Persuasive L Y L Y A N
L I
2 0 1 1 S P R I N G
A S I G AT H E R M Y W O R K F O R T H E C R E AT I O N O F M Y D E S I G N P O R T F O L I O ; I R E F L E C T O N T H E P E R S U A S I V E A P P E A L T H AT R E S O N AT E S W I T H I N A L L M Y P R O J E C T S O V E R T H E L A S T T H R E E F R U I T F U L Y E A R S O F S T U D Y AT T H E A C A D E M Y O F A R T.
THIS IS EVIDENT BECAUSE EVERY PROJECT OF MINE IS A T E S TA M E N T T O W H O I A M . M Y P A S S I O N F O R T Y P O G R A P H Y A N D P H O T O G R A P H Y F U E L M Y C R E AT I V I T Y A N D I N S P I R E M E T O P R O D U C E S T I M U L AT I N G W O R K . M Y P O R T F O L I O I S N O T J U S T A R E F L E C T I O N O F M Y S T U D Y AT A C A D E M Y O F A R T, I T I S A P I E C E OF MY HEART AND SOUL. IT IS A REFLECTION OF ME.
P E R S U A S I V E
L Y L Y A N
L I
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TABLE OF CONTENT
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01
P04
PRACTICE MAKES PERFECT
02
P16
MEET MY FRIEND
03
P36
SPIRIT OF GRAPES
04
P46
MAKING TIME TIMELESS
05
P62
THE HIDDEN BEAUTY
06
P72
DREAMING OF SOLITUDE
07
P94
O L D S C H O O L P L AY
08
P100
A N A P P L E A D AY
09
P116
MUSIC TO EARS
10
P128
THE UNUSUAL SIGNS
00
P140
M FA T H E S I S P R O J E C T
2 0 1 1 S P R I N G
C O N T E N T
P E R S U A S I V E
L Y L Y A N
L I
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PRACTICE MAKES PERFECT COURSE
DESIGN OUTSIDE THE BOX DA T E
2010 SPRING INSTRUCTOR
ROLAND YOUNG CAT E G O RY
PA C K A G I N G | P R I N T S T Y P E FA C E
FUTURA | AKZIDENTZ GROTESK
OBJECTIVE This particular project was to think outside of the box and to create a new product for an already existing brand. The Chanel brand includes clothing as well as such luxury g o o d s a s h a n d b a g s , c o s m e t i c s , f i n e j e w e l r y, fragrance, and other accessories. I chose to design a calligraphy set that represented the Chanel brand – simply elegant.
SOLUTION A simple yet chic black box with the famous Chanel logo encases a dainty envelope knife with a delicate flower handle design, A pen with two replacement heads, and an ink bottle with the Chanel logo as well. This little kit also includes a set of Chanel postcards that show calligraphy-writing tips. Each item was carefully designed to represent the original Chanel brand to the utmost degree.
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2 0 1 1 S P R I N G
P R A C T I C E
M A K E S
P E R F E C T
P E R S U A S I V E
L Y L Y A N
L I
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0 0 7
2 0 1 1 S P R I N G
P R A C T I C E
M A K E S
P E R F E C T
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
P R A C T I C E
M A K E S
P E R F E C T
PRACTICE MAKES PERFECT
VICTOR J
CHANEL
CALLIGRAPHY KIT
P E R S U A S I V E
L Y L Y A N
L I
PRACTICE MAKES PERFECT
LANDER P
CHANEL
CALLIGRAPHY KIT
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PRACTICE MAKES PERFECT
CANDY M
CHANEL
PRACTICE MAKES PERFECT
CALLIGRAPHY KIT
CALLIGRAPHY KIT
0 1 1
BRI L
CHANEL
2 0 1 1 S P R I N G
P R A C T I C E
M A K E S
P E R F E C T
P E R S U A S I V E
L Y L Y A N
L I
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0 1 3
2 0 1 1 S P R I N G
P R A C T I C E
M A K E S
P E R F E C T
P E R S U A S I V E
L Y L Y A N
L I
0 1 4
0 1 5
2 0 1 1 S P R I N G
P R A C T I C E
M A K E S
P E R F E C T
P E R S U A S I V E
L Y L Y A N
L I
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0 2
MEET MY FRIEND COURSE
TYPE EXPERIMENT DA T E
2010 SPRING INSTRUCTOR
ARIEL GREY CAT E G O RY
BOOK DESIGN | PRINT T Y P E FA C E
A K Z I D E N Z G R O T E S K | TA R Z A N A | M R S E A V E S | O R AT O R
OBJECTIVE This project asked for us to select a specific paper line from a paper company and to conceptualize a central theme or brand, and expanding it into different promotional items. The line is called “Imagination” for the brand called “NewleafPaper”. I chose the concept o f c h i l d r e n ’s i m a g i n a r y f r i e n d s b e c a u s e o u r imagination as children is the most pure, vibrant, and magical. A cute imaginary friend embodies much of the magic of childhood.
SOLUTION I decided to let my imagination run rampant l i k e a c h i l d ’s d u r i n g c o n c e p t u a l i z a t i o n o f the design. There is a careful method to the m a d n e s s , h o w e v e r. T h e c o n t e n t a n a l y z e s the different reasons why some children have imaginary friends. I chose bright colors that a r e r e m i n i s c e n t o f y o u t h , f a n t a s y, h a p p i n e s s , a n d w o n d e r. I f e l t t h a t u s i n g s o m e d i f f e r e n t typefaces exemplified the imaginative world t h r o u g h a c h i l d ’s e y e s w h e r e r u l e s d o n o t exist and dessert is eaten before the meal with your imaginary friend. A lovely set of swatch cards encased in a simple white box accompanies the book. Each card shows a different animal part and other accessories.
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2 0 1 1 S P R I N G
M E E T
M Y
F R I E N D
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P E R S U A S I V E
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me. So I mad point in her life a n d a l s ou sphaendiim a g i na r
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in her off and on” so s w e a r at o n if I d
point in her lif i d n ’ t f e e l l i k e p l ay and also she ing with her then she would just disappear and when I f e lht el irk etph l ay i n g w i t h wo u l d c oem endonus’ tthohefav e
a da t h e s w e a r a n d p l ay w i t h m e . I a lbseoc au u sseed I d i d n t o b e l i e v e t htat h es h e n e e d e h i ns k lcilvoesde itno tm hoyenhsew ar .o ueI s e .a l s o u s e wals iae w ve tha 1 9 8L6tool Ib e
I could “tur
her off and on” s if I e i r d c h i l d w i t h a huge i m a g i nat i o n . S o I ’ m i d n ’ t f e e l l i k e p l ay the youngest in my ing with her the she would just di appear and when
f e lht el irk etph l ay i n g w i t wo u l d c oem eno ustho
fa m i ly a n dt hwehsewne awre a n d p l a i tehr m w e r e y o uw ng m ey. sI i s -a l s o u s e t o b e l i e t e r a n d b r o t hveer t h at s h lcilvoesde itno tm hye hs w ea ous L o l I wa s a w o u l d p l ay t o g e
ther but exclude ch m e . Seoi rId m a di leduwp i t h a h u i m a g i nat i o n . S o I ’ a n i m a g i na r y f r i e n d h ye at y o utnhge e s t i n m na m e d K att h
07
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09
m i ly a n d w h e n w F A N T A S Y wFefar R IENDS e younger my si
ter and brothe
w o u l d p l ay t o g
o
o 21. 0 1 9
2 0 1 1 S P R I N G
ther but exclud F R I E N D me. So I made u a n i m a g i na r y f r i e n
M E E T
M Y
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
M E E T
M Y
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P E R S U A S I V E
L Y L Y A N
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2 0 1 1 S P R I N G
M E E T
M Y
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M E E T
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07
o o
new leaf paper
imagination
09
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21.
new
leaf
paper
imagination paper info
NEW LEAF PAPER the mission of new leaf paper is to be the leading national source for environmentally responsible, economically sound paper. we supply paper with the greatest environmental benefit while meeting the business needs of our customers. our goal is to inspire — through our success — a fundamental shift toward environmental responsibility in the paper industry. new leaf paper leads the paper industry in the development and distribution of environmentally superior printing and office papers that compete aesthetically and economically with leading virgin-fiber products. new leaf paper offers a wide selection of coated, uncoated and office papers, many with 100% post-consumer recycled content and forest stewardship council certification.
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the paper industry is one of the most polluting and resource intensive industries in the world. it is responsible for over a third of worldwide timber harvest and over 40% of all landfill waste in the u.s. when new leaf paper was founded in 1998, the paper industry had demonstrated a high resistance to change. with low margins, a commoditized international market, and huge capital investment in the status quo, paper companies resisted efforts to integrate sustainable principles into their business practices.
company
contact
New Leaf Paper was founded in 1998 specifically to change this picture -- with the mission of leading a shift toward sustainability in the paper industry. The company developed a unique approach to business, embedding its social and environmental values into every product line and every business relationship. New Leaf Paper’s innovative strategy is solving the classic “chicken or the egg” dilemma in the paper industry, in which both the supply side and the demand side of the market were unable to change their behavior. Leveraging the strength and clarity of the company’s mission, New Leaf Paper developed a market for truly environmentally responsible papers and served this market through leading product innovation.
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promotion
order onli n e
new
leaf
paper
imagination company
I M AG I NAT I O N from new leaf paper
o
order online
24.0#
Writing
24.0#
Writing
24.0#
Writing
24.0#
Writing
25x38
60.0#
Text
8.5x11
8.5x11
60.0#
Text
60.0#
Text
60.0#
Text
60.0#
Text
25x38
60.0#
Text
Text, #10 envelope
70.0#
Text
12x18
70.0#
Text
19x25
70.0#
Text
23x35
19x25 23x35
19x25 23x35
paper info
o
promotion
contact
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2 0 1 1 S P R I N G
M E E T
M Y
F R I E N D
P E R S U A S I V E
L Y L Y A N
L I
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M E E T
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L Y L Y A N
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new
leaf
paper
imagination company
IMAGINATION from new leaf paper
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order online
24.0#
Writing
8.5x11
24.0#
Writing
19x25
24.0#
Writing
24.0#
Writing
25x38
60.0#
Text
8.5x11
60.0#
Text
60.0#
Text
60.0#
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60.0#
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60.0#
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70.0#
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12x18
70.0#
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19x25
70.0#
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23x35
promotion
contact
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2 0 1 1 S P R I N G
M E E T
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23x35
19x25
23x35
25x38
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While it’s generally perfectly fine with her claims about the existenc are a few ground rules:
Don’t let the “friend” b Kids need to socialize wi child seems to have no ot being with her peers, tal
DAY
07
07
N o .fantasy 1986
Don’t let your child shi
f r bad i e n dtos the friend. Sayi
responsible for a nightti 1999 friend for a string of ba Treat the friend with res name, greeting him when you sit on him.
Don’t use the friend to m no comments like “Maggie you finish yours?”
P E R S U A S I V E
L Y L Y A N
L I
0 3 4
l a o g d n a d l i h c r u o y r o m u h o t e n fi y l t c e f r e p y l l a r e n e g s ’ t i e l i h W ht ,dneirf yranigami na fo ecnetsixe eht tuoba smialc reh htiw :selur dnuorg wef a era inapmoc ylno s’dlihc ruoy eb ”dneirf“ eht tel t’noD y fI .sega nwo rieht srehto htiw ezilaicos ot deen sdiK seretni on sah ro sdneirf rehto on evah ot smees dlihc .naicirtaidep ruoy ot klat ,sreep reh htiw gnieb htyreve rof ytilibisnopser tfihs dlihc ruoy tel t’noD eht si dneirf eht taht gniyaS .dneirf eht ot dab gnimalB .yako si tnedicca emitthgin a rof elbisnopser .t’nsi seirebbor knab fo gnirts a rof dneirf gnirebmemer snaem sihT .tcepser htiw dneirf eht taerT w gnizigolopa dna ,teem uoy nehw mih gniteerg ,eman .mih no tis uoy em tahT .dlihc ruoy etalupinam ot dneirf eht esu t’noD o d y h w , r e n n i d r e h d e h s i n fi e i g g a M “ e k i l s t n e m m o c o n ” ? s r u o y h s i n fi u o y
DAY
07
07
N o .fantasy 1986
friends 1999
to humor your child and go along ce of an imaginary friend, there
the one who lives in your mind
be your child’s only companion. ith others their own ages. If your her friends or has no interest in lk to your pediatrician. 08.5
ft responsibility for everything ing that the friend is the one ime accident is okay. Blaming the ank robberies isn’t. spect. This means remembering his you meet, and apologizing when
o
manipulate your child. That means e finished her dinner, why don’t
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2 0 1 1 S P R I N G
M E E T
M Y
F R I E N D
P E R S U A S I V E
L Y L Y A N
L I
0 3 6
0 3
SPIRIT OF GRAPES COURSE
PA C K A G E D E S I G N DA T E
2010 SPRING INSTRUCTOR
T H O M A S M C N U LT Y CAT E G O RY
PA C K A G I N G T Y P E FA C E
GARAMOND
OBJECTIVE The challenge for this project was to take an e x i s t i n g l e s s e r- k n o w n l i q u o r o r w i n e b r a n d and to completely revamp the design of the b o t t l e a n d p a c k a g i n g . We w e r e r e q u i r e d t o thoroughly research the brand to determine the core essence, building layer by layer on top of that foundation. Located in Sonoma C o u n t y, I v i s i t e d t h e B l a c k s t o n e w i n e r y a s part of my research, and discovered that the winery was on the younger side, striving to stake a claim in the wine market.
SOLUTION As a play on the word “stone” of the brand name, I chose to design a logo in the shape of a grape bunch with each grape painted with one brush stroke and resembling a stone. Only one grape was painted purple to highlight the signature color of the brand. This would allow the consumer to visually associate stones, grapes, and the signiture color purple to the brand – Blackstone. Because the winery is still rather young, I chose a modern yet classy typeface that exemplified what drinking a glass o f w i n e s t a n d s f o r, i t i s a c l a s s y d r i n k .
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2 0 1 1 S P R I N G
S P I R I T
O F
G R A P E S
P E R S U A S I V E
L Y L Y A N
L I
0 3 8
0 3 9
2 0 1 1 S P R I N G
S P I R I T
O F
G R A P E S
P E R S U A S I V E
L Y L Y A N
L I
0 4 0
0 4 1
2 0 1 1 S P R I N G
S P I R I T
O F
G R A P E S
P E R S U A S I V E
L Y L Y A N
L I
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0 4 3
2 0 1 1 S P R I N G
S P I R I T
O F
G R A P E S
P E R S U A S I V E
L Y L Y A N
L I
0 4 4
0 4 5
2 0 1 1 S P R I N G
S P I R I T
O F
G R A P E S
P E R S U A S I V E
L Y L Y A N
L I
0 4 6
0 4
MAKING TIME TIMELESS COURSE
N AT U R E O F I D E N T I T Y DA T E
2009 SPRING INSTRUCTOR
HUNTER WIMMER CAT E G O RY
BRANDING | BOOK DESIGN T Y P E FA C E
DIN
OBJECTIVE This project required us to breathe new life i n t o a n o l d o r d e f u n c t b r a n d . We s t c l o x i s a clock and watch manufacturing company that is in dire need of brand reimaging. In order to expand the demographic number of West clox c o n s u m e r s , i t w a s i m p o r t a n t f o r me to design something modern, hip, and classy without losing the original quality and reliability factor of the brand.
SOLUTION The high-end line includes elegant yet modern watches for both men and women t h a t s t i l l r e t a i n t h e We s t c l o x f e e l a t t h e same time. A midrange sporty line was introduced for both men and women to diversify the audience. The most important element was to retain the timeless quality t h a t We s t c l o x e x u d e s .
0 4 7
2 0 1 1 S P R I N G
M A K I N G
T I M E
T I M E L E S S
P E R S U A S I V E
L Y L Y A N
L I
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0 4 9
2 0 1 1 S P R I N G
M A K I N G
T I M E
T I M E L E S S
P E R S U A S I V E
L Y L Y A N
L I
0 5 0
0 5 1
2 0 1 1 S P R I N G
M A K I N G
T I M E
T I M E L E S S
P E R S U A S I V E
L Y L Y A N
L I
0 5 2
0 5 3
2 0 1 1 S P R I N G
M A K I N G
T I M E
T I M E L E S S
P E R S U A S I V E
L Y L Y A N
L I
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0 5 5
2 0 1 1 S P R I N G
M A K I N G
T I M E
T I M E L E S S
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
M A K I N G
T I M E
T I M E L E S S
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
M A K I N G
T I M E
T I M E L E S S
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
M A K I N G
T I M E
T I M E L E S S
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L Y L Y A N
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THE HIDDEN BEAUTY COURSE
TYPOGRAPHY DA T E
2 0 0 7 FA L L INSTRUCTOR
JENNIFER STERLING CAT E G O RY
PRINTS T Y P E FA C E
H E LV E T I C A
OBJECTIVE I think most people take for granted the huge selection of type that is so easily accessible, normally with just a click of the mouse. When I w a s y o u n g e r, i t w a s a l l a b o u t “ A r i a l ” o r “ Ti m e s N e w R o m a n ” . O n c e s t a r t e d t o l e a r n in graphic design, I realized the intricate conceptualization process that gives birth to a whole new way we view type. I began to a p p r e c i a t e t y p o g r a p h y.
SOLUTION I selected Helvetica because it embodies what I look for in fashion – simple yet modern. In 1957, Max Miedinger and Eduard Hoffman blessed the world with a new sansserif type called Helvetica. It is one of the most widely used typefaces that is popular f o r i t s c l e a r, s i m p l e , y e t s t y l i s h d e s i g n . To showcase and the type, I created a number of type specimen posters packaged in one simple black box so as not to take away from the contents within. My goal was to inform the viewer about the art of typography and the slight nuances that distinguish one t y p e f r o m t h e o t h e r.
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2 0 1 1 S P R I N G
T H E
H I D D E N
B E A U T Y
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
T H E
H I D D E N
B E A U T Y
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
T H E
H I D D E N
B E A U T Y
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
T H E
H I D D E N
B E A U T Y
P E R S U A S I V E
L Y L Y A N
L I
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2 0 1 1 S P R I N G
T H E
H I D D E N
B E A U T Y
P E R S U A S I V E
L Y L Y A N
L I
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DREAMING OF SOLITUDE COURSE
I N T E G R AT E D C O M M U N I C AT I O N DA T E
2009 SPRING INSTRUCTOR
HUNTER WIMMER CAT E G O RY
B R A N D I N G | B O O K D E S I G N | PA C K A G I N G T Y P E FA C E
FUTURA | DIDOT
OBJECTIVE For this project, we were asked to plan a film festival and to design various forms of media with a focus on the central theme and ideas t h a t r u n t h r o u g h F e l l i n i ’s f i l m s . I t i t l e d t h e festival, “Dreaming of Solitude” because of the dream like imagery that is central in the cinematography of his films, as well as the feeling of loneliness and melancholy that are e v o k e d . F e l l i n i ’s f i l m s t a k e t h e a u d i e n c e o n a visual journey through a skewed reality that is representative of the emotional state of mind of his characters.
SOLUTION The booklets, tickets, flyers, and soundtrack covers were each designed to illustrate F e l l i n i ’s t r a d e m a r k d r e a m l i k e i m a g e r y, w h i c h consisted of carnivals, clowns, and other random images to illustrate the state of well c o n t r o l l e d c o n f u s i o n a n d s u b d u e d b e a u t y. From the moment when an individual sees the website, arrives to the film festival and is handed a movie ticket, my designs will take them on the Fellini experience. The designs will prepare them for an event of pure art a n d m y s t e r y, a s w e l l a s a n e s c a p e t o a d a r k e r world where beauty takes a less conventional form to express.
0 7 3
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 7 4
0 7 5
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 7 6
0 7 7
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 7 8
0 7 9
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 8 0
0 8 1
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 8 2
0 8 3
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 8 4
0 8 5
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 8 6
0 8 7
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 8 8
0 8 9
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 9 0
0 9 1
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 9 2
0 9 3
2 0 1 1 S P R I N G
D R E A M I N G
O F
S O L I T U D E
P E R S U A S I V E
L Y L Y A N
L I
0 9 4
0 7
OLD SCHOOL PLAY COURSE
TYPE SYSTEM DA T E
2008 SPRING INSTRUCTOR
JENNIFER STERLING CAT E G O RY
PRINT T Y P E FA C E
D O G M A | U N I V E R S | O R AT O R
OBJECTIVE This project was fun and challenging because it required us to pick a random product, pair it with an existing store brand, and then conceptualize a design strategy for the product while retaining the familiarity of the brand. The store brand I selected was Ta r g e t , a n d t h e p r o d u c t w a s a s e t o f j a c k s , t h e c h i l d r e n ’s g a m e .
SOLUTION Ta r g e t ’s l o g o c o n s i s t s o f a b r i g h t r e d s h o o t i n g target, which is now an iconic symbol for affordable yet “cool” shopping. In order to retain that sense of familiarity and trust with the brand, I chose to stay with the nice bright red color that is associated with the Ta r g e t b r a n d . W i t h t h e d e s i g n o n p o s t c a r d s , I created a futuristic and detailed world of capsule type characters along with individual pictures of jacks to demonstrate the melding of the future with the past. Playing jacks is a slightly more of a physical game, unlike a board game for example; therefore I wanted to illustrate and evoke a sense of movement with my design.
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2 0 1 1 S P R I N G
O L D
S C H O O L
P L A Y
P E R S U A S I V E
L Y L Y A N
L I
0 9 6
turn. Perhaps more commonly, the number short games which are not played in the of jacks to be picked up is pre-ordained onesies to tensies format. and sequential: at first you must pick up one ("onesies"), next two ("twosies"), and so on. Depending on the total number of jacks included, the number may not A variation of this game known as "gobs" was played in Cork, Ireland in the 1950s using five pebbles (often quartz) found
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j
1946 ----1974 1987 1990 ----1999 2006, 2007----
—
A variation of this game known as "gobs" was played in Cork, Ireland in the 1950s using five pebbles (often quartz) found
The winning player is the one to pick up the largest number of jacks. If playing with fifteen, that goal is rarely, if ever, achieved. If ten jacks are used, the person who gets to the highest game wins. Game 1 is usually single bounce (onesies through tensies); game 2 is chosen by whoever "graduates" to game 2 first, and so on. Some game variations are "double bounces," "pigs in the pen," "over the fence," "eggs in the basket" (or "cherries in the basket,") "flying Dutchman," "around the world," etc. Some games, such as "Jack be nimble," are short games which are not played in the onesies to tensies format.
0
JACKS
TARGET
Jacks (sometimes called jackstones, fivestones or onesies) is a playground game for children. The game originated hundreds of years ago, when the only playthings boys and girls had were materials they TARGET JACKS found near their homes. They collected small stones and animal bones and learned to use them in a game. The players decide who goes first, usuThe players decide who goes first, usually through "flipping" (when the set the target jacks like our feelings ally through "flipping" (when the set of of jacks is placed in cupped hands, flipped to the back of the hands, and AXLE: 0.875” are unique both can be mastered jacks is placed in cupped hands, flipped then back to cupped hands again; the player who keeps the most from falling through experience. try and catch to the back of the hands, and then back in his/her turn, goes first); or perhaps via ip dip, (American: Eeny, them all in one sitting. to cupped hands again; the player who meeny, miny, moe), or a variant. Then the jacks are scattered loosely into get to know our jacks and challange keeps the most from falling in his/her In most versions of the game, only one your abilities! the play area. The players take it in turn to bounce the ball off the turn, goes first); or perhaps via ip dip, hand may be used. To simplify play, both ground, then pick up jacks, and then catch the ball before it bounces for a (American: Eeny, meeny, miny, moe), or a may be used; to make it harder, or to second time. the target jacks are variant. Then the jacks are scattered impose a handicap, a player might be cleverly designed to challenge your loosely into the play area. The players required to use their off-hand (eg, the hands’ dexterity. our engineers have take it in turn to bounce the ball off left if right-handed). created unique jacks that will have the ground, then pick up jacks, and then There are variants on this procedure. Sometimes the ball is thrown into the a particular feeling in your hands. catch the ball before it bounces for a air rather than bounced. Sometimes it is bounced The against a wall or target, players decide who goes first, usually through "flipping" (when the set second time. if that is in the vicinity of play. Sometimes no of bounce jacksisisallowed placed at in all. cupped hands, flipped to the back of the hands, and The winning player is the one to pick up then back to cupped hands again; playerofwho the most from falling the the endpoints the keeps target jacks the largest number of jacks. If playing 0.125” in his/her turn,DIAMETER: goes first); or perfectly perhaps round via ip (American: Eeny, are and dip, smooth. they with fifteen, that goal is rarely, if meeny, miny, moe), or a variant. are when scattered loosely into will Then never the hurt jacks your hands you There are variants on this procedure. ever, achieved. If ten jacks are used, In some variants, the players must Hpick up as many possible in grabit them. the crossbars thejacks play as area. The players take in turn to bounce the ball off the Sometimes the ball is thrown into the air the person who gets to the highest game are then perfectly balanced, both before serving it bounces for a each turn. Perhaps more commonly, the number of jacks to then be picked up jacks, is ground, pick up and catch the ball CROSSBAR: 0.625” aesthetic and functional purposes. rather than bounced. Sometimes it is wins. Game 1 is usually single bounce pre-ordained and sequential: at first you must pick up one ("onesies"), second time. — bounced against a wall or target, if that (onesies through tensies); game 2 is next two ("twosies"), and so on. Depending on the total number of 35jacks — is in the vicinity of play. Sometimes no chosen by whoever "graduates" to game included, 2 the number may not divideM evenly and there may be jacks 30left In most versions of the game, only one — bounce is allowed at all. first, and so on. Some game variations over. If the player chooses to pick up the leftover jacks first, one varia25 hand may be25 used. To simplify play, both — are "double bounces," "pigs in the pen," tion is to announce this by saying "horse before carriage" or "queens 20 be used; Lto make it harder, or to L L L L may L L L "over the fence," "eggs in the basket" — before kings." 15 impose a handicap, a player might be (or "cherries in the basket,") "flying — required to use their off-hand (eg, the 10 In some variants, the players must pick Dutchman," "around the world," etc. Some — 1881----1902 left if right-handed). 5 up as many jacks as possible in each games, such as "Jack be nimble," are
0 9 7
2 0 1 1 S P R I N G
Why
16 4 2 1.5
serious
hi.hi.
XOXO so
Weight
Balls amount
Set of
6.9
45
7째
Target
The Luck Lylyan Sean Celeste Benny Liu Alice Michael Come to join us And Zhen Ashley Nick Niu Niu Jennifer
Will be the best buy Red Happiness Safety Interesting Play together
The Players
s.s
s z
P
qqqqqq
q q q
Challenge Target party time
Target Jacks
Fun
X/X
#**!@
Target Jacks
AAAA AAAAA AAA AAAAA AA AAAA A AAA AAAA
AAA
q
q
O L D
S C H O O L
P L A Y
Let me play...
s
z
P E R S U A S I V E
L Y L Y A N
L I
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0 9 9
2 0 1 1 S P R I N G
O L D
S C H O O L
P L A Y
P E R S U A S I V E
L Y L Y A N
L I
1 0 0
0 8
AN APPLE A DAY COURSE
V I S U A L C O M M U N I C AT I O N L A B DA T E
2009 SPRING INSTRUCTOR
PHIL HAMLETT CAT E G O RY
BOOK DESIGN T Y P E FA C E
AIALIGN | UNIVERS
OBJECTIVE We were asked to choose a controversial t o p i c a n d t o d e s i g n a b o o k . Tr a d i t i o n a l Chinese Medicine (TCM), considered to fall under the definition of alternative medicine, is practiced throughout Asia. TCM practices a holistic approach and is often in conflict with the principles of scientific medicine. TCM is also criticized for its controversial use of endangered animal parts such as tiger penis and rhinoceros horn, or the inhumane method of extracting bile from bears.
SOLUTION Considered to be poisonous, Datura is a genus of plants that is utilized in TCM for its supposed medicinal properties. I felt this title “Datura� embodied the benefits and controversy of TCM, along with being what I consider to be a beautiful sounding word. Then I chose to blend Eastern and Western aesthetics to represent my heritage and the c o u n t r y I c a l l h o m e t o d a y. I s e l e c t e d C h i n e s e c h a r a c t e r s t o s e t t h e t o n e o f t h e b e a u t y, mystery and intrigue of TCM, combined with western type and layouts to add the cultural twist. I included certain illustrations and diagrams to give the book a scientific feel, validating that TCM is affective and a viable option for medical treatment.
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2 0 1 1 S P R I N G
A N
A P P L E
A
D A Y
P E R S U A S I V E
L Y L Y A N
L I
1 0 2
1 0 3
2 0 1 1 S P R I N G
A N
A P P L E
A
D A Y
HELLEBORUS NIGER
TRADITIONAL MEDICINE MODERNIZATION
40.3
V E R AT R I D I N E C 3 6 H 51 N O 11
P E R S U A S I V E
L Y L Y A N
L I
1 0 4
1 0 5
2 0 1 1 S P R I N G
A N
A P P L E
A
D A Y
P E R S U A S I V E
L Y L Y A N
L I
1 0 6
1 0 7
2 0 1 1 S P R I N G
A N
A P P L E
A
D A Y
P E R S U A S I V E
L Y L Y A N
L I
1 0 8
1 0 9
2 0 1 1 S P R I N G
A N
A P P L E
A
D A Y
P E R S U A S I V E
L Y L Y A N
L I
1 1 0
For a healthy person, the qi travels smoothly through each of the organs at a specific time of the day: Lungs
3 A.M. - 5 A.M.
Large Intestine
5 A.M. - 7 A.M.
Stomach
7 A.M. - 9 A.M.
Spleen
9 A.M. - 11 A.M.
Heart
11 A.M. - l P.M.
Small Intestine
1 P.M. - 3 P.M.
Urinary Bladder
3 P.M. - 5 P.M.
Kidneys
5 P.M. - 7 P.M.
Pericardium
7 P.M. - 9 P.M.
Triple Burner
9 P.M. - 11 P.M.
Gall Bladder
11 P.M. - l A.M.
Liver
1 A.M. - 3 A.M.
No
82
3.02
No
12
N - AC E T Y L G LU C O S A M I N E C 8 H 15 N O 6
2 . 01
1 1 1
2 0 1 1 S P R I N G
A N
A P P L E
A
D A Y
P E R S U A S I V E
L Y L Y A N
L I
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21
o
N
DI CA C I MA RUMLY TE CA- N
30.2
8 O N 9 1 H 11 C
1 1 3
2 0 1 1 S P R I N G
A N
A P P L E
A
D A Y
P E R S U A S I V E
L Y L Y A N
L I
1 1 4
F E S T U C A OV I N A
1 1 5
2 0 1 1 S P R I N G
A N
A P P L E
A
D A Y
P E R S U A S I V E
L Y L Y A N
L I
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MUSIC TO EARS COURSE
TYPOGRAPHY DA T E
2 0 0 8 FA L L INSTRUCTOR
BRIAN SINGER CAT E G O RY
C D PA C K A G I N G T Y P E FA C E
BASKERVILLE
OBJECTIVE S e c r e t i s a Ta i w a n e s e f i l m r e l e a s e d i n 2 0 0 7. T h e m o v i e ’s s c o r e w a s b o t h r o m a n t i c a n d haunting at the same time. Along with the dramatic plot, the beautifully written piano music took the viewers on an emotional ride. To c e l e b r a t e t h e g o r g e o u s m u s i c f r o m t h e film, I decided to design packaging for the m o v i e ’s s o u n d t r a c k o n C D .
SOLUTION I chose wood as the material to use for the packaging that was reminiscent of a vintage wood grand piano. The cover of the CD box slides up to reveal secret drawer that contains many keys, each with its own tag and number on it. The design of the cover actually is a secret riddle that when solved, will allow the individual to select the correct k e y, w h i c h w i l l u n l o c k t h e b o x . M y g o a l f o r this project was to create the experience of a secret. The mysterious and the alluring p a c k a g i n g p i q u e s t h e c u r i o s i t y o f t h e v i e w e r, enticing to learn about this secret, about what may lie within the secret box. Solving the riddle and opening up the secret box simulat es t h e e x c i t e m e n t w e m a y f e e l w h e n we discover a hidden treasure, a secret.
1 1 7
2 0 1 1 S P R I N G
M U S I C
T O
E A R S
P E R S U A S I V E
L Y L Y A N
L I
1 1 8
1 1 9
2 0 1 1 S P R I N G
M U S I C
T O
E A R S
P E R S U A S I V E
L Y L Y A N
L I
1 2 0
1 2 1
2 0 1 1 S P R I N G
M U S I C
T O
E A R S
P E R S U A S I V E
L Y L Y A N
L I
1 2 2
1 2 3
2 0 1 1 S P R I N G
M U S I C
T O
E A R S
P E R S U A S I V E
L Y L Y A N
L I
1 2 4
1 2 5
2 0 1 1 S P R I N G
T E L L
Y MO U S U IRC
S T O E CE RA E R T S
P E R S U A S I V E
L Y L Y A N
L I
1 2 6
1 2 7
2 0 1 1 S P R I N G
M U S I C
T O
E A R S
P E R S U A S I V E
L Y L Y A N
L I
1 2 8
1 0
THE UNUSUAL SIGNS TITLE
T H E S I S R E L AT E D C AT A L O G U E DA T E
2011 SPRING CLIENT
HEYU LU CAT E G O RY
C AT A L O G U E D E S I G N T Y P E FA C E
HOEFLER TEXT
OBJECTIVE All artists want to challenge themselves by creating something unique that has not been done before, to merge two styles together and see what happens, or to cause people to stop and begin a dialog about what they are seeing and experiencing. In modern times, there are more mediums at our disposal to translate a new vision and more ideas that can be discovered.
SOLUTION Heyu chose to explore a unique aesthetic in architecture by conceptualizing his vision around Chinese characters. He created some architectural objects and drawings that resembled Chinese characters. His work and progressive vision inspired me and left me feeling as if I was studying a piece of art in a museum. As a result, I decided to create a brochure in the format of a gallery or museum catalog. Rather than opting for the traditional booklet size, the brochure is long in length with a crip, clean, and simple finish to complement the art within. When you are looking through the brochure, it will create an experience of admiring his work at a very s p e c i a l e x h i b i t i n a c h i c a r t g a l l e r y.
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2 0 1 1 S P R I N G
T H E
U N U S U A L
S I G N S
P E R S U A S I V E
L Y L Y A N
L I
1 3 0
1 3 1
2 0 1 1 S P R I N G
T H E
U N U S U A L
S I G N S
P E R S U A S I V E
L Y L Y A N
L I
1 3 2
1 3 3
2 0 1 1 S P R I N G
T H E
U N U S U A L
S I G N S
P E R S U A S I V E
L Y L Y A N
L I
1 3 4
A
hill side of
boulders
Wi t h white toupees
each day
Wo r n m o r e
a s k e w.
1 3 5
2 0 1 1 S P R I N G
T H E
U N U S U A L
S I G N S
P E R S U A S I V E
L Y L Y A N
L I
1 3 6
1 3 7
2 0 1 1 S P R I N G
T H E
U N U S U A L
S I G N S
P E R S U A S I V E
L Y L Y A N
L I
1 3 8
1 3 9
2 0 1 1 S P R I N G
T H E
U N U S U A L
S I G N S
P E R S U A S I V E
L Y L Y A N
L I
1 4 0
0 0
MFA THESIS PROJECT COURSE
M FA T H E S I S P R O J E C T DA T E
2010 SPRING - 2011 SPRING INSTRUCTOR
ROLAND YOUNG | PHIL HAMLETT CAT E G O RY
BRANDING | PRINT T Y P E FA C E
M R S E AV E S | A D O B E G A R A M O N D P R O | H E LV E T I C A N E U E | H I R A G I N O M I N C H O P R O N
OBJECTIVE The main objective for my thesis project was to celebrate Chinese Opera while hopefully educating others on its significance in Chinese m o d e r n s o c i e t y. I t i s a d y i n g a r t f o r m t h a t needs to be carried on for future generations to enjoy and admire. Chinese Opera is an important medium to access Chinese cultural history and inspire the new generation.
SOLUTION I designed a guide book and photo catalog that highlights the beauty and mystery of Chinese Opera. I added my own twist by mixing modern elements into the photos and design to attract the younger generation, and perhaps pique the curiosity of the older generation as well. I conducted my own photo shoot and specifically selected the costumes, make-up, lighting, and poses. There are definitely elements that pay h o m a g e to Chinese Opera like the colors and head dresses for example. My goal was to attract a new generation of Chinese Opera enthusiasts to help preserve and continue this treasured cultural art form. I hope the older generation will appreciate this modern take and embrace the changes that are sure to come.
1 4 1
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
P E R S U A S I V E
L Y L Y A N
L I
1 4 2
1 4 3
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
P E R S U A S I V E
L Y L Y A N
L I
1 4 4
1 4 5
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
P E R S U A S I V E
L Y L Y A N
L I
1 4 6
遊 園 驚 夢 。
1 4 7
聲 音 落 花 蔭 ， 不 覺 來 到 百 花 亭 。
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
P E R S U A S I V E
L Y L Y A N
L I
1 4 8
1 4 9
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
P E R S U A S I V E
L Y L Y A N
L I
1 5 0
1 5 1
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
P E R S U A S I V E
L Y L Y A N
L I
1 5 2
1 5 3
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
P E R S U A S I V E
L Y L Y A N
L I
1 5 4
1 5 5
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
P E R S U A S I V E
L Y L Y A N
L I
1 5 6
1 5 7
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E R A
1P 5E1 R S U A S I V E
L Y L Y A N
L I
1 5 8
1 5 9
2 0 1 1 S P R I N G
A
N I G H T
A T
T H E
O P E1R5 A0
P E R S U A S I V E
L Y L Y A N
L I
1 6 0
1 6 1
2 0 1 1 S P R I N G
P E R S U A S I V E
L Y L Y A N
L I
1 6 2
THANKS TO THEM
DAD AND MOM
MARY SCOTT PHIL HAMLETT ROLAND YOUNG ARIEL GREY T O M A S M C N U LT Y BRIAN SINGER MICHAEL KILGORED JENNIFER STERLING HUNTER WIMMER
V I N E TA G R U B E DANIEL TRAN VINCENT LU
JANICE JIAO KEVIN LI YIFEI GU TONG CHOU FRANNIE CHU EASON TSAI RIA HSU LEO LEE CELESTE YANG
1 6 3
2 0 1 1 S P R I N G
S P E C I A L
T H A N K S
SCHOOL:
A C A D E M Y O F A RT U N I V E R S I T Y, S C H O O L O F G R A P H I C D E S I G N LY LYA N Z H E N L I
S T U D E N T:
Ly l y a n Z h e n L i 415-939-6193 Ly l y a n l e e @ g m a i l . c o m I N S T R U C TO R :
M A RY S C O T T
THE KEY BINDING 5849 Ocean View Oakland, CA 94618 510 595 3311 PERSUASIVE FINCH FINE #100 TEXT T Y P E FAC E S : D I D O T | T R A D E G O T H I C S O F T WA R E : A D O B E P H O T O S H O P, I N D E S I G N , I L L U S T R AT O R , L I G H T R O O M TITLE OF BOOK: PA P E R S TO C K :
© 2 0 1 1 A L L R I G H T S R E S E RV E D , N O PA RT O F T H I S P U B L I C AT I O N C A N B E R E P R O D U C E D W I T H O U T E X P R E S S P E R M I S S I O N F R O M LY LYA N Z H E N L I .
P E R S U A S I V E
L Y L Y A N
L I