ON OUR COVER: Pizazz in red and black tartan from J.H. Collectibles. Match or mix with solid black for a fresh perky outlook on fall. Coatdress; $167. Soft Gathered Skirt; $77. Shawl; $37. Beret; $22.
TUMN 路 A BRISK NEW BEGINNING Lydia's is where all the fashion excitement of the season starts to unfold! In celebration of this exciting season we have launched our first fashion publication. In it we hope to keep our many special customers abreast of the fashion industry. Press photos, fashion articles and tips, interviews, promotions, trunk shows and our exclusive sales are in the planning stages for the months ahead. Lydias is dedicated to providing the finest in timeless quality clothing and accessories. The best will be featured in name brands at reasonable prices. Most importantly, we are committed to providing you, our preferred customer, with friendly, personal service and complete wardrobe planning.
lydia Dody, Owner
Whether your career takes you to the office or the home, we know you are a lady of good taste, are sure of yourself, aren't afraid of new c.olor or new styles but do shy away from really trendy and far out clothing. You understand understated elegance, love to accessorize it and know how to mix a wonderful piece of costume jewelry with your real pieces. From eighteen to eighty, from size two to sixteen, you don't go out of fashion quickly because you prefer quality classics, and for fun and pizazz each season love to add one or two wonderfully exciting fashion items to your wardrobe. We appreciate you and value your ideas and suggestions. Your comments on our first edition are most welcome. We hope
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1.. 11 surprises, delights and excites you this fall!
Sine~~ A Message from Chris . ...
The moment you enter Lydia's, I want you to feel at home. As you browse through our fashions, I will see to it that you receive prompt service, gracious hospitality. satisfaction guaranteed!
Chris Will, Manager 漏1984 Dody Stores, Inc./ All Rights Reserved. Reproduction without written permission from "l:' or its publisher is prohibited.
"1.:' is published by Dody Stores, Inc. 2601 South Lemay Avenue Ft. Collins, Colo. 80525 Phone (303) 223-1646 11
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Because I am petite myself, I am especially excited about Lydia's line of petite fashions. We have available sizes 2 to size 16. And you won't believe the styles and colors! If you should desire a special article, we will order it. Please feel free to inquire. I am here to serve you and make sure your shopping experience is pleasurable at Lydia's!
Chris Will, Manager
THE MORE YOU BUY路 THE MORE YOU EARN! October 1 through December 31, 1984 Take advantage of this unique opportunity to SAVE! Complete your fall wardrobe and treat all the special women on your Christmas shopping list. Bring the attached registration card with you each time you visit Lydias and we will record your purchases from October 1 through December 31, 1984. On January 2nd, 1985, we will mail your Gift Certificate based on your total purchase amount. Gift certificates must be redeemed by January 31, 1985.
PURCHASE AMOUNT
$250 $500 $750 $1000 $1500 $2000 $3500 $5000
GIFT CERTIFICATE VALUE $20.00 $45.00 $75.00 $110.00 $175.00 $250.00 $500.00 $750.00
Gift Certificates earned on purchases of regularly priced items.
mart and sophisticated, Executive Dress by Albert Nipon has that high energy look that gets noticed. From office to after hours, the novel herringbone and stripe pattern in eyecatching cobalt blue, black and white easy-care poly will be a seasonless standout. $142. One from our collection of Executive Dresses, sized 2-14. FLUID MOTION More exciting and innovative than ever before, Carole Little for Saint-Tropez West created a strictly silk, two-piece blouson and split skirt. A fashion natural for the woman who feels at ease with today's fashion forward way of dressing. A bit oversized, the blouson rides on the hip and only flirts with today's menswear influence. Texture goes into print herringbone in dramatic silk crepe de chine cobalt and black. The result: advanced, illusion dressing, day or evening for every season. $216. Savory fashion savvy from Carole Little for Saint-Tropez West has the look of exclusive designers at much more affordable prices. View her special collection of brights, neutrals and blacks for this season. Sized 4-14. CASUAL SOPHISTICATION St. John fashions a streamlined tailored two-piece suit that captures the essence of casual sophistication. The ultimate in investment buying, St. John knits are individually, lovingly hand loomed to last a lifetime. Shown: a dolman-sleeved, paprika top accented with olive trim at the neck and sleeves worn over an elastic waist slim skirt. Dramatically simple, clean and distinctively St. John. $430. See our entire collection of dresses, two-piece, and threepiece suits sized 2-16. Ours exclusively.
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he perfect accent to cinch in a waist over today's sweaters and skirts. Styled with a freeform paisley meta! buckle, Ginnie Johansen combines soft suede leather with traditional design for dramatic results. Black or chocolate. $72 Les Bernard, famous for innovative and stylish jewelry, combines the look of tortoise shell and polished gold. This year, bolder designs balance the menswear influence. Segmented choker, $54. Large square clip earrings, $29. Geometric lapel pin, $29. Luv Leather's elegant sachel is handcrafted of the latest in exotic skins, eel. Painstakingly, the precious eel skins are sewn together to create a handsome diagonal pattern. Magnificent, rich, and suitable for day or evening. Convertible to a shoulder style with zipper closure and inner compartment. Available in chestnut, grey, burgundy or camel. $128. Clutch, suite and totes also available. Bags by Jane excel! at interesting combinations of patterns and textures in leather. Touches of reptile adorn this roomy, shoulder bag with zippered closure. A distinctive bag easily worn day into evening. Black or taupe, $80. One from our collection.
INTRODUCING
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OF AUSTRIA
At Our Wine and Cheese
TRUNK SHOW Saturday, Nov. 10th 1 p.m. 路 5 p.m. Meet Representative Suzanne Swales and let her show you our fall and holiday collections. Also spring samples will be available for ordering. As a bonus, for one day only we will have a great trunk selection of Geiger for men and women. '~L"
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ADDRESS CORRECTION REQUESTED RETURN POSTAGE GUARANTEED
Scotch Pines Village 2601 S. Lemay Avenue Fort Collins, CO 80525 Expanded Store Hours: Mon.-Fri. , 10am-6pm Thurs. evening until 8pm Sat. 9am-6pm Sun. Noon-5pm
J. G. Hook responds to the career-oriented woman. It is executive dressing with special emphasis on updated, timeless classics spiced with superb blouses, shirts, and sweaters. This year a softened, more fluid look ___ a shortened jacket, nipped at the waist and worn over an easy-towear, flattering dirndl skirt. The collection is of luxurious Glenham flannel in richly textured bankers gray, camel, & dark burgundy. Underneath a pure cotton plaid shirt and cotton vest which is slubbed and cabled.
BULK RATE U.S. Postage PAID Permit No. 459 Fort Collins, CO