners of nearby properties. All agents in the Park City and Salt Lake Board of Realtors.
Direct Marketing isn’t what most people expect from their real estate agents, but, ultimately, if you’re serious about selling your property, you need proactive agents that are willing to do what it takes to help you accomplish your goals. We are those agents.
Each office is independently owned and operated.
Summit
PRINT | MARKETING
Success Achieved Recent Sales and Client Testimonials Understanding and focusing on our greatest priority—helping our clients succeed—has enabled us to build, sustain, and consistently grow our successful business and excellent reputations in the community. By the end of the year, we will have successfully sold nearly thirty properties in 2011, and at every price point, from $120,000 up to $8,600,000, all across Park City. Some of our clients have remarked...
Whenever I have requested information or consultation from the Luxury Residence Group, their response has been timely, professional and thorough. They truly have their fingers on the pulse of the market in Park City. Couple that with impeccable credentials, delightful personalities and a healthy sense of having fun while working hard and I can think of no one I could more highly recommend to assist with any Park City real estate transaction. — Todd C. The Luxury Residence Group has successfully represented us in two transactions with great results.We had a wonderful experience.They were professional with patience and success in what has become a very challenging profession. We recommend them highly. — Steve and Lisa S. Carrie enabled us to buy a property that wasn’t listed on the market in a very small part of town we identified as ideal. I would certainly hire her again, and have recommended her to friends (she was recommended to me by a friend who also had a positive experience). She is a full-time real estate professional (lots of part-timers/hobbyists in Park City), who is creative and works tirelessly. —Peter L.
Each office is independently owned and operated.
Summit
The Importance of Quality in the Digital Age The National Association of Realtors® reports that 94% of all property buyers find their proper ty on the Internet, and that they do about 40 hours of researching properties before they ever contact an agent.
What Impression—What Vision—Would You Like Your Property To Convey To Buyers? We understand quality is of the utmost importance when it comes to marketing your property. Equally impor tant is the quantity, the scope, of the marketing campaign for your property As you will see in the following pages, we begin our marketing campaign with a special eye to creating a vision for your property with exceptional quality materials and methods. From there, we utilize the most proven marketing outlets, sparing no resources of time, energy, or expense, to attract buyers’ eyes, minds, and hearts to your property.
Each office is independently owned and operated.
Summit
A
ffiliating with Excellence:
The Sotheby’s Difference In a time of global communications and global markets, T H E R E I S O N LY O N E T RU E I N T E R N AT I O N A L R E A L E S TAT E B R A N D
Each office is independently owned and operated.
Summit
BRAND | HERITAGE
ummit
THE BRAND SOTHEBY’S INTERNATIONAL REALTY® The year is 1976. Sotheby’s recognizes that the firm can serve its auction clients in a valuable new way with a complete package of estate disposition services. Founded on the same commitment to exceptional service that characterized the firm’s dealings for more than two centuries, the Sotheby’s International Realty brand is born and soon becomes known around the world for the distinctive properties it represents. Today we continue that focus by employing our brand’s vision of ar tfully uniting extraordinary homes with extraordinary lives.
Each office is independently owned and operated.
Summit
BRAND | HERITAGE
Sotheby’s first-ever sale was that of a library of several hundred scarce and valuable books in all branches of literature.
HERITAGE REVERENTIAL HERITAGE Since the founding of the Sotheby’s Auction House in 1744, the Sotheby’s name has earned renown as a marketer of the world’s most valuable and prestigious possessions. This reputation is built as much upon exceptional service to clients as on the notable ar t, antiques, jewelry and other holdings that pass through Sotheby’s offices around the world. Our association with the Sotheby’s Brand is truly what sets us apart because it is more than just an Auction House. It’s the ultimate destination where collectors gather to indulge their desires and share their knowledge.
Each office is independently owned and operated.
Summit
COMPANY | LEADERSHIP
Old Town of Park City, Utah
LOCALLY OWNED AND OPERATED EXPERTS IN UTAH AND AROUND THE WORLD Our affiliation with Sotheby’s International Realty provides us with a host of unique services that are unparalleled. It is a vehicle that allows us to connect directly to qualified buyers locally, nationally and internationally. Most importantly, we understand the local market and are fully equipped to represent your property in the most effective way. Our relationship with this premier brand affirms our commitment to provide you a superior level of service, marketing and expertise in Utah and around the world.
Each office is independently owned and operated.
Summit
BRAND | NETWORK
WORLDWIDE PRESENCE THE NETWORK’S STRENGTH - 560+ offices in 46 countries and 11,7000 members The Sotheby’s International Realty brand was established to connect the finest real estate companies to the most prestigious clientele in the world. Today our network boasts more than 11,700 sales associates located in approximately 550 offices in 44 countries and territories, sharing many thousand referrals around the world.
Each office is independently owned and operated.
Summit
BRAND | REFERRALS
REFERRALS DISTINGUISHED CONNECTIONS around the world Helping our clients navigate the world of real estate is what truly helps set us apart. Another differentiator is our ability to connect buyers and sellers globally. Our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. Our referral system boasts hundreds of “connections” per month coming from two channels – realty and auction. With a dedicated liaison stationed at the Sotheby’s Auction House and the realty corporate headquarters, we are able to help unite thousands of buyers with the properties our network represents. Above are just a few of those special homes our brand has recently represented.
Each office is independently owned and operated.
Summit
BRAND | SUCCESS
Clockwise from top left: London, England $22,380,000 | Maui, Hawaii $4,500,000 Singapore $7,800,000 | Buckhead, Georgia $4,495,000
INTERNATIONAL SIGNIFICANT SALES SOTHEBY’S INTERNATIONAL TRULY SPECIAL HOMES The character of a home is personified by the people who reside there. Our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. We have also developed an appreciation for the true value of beautiful things and we take great pride in presenting to the world unique places and their stories. Above are just a few of those special homes our brand has recently represented.
Each office is independently owned and operated.
Summit
BRAND | SUCCESS
Clockwise from top left: 25 White Pine Canyon Road $8,800,000 • 7846 Aster Lane $4,495,000 4088-4293 Fairway Lane $8,600,000 • St. Regis #325 $1,540,000
PARK CITY SIGNIFICANT SALES PARK CITY’S TRULY SPECIAL HOMES AND THEIR STORIES The character of a home is personified by the people who reside there. Our firm has developed innovative marketing tools and contacts with some of the most qualified clients in the world. We have also developed an appreciation for the true value of beautiful things and we take great pride in presenting to the world unique places and their stories. Above are just a few of those special homes our office has recently represented.
Each office is independently owned and operated.
Summit
S
uccessfully Marketing Unique Properties, REQUIRES UNIQUE SKILLS.
Each office is independently owned and operated.
Summit
international brand Marketing Efforts and Advantages Our brand is known throughout the world for representing homes that embody the rich tapestry of varied lifestyles, distinct settings and diverse locales. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined
Each office is independently owned and operated.
Summit
INTERNATIONAL | CAMPAIGN
THE ESSENCE OF EXTRAORDINARY IN PRINT SIR print brand campaign directs people to SothebysRealty.com Our global brand advertising campaign, Essence of Extraordinary, is a vibrant and strategic marketing approach designed to achieve our goals of creating brand awareness and driving buyer leads to our network offices. Additionally this campaign positions our brand’s essence – the amazing listings represented by our network – like never before to our global and diverse audience. The direct benefit of this effort helps provide exposure for your home to millions of consumers throughout the world.
Each office is independently owned and operated.
Summit Summit
INTERNATIONAL | CAMPAIGN
THE ESSENCE OF EXTRAORDINARY ONLINE SIR ONLINE brand campaign delivers upwards of 506 Million impressions Our strategic online plan aligns our Essence of Extraordinary campaign with relevant and influential media partners on prominent, highly-visible platforms. Seamless content integration is also used to create unique consumer interaction opportunities. Designed to deliver in upwards of 506 million impressions, this campaign runs from January through December via well-known media moguls including: The New York Times, The Wall Street Journal, BBC, The Daily Telegraph, Financial Times, South China Morning Post, YouTube and Google.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
SIR CO-OP ADVERTISING SIR PARTNERS WITH THE “BEST OF CLASS” Media partners Our brand advertising campaign is aligned with “best of class” media partners that boast the most qualified subscriber bases. Our effort is to effectively attract and engage a target audience that has the greatest propensity to buy your home. These partners have been carefully chosen because they tie into passion points of the Connoisseur of Life. The cumulative effect delivers approximately 506+ million impressions per year which ultimately builds brand awareness and drives leads to our global network of offices and our website.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
PARTNERSHIP WITH NEW YORK TIMES Delivering a highly loyal and engaged Global Audience of influencers Our partnership with The New York Times provides the ability to develop custom and dominant opportunities to create brand awareness and drive qualified leads to the listings represented by our network. This strategic partnership represents several unprecedented and exclusive online opportunities that allow the Sotheby’s International Realty® brand to integrate directly with The New York Times’ editorial content and position the homes our network represents front and center to an audience of nearly 30 million monthly unique users worldwide. The NY Times real estate apps rank #1 downloaded app for NYT mobile audience as the NY Times is the de facto MLS. View our NY Times microsite at www.nytimes.com/sothebysrealty
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
WSJ Global
WSJ CHINA
WSJ JAPAN
WSJ exclusive partner Wall Street Journal Positions Sotheby’s Realty Front and Center The Sotheby’s International Realty brand has created a unique, exclusive partnership with The Wall Street Journal through our “The Business of Extraordinary Living” microsite. This microsite positions our brand front and center to more than 55 million visitors of The Wall Street Journal’s digital network each month. And with significant international traffic to their website, our relationship with WSJ provides yet another matchless, superior opportunity to market your home globally. View our WSJ microsite at www.wsj.com/sothebysrealty
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
BBC REACHING THE UNITED KINGDOM AND 133 Countries - 35 million impressions The BBC is the world’s largest broadcasting corporation and its website, bbc.com has 29 million unique monthly visitors, 94 million page views with 78 percent of traffic outside the United Kingdom. Our unique program is the first of its kind for the BBC and is geared to deliver 35 million impressions. This sponsorship entitled “Living In...” runs the entire year highlighting various cities around the world adjacent to our dynamic banner ads featuring active property listing exclusively.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
FINANCIAL TIMES & FT.COM 5 million impressions on ONE OF THE WORLD’S LEADING BUSINESS NEWS ORGANIZATIONS Financial Times is one of the world’s most respected business newspapers, recognized internationally for its authority, integrity and accuracy. FT provides extensive news, commentary and analysis, to their global readership. Our robust media plan with the Financial Times provides maximum global exposure for our network listings with strategically placed media rich banners on their flagship website, FT.com. Providing entrance to over 2.7 million unique monthly visitors, FT.com drives unsurpassed impressions to our brand and thus, your listing.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
THE DAILY TELEGRAPH EXCLUSIVE. INTEGRATED. TARGETED. 4.5 million impressions As the best selling quality newspaper in the United Kingdom, The Daily Telegraph has been delivering an established, elite audience for well over 150 years. Their website, telegraph.co.uk, hosts more than 32 million unique visitors around the world. Our exclusive partnership celebrates the “World’s Best Places to Live” by featuring extraordinary locations around the world integrated with our network’s listing inventory, making this a powerful and targeted vehicle to reach a global audience. View our exclusive sponsorship at www.telegraph.co.uk/bestplacestolive
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
The Globe and Mail CONNECTING WITH CANADA’S MOST SOUGHT AFTER AUDIENCE IN BOTH PRINT AND ONLINE CIRCULATION - 900,000 / HOUSEHOLD INCOME - $100K + With over six national Canadian newspaper awards, The Globe and Mail is Canada’s leading news source, connecting the Sotheby’s International Realty® network to Canada’s most influential readers. Your home will be featured on a full color ad in The Globe and Mail, which reaches more high level executives than any other Canadian newspaper. In addition, traffic driving web banners leading to sothebysrealty. com are featured on theglobeandmail.com, providing even more valuable exposure for your home to this desirable market.
Each office is independently owned and operated.
Summit
INTERNATIONAL | MEDIA PARTNERS
SOUTH CHINA MORNING POST & SCMP.COM Asia’s world news franchise Furthering our omnipresent approach, our brand enjoys a unique partnership with Asia’s world news franchise, The South China Morning Post. Respected internationally for its objective coverage and insights into Greater China and the region, The South China Morning Post is renowned for its high quality journalism. Our collaboration consists of strategically placed online banner advertisements across SCMP’s award-winning online portal, SCMP.com. Generating over 20 million page views monthly, SCMP.com exposes your home to their loyal online subscribers.
Each office is independently owned and operated.
Summit
INTERNATIONAL | PHOTOGRAPHY
PROFESSIONAL PHOTOGRAPHY THE WAY YOUR HOME IS PRESENTED DETERMINES the SHOWINGs IT RECEIVES, thereFORe SSIR provides professional photography on all its listings. Over 98% of homebuyers ranked photography as the most important feature on a real estate website. The hallmark of our success to market your home is our ability to create an extraordinary real estate web site experience. Your home will be featured on SothebysRealty.com utilizing the highest quality photography and online technology available today. SothebysRealty.com offers an immersive photography slide show allowing home buyers to zoom in on ornate details or expand to full screen on 50 high resolution photographs. Obtaining quality photography quickly is our highest priority in the listing process as we can not market your home without it.
Each office is independently owned and operated.
Summit
• Located within Glenwild, Utah’s #1
INTERNATIONAL | BROCHURES
• Design combines grand larger spaces and quaint, elegant smaller spaces
• 1.56 Acre lot. Room to expand • Selected furnishings and carpets available for sale, price negotiable • Located in the Park City School District • Heated driveway and patio
• RW Wolff Built – quality construction with materials sourced from worldwide locations
• Located within an easy walk to Glenwild Clubhouse
• Frank Lloyd Wright inspired unique design
LUXURY & SOPHISTICATION IN GLENWILD LUXURY & SOPHI STICATIO • Frank Lloyd Wright inspired unique design • RW Wolff Built – quality construction with m ateria ls sourced from worldw ide locations • Design combines grand larger spaces and quaint, el egant smaller spaces • Located within Glen wild, Utah ’s #1 rated golf course
• Dramatic v iews of local sk i areas and golf course are p rotected
N IN GLENWILD
• Located within an e asy walk to Glenwild Clubhous e • Heated driveway an d patio • Located in the P ark City School District • Selected furnish ings and carpets available for sa le, pr ice negotiable • 1.56 Acre lot. R oom to expand • Square footage source is builder, buyer to verify
• PCMLS# 99898 60 • WFR MLS# 104 7681
7443 Glenwild Driv e Park City, Utah Inquire for Pricing
7443glenwild.com Molly Campbell
1750 Park Avenue, PO Box 2370 Park City, Utah 84 060 m 435.655.1208 o 43 5.649.1884 molly@mollycamp bell.com www.mollycampbel l.com
FRANK LLOYD WRIGHT INSPIRED GEM 7443 Glenwild Drive, Park City, Utah
This material is based upon information that we consider parties , we cannot reliable , but becaus represent that it is e it has been supplie accurate or comple footage is an estima te, including price, d by third te only. ©MMXII or withdr awal withou Sotheby’s Interna International Realty t notice; square tional Realty Affiliat ® is a licensed tradem es, Inc. All Rights Oppor tunity. . Each ark to Sotheby’s Reserved. Sotheb International Realty Office Is Independentl y’s Affiliates, Inc. Equal y Owned And Opera Housing ted.
PROPERTY BROCHURE SSIR provides a compelling marketing brochure We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
Each office is independently owned and operated.
Summit
INTERNATIONAL | BROCHURES
GLOBAL DISTRIBUTION EXCLUSIVE BONUS GLOBAL MARKETING Opportunity Your home’s marketing brochure could be included in our exclusive Global Distribution Program where copies of your property brochure are distributed to hundreds of offices within our real estate network as well as to each of the 12 Auction House locations globally. No other real estate company has the ability to provide this exposure which means your home will be viewed by potential buyers not only within this market but around the world. Clients may choose to market a 2-page brochure to all global SIR offices and Auction Houses worldwide for $649, all international offices for $365, all US offices for $375, Eastern offices for $229 or Western offices for $219.
Each office is independently owned and operated.
Summit
PRINT | ADVERTISING
L U X U R Y R E S I D E N C E G R O U P. C O M
CALL 435.658.3336 FOR INFO
Tuhaye - 3060 e Primrose Trail 4 bedrooms & 5 baths • $1,250,000
Pay day CoNdo - 1700 Three kiNGs dr #37 3 bedrooms & 3 baths • $649,000
oaks aT deer Valley - 3722 suN ridGe driVe 5 bedrooms & 6 baths • $1,955,000
Cedar draw - 4815 Bear View driVe 6 bedroom & 5 baths • $1,139,000
Tuyahe - 2910 e ridGeway driVe 5 bedrooms & 6 baths • $1,999,000
old TowN - 1469 woodside aVeNue 8 bedrooms & 10 baths • $1,525,000
BlaCkhawk - 1049 liNColN laNe 2 bedrooms & 3 baths • $349,000
Bear hollow - 5422 N Cross CouNTry way 4 bedrooms & 4 baths • $599,000
PromoNoTry - 9105 N PromoNTory ridGe dr 4 bedrooms & 4 baths • $1,250,000 0
aVailaBle CoNdos lisT: 201 Heber Avenue #501 • $299,000 | 2669 Canyons Resort Drive # 102 • $329,500 | 627 Park Avenue #C • $329,000 | 6831 N 2200 WEST #12-X • $169,000 aVailaBle loTs lisT: 4643 W Balsm Dr • $179,000 | 2 lots - Shadow Mountain Lane • $395,000-$450,000 | 2105 Frostwood Blvd - Development Parcel • $7,250,000 | 9248 N Uinta Circle • $175,000
we also sPeCialiZe iN:
Bank Owned • Short Sale • Foreclosures • Distressed Properties
CALL FOR MORE INFORMATION
Carrie shoaf
hank mastain
luXury resideNCe GrouP Fulfilling Your Interpretation Of Luxury. luxuryresidenceGroup.com Office: 435.658.3336 • Fax: 435.604.6190
PARK RECORD AND REAL ESTATE MONTHLY LOCAL Newspaper advertising For over a century, The Park Record has been an impor tant par t of the day for Park City’s sophisticated reader : those who rely on it for the most comprehensive local news, events, ar ts and entertainment, sports and business information. Readers also trust The Park Record for its integrity, quality and services, keeping them informed and “in the know” about local real estate. The Real Estate Monthly is a full color publication that showcases an array of proper ties listed for sale in the Park City area.
Each office is independently owned and operated.
Summit
PRINT | MARKETING
Carrie Shoaf
Hank Mastain
LUXURY RESIDENCE GROUP
Fulfilling Your Interpretation Of Luxury. LuxuryResidenceGroup.com
Summit PO Box 2370 Park City, UT 84060
Office: 435.658.3336 • Fax: 435.604.6190 • 1750 Park Ave, Park City, UT
WE RECENtLY SOLD IN YOUR NEIGHbORHOOD! 1056 Abilene Way 5 beds • 5 baths • Sold at $880,000 l u x u ry r e s i d e n c e g ro u p. c o m
c all 435.658.3336 for info
“For the connoisseur of life, an ideal home is in perfect harmony with its surroundings” When its time to find your ideal home, call the Luxury Residence Group Information deemed reliable, but not guaranteed. Square footage is an estimate only. If your property is currently listed with a Realtor®, please disregard. It is not my intention to solicit the offerings of other Realtor®.
ANNOUNCING YOUR HOME SKILLFUL MARKETING Typically, the greatest interest in a property happens within the first weeks that it’s on the market. To effectively capitalize on this attention, I will create a customized direct mail campaign to bolster interest in targeted key areas within your local neighborhood, surrounding area and to my sphere of influence. By employing a consistent, unique and customized direct mail campaign, we will be able to skillfully market your home to make the impact it deserves.
Each office is independently owned and operated.
Summit
PRINT | MARKETING
Effortlessly enjoy the Park City dream with your family and friends in a spectacular year-round setting overlooking the 10th Pete Dye fairway in the desirable Promontory community. Open-concept main level living inside and out is perfect for year-round entertaining, with heated awning, fountain, koi pond, garden terrace, and custom-stone patio and fire-pit outside. Attention to detail inside sets this home apart, from artisan woodwork to custom stone, Wolf range and rustic hardware throughout. Rare features like wine grotto, breakfast bar, two laundry rooms, and a billiard room (potential bunkroom). Walk to trails, field, pond, and the private Ranch Club or Clubhouse (membership not included). Amenities include golf, tennis, restaurants, spa, fitness center, concierge, kids-only areas, ski transportation and use of private Alpine Lodge at Deer Valley and Town Lift Lodge on Main Street. Monthly HOA dues cover exterior maintenance including weeding and snow removal to your front door. • 4612 Square feet • Situated on .46 private acres • 4 Bedrooms • 6 Bathrooms • Unobstructed golf course and mountain views
• Open concept main level living, perfect for entertaining • Outdoor fountain, koi pond, spacious patio, garden terrace, and fire pit • Walk to Promontory amenities
Summit Hank Mastain
3329 Tatanka Trail, Ranch Club Promontory, Park City, Utah Offered at $2,150,000
Luxury Residence Group 435.513.0696 hank.mastain@sothebysrealty.com luxuryresidencegroup.com
For more information please contact listing Agent. Information deemed reliable, but not guaranteed. Square footage is an estimate only.
EndlEss Custom FEaturEs InsIdE and out wIth ForEvEr vIEws on thE 10th FaIrway 3329 Tatanka Trail, Ranch Club, Promontory, Park City, Utah
PROPERTY BROCHURE UNRIVALED ACCESS TO QUALIFIED PEOPLE We understand the unique value of your home and will develop a marketing plan that will provide the attention and exposure it deserves. One of our first initiatives will be to create a compelling professional marketing brochure printed on heavy cardstock paper. By combining professional photography and attention getting narrative details, your home’s brochure will act as an essential tool in attracting qualified buyers locally, nationally and globally. Our distinctive marketing process provides advantages for our clients that cannot be duplicated.
Each office is independently owned and operated.
Summit
A
Superior Approach to Digital Marketing
Each office is independently owned and operated.
Summit
DYNAMIC | ADVERTISING
eGallery at New York Sotheby’s Auction House
eGALLERY Sotheby’s International Realty Offices & Sotheby’s Auction House
eGallery is a real time, dynamic property slide show designed to provide immediate worldwide reach for your home. Exclusively presented on plasma screen televisions in Sotheby’s International Realty offices and Sotheby’s Auction House locations around the world, eGallery’s world-class innovation allows us to uniquely showcase your property like no other company can.
Each office is independently owned and operated.
Summit
INTERNATIONAL | WEBSITE
SOTHEBYSREALTY.COM 506,000,000 global impressions lead buyers to your listing on our site Averaging 450,000 visitors and 5,500,000 page views per month, sothebysrealty.com features the most advanced and versatile search options available. Allowing consumers to define and refine how they want to search and returning results fast, sothebysrealty.com is accessed by visitors from all over the world - with over 38% coming from countries other than the United States. By providing advanced functionality that serves a global audience, sothebysrealty.com is a destination for those who seek unique properties from anywhere in the world... a destination that your home is deserving of. The average time spent by our visitors on our website is a remarkable 12.45 minutes. Only those properties represented by SIR are featured on SothebysRealty.com.
Each office is independently owned and operated.
Summit
INTERNATIONAL | WEBSITE
LIFESTYLE SEARCH 50% of all searches on Sothebysrealty.com include a Lifestyle search The Sotheby’s International Realty network specializes in lifestyles from farm and ranch, vineyard, golf, to ski and waterfront living. Visitors can explore extraordinary properties that the Sotheby’s International Realty network represents all over the world and find a property that matches their lifestyle. Top lifestyle searches include the following: 1. Ocean/Beach
5. Mountain
9. Privacy
2. Island
6. Historic/Antique
10. Beach Resort
3. Waterfront
7. Metropolitan
4. Lakefront
8. Country Living
Each office is independently owned and operated.
Summit
INTERNATIONAL | WEBSITE
LANGUAGE & CURRENCY CONVERSION INTERNATIONAL BUYERS APPRECIATE DIGITAL SOPHISTICATION Through our research we know the type of experience consumers want to have when visiting our website. Therefore your home will be presented in an extremely sophisticated, digital manner where buyers will have the ability to read about your home in 30+ different languages and view the cost in their own currency. Consumers demand video, so every listing on sothebysrealty.com is accompanied by a unique property slide show video that allows the viewer to not only view the property but listen to narration in their preferred language. This provides the universal appeal and options that consumers are looking for when they begin their search for a new home.
Each office is independently owned and operated.
Summit
INTERNATIONAL | ONLINE
ONLINE LISTING DISTRIBUTION UNPARALLELED REACH Eighty-nine percent of buyers start their real estate search online* so the plan to sell your home must include proper Internet exposure. Our approach is to utilize web sites beyond sothebysrealty.com and summitsothebysrealty.com in an effort to target buyers on the web. Property distribution channels were conceived after conducting research to identify lifestyle, activity and points of interest web sites where prospective buyers gather real estate information and visit frequently during their home search. *National Association of Realtors Profile of Home Buyers & Sellers
Each office is independently owned and operated.
Summit
INTERNATIONAL | ONLINE
Online Marketing Summary
April 06, 2011 - March 18, 2012 2888 West Deer Pointe Dr Park City, UT 84060, US $5,400,000 MLS # 9986499 Property Id: 4269954 Summit Sotheby's International Realty 1750 Park Avenue, PO Box 2370 Park City, UT 84060, US Office Phone: 435-649-1884 http://www.summitsothebysrealty.com
Web Site Traffic Comparison
Property Views
Inquiries
JamesList
838
0
NY Times
81
Web Site
Number of Views - Last 4 Weeks
sothebysrealty.com Wall Street Journal
2,520 158 15
PropGOLuxury Top Cities
0
FreedomSoft Property Views
City
New York, NY Salt Lake City, UT
Montreal, Canada Saint Louis, MO Houston, TX Round Lake, IL Omaha, NE
81
Zillow Network
763
43
Homes.com
100
62
Chicago, IL Hurst, TX Doncaster, United Kingdom
36
HotPads
27
AOL Real Estate
31
26
24
22
Property Views - Occurs when a consumer views the full property detail page on the Web site for the specific listing. Inquiries - The number of times a consumer completes and submits a contact form that is sent via email to the listing broker or agent. Top Cities - The cities from which the greatest number of consumers live that are viewing your listing.
*Although your property listing is being displayed on these web sites, we are currently unable to track the property views and inquiries for
11
HomeFinder.com
35
Terms Used
these web sites.
Property Pursuit
0
41
RealtyTrac
0
CLRSearch
0
0 0
MyREALTY.com Other Sites
TOTAL
307 4,834
0
0 0 0 0 0 0 0 0 0 0 0 0 0 0 0
Your Listing is Also Displayed On*
Country Life
Daily Telegraph Smarter Agent USAA Xpressdocs Organic Trulia FrontDoor Oodle
Each Office is Independently logo are registered (or unregistered) service marks used with permission. Sotheby's International Realty and the Sotheby's International Realty supplied by third parties, we cannot upon information which we consider reliable, but because it has been Owned and Operated. The information set forth on this report is based and are subject to timing of delivery upon as such. The offerings are subject to errors, omissions, changes, represent that it is accurate or complete, and it should not be relied and updates of reporting metrics and related data.
Online marketing summary a reporting system for our online listing distribution Sotheby’s Realty has the broadest, most integrated national network for distributing real estate listings online. With its online marketing reports, clients can assess valuable data such as web site traffic, property views over the past four weeks, number of inquiries on their property, and the source location of the online visitors. Our sales associates can email or print individual listing reports for your home showing the results from the major property search sites.
Each office is independently owned and operated.
Summit
INTERNATIONAL | ONLINE
SOCIAL MEDIA Navigating the world of Social Media to Expose Your home With facebook.com having more than 400 million active users, of which 70% reside outside the United States*, it is crucial that we employ social media efforts where appropriate to help drive awareness of your home. Facebook.com/sothebysrealty is an extension of the brand’s less is more philosophy, communicating lifestyle, extraordinary property and an outstanding network. SothebysRealty, our twitter account, allows hundreds of people and organizations to follow and receive updates on the latest news and information within the Sotheby’s International Realty network. Prospective buyers gather a wealth of information on these social networking sites, which is why we place great effort into gaining presence within these unique personal and professional communication tools. *facebook.com
Each office is independently owned and operated.
Summit
INTERNATIONAL | VIDEO
YOUTUBE THE WORLD’S MOST USED Video SEARCH ENGINE Founded in February 2005, YouTube allows billions of people to discover, watch and share originallycreated videos. YouTube provides a forum for people to connect, inform, and inspire others across the globe and acts as a distribution platform for original content creators and advertisers large and small. Sotheby’s International Realty has their own YouTube channel - www.YouTube.com/SothebysRealty. By allowing only the highest quality real estate videos online Sotheby’s International Realty and Summit Sotheby’s maintain the extraordinary, exceptional Branding that sets us apart from all others. We can also place videos on our local SSIR YouTube channel - www.YouTube.com/SummitSothebys
Each office is independently owned and operated.
Summit
INTERNATIONAL | ADVANTAGES
SIR MOBILE APP AVAILAble on smartphones & Ipad - Text SIR to 87778 or visit m.sir.com/sir It is estimated that by 2012, 20% of all online searches will be run from a mobile device. SIR Mobile is a free downloadable app and is leading the charge of this growing mobile marketplace by helping consumers view properties based on GPS location, address, city or zip code. The application displays detailed property information and is available on the iPhone, Android, Blackberry and Palm as well as feature phones. When a user is ready to see a property, the “Call� feature connects them with one of our sales associates ready to show your home.
Each office is independently owned and operated.
Summit
INTERNATIONAL | ADVANTAGES
New York times Real Estate IPhone App Building on the success of The New York Times’ existing iPhone app, they developed an iPhone app that is dedicated solely to Real Estate content. The New York Times Real Estate iPhone app allows the Sotheby’s International Realty brand to reach an audience of early adopters who are actively searching for real estate listings and content. Developed to include Global Positioning Satellite (GPS) functionality to make local listings more accessible to users, this app has seen extremely strong response from its users to featured advertisements. As one of the sponsors of the app the Sotheby’s International Realty brand will have the opportunity to benefit from this increased engagement and deliver the ability to search for our listings while on the go.
Each office is independently owned and operated.
Summit
Our Local Marketing Efforts and Advantages Our brand is known locally for representing luxury homes throughout Utah. Where the utmost quality is considered intrinsic. Where the essence of the extraordinary is defined
Each office is independently owned and operated.
Summit
LOCAL | ADVANTAGES
SUMMITSOTHEBYSREALTY.COM REACHING Local “CONNOISSEURS OF LIFE” With 90+% of buyers using the Internet or a real estate professional to find a home they actually purchased, it is essential that we employ a multi-channel digital marketing plan. Therefore, your home will receive targeted local exposure on summitsothebysrealty.com that complements the worldwide reach from sothebysrealty.com. Your home’s presence on summitsothebysrealty.com will be carefully designed to provide an exceptional showcase to buyers searching for properties not only by location, but also by their desired lifestyle and unique amenities.
**National Association of Realtors® Profile of Home Buyers & Sellers
Each office is independently owned and operated.
Summit
LOCAL | ADVANTAGES
The above screen shot demonstrates the impact of our enhanced listings features on the Realtor.com website compared to the non-enhanced listing on the right.
REALTOR.COM SUMMIT SOTHEBY’S INTERNATIONAL REALTY is the only Park City Real Estate Firm That Enhances All LISTINGS Realtor.com receives more than six million unique visitors per month, making it the most visited real estate site. Buyers and sellers spend three times longer on realtor.com than any other real estate site. Summit Sotheby’s International Realty has an enhanced presence on each or our listings. Each listing has up to 25 property photos, motion tour links, a property headline, detailed property information, company branding and agent information.
Each office is independently owned and operated.
Summit
LOCAL | ADVANTAGES
LUXURYREALESTATE.COM SUMMIT SOTHEBY’S INTERNATIONAL REALTY is the only Firm in Park City and Salt Lake City That features their listings on Luxuryrealestate.com LuxuryRealEstate.com is the most-viewed luxury real estate website in the world and receives more than 3.5 million page views per month. LuxuryRealEstate.com showcases more homes over $1,000,000 USD than any other website and shows 60,000 luxury properties with an average price of $2,500,000 USD. It has earned the honor of being named “Forbes Favorite” for several years. It has also been ranked by high-net-worth U.S. consumers as “Best Website,” according to the Luxury Institute LLC, an independent research firm. LuxuryRealEstate.com ranks #1 for organic Google search results for key phrases: “luxury real estate”, “million dollar homes”, “luxury developments”, and many more.
Each office is independently owned and operated.
Summit
LOCAL | ADVERTISING
intriguing
The Huntsman Estate | Part of the Intriguing Collection Some homes arouse curiosity. A sense of wonder overcomes one to know what lies beyond lit doors and windows. It captivates with its fascinating and compelling qualities and draws you into a world that is at once vibrant and comfor ting. Allow us to help you find your “Intriguing” at SummitSothebysRealty.com or 800.641.1884
Summit Sotheby’s company ad in Park City Magazine
PARK CITY ADVERTISING INDIVIDUAL, LOCAL AND CUSTOM-TAILORED An individual plan will be custom-tailored to market your home and will include a coordination of key elements. Our reach is local, national and international and it is a proven approach that our cumulative marketing and advertising efforts will generate results for you regardless of a specific advertisement.
Each office is independently owned and operated.
Summit
LOCAL | ADVERTISING
C o l l e C t io n s
C o l l e C t io n s
Luxu ry Hom es and Lifes tyLe s of utaH ViLLa deL aLce
win ter 201 2
hom eS and eStat eS of utah Show caSi ng the Luxu ry - 74 whit e Pine can yon -
COLLECTIONS MAGAZINE PRODUCED BY SUMMIT SOTHEBY’S INTERNATIONAL REALTY AND DISTRIBUTED THROUGHOUT PARK CITY, Heber City AND SALT LAKE CITY The Collections magazine is published twice a year in Winter and Summer and reaches a wide audience of home buyers who bear the greatest purchase intent found within this market. With distribution covering Park City, Salt Lake City and Heber City, Summit Sotheby’s International Realty offers your home to locals as well as tourists. Each property featured in the Collections magazine has been hand selected so that it can carefully compliment the other remarkable listings found in this exclusive selection.
Each office is independently owned and operated.
Summit
LOCAL | ADVERTISING
tHE PrEMiEr rEaL EStatE branD in Park City
4 EagLE Court, Park City,
9 WHitE PinE, tHE CoLony, Park City
8943 DaybrEakEr, jErEMy ranCH
3048 oak riM LanE, Park MEaDoWS
This American Flag home in Upper Deer Valley has incredible views up Empire Pass and towards Park City Mountain Resort. At $239/sq.ft., this home is an incredible deal. 5 bedrooms, 6 bathrooms, 5011 SF. $1,250,000
Coveted location in White Pine Canyon with indoor sports court, media room, formal dining, huge kitchen, double story library and private pool/poolhouse. 9 bedrooms, 10 bathrooms, 11,500 SF. $5,900,000
Best buy family home! Granite, stainless steel appliances and custom “built-ins” and custom paint. Open layout, second family room, great for entertaining! 5 bedrooms, 5 bathrooms, 4700 SF. $797,000
Unique family home on level lot, quiet cul-de-sac. Multi-level redwood deck to enjoy the views. Renovated kitchen, 2 family rooms. Adjacent lot is available. 5 bedrooms, 3 bathrooms, 5000 SF. $1,259,000
MarCiE DaViS 435.602.9577
MarCiE DaViS 435.602.9577
PaM LEVESquE 435.655.5551
SHanE HErbErt 435.714.9225
9485 LakE CrEEk roaD, HEbEr
5117 HEatHEr LanE, Park City
1575 W. fox HoLLoW Dr., unit D, Park City
3173 aMEriCan SaDDLEr DriVE, Park MEaDoWS
This 170 acre unique recreation/working ranch boasts a ranch home, 8 stall M-D barn, heated barn/workshop, covered training ring, and 2 historic restored cabins. 4 bedrooms, 3 bathrooms, 2876 SF. $10,000,000
Wonderful location on the creek in Northshore. Main Level Master, great kitchen w/high-end stainless appliances, huge enclosed deck & extremely well maintained 4 bedrooms, 4 bathrooms, 2500 SF. $699,000
Spacious vaulted great room, charming 2nd story deck. Roomy kitchen with plenty of cabinets, granite counters. Redstone Vill. shopping, dining, trails right outside. 3 bedrooms, 2 bathrooms, 1,261 SF. $336,000
Gracious Park Meadows residence, room to spare, soaring ceilings, skylights and great panoramic views. Perfect family neighborhood, close to everything. 4 bedrooms, 4 baths , 5,351 SF. $1,375,000
MarC CouLaM 801.243.2002 | rutH DraPkin 435.640.2604
MarCiE DaViS 435.602.9577
SHanE HErbErt 435.714.9225
SHanE HErbErt 435.714.9225
2186 WESt 1200 SoutH, MiDWay
7773 grEEnfiELD DriVE, Park City
2676 aMEriCan SaDDLEr DriVE, Park MEaDoWS
2981 aMEriCan SaDDLEr DriVE, Park MEaDoWS
This is truly an exciting horse ranch, fishing and wildlife retreat that backs to the Provo River corridor. It has a private exclusive access into the river. 32 acres. 6 bedrooms, 6 bathrooms, 5265 SF. $6,995,000
The epitome of luxury in Silver Creek. 5.5 acres, equestrian property, fantastic views from everywhere, builders own home with THE BEST of everything. 6 bedroom suites, 7 bathrooms, 7290 SF. $2,550,000
Charming home with exceptional floor plan for family living with two large great rooms. Corner lot bordering the 10th fairway of Park Meadows Golf Course. 5 bedrooms, 4 bathrooms, 3876 SF. $1,250,000
Spectacular views, great location by the 17th tee box of Park Meadows Golf Course. Spacious, open floor plan, extended outdoor deck, new roof, neutral finishes. 4 bedrooms, 4 bathrooms, 4188 SF. $1,350,000
SHanE HErbErt 435.714.9225
SHanE HErbErt 435.714.9225
MarC CouLaM 801.243.2002
MarCiE DaViS 435.602.9577
summitsothebysrealty.com | 800.641.1884 | 800.382.7183
Utah offices Park City | Deer Valley | Historic Main Street in Park City | Salt Lake City | Heber City
© MMVII Sotheby’s International Realty Affiliates LLC. All Rights Reserved. Sotheby’s International Realty® is a licensed trademark to Sotheby’s International Realty Affiliates LLC. An Equal Opportunity Company. Equal Housing Opportunity . Each Office Is Independently Owned And Operated.
PARK RECORD AND REAL ESTATE MONTHLY LOCAL Newspaper advertising For over a century, The Park Record has been an important part of the day for Park City’s sophisticated reader: those who rely on it for the most comprehensive local news, events, arts and entertainment, sports and business information. Readers also trust The Park Record for its integrity, quality and services, keeping them informed and “in the know” about local real estate. The Real Estate Monthly is a full color publication that showcases an array of properties listed for sale in the Park City area.
Each office is independently owned and operated.
Summit
LOCAL | Technology
online Transaction report showing feedback, signed documents and advertisements Summit Sotheby’s International Realty enables customer-centric management reports, marketing collateral, and monitoring tools and eliminates duplicate data-entry/errors. Built with clients in mind, this application automatically reminds our staff and sales associates about critical tasks they need to complete to keep your listing on track. Plus, the system gives online access to their transaction. You can log-in and monitor the showing activity of your listing, see your home’s marketing and advertising efforts, view your home’s competitive listings, and see that your home’s transaction is closing smoothly and efficiently.
Each office is independently owned and operated.
Summit
LOCAL | Technology
Top producer
ÂŽ
Summit Sotheby’s has selected Top Producer as its Customer Relations Management program Top Producer has long been considered the gold standard for real estate contact management software. It is the central component of a software suite of agent productivity products designed to make our sales associates more productive, assisting them to provide better client services, and help them sell more real estate. It is a completely Internet-based sales and marketing system for sales associates who want more productivity and more sales in today’s increasingly competitive marketplace, Top Producer provides our agents all the tools they need to save time, stay organized, and to control prospecting, follow-up, listing and closing activities.
Each office is independently owned and operated.
Summit
LOCAL | Technology
™
LEADROUTER
We respond to all inquiries in 10 minutes or less
On average, 93 percent of home buyers feel an agent’s response time is very important – second only to their knowledge of the buying process*. Response time to buyer inquiries is greatly enhanced given our firm participates in LeadRouter. Buyers interested in your home reaching out via the Internet, phone or by visiting our office will be immediately connected to me at any time of the day, even after normal business hours which means we can save valuable time and drive interest to your home quickly. **National Association of Realtors® Profile of Home Buyers & Sellers
Each office is independently owned and operated.
Summit
A
cheiving Your Highest Selling Price.
Each office is independently owned and operated.
Summit
Marketing execution and pricing We understand the unique value of a property and, as you’ve seen in the previous pages, we’ve developed an effectively dynamic marketing plan that will provide the attention and exposure your property deserves.
We also understand how to price your property to create maximum interest and achieve your highest selling price, starting with the tried and true strategies on the following pages.
Each office is independently owned and operated.
Summit
Property | pricing
The Pond staying above the water in todays market When a new listing comes to market there is always an initial spike in interest and showings in the first week or two. This is the “pent up demand” from buyers who have already looked at and rejected your competition. If your listing price is close to its estimated market value, buyers recognize this and interested ones will respond with better offers to a new listing. A properly priced home forces a legitimate buyer to ask the question, “What will it take for me to get this house?” Conversely, an over-priced listing will sit on the market for weeks and even months as buyers wait for your price to come down. All the while, as the days-on-market counter ticks on, buyers start asking the question, “What’s wrong with that house?”
Each office is independently owned and operated.
Summit
Property | pricing
The risk of overpricing Why starting high forces you lower A common mistake sellers make is pricing their home high in the beginning to “test the market”. The thought is “we can always lower the price if we don’t receive any offers” or “we need to build in a cushion for negotiation.” Unfortunately most of the showing activity occurs when the home is first listed. Once initial pool of buyers have seen the home and it doesn’t sell, the sellers will then have to wait for new buyers to come into the market and they will have to reduce their price to be competitive. In the last few years prices have declined so the seller ends up “chasing the market down.” Also, the longer your home remains on the market, the less interest it will generate among buyers. Buyers typically feel that they should pay less for a home the longer that its been on the market. At that point you have to face the real possibility of being forced to sell it for less than if you had priced it at real market value. It is especially important to make sure that your home is priced correctly when the conditions are leaning towards a buyers market. In that scenario buyers are very sensitive to price and will look harder to find homes that offer the most value. Simply put, buyers are not making “low-ball” offers on properties, they are waiting for properties priced correctly to come onto the market.
Each office is independently owned and operated.
Summit