C L I E N T: E L I ’ S L E N S P H OTO G R A P H Y
LEAH VON FANGE | DESIGN & ILLUSTRATION
Brand Development
LOGO CONCEPT _
P R E PA R E D O N 0 1 .1 9 .1 8
EL I'S LENS P HOT OGRAPHY
Research & Strategy
Other Considerations
Adventurous
Audience
Approachable
Dual use
Collaborative
Personality
Fresh
Future Casting
Inviting
Geographic Location
Natural
Name
RESEARCH & STRATEGY
A logo is the silent ambassador of a brand. It visually represents a brand’s voice and vision in a simple mark.
How you described your brand:
ELI'S LENS PHOTOGRAPHY LOGO :
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Passionate Sophisticated Thoughtful Unique Visionary Atmospheric Environmental Chromatic, Personal Imaginative Moody Emotional
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ELI'S LENS PHOTOGRAPHY LOGO :
CONCEPT ONE
ONE Concept
ELI'S LENS PHOTOGRAPHY LOGO :
MOOD BOARD
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ELI'S LENS PHOTOGRAPHY LOGO :
CONCEPT TWO 7
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ELI'S LENS PHOTOGRAPHY LOGO : CONCEPT TWO
TWO Concept
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ELI'S LENS PHOTOGRAPHY LOGO :
MOOD BOARD
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ELI'S LENS PHOTOGRAPHY LOGO :
CONCEPT TWO 11
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ELI'S LENS PHOTOGRAPHY LOGO :
CONCEPT THREE
THREE Concept
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ELI'S LENS PHOTOGRAPHY LOGO :
MOOD BOARD
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ELI'S LENS PHOTOGRAPHY LOGO :
CONCEPT THREE 15
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ELI'S LENS PHOTOGRAPHY LOGO : : CONCEPT FOUR
FOUR Concept
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ELI'S LENS PHOTOGRAPHY LOGO :
MOOD BOARD
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ELI'S LENS PHOTOGRAPHY LOGO :
CONCEPT FOUR 19
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