HOTEL GRAND PACIFIC Brand Book
CONTENTS
04
Manifesto
06
Mission
07
Positioning
08
The Grand Experience
16
Visual Identity
The Manifesto Welcome to the quiet in your busy time. To excellence that you have chosen to experience. We helped you to bring together the best parts of your journey: arts, culture, cuisine, and ultimately you won’t remember the fact that this was even a business trip, or “just-anothervacation”. Because here, we let you relax and roam at ease while you leave the rest to us. This is Hotel Grand Pacific, Singapore.
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We are the Preferred Choice Hotel Grand Pacific is ideally located just minutes away from the entertainment hub, central business district and world-class shopping centres. The hotel is located just a 5 minute walk from the national domestic rail system also known as the MRT (Mass Rapid Transit) such as City Hall, Bras Basah and Bugis stations and a 20 minute drive away from Singapore Changi International Airport. Suntec Singapore International Convention and Exhibition Centre is located a short 12 minutes walk away from our hotel. Corporate clients will enjoy easy accessibility to the venue for their meetings and conferences. Grand Pacific Singapore is a smokefree hotel with 240 rooms consisting of Deluxe, Premier and Suite category. All our rooms comes with a complimentary high-speed Wi-Fi. Our superb location in the city makes it a preferred hotel for both business or pleasure. Guest will have the accessibility and convenience of experiencing the wide array of shopping, entertainment and culture close to the hotel. 05
Our Mission To be the leader in providing reasonable luxury accommodation while, to spark up the adventurer in everyone.
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Positioning The luxury lifestyle hotel that immerses you in the culture while providing a relaxing stay. We believe that the course of the journey is embodied by the traveller who values excellence in seeking out the best experiences.
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Hotel Grand Pacific is the rejuvenating place for travellers to feel familiar and welcomed, while they embark to seek out the new landscape that awaits them.
The Grand Experience
All-Senses Experience Lighting We bring down the mood to a relaxing pace. Atmospheric lights with a tinge of a warm yellow colour. Exuding a spiritual peacefulness, the experience of a relaxing spa in a place away from the city life.The lighting in the rooms will carry a more light and airy atmosphere created through natural sunlight radiating from the outdoors.
Cuisine We offer a wide range of local and western food. Our specialty is the unique and authentic flavours of Peranakan dishes, an experience worthy of the adventurous foodie.
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Textiles A fusion of Modern and Asian influence. Relaxing to see and heavenly to feel. Textiles from Mokum.
Scent Jasmine and Lily mix with Creamy Oriental Floral nuances while Musk, Amber, Sheer Woods and Vanilla provide the base of this ravishing fragrance. It allows guests to be invited and invigorated, yet relaxed through their entire stay. The nuances of the oriental throws the senses and the mind to a different environment and setting.
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Just for You Concierge From the first greeting to the last farewell, our friendly concierge will assist guests for their every need. Attending to you by name, the concierge will be the familiar figure guests will always remember when they need.
Butler Our friendly butlers are trained with all our secrets to giving you great hospitality. Be impressed by the little things that you never knew could be meticulously taken care of for you!
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It’s in The Details We believe a little goes a long way. Attention to detail is our niche in our service strategy. Personalised notes created for every guests to welcome them and complimentary cake/ delicacies for those visiting in their birthday month. We also provide guests with their personal ammenities basket, all organised for their convenience.
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Expanding The Experience Concierge Networker Keeping up with our service standards, our concierge should be familiar with the geography of the place, as well as knowledge of the upcoming events in the area. The Networker is the connecting figure, taking the experience from inward to outdoors.
Hotel City Guides We are always there for you whatever way you want to travel. Our Hotel City Guide points you towards not only the places where everyone knows, but also lesser known unique places. We make sure you’ll be roaming the streets as well as the locals do!
“It doesn’t matter when, where, or why you travel, new things are awaiting for you to experience.” 013
City on Wheels Rent our latest model of electronic scooters. Efficient and relaxing way of getting around the vicinity.
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Looking Out of The Box Don’t just sit there! There is more to this place than meets the eye. Look around these places:
CHIJMES Beautiful conserved church building houses many restaurants and dining options.
National Design Centre Singapore
Singapore Art Musem
Check out the eye-opening events/ exhibitions featured here! Perfect for the aesthetic-lover.
Featuring contemporary artwork from artists of various nationalities including Singaporeans. Also check out SAM@8Q just round the corner.
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Visual Identity
The Hotel Grand Pacific Logo
The Hotel Grand Pacific logo is simple, clean and modern. The logo is a simplified and contemporary approach to the typical circular oriental motif character.
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The colour palette is one reflective of luxury and standards, with the typography being formal and royal, yet its roundness maintains friendliness.
Logo Colour Application
Original colour
For Dark Backgrounds
Full Greyscale logo
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Typography The fonts chosen reflect the luxury out-look for the hotel. It also retains its historical and traditional feel, but is also chosen and put together to communicate a subtle warmness and friendliness, inviting guests to The Hotel Grand Pacific. Although both serif fonts, they balance each other out through the contrast of the all-caps and title-caps formatting of the logo components.
Primary Fonts
Trajan Pro ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Garamond Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
Secondary Body Fonts
Avenir Next Regular ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmnopqrstuvwxyz 1234567890
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#B69C68
#939597
#6D6E70
#FFFFFF
Colour Scheme These are the primary colour schemes for the brand. The Gold as accent in the logo, light and dark greys for differentiating tones, adding dimensions and hierachy for body text, and white for any white spaces applied.
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Stationery Applications
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