MOBILE
BARCODE Q3 2011 TREND REPORT SEPT
AUG
INTRODUCTION - A YEAR LATER: This is our Q3 2011 ScanLife Trend Report which marks the one year anniversary of the inaugural report. For the occasion, this edition will look at just how far mobile barcodes have come in the last 12 months.
Key Takeaways: •
The number of scans being processed through the ScanLife system continues to rise. Through September, we have seen over 20 million scans in 2011, and that represents a 440% increase from 2010 through the same time period.
•
The number of countries scanning in a single day increased by 66% in a year. Users are now scanning from 128 different countries daily, a testament to the expanding global footprint of this technology.
•
The aggregated growth is also translating into a significant rise in the individual scans per code. As an example, the single largest marketing campaign this past quarter saw over 400,000 scans, compared to 65,000 a year ago.
NUMBER OF COUNTRIES SCANNED IN A DAY 128 Countries 2011 average
ACTIVE USERS IN A YEAR
Q3 2010 Q3 2011
77 Countries
66% INCREASE
525% INCREASE p2
2D SECTION Key Takeaways: •
The number of codes published by marketers and media providers continues to drive overall scan growth, and our system alone generated over 44,000 new 2D codes.
• As
the ecosystem grows, so do the results. A year ago, our single largest marketing campaign saw 65,000 scans, and a customer just completed a 6-week campaign that netted over 400,000 scans.
average scans per code has also increased 39% showing that all publishers are benefiting from consumer adoption.
2D Codes Created
• The
Q3 2011
44,653 Codes Published
39%
INCREASE IN AVERAGE NUMBER OF SCANS PER CODE
Q3 2010
17,084 Codes Published
Single Largest QR Code Marketing Campaign 65,591scans
Q3 2010: Q3 2011:
525% INCREASE
427,994 scans
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1D SECTION: Key Takeaways: •
The Grocery (food) category showed the most year-over-year growth, as it jumped from 14% to 40% in all 1D products scanned. The sharp increase indicates how barcode scanning has become part of many consumers’ everyday life.
•
We continue to see a huge variety of unique products scanned as that number doubled from a year ago to over 800,000 in the quarter.
Grocery
2010 14% GROCERY 21% HEALTH & BEAUTY 13% BOOKS 9% TOYS & GAMES 6% DVDS 6% ELECTRONICS 31% OTHER
40% 14%
2011 40% GROCERY 13% HEALTH & BEAUTY 14% BOOKS 7% TOYS & GAMES 8% DVDS 5% ELECTRONICS 13% OTHER
Q3 2010
Q3 2011
Unique 1D Codes Scanned 0
2010
500,000
1,000,000
446,140
2011
889,582 100% INCREASE p4
DEMOGRAPHICS Key Takeaways: •
Over the past year, the only major shift in the demographic has been an increase among Females who now represent more than 40% of the ScanLife mobile app audience.
• Device
usage tends to reflect the broader market with iOS taking share away from BlackBerry.
AGE +2%
+6%
Q3 2010 Q3 2011
+5%
+5% -18% 4%
9%
4%
UNDER 18
14%
25%
18-24
31%
25-34
30%
32%
35-44
24%
6%
8%
45-54
HANDSETS
13%
55+
-3%
Q3 2010 +16%
Q3 2011 -1%
1%
1%
WINDOWS
3%
4%
SYMBIAN
-11% 21%
10%
BLACKBERRY
61%
58%
ANDROID
29%
13%
iOS
GENDER Q3 2010 Q3 2011
-13%
+13%
30%
43%
FEMALE
70%
57%
MALE
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NOTES ON THE DATA The data in this report was pulled from the ScanLife Reporting Platform. It represents traffic from both two-dimensional (2D) barcodes and UPC barcodes. The 2D barcodes scanned may have been generated on the ScanLife Platform, or from 3rd party generators. Contact Us: Create your own account at www.scanlife.com or contact us with questions at sales@scanbuy.com Scan our Custom Menu code to connect with ScanLife.
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