Hello Easy.
Content Marketing Software, Simplified.
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Content Marketing, Simplified.
Content marketing is all about starting and nurturing a trusted relationship between you and your customers. Its about connection and education. Its about transferring your knowledge to them in the way of tips, advice, tutorials, video learning and more. And its about addressing their pain points. Most of all, its about becoming an indispensable part of their world and finding the way to their hearts and minds. - Jon Wuebben, CEO & Founder of Content Launch
You’re Internet savvy. You know you need an online presence. You blog here. Tweet there. Post, comment and share here AND there. But you don’t really have “a plan” or know the best way to streamline all these amazing, abstract ideas filed under the header “Content Marketing.” And content marketing has revolutionized the business world. In a few short years, it has become the standard way thousands of companies engage with their prospects and customers. And it stands to reason: there is no better and more affordable way to market your products and services today. But many small and medium sized businesses (SMB’s) have been left out of the mix. 2
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Cue Content Launch Content Launch is THE method for navigating the content marketing madness. It’s more than a tool to help get your content organized. It’s your content marketing solution to help you successfully concept, create and target your customers with content that is engaging, educating, helpful and sometimes even entertaining. What are you waiting for? Time to meet your new best friend in business.
Content Options Are Endless Choose wisely! Content comes in many different shapes, sizes and forms and Content Launch can help you create and manage it all. • • • • •
eBooks White papers Articles Webinars Demos/trials
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Videos Online training Newsletters Blog posts Case studies
• Infographics • Presentations • Social media posts
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Content Numbers by the
Content marketing represents more than a quarter of a typical marketers budget. That’s over $30 billion, with a “B”, dollars spent on content every year. And the ROI is very real. In comparison, the ROI on content marketing dollars outpaces paid search dollars by more than three times.
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Let Your Content Do The Talking The value of organic search leads generated by strong content marketing is much higher than direct marketing efforts alone. In fact, 61% of consumers say they feel better about a company and are more likely to buy from a company that delivers custom content. Millennials are even more skeptical about purchases with 94% using at least one outside source to make a brand decision. What are they looking at? Your content.
Paid Search Effectiveness Plummets Paid search used to be “the thing” to do. But it’s quickly becoming a thing of the past. Not only do companies see fewer leads in comparison to content marketing – 9 vs. 31 – those leads cost more. Much more. Paid searches cost $111.11 per lead vs. $32.25.
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Intelligent. Intuitive. Incredible.
Introducing, Content Launch. The fastest, easiest and most affordable content marketing software in the industry. Created by industry thought leader, CEO Jon Wuebben and his team of developers and designers, this visually engaging, easy-to-use software application makes it simple to create, collaborate and track your online content all in one place.
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“Content Marketing” is more than a buzzword. It’s a necessity. From basic blogging to creating a strong online presence for a brand, every skill level can master our intuitive system. Don’t want to go it alone? Our team of certified content marketing experts will help guide your strategy, firm up your marketing plan and even manage your content program for you.
Small and Medium Sized Businesses Best Friend Created for small to mid-sized companies (SMB’s) and their unique content challenges, Content Launch offers 6 easy-to-navigate modules that seamlessly work together to make content marketing a breeze: Consult • Create • Collaborate • Calendar • Promote • Measure
Large Enterprise? Stop paying so much for your content marketing software. Content Launch has everything you need, including unlimited shared calendars, robust workflow management, SalesForce and marketing automation integration, publishing to over twenty distribution points, a full suite of analytics and more.
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Consult Module
You’ve Got Friends
A trusted advisor or expert is never far away with the help of the Content Launch Consult Module. Where expert content marketing advisors, an extensive library of content guides and access to live video chat options come together to form a symphony of resources at your fingertips.
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Find Strength In Numbers The Consult Module gives users access to the largest content marketing library in the world. Still not enough? Users can create and share their own customizable library, track content ratings and instantly see the number of views content resources receive from users.
Need more face time? Engage one of Content Launch’s content marketing experts through live video conferencing or talk to your own experts and teammates with Google Hangouts integration.
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Create Module If You Build It
The Content Launch Create Module is where compelling, engaging and connection-worthy content is born. From concept to creation, users enjoy real-time feedback from peers and collaborators while a task list keeps milestones like Create, Edit, Launch and Promote top of mind.
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We Keep Score Our built-in SEO tool tracks the overall effectiveness of each piece as it’s being developed to ensure success. A full range of customizable fields including tags, titles, campaign, author, buying stage, and more, keep content organized for easy filtering and finding.
We’re All In This Together Launch your content to all important distribution channels from your integrated Content Launch dashboard. Wordpress • Hubspot • Act-on • Blogger • Facebook • Twitter • LinkedIn • YouTube • Vimeo + 15 others 11
Collaborate Module Better Together
The Collaborate Module of Content Launch seamlessly brings together experts, influencers and key collaborators into one place. Now, everyone can work in tandem to brainstorm, author, edit and promote your content, simultaneously building the content success of your company.
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Lots of Eyes on the Prize This module makes it easy to reach out to your LinkedIn and Twitter followers for input as well as give guest collaborators direct access to works in progress. The Collaborate dashboard, with easy-to-follow grids and sidebars, allows you to see and interact with all collaborators on specific projects.
Collaborate with the Best Content Launch gives you access to the top influencers in your industry via Traackr, available free with your subscription. View the reach, resonance and relevance of each influencer and connect directly over social media or email. 13
Calendar Module
Schedule Success
The Content Launch Calendar Module efficiently and accurately helps schedule, plan and organize your content in every possible way. With one look, know exactly when content should be drafted, edited, finalized, launched and promoted.
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Endless Organization Options Create multiple calendars for each author, department or marketing campaign. Add new tasks to content objects on the fly, filter calendars quickly and easily and keep everything organized with unique color-coded icons. Done? Export your calendar in a variety of formats to share and reference away from your computer.
Marketing Campaigns– Start To Finish With fields for campaign names, status, type, start and end dates, description, attached files, goals and tags, tracking and executing even the most complex marketing campaigns is easy to follow and easy to execute. 15
Promote Module
Put Yourself Out There
Content must be seen to be successful. The Promote Module of Content Launch uses an intelligent “hub and spoke� system to maximize the amplification and impact of your content.
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At the hub is Content Launch and each spoke is represented by a full compliment of partners* all accessible within the Content Launch Promote dashboard. • Hootsuite – Social Promotion • Hubspot or Act-on – Automated Promotion • Outbrain – Content Amplification • PaperShare – Content Intelligence
The Promote Module displays the details important to each piece of content, tracks what distribution channel it was launched to and how it was promoted, making tracking easy and digestible. *Accounts are necessary to use inside Content Launch. 17
Measure Module
Track Your Success
Content isn’t successful until you understand who is consuming it and how it is being consumed. The Content Launch Measure Module provides a full suite of analytics and data so you can identify what content is working and what isn’t.
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Concrete Evidence With Our Content Score Content Launch is proud to offer users exclusive access to our Content Score technology – a proprietary analytics tool developed by PhD trained data scientists. Your Content Score integrates data ranging from content creation information like content completion rates, social feedback (likes, shares, etc.) from Twitter, Facebook, YouTube and LinkedIn, and content views with detailed information about comments, downloads and much more.
Take the Lead Track conversion rates with lead generation data tied to Hubspot, Act-on and Salesforce for a clear understanding of the business value of your content.
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Meet Jon. Hi, Jon.
CEO + Founder, Content Launch
Jon Wuebben is a best selling author, inspiring content marketing industry speaker and the founder, CEO and visionary behind Content Launch. For over 10 years, he’s been the catalyst for change and a global thought leader in the content marketing field, setting new standards for innovation and technology. His new baby, Content Launch, comes on the heels of the successful 2012 release of his book Content is Currency: Developing Powerful Content for Web & Mobile where he educated thousands of companies how to plan, create, distribute and manage content. Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. In his free time, he likes to write pop music on his Samick piano.
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Pricing Tier 1
Tier 2
Tier 3
$300/MO
$500/MO
$700/MO
Number of Users
5
10
20
Training
yes
yes
yes
None
API, Premium Support
API, Premium Support, Custom Reporting, Advanced Security
Consult Module Collaborate Module Create Module Calendar Module Promote Module Measure Module Content Score Traackr & Scribe Built in
Additional Features
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Ready to launch your content marketing success? Get a FREE 30 day trial of Content Launch today at ContentLaunch.com
5256 S. Mission Road #124 Bonsall, CA 92003
Content Marketing Software, Simplified.
(760) 451-8700 contentlaunch.com