PRESS BOOK
M. Moustache
THE BRAND. THE UNIVERSE
Synonymous with quality and style, M.Moustache presents a distinctive new shoe collection from season to season. Uniting carefully chosen materials and contemporary details, the brand revives the most emblematic styles in footwear. Printed canvas, wing tips, tweed, and pull-up leathers reinterpret the classics. In a nostalgic and casual take, the brand touches its target while continually bringing forth novelty and authenticity.
The Founders A C O M P L I M E N TA RY T R I O
Antoine Vigneron, Guillaume Alcan, and Thibault Repelin met while studying at the EMLV business school and as interns, were immersed in various different professional settings. From taking separate paths, they acquired distinct skills and forged complimentary personalities. M. Moustache was born from a common goal: to offer a brand adapted to urban young professionals in their 30’s with product and universe that corresponds to them.
Guillaume, called the go-getter, started off in China dealing with production and management control at Zannier in Shanghai and now takes care of all logistics and production processes. Antoine, the perfectionist, gained experience as a financial analyst at Euroland Finance in Paris. Today, he manages financials and leads the sales team at M. Moustache. Finally Thibault, the creative one, specialist in communication. Having worked 2 years at Publicis as a project manager, he brings the brand to life while maintaining its laid-back universe.
Brand History April 2012 The company is created September 12th 2012 The brand launches its 1st collection January 2013 Awarded Best Brand in men’s accessories by the Who’s Next tradeshow 2014 Sold at department stores, Printemps, Citadium, and Galeries Lafayette Award winners of the Paris Entrepreneur Network Winter 2015 The first women’s line is launched January 2016 Fundraised 1,2 million euros to reinforce growth August 2016 The 1st official flagship boutique is opened in the Marais of Paris
September 2016 The brand turns 4 years old
Key Figures 4 years running The mustache just keeps growing
200 points of sale A network in continual development 150 references A women’s line was added in 2015
14 people on board 6 of which were recruited in 2016
1M in Turnover for 2015 +67% between March 2015 and March 2016
10 countries Three continents : Europe, Asia, America
Creation and Fabrication F R O M PA R I S TO P O RTO
The creative process is carried out by an in-house designer that forms and creates each and every style. The leathers are then sourced from renowned Italian and Spanish tanneries in Europe. The production process is done in Portugal, a country known for its know-how and quality in the shoe industry. The proximity between France and Portugal allows a close follow-up of the fabrication process to contrive quality products at the right price.
M. Moustache Showroom 85 rue Taitbout, Paris
Distribution
CROSS CHANNEL DISTRIBUTION
Retail M. Moustache is distributed in more than 200 points of sale in France, including the BHV Marais, the Printemps, Citadium, and Galeries Lafayette. International M.Moustache is present in over 10 different countries including China, Japan, Belgium, Switzerland, and the United States. Web The e-boutique is an essential pillar of the brand. Flagship Store The first ever M. Moustache boutique will open in the heart of Paris in August 2016.
The Products An understated casual take on the classics bridges nostalgic and contemporary aesthetic to bring novelty and an alternative to large brand names. With a touch of modern, the brand aims to responds to every need of the 30 year old young professional. The product is designed to require little or no up-keep. Each style carries an old-fashioned French name (Marcel, ThÊrèse, RenÊ...), socks are sold in miniature wooden wine cases, and the entire communication strategy is built around retro inspirations.
Monsieur and Madame Monsieur and Madame Moustache are thirty year old city slickers. They are conscious and proud of their heritage and what they’ve accomplished. Implicated in today’s world: digitalization of their consumer habits, everyday usage of social networking, and a feeling of proximity with the brands they wear.
They grant a special attention to the look and image they send out, all while attentive to the quality and methods of fabrication. Monsieur and Madame Moustache want to belong to a group in the society around them, with a critical acclaim to uniqueness.
P R E S S C O N TAC T
Agathe Fournioux agathe@m-moustache.com +33 1 42 40 02 31 SHOWROOM
85 rue Taitbout 75009 Paris
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/mo_moustache
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