LYDIA GR ACE MCWHERTER GRAPHIC DESIGNER
CONTENTS
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sandy alexander rumah and kopi logos post-traumatic stress disorder typographic calendar lincoln place apartment homes pacific bay vistas yorktown apartments aimco collateral
foundational hand italic hand gothic hand
DESIGN
CALLIGR APHY
01 DESIGN
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DESIGN
sandy alexander
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sandy alexander logos
DESIGN
This collaborative rebranding project was for the client, Sandy Alexander, a leading marketing solutions and printer providing synergistically integrated campaigns that heighten awareness and drive a call to action via print, email, personalized URLs, landing pages, SMS and other channels. The end goal of this rebrand was to
create a cohesive brand that reflected the company effectively. Each logo and color represents each division of the company, Sandy Alexander, Sandy eSolutions, Sandy Promotions and Sandy Label. We chose two base colors and a color in the middle that the other two would mix into, just like ink at a printing company.
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sandy alexander collateral
DESIGN
200 Entin Road, Clifton, NJ 07014
Michael Graff President e: mgraff@sa.com p: 973.470.8100 a: 200 Entin Road, Clifton, NJ 07014
Sandy Alexander Collateral
Attn: Lydia McWherter Rocky Mountain College of Art + Design 1600 Pierce Street Lakewood, CO 80214
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DESIGN
rumah and kopi
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rumah and kopi logos
DESIGN
A semester long group collaboration project with 3 graphic design students and 3 interior design students. Each group was given the task of picking a culture and creating a restaurant and retail center based on that culture. The culture that we chose was the Javanese culture within Indonesia. We chose the word Rumah for
the restaurant because the word means “House�, which tied into our theme of being a communal restaurant. For our retail space, we chose the word Kopi because it means coffee. In Java, they make some of the best, tasteful, and most expensive coffee in the world.
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DESIGN
Posters to advertise the restaurant and retail space for Rumah and Kopi. The poster designs are based off of traditional batik patterns from Indonesian culture.
rumah and kopi posters
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DESIGN
Packaging design for the Kopi retail space.
rumah and kopi product packaging
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DESIGN
logos charlesbank apartments
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DESIGN
logos select rewards
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DESIGN
logos underground cafĂŠ
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DESIGN
post-traumatic stress disorder
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DESIGN
A typographic study and campaign representing the effects of post-traumatic stress disorder on people. I wanted to visually show and capture the different emotions of post-traumatic stress disorder by through the use of color and typography.
post-traumatic stress disorder posters
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DESIGN
post-traumatic stress disorder posters
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DESIGN
typographic calendar
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DESIGN
A typographic history calendar with twelve of the traditional and classical typefaces. Each month has a typeface, the various uses of each weight in the type family, and a brief historical fact about the type designer. The inside pages of the calendar uses a poem as the body copy.
typographic calendar
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DESIGN
typographic calendar
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DESIGN
lincoln place apartments
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DESIGN
These fence wraps were designed to promote the new and upgraded amenities that would be at the Lincoln Place Apartment Homes.
lincoln place apartments fence wraps
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DESIGN
Directional a-frames to guide visitors and prospective tenants to the Lincoln Place Apartment Home property.
lincoln place apartments directionals
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DESIGN
Direct mail advertisements for prospective tenants for the Lincoln Place Apartment Homes.
lincoln place apartments direct mail
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DESIGN
pacific bay vistas apartments
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DESIGN
The objective for this project was to bring energy and personality to the indoor saltwater pool through engaging graphics that will stay relevant for years to come. The demographic at the property are high-end, tech-savvy, professional, athletic individuals and families. I used the Pacific Bay Vistas Apartment Homes logo and full brand elements throughout the wall and window vinyl graphics. The design brings motion, energy, and a sense of ocean waves.
pacific bay vistas apartments pool graphics
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pacific bay vistas apartments museum banners
DESIGN
1+ 2 b e d ro to m t a p aarp tm aretnme n e sm e s ho m ho
fi re p l a c e n o wn o w o p eonp e n lo u n ge
Museum banners that will be placed throughout the Pacific Bay Vistas property to advertise their amenities and special features.
dog p ark
g r a n i te s c o u n te r
m o vie t h e a te r
s m o ke f re e
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DESIGN
yorktown apartments
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DESIGN
This is a 96’x48’ garage wall graphic for the Yorktown Apartments in Chicago, Illinois. The goal was to create a lively, sophisticated graphic that would help lighten up the space and make the area feel like home for the residents and guests. We wanted to tie in the graphic to the property, so we used images of the materials at the property as inspiration for the design of the red and iridescent background.
yorktown apartments parking garage graphics
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DESIGN
broadway lofts & tempo event invites
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broadway lofts & the tempo event invitations
DESIGN
TEMPO
COME VISIT us at the
PROVIDE FEEDBACK ON JULY tuesday 2pm–4pm newly remodeled
APARTMENT
homes
food & beverages WILL BE PROVIDED
23 6pm–8pm
please rsvp to RSVP@TheTempoApartments.com
240 West 73rd Street
PLEASE RSVP TO
amanda begin 619.238.7147 or amanda.begin@aimco.com
Direct mail invites for the Broadway Lofts and Tempo Apartments inviting residents to participate in a survey about the two properties.
02 CALLIGRAPHY
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CALLIGR APHY
foundational hand
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CALLIGR APHY
foundational hand
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CALLIGR APHY
foundational hand
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CALLIGR APHY
foundational hand
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CALLIGR APHY
italic hand
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CALLIGR APHY
italic hand
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CALLIGR APHY
italic hand
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CALLIGR APHY
italic hand
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CALLIGR APHY
gothic hand
THANK YOU
CONTACT / 720.469.5376 / lydia.mcwher ter@gmail.com PORTFOLIO WEBSITE / www.lydia-grace.com