LW MAGAZINE
THE STYLISH ACCOMPANIMENT TO EVERY LUXURY WEDDING PLANNER
MEDIA PACK
Introducing your very own tool to tap into the exclusive luxury market The Luxury Wedding Business Magazine (LWBM) is the new best friend of every luxury wedding planner in the UK. With society's ever increasing reliance on planners, they are rapidly becoming the luxury industry's must-have accompaniment to every successful event. Providing innovative bridal brands with a direct line to the decision makers and influencers within the weddings and events industries; LWBM is your platform to take your exceptional business to the next level. Catering exclusively to the affluent wedding market, our high end, niche advertising platform provides the perfect solution for elite wedding professionals keen to tap into an aspirational audience, far ahead of their competitors. Reflecting the excitement of such a diverse and innovative sector, this stunning industry magazine is for aspirational brands who prize quality above all else. Beautifully produced and visually enticing, this publication is not simply for the average wedding vendor, but for those that give that something extra to each and every client.
"With so many talented and skilled businesses offering bespoke and innovative services and excelling at their craft, finally we have a resource that actively celebrates and promotes all of their hard work." -MIKE ORCHARD, DIRECTOR LUXURY WEDDING BUSINESS MAGAZINE
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LUXURY WEDDING BUSINESS MAGAZINE Tel:020 3086 8982 www.luxuryweddingbusiness.com info@luxuryweddingbusiness.com
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OUR READER Aimed primarily at luxury planners with businesses handling accounts in excess of £35,000, LWBM is making links with forward thinking co-ordinators who set the bar when it comes to staging impeccable, well-managed events. The typical LWBM reader utilises this resource to discover the latest trends, connect with the most unique suppliers and locate that hard to find one-off item that their discerning client demands. Our savvy marketing industry professionals work seamlessly behind the scenes to build selective partnerships with relevant affiliates which include the top wedding journalists and most influential bloggers, *(as 50% of UK couples read wedding blogs every day) that target this exclusive audience. We help to bring your company to the attention of thousands of affluent brides, who can truly appreciate and afford your prestigious and innovative services. *Splendid Communications 2012 UK wedding study
DEMOGRAPHICS Average wedding budget in the UK: £20,000 and rising Average wedding budget using a luxury planner: £35,000+
SELECTION CRITERIA Tier one audience will be businesses: -Established more than two years, -With a consistent clientele with a turnover of £200,000 per year, -With an aesthetically stylish and user friendly website, with testimonials -Generating regular press coverage, -Which are social media influencers **ONE TO WATCH** As well as the bi-annual LWBM, a monthly e-mail newsletter is distributed to our readers in addition to the regularly updated, well populated website. The newsletter is a fantastic opportunity to promote your new product launches, special offers or simply to be seen by potential potential affiliates and partners.
“With the luxury wedding sector booming over the last three years, wedding planners are FAST emerging as the lifeblood of the luxury industry, businesses are remiss if they are missing this opportunity” -BERNADETTE CHAPMAN, UK ALLIANCE OF WEDDING PLANNERS
LW DISTRIBUTION ď Łď ¤ The circulation of LWBM is targeted to reach an elite group of luxury businesses who handle large budgets, have reach and most importantly, influence. A distribution of 20,000 copies will be supplied to named contacts including: -Wedding planners -Exclusive venues -Country houses -Bespoke tailors and outfitters -Bridal wear designers -High end jewellers -Cake designers -Boutique caterers -Destination wedding travel companies -Corporate partners and affiliates and all other wedding vendors who service the luxury events market.
A targeted distribution network has been developed which includes exclusive contacts, detailed distribution lists and circulation at the top wedding and events shows throughout England. In addition to working with UK wedding planning associations, the LWBM is supplied to some of the most exclusive, prestigious locations throughout the UK including first and business class lounges, cruise ships, luxury salons, spas, and private members clubs so your company can benefit from exposure to both B2B and consumer audiences. But let's not forget our global audience. With planners now involved in increasing numbers of destination weddings and events, our international partners value this vital window to view the best talent on British shores.
SPECIFICATIONS
All images must have a resolution of at least 300DPI at the dimensions required for your advert, and © copyright free. All images/graphics should be saved as print ready TIFF, EPS, JPG or PDF files. Please make sure JPG images are saved on maximum resolution. If you are sending photographs please make sure that they have a glossy finish, for better quality of reproduction. If you are sending printed images out of a supplier’s catalogue, please try to source the original artwork on CD, in the first instance, as we cannot otherwise guarantee reproduction quality.
“Since my affiliation with the LWB began, I have been in the fortunate position to have improved revenue by developing a stronger brand awareness through their PR and Marketing efforts. Tapping into their pool of luxury wedding planners has been invaluable.” -AIMEE BOURNE, YOYO ME
LUXURY WEDDING BUSINESS MAGAZINE Tel:020 3086 8982 www.luxuryweddingbusiness.com info@luxuryweddingbusiness.com
LW DIMENSIONS
SINGLE PAGE Page Trim: 239 x 327mm Page Bleed: 249 x 337mm (trim plus 5mm bleed) DOUBLE PAGE SPREAD Page Trim: 478 x 327mm Page Bleed: 488 x 337mm (trim plus 5mm bleed) All adverts must have an additonal 5mm bleed around all sides Please send artwork to info@luxuryweddingbusiness.com
WHAT YOU CAN EXPECT -Inclusion within a luxury, trusted brand -Artistic design -Award winning photography -Exceptional editorial -An influential voice -Innovation and fresh trends -Print and online exposure -Informative, practical business advice to take your organisation to the next level
WHO SHOULD PARTNER WITH THE LWBM? -Brands with unique or innovative luxury products or services -Discerning advertisers who understand that traditional bridal markets are saturated -Brands interested in tapping into a discerning audience of high net worth clients -Companies who produce great products but require additional brand awareness -Highly competitive brands with exclusive or limited edition products and services -Businesses with a high level of excellence as standard.
BENEFITS
6 Months Advertising Unique Distribution A4 Full Colour Publication 60+ Luxury Pages Monthly Newsletter Online Directory Post Wedding Fair Exposure
WHAT WILL BE INCLUDED? LWBM WILL REGULARLY FEATURE: -The Ultimate Indulgence...profiling the top wedding businesses -Good Tastes...Sumptuous catering -Great Escapes...Beautiful honeymoon and destination wedding locations -Suits Us...Debonair menswear - The best in bridal wear and couture wedding design -Decadent cakes -Exquisite jewellery and accessories -Enchanting venues/reception sites -Trendsetting floral and event design -Latest in hair and make-up fashions -The savviest and most well connected planners -Business tips relevant to your industry.
LUXURY WEDDING BUSINESS MAGAZINE Tel:020 3086 8982 www.luxuryweddingbusiness.com info@luxuryweddingbusiness.com
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“It's wonderful to work with a company that is on the same page when it comes to quality. By affiliating with LWB, I actually do less sourcing, as all the best vendors are now in one place. ” -JACQUELINE KENNEDY, LUXURY WEDDINGS AND EVENTS
PUBLISHING SCHEDULE Ad close: April 1 Ad close: Nov 1
Autumn/Winter 2014 | Materials Due: April 1 | Spring/Summer 2015 | Materials Due: Nov 1 |
Available: May 14 Available: Dec 14
PR AND MARKETING OUR KEY MARKETING INTIATIVES INCLUDE: -Above the line marketing drive in conjunction with a fully integrated PR campaign, print, online and on a national level. -The distribution of regular press releases and article submissions to the top wedding, luxury living and lifestyle publications, PR firms and other social media networks, -Cohesive social media campaign encouraging the dissemination through our own channels and that of our partners and affiliates.
-Continually updated site content geared specifically to the affluent bridal market, providing the most trendsetting, fresh ideas within the luxury industry today. -Keyword enhancement of your own unique submitted editorial to assure optimal search engine optimisation for any Luxury Wedding Business listing. -Driving awareness of the Luxury Wedding Business Awards in 2015, which encourages peer to peer recognition and awards a standard of excellence and best practice.
LUXURY WEDDING BUSINESS MAGAZINE Tel:020 3086 8982 www.luxuryweddingbusiness.com info@luxuryweddingbusiness.com
LW RATE CARD Premium Positions Inside back Inside front Back cover
£2500 £4000 £5000
Magazine Double page spread Full page Half page landscape Half page portrait Quarter page
£1800 £1000 £550 £550 £270
Nine to a page
£150
Extra Services CALL US FOR MORE DETAILS ABOUT: Sponsorship Per Issue Advertorials – We offer advertorial space within the magazine and online, price available dependent on feature Design & Copy Writing – Don’t have a suitable advert? Have yours designed and written by our professionals Annual Package – Save time and money with the LWBM annual advertiser package. Includes two adverts over two issues and advertorial space
Newsletter Header spot Standard spot
£125 £99
Our Website Showcase directory £125 Standard listing £49 Sponsorship Banner £300 (6 months)
Celebrating the fine art of wedding perfection
FOR ALL ADVERTISING QUERIES CONTACT Advertising Manager Sabrina Davis 020 3086 8982 info@luxuryweddingbusiness.com
SHOWCASE DIRECTORY ď Łď ¤
BE SEEN: Have your business listed within the LWB LUXE List Your wedding business represented as a featured resource within your selected category. In some instances, multiple categories may be available. Vendor categories are also displayed on our most popular LUXE blog for further exposure. BE HEARD: Opportunity to participate as a LWBM Wedding Expert submitting relevant articles and features that target your own area of expertise for inclusion within the LUXE blog.
IN GOOD COMPANY One year Diamond Vendor Package * Expanded full page LWB LUXE listing with featured editorial in 400 words or less, e-mail, phone number, address, website link, social media sharing icons, category, USP and choice of the following two options; Option 1 - Advertiser may submit a video to be embedded and display in their listing Option 2 - LWBM will create a slideshow presentation or photo gallery with the images you have provided. Vendor then receives a much more prominent placement within their selected category. *Vendors are asked to submit six to eight images in at least a 300DPI resolution to accompany their listing. LWBM reserves the right to crop and/or modify images to fit listing formats. *Vendors must have ownership of all images, and pictures must be of their own work
LUXURY WEDDING BUSINESS MAGAZINE Tel:020 3086 8982 www.luxuryweddingbusiness.com info@luxuryweddingbusiness.com
LW “Working with the LWB has been fantastic, they really understamd the issues facing luxury businesses" -SENA MORTOO, MORTS AND MORE,
LUXURY WEDDING BUSINESS MAGAZINE Tel:020 3086 8982 www.luxuryweddingbusiness.com info@luxuryweddingbusiness.com